Liveintent

JULY 19, 2021

By leveraging their customers’ digital footprints — like transactional data, offline and online behavior, and intent data — not only have retailers found ways to serve their customers better, but they’ve also unlocked revenue. And there are tremendous ad revenue opportunities to be had. In 2020, Amazon made $15.7

Ad Building 127

Ad Building Marketing Analytics Tools Webinar Metrics eCommerce 127

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. How to engage prospects. Navigating digital transformation.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

ClickZ

SEPTEMBER 9, 2021

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? The current state of domain-level intent analysis and lead qualification. But we’ll come back to that in a bit.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC).

Impressions 108

Impressions Paid Search Agency Ads Mobile Advertising 108

InsightSquared

NOVEMBER 30, 2020

Your team (and your 2021 self) will thank you. . Accurate forecasting is, for all intents and purposes, the whole ballgame. That’s why improving your sales execution means adding AI-powered automation tools or platforms to your tech stack, now rather than later. It’s how you inject your organization with predictability.

Forecasting 156

Forecasting Top of Funnel CRM Act-On 156

NetLine

APRIL 14, 2022

H owever, there was one thing we uncovered in producing this report that we’d never included or had access to before: Buyer-level intent data. ~31% With all of these campaigns and ad budgets to compete against, how great would it be to actually know “Who” you should be reaching? Buyer-Level Intent Discovery solves that conundrum.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Engagio

DECEMBER 28, 2020

In this read, we’re going to make it easy to not let opportunity slip through our fingers in 2021. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ads Enterprise Management 98

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. 2021 Stackie Awards announced at MarTech: See the winners : Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are. Marketing operations. Customer journeys. Email marketing. Digital transformation.

Conference 112

Conference CMS Development Digital Asset Management Marketing Automation Services 112

PureB2B

MAY 2, 2022

Intent data has become an increasingly important element of the B2B marketing stack in recent years. But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. How to Measure ROI from Intent Data.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

Marketing Insider Group

FEBRUARY 11, 2021

If you’re an entrepreneur and local businesspeople, keep your eye on these five trends in 2021: 1. Watching out for social media trends in 2021 will be a huge factor in marketing success in the coming months. You’ll have to find new ways to bring in engagement and capitalize on search intent in 2021. Growing Social Media.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Stevens & Tate

APRIL 26, 2021

The consumers who read the ad in a newspaper will be more engaged with the message involved. Newspaper Ads Live Longer – One of the challenges of marketing online is that you have to get your timing just right. This also means that your ads are less likely to be ignored because of ads and clickbait. Read more here.

Validation 108

Validation Marketing & Strategy Internet Marketing Purchase Intent 108

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. The Impact of COVID-19 on B2B Marketing 2021 COVID-19 has had a major impact on the global economy. These changes are likely to impact businesses long into 2021 and beyond.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

ClearVoice

NOVEMBER 24, 2020

What’s your SEO strategy for 2021? With the new year swiftly approaching, though, it’s time to focus on building your 2021 SEO strategy. As 2021 approaches, it’s time to build your SEO strategy for the year. Content has been and will remain the top priority in 2021. Goodbye (and maybe good riddance?)

SEO 104

SEO Lead Scoring Lead Ranking Guidelines 104

Heinz Marketing

FEBRUARY 4, 2021

I was honored recently to be a part of another great RevTech Summit 2021 , an online summit for marketing and sales professionals who want to set themselves up for success in 2021; hosted by ChatFunnels. And I think that’s changing the attributes of what a successful marketer looks like in 2021 and beyond.

Work Management 139

Work Management Peer-to-peer Marketing Management Cross-Selling 139

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Conductor

JANUARY 6, 2022

While 2021 was more unpredictable than expected, one constant for enterprise organizations was the continued reliance on effective organic marketing efforts to reach evolving audience needs and hit core goals. Embracing the new remote/hybrid era has fundamentally changed how people interact with brands. Discover a better way to build content.

Product 98

Product Enterprise Management Template Keywords 98

Brandpoint

JULY 1, 2021

According to a recent report by Salesforce , one of the common themes of the pandemic has been to pull back on ad spending and double down on creating useful content. In many cases, content creation is now equal to ad budgets. Pre-Covid, 72% “of brand ad clicks…had a non-brand keyword that preceded the brand click.”

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Sharpspring

FEBRUARY 18, 2021

Retargeting ads are a vital component of any advertising strategy. In this blog, we’ll dive into what retargeting ads are and when to use them. We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy. What Are Retargeting Ads?

Ads 98

Ads Urgency Marketing Marketing Automation Services Sample 98

Hubspot

JANUARY 18, 2021

Desires for new and different –– but also reassuring and less overwhelming –– experiences will exert significant influence over customer appetites in 2021, including in visual communications and graphic design. Here, let's dive into the graphic design trends you'll see in 2021. 2021 Graphic Design Trends. Image Source.

Design 101

Design Trends Peer-to-peer Opt-out 101

Martech

APRIL 18, 2024

By cutting out wasteful ads, it aims to bring efficiency to the ad supply chain, saving dollars and emissions for advertisers. GMP+ is a standardized media offering that protects advertisers from wasteful programmatic ad placements. Flagging these ads is possible because of the Global Placement ID (GPID) standard.

Advertising Agencies 114

Advertising Agencies Paid Search Agency Work Management Marketing Management 114

BenchmarkONE

JUNE 17, 2021

In 2021, a high-quality lead nurturing campaign may just be what’s required for you to overcome an increasing number of barriers to sales. Intent is becoming harder to determine by traffic data alone. The CNBC report linkedIn above notes that people are adding goods to carts for a wide range of reasons.

Campaigns 65

Campaigns Paid Search Agency eCommerce Ad Exchange 65

Strategic-IC

DECEMBER 15, 2021

And we have no intention of stopping anytime soon. Whether running sponsored ads, expanding your network, or establishing yourself as a thought leader within your industry - LinkedIn is the place to be. 4) Account-based Marketing Trends 2021. 2021 has been a major year for ABM. 4) Account-based Marketing Trends 2021.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

nDash

MARCH 25, 2021

From 2020 to 2021, you’ve likely seen enormous changes in the global business world and possibly your own organization. Read on to learn the SEO priorities you should focus on in 2021 and beyond. Search intent should be the bedrock of your SEO strategy. Optimizing for it should be a front-and-center goal.

SEO 52

SEO PageRank Mobile Marketing Intent 52

NetLine

NOVEMBER 1, 2021

excelhumor.xlsx (@ExcelHumor) October 25, 2021. By tapping into dramatic scale beyond the limitations of their own content, our customer leveraged NetLine’s Intent Discovery product to secure first-party sourced intent-rich data squarely aimed at accelerating sales outcomes. How This Data Was Captured. The Questions.

Marketing AI 59

Marketing AI Work Management Marketing Management Peer-to-peer 59

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021. Brand Values.

Trends 101

Trends Marketing AI Work Management Planning 101

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Lake One

JANUARY 18, 2021

What does this mean for paid search trends in 2021? Still, retailers continue to invest in and prioritize high performing ad formats such as Google Shopping. In recent years, Google Shopping ad spend generated close to 80% of retail search ad spend. We have also witnessed Google completely change the intent.

Trends 52

Trends Privacy Keywords Search Marketing 52

Martech

NOVEMBER 30, 2021

Instead, put yourself in the users’ shoes and focus on intent – for example, a user searching for “Nike Sneakers” doesn’t need a 500-word history of the brand, rather a category page with size, color, and price filters to meet their needs. 2021 has been a challenging year for many of us. The post Lost SEO traffic in 2021?

Traffic 109

Traffic SEO Mobile Advertising CAN-SPAM 109

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. 2021 will prove this, not just because of the situation inherent in the pandemic but also because of the latest exciting technological advances that have been building up to this year. One trend of 2020 that we will see in 2021 is an emphasis on reducing costs.

Marketing AI 75

Marketing AI Enterprise Management Work Management Trends 75

Valasys

JUNE 24, 2021

Google, back in February 2021, announced the updated treatment of phrase match to include the broad match modifier traffic (BMM). Phrase match now will be able to work in Google Ads to improve PPC performance with the help of machine learning algorithms. Broad match: Sow an ad when the query relates to the keyword.

PPC 52

PPC Cost Per Click Google Trends 52

SpotMe Blog

SEPTEMBER 23, 2021

This can include providing them with a free booth at the event, adding their logo or name on all marketing materials for the event, or offering them a spot to give a keynote to promote their upcoming product line. . Check out these 16 Event Email Templates to Drive Attendance & Increase Engagement in 2021. INBOUND 2021.

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Albacross

NOVEMBER 4, 2021

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Few of them aim to convert anonymous intent by advertising. Source: Forrester , 2021). First-party Intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Mailmunch

JULY 13, 2021

Let’s go through the ten best Shopify apps to increase sales and conversion in 2021. Exit-Intent technology. It helps you create social media ads for Facebook, Google, Instagram, etc., Provides high-quality content and ads. A weekly quota of ads and campaigns . . Rewards your customers . Key Features.

Marketing Automation Services 90

Marketing Automation Services Work Management Conversion Marketing Management 90

Contently

JUNE 16, 2022

During a White House press conference in 2021 , Dr. Vivek H. For example, last year, Senators Amy Klobuchar and Ben Luján introduced the Health Misinformation Act of 2021 , which seeks to hold companies like Facebook and YouTube accountable for allowing health misinformation to spread. Murthy, U.S. What makes this advisory unique?

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

NetLine

NOVEMBER 1, 2021

excelhumor.xlsx (@ExcelHumor) October 25, 2021. By tapping into dramatic scale beyond the limitations of their own content, our customer leveraged NetLine’s Intent Discovery product to secure first-party sourced intent-rich data squarely aimed at accelerating sales outcomes. How This Data Was Captured. The Questions.

Marketing AI 52

Marketing AI Work Management Marketing Management Peer-to-peer 52

Conversica

DECEMBER 18, 2020

2020 is coming to a close (phew), and 2021 is just around the corner. While it feels like an accomplishment just to get through this year, there’s no rest for the weary – and 2021 is sure to be challenging in its own ways. Interested in learning how Conversica can help you increase engagement in 2021?

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 59