Intent Data is a superpower. Here’s why.

Zoominfo

In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent?

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The 2021 State of B2B Intent Data

SWZD

In 1996, Bill Gates famously proclaimed, “content is king.” Twenty-five years later, this phrase resonates more than ever. But content alone is not enough. Businesses need the proper context to deliver the right marketing messages to the right people, at the right time. Blogs Data

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Best B2B Intent Data Providers

Only B2B

In this case, intent data can be useful. Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline. However, not every intent data source will be best suited for your company.

Purchasing Intent Data – How To Select A Intent Data Vendor

Only B2B

If you utilize intent data correctly, it will provide you with such capacity. How are marketers using intent data to increase revenue? According to Trust Radius , Intent monitoring is used for prospecting by 70% of the 40% of businesses who employ it.

A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.

Content + Intent Data: Intent vs. Predictive Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent Data vs. Predictive Data.

How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. What is B2B Buyer Intent Data? Buyer intent is probably low.

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23% of B2B Marketers Still Developing an Intent Data Strategy

KoMarketing Associates

Intent data can be described as the information acquired from digital sources about a company’s behavior, as well as the way it consumes content. New research suggests that an increasing number of B2B marketers are utilizing intent data to gain an edge on the competition.

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The Gap Between Interest and B2B Intent Data in Marketing

Marketing Interactions

B2B Intent data is the latest tool in the marketing stack on the hype cycle. There are protractors and detractors, but when you get right down to it, intent data is just another great tool in your marketing toolbox. The problem is that intent is often confused with interest.

3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Intent Based Marketing: Tips and Benefits

Sharpspring

Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Navigational Intent. Informational Intent. Consumer Research Intent.

Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . Because intent data allows companies to, as they say, “strike while the iron is hot.”

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Inside ZoomInfo: What You Need to Know About Our New Recommended Contacts Algorithm in Intent

Zoominfo

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals.

Content + Intent Data: Elevating the Buying Experience

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. First, there’s what I call a baseline level of intent.

Utilizing Intent Data to Get Everyone a Seat at the Planning Table

Speaker: James Gilbert, Head of Marketing at CRMNEXT

Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.

Four B2B digital marketing trends to watch in 2021

Modern B2B

The post Four B2B digital marketing trends to watch in 2021 appeared first on Modern | B2B Marketing Agency. All 2021 B2B Marketing Chatbots Digital Marketing Intent Marketing Trends Personalisation

5 CX Speakers You Should Follow in 2021

Marketing Insider Group

Her TEDx talk on micro-intentions alone will leave you pondering—and perhaps become a springboard for your next brainstorming session. Most recently, he was a top virtual presenter at Conga Connect 2021. You have a business, employees, a cool logo and an airtight marketing concept.

How Marketers Should Use Intent Data

SalesIntel

And what role does intent data play in that process? But after they started using SalesIntel and built their campaigns around intent data, they registered a 10X jump in those metrics. And that brings us to the core topic – how exactly did they use intent data?

A Guide to Using Intent Data in Your ABM Program

Only B2B

Intent data is the most important resource that B2B companies with an ABM strategy have at their fingertips. The truth is that consumers all around the world are continuously releasing intent data. So, how can B2B businesses leverage intent data to fuel their ABM strategies?

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

The Advantages of Employing Intent Data In B2B Marketing

Only B2B

This is where B2B intent data might come in handy to reach your target audience. What Is the Source of Intent Data? Intent data originates from a variety of digital sources, including tracking important intent search keywords via website cookies. First-Party Intent Data.

Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. B2B professionals can find leads with the highest, most relevant intent to purchase their product or service. Find the Best Sales Intelligence Tools for Your 2021 Strategies.

Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. Because intent data allows companies to, as they say, “strike while the iron is hot.”

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Five Intangible Buyer Behavior Trends To Monitor In 2021

Tony Zambito

Despite turning the calendar from 2020 to 2021, we find ourselves starting the new year in more turmoil. Such tumultuous events will have a direct impact on buying behaviors in 2021. Organizations today will need to monitor buying behaviors as they ebb and shift in 2021.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

The Advantages of Employing Intent Data In B2B Marketing

Only B2B

This is where B2B intent data might come in handy to reach your target audience. What Is the Source of Intent Data? Intent data originates from a variety of digital sources, including tracking important intent search keywords via website cookies. First-Party Intent Data.

Intent Data Basics: Make The Content + Data Connection

Content4Demand

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. Intent Data Do's and Don'ts.

7 Integrated Marketing Best Practices for 2021

TrueInfluence

Seven necessary practices for integrated marketing success in 2021. From your own data team and from an intent data partner, for starters. Intent data reveals a great deal about where buyers are in their journeys and what behavior they display. . Fuel Up with Intent Signals.

Powerful 10 Email Blast Marketing Tips in 2021 That Never Let You Down

SendX

If you also have a plan to blast emails in 2021 to boost your users' experience, content reach, and revenue, don't simply dive into the email marketing pool. Email marketing is a deadbeat marketing method. Do you think that too?

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

How MarketMuse Handles User Intent

MarketMuse

MarketMuse analyzes the user of intent of topics and pages, taking into account the fractured nature and showing how this breaks down. The post How MarketMuse Handles User Intent appeared first on MarketMuse.

Search Intent: Implicit VS Explicit

Method and Metric

It is the data that users input directly with a clear search intent ie “flower shop in toronto” or “mechanic in vancouver.”. Explicit Search Intent. Implicit Search Intent. Google uses its algorithm to understand the deeper intent behind the search query.

6 Best B2B Intent Data Providers

Visitor Queue

The post 6 Best B2B Intent Data Providers appeared first on Visitor Queue Blog | Identify Website Traffic. Marketing Sales Website Visitor Identification B2B SaaS Companies Intent Data Marketing tools SaaS

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

The search results present an answer based on what Google intuits is the user’s search intent. And that’s why another massive concept in SEO – user intent – is so central to zero-click searches. Displayed for searches that have local intent (i.e. [x

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Supercharge your demand generation with intent marketing

Really B2B

Intent marketing uses data to target prospects who are actively researching or are interested in specific B2B topics. Marketing Strategy Demand Generation customer insight intent data intent marketing

4 Ways You Can Leverage Intent Data in B2B Marketing

Heinz Marketing

The last blog post I wrote about what Intent Data is, the different types of Intent Data signals , and why do you need intent data. I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing.

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How to Supercharge Your Content Marketing for Buyer Intent

Marketing Insider Group

That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking. You can collect two types of intent data to inform your efforts: internal and external. Internal Buyer Intent Data.

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What Is Intent Data and How It Can Help Your Company?

Only B2B

Thus, in today’s world, Intent Data is one of the most crucial pieces of data for driving sales and marketing insights. What Is Intent Data? Intent Data, in basic terms, is a set of behavioral signals that helps you understand your prospects’ intent to buy a product or service.

Report: Only 28% of Marketers Have an Intent Data Strategy in Place

KoMarketing Associates

Intent Data refers to information that indicates a web user has an intention of making a specific purchase. More marketers are turning to intent data to gain additional insight into the potential actions web users might take based on information about their digital behavior.

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