How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. What is B2B Buyer Intent Data? Buyer intent is probably low.

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Intent Data is a superpower. Here’s why.


In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent?

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The 2021 State of B2B Intent Data


In 1996, Bill Gates famously proclaimed, “content is king.” Twenty-five years later, this phrase resonates more than ever. But content alone is not enough. Businesses need the proper context to deliver the right marketing messages to the right people, at the right time. Blogs Data

3 Audience Segmentation Trends Shaping Digital Marketing in 2021


In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy.

A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.

Inside ZoomInfo: What You Need to Know About Our New Recommended Contacts Algorithm in Intent


At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals.

23% of B2B Marketers Still Developing an Intent Data Strategy

KoMarketing Associates

Intent data can be described as the information acquired from digital sources about a company’s behavior, as well as the way it consumes content. New research suggests that an increasing number of B2B marketers are utilizing intent data to gain an edge on the competition.

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How B2B Intent Data Accelerates Revenue in 2021


This blog explains how to leverage intent data to elevate B2B marketing and accelerate revenue in 2021. Using B2B Intent Data to Drive Revenue. The Personalization Power of Intent Data. If you want to reinvent marketing and sales in 2021, personalization is key.

Big Picture Change: How Your Business Can Benefit from ZoomInfo Intent


I’m on a call with Bryan Tunick, a ZoomInfo sales team lead, and he is trying (admirably, but without much luck) to explain to me how our ZoomInfo Intent works. Then he switches to ZoomInfo, opens up Intent, and runs a search on the Bill and Melinda Gates Foundation. Intent Use Cases.

Five Intangible Buyer Behavior Trends To Monitor In 2021

Tony Zambito

Despite turning the calendar from 2020 to 2021, we find ourselves starting the new year in more turmoil. Such tumultuous events will have a direct impact on buying behaviors in 2021. Organizations today will need to monitor buying behaviors as they ebb and shift in 2021.

Utilizing Intent Data to Get Everyone a Seat at the Planning Table

Speaker: James Gilbert, Head of Marketing at CRMNEXT

Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.

Intent Data Basics: Make The Content + Data Connection


Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. Intent Data Do's and Don'ts.

Search Intent: Implicit VS Explicit

Method and Metric

It is the data that users input directly with a clear search intent ie “flower shop in toronto” or “mechanic in vancouver.”. Explicit Search Intent. Implicit Search Intent. Google uses its algorithm to understand the deeper intent behind the search query.

Six Lead Generation Trends to Watch in 2021


To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Conversational marketing via the use of live chat will be on the rise in 2021.

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

The search results present an answer based on what Google intuits is the user’s search intent. And that’s why another massive concept in SEO – user intent – is so central to zero-click searches. Displayed for searches that have local intent (i.e. [x

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

How to Supercharge Your Content Marketing for Buyer Intent

Marketing Insider Group

That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking. You can collect two types of intent data to inform your efforts: internal and external. Internal Buyer Intent Data.

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Four B2B digital marketing trends to watch in 2021

Modern B2B

The post Four B2B digital marketing trends to watch in 2021 appeared first on Modern | B2B Marketing Agency. All 2021 B2B Marketing Chatbots Digital Marketing Intent Marketing Trends Personalisation

The Cornerstone for Marketing Teams in 2021: Agility


The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.

The power of intent data with marketing automation

Modern B2B

The post The power of intent data with marketing automation appeared first on Modern | B2B Marketing Agency. B2B Marketing Strategy Digital Marketing Marketing Automation B2B Digital Advertising Cyanca Digital Advertising Intent Intent Data marketing strategy MarTech

Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns


Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. B2B professionals can find leads with the highest, most relevant intent to purchase their product or service. Find the Best Sales Intelligence Tools for Your 2021 Strategies.

6 Best B2B Intent Data Providers

Visitor Queue

The post 6 Best B2B Intent Data Providers appeared first on Visitor Queue Blog | Identify Website Traffic. Marketing Sales Website Visitor Identification B2B SaaS Companies Intent Data Marketing tools SaaS

How to Grow Programmatic Ad Revenue with Intent Data


Intent Data Fuels Programmatic Ad Revenue. To know where to dive in and which audience bases to target , many brands turn to intent intelligence. A combined solution of programmatic marketing and intent data gives you the result you’re looking for.

Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords via @sejournal, @ab80

Search Engine Journal

Learn the benefits of using highly targeted search terms packed with intent. The post Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords appeared first on Search Engine Journal. Here's how to find long-tail keywords and use them to your advantage.

3 ABM takeaways from B2B IGNITE 2021


Triblio’s Chief Customer Officer Andrew Mahr joined the event, hosting an insightful session on what intent data looks like in 2021, and what ABM marketers need to be aware of for the future. . Intent data is at the heart of ABM strategy. Intent data is changing .

Report: Only 28% of Marketers Have an Intent Data Strategy in Place

KoMarketing Associates

Intent Data refers to information that indicates a web user has an intention of making a specific purchase. More marketers are turning to intent data to gain additional insight into the potential actions web users might take based on information about their digital behavior.

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Quarterly Recap: Q2 2021


It started with Forrester naming InsideView a Leader in the The Forrester Wave™ B2B Marketing Data Providers Q2 2021 report. Integrated Intent Data. InsideView intent data shows when companies are researching topics related to your products or services.

Intent Data: A Content Strategy Game Changer


One tactic receiving attention in this quest is intent data. Here, we’ll talk about what intent data is, why it can be a game changer for your marketing strategy and how to start incorporating it into your marketing efforts. What Is Intent Data? Why Intent Data Is Important.

Intelligent ABM™: When a High-Performance Platform Meets Best-in-class Intent Data


While integrated technology platforms are crucial to efficient ABM execution, best-in-class intent data will always define effectiveness. That's why B2B growth marketers need the perfect combination of performance platform and intelligent intent data.

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Streaming Vs. Real-Time Intent Data


In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . Because intent data allows companies to, as they say, “strike while the iron is hot.”

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7 Integrated Marketing Best Practices for 2021


Seven necessary practices for integrated marketing success in 2021. From your own data team and from an intent data partner, for starters. Intent data reveals a great deal about where buyers are in their journeys and what behavior they display. . Fuel Up with Intent Signals.

PureB2B Launches PurePredict: Multi-Source Intent Data.


PurePredict aggregates and analyzes three layers of intent data – contact-level intent, domain-level consumption trends, and company-level social media intent triggers to provide more accurate in-market buying predictions.

Why 2021 Is The Year of Optichannel


For most B2B organizations, 2020 and the first half of 2021 were anything but easy. Next, get your intent right. Therefore, your intent must focus on the needs of your audience, not yours. IPMA Blog: Why 2021 Is The Year Of OptiChannel.

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Quick Ways To Double Your B2B Sales Conversions In 2021


This leaves the businesses that are opening back up with a smaller top-funnel, without much to invest in terms of marketing and growth to recover in 2021. The post Quick Ways To Double Your B2B Sales Conversions In 2021 appeared first on B2B Marketing Blog | Webbiquity.

The Seven (New) Habits of Successful Marketers in 2021

Heinz Marketing

I was honored recently to be a part of another great RevTech Summit 2021 , an online summit for marketing and sales professionals who want to set themselves up for success in 2021; hosted by ChatFunnels. Let’s assume the best of intentions for the people we’re working with.

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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

9 Google Ads Trends You Can’t Ignore in 2021. In May 2021, they released an even more ambitious campaign type called Performance Max , which allows for new campaigns with little human input. The post 9 Google Ads Trends You Can’t Ignore in 2021 appeared first on Single Grain.

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Building a retail digital footprint in 2021


By leveraging their customers’ digital footprints — like transactional data, offline and online behavior, and intent data — not only have retailers found ways to serve their customers better, but they’ve also unlocked revenue.