Zoominfo

FEBRUARY 27, 2021

Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. B2B professionals can find leads with the highest, most relevant intent to purchase their product or service. Using this tracked behavior, Leadfeeder helps point out intent for potential purchases. LinkedIn Sales Navigator.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Webbiquity

MARCH 30, 2021

To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Conversational marketing via the use of live chat will be on the rise in 2021. Personalized Outreach with User Data. So much so that a J.D.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Tony Zambito

JANUARY 11, 2021

Despite turning the calendar from 2020 to 2021, we find ourselves starting the new year in more turmoil. Such tumultuous events will have a direct impact on buying behaviors in 2021. Organizations today will need to monitor buying behaviors as they ebb and shift in 2021.

Trends 209

Trends B2B Sales B2B Marketing Spending 209

Zoominfo

DECEMBER 23, 2020

The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. So what’s it going to take to create and maintain a top-tier database for 2021? ICPs include in-depth details on interests, seasonal trends, location, purchasing intent, and more.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Customer Experience Matrix

DECEMBER 13, 2020

Intent data has been a particular focus with recent announcements from TechTarget , ZoomInfo , Spiceworks Ziff Davis , and Zeta Global. As with digital advertising, the pandemic has accelerated an existing trend, achieving in months digital transformations that would otherwise have taken years.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. In 2021, the wise Andy Crestodina tweeted, “Don’t hate the gate.” We articulated this further on page 35 of the report in our Content Format Intent Matrix. This is a preview.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Webbiquity

FEBRUARY 5, 2021

This leaves the businesses that are opening back up with a smaller top-funnel, without much to invest in terms of marketing and growth to recover in 2021. When selling to B2B customers, depending on the uniqueness and value of your product, referrals can be an incredibly effective way to generate high-intent leads. Image credit: Yelp.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

SWZD

MARCH 15, 2021

In 1996, Bill Gates famously proclaimed, “content is king.” Twenty-five years later, this phrase resonates more than ever. But content alone is not enough. Businesses need the proper context to deliver the right marketing messages to the right people, at the right time.

Intent Data 152

Intent Data Intent B2B Content 152

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. How to engage prospects. Navigating digital transformation.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022. Check out a recording of the webinar.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

KoMarketing Associates

FEBRUARY 10, 2021

The search results present an answer based on what Google intuits is the user’s search intent. And that’s why another massive concept in SEO – user intent – is so central to zero-click searches. Displayed for searches that have local intent (i.e. [x Similar to the Local Pack, displayed for searches that have local intent.

SERP 295

SERP Features Google Top of Funnel 295

Liveintent

JULY 19, 2021

By leveraging their customers’ digital footprints — like transactional data, offline and online behavior, and intent data — not only have retailers found ways to serve their customers better, but they’ve also unlocked revenue. billion in ad revenue, a figure projected to total $20 billion by the end of 2021.

Ad Building 127

Ad Building Marketing Analytics Tools Webinar Metrics eCommerce 127

Liveintent

DECEMBER 1, 2021

Regardless of the reasons and intentions for these changes, however, one thing is sure: the industry must adapt — and quick — to the changing digital landscape. The report is a quantitative survey of 176 experienced global rev ops and ad ops professionals from July to September 2021. Here are those findings. Very important.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

ClickZ

SEPTEMBER 9, 2021

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? The current state of domain-level intent analysis and lead qualification. But we’ll come back to that in a bit.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Heinz Marketing

JANUARY 15, 2021

Intent tools for sales prospecting. Intent tools are a wonderful way for sales and BDR teams to discover prospects’ activity and use that information to make personalized recommendations for content or services. The post Sales Prospecting Techniques for 2021 appeared first on Heinz Marketing. Personalized sales calls.

Template 137

Template Outreach Conference Touchpoints 137

Engagio

DECEMBER 28, 2020

In this read, we’re going to make it easy to not let opportunity slip through our fingers in 2021. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

NetLine

AUGUST 14, 2023

Buyer-level intent data allows sales teams to cut down on the amount of time they spend prospecting, doing cold outreach, and waiting weeks to hear from prospective buyers. Bringing Buyer-Level Intent to Sales Recently, I was speaking with a sales executive who’s been at multiple organizations in a variety of roles.

Intent Data 52

Intent Data Intent Touchpoints B2B Sales 52

NetLine

APRIL 14, 2022

H owever, there was one thing we uncovered in producing this report that we’d never included or had access to before: Buyer-level intent data. ~31% Buyer-Level Intent Discovery solves that conundrum. In 2021, overall eBook registration volume grew 15.5%, accounting for 43.3% In analyzing these 4.6 of all downloads.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

InsightSquared

NOVEMBER 30, 2020

Your team (and your 2021 self) will thank you. . Accurate forecasting is, for all intents and purposes, the whole ballgame. The post Here’s to 2021: Accurate, Agile Sales Forecasting appeared first on InsightSquared. It’s how you inject your organization with predictability. Predictability leads to good decision making.

Forecasting 156

Forecasting Top of Funnel CRM Act-On 156

NetLine

DECEMBER 7, 2023

While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). Buyer-level intent data helps you to point out the buyers working at in-market accounts. Made using Midjourney.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Convince & Convert

APRIL 25, 2024

The great and powerful Andy Crestodina said as much in 2021. pic.twitter.com/GoYes0RBV1 — Andy Crestodina (@crestodina) March 17, 2021 Regardless of personal opinions, we as marketers can leave our heads in the sand on quality data The 14.3% Buyer-level intent data is perhaps the best means to accomplishing this.

B2B 153

B2B Case Study Case Studies Content 153

Conductor

NOVEMBER 11, 2020

As we all start to finalize our plans and investments for 2021, we thought it would be a perfect time to reflect on all that we’ve learned over the past six months and how we can collectively best prepare for 2021. Search intent has shifted for different keyword categories and [consumers are] asking questions they haven’t before.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Webbiquity

MARCH 1, 2022

Now, a new report from PathFactory, the Content Engagement Report 2021 , sheds more light on how B2B buyers are consuming content and how B2B marketers may want to adapt in 2022. “Engagement times increased substantially in 2021, with average session time up by 46.6% Familiarity breeds intent.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Liveintent

MARCH 30, 2021

” All LiveIntenters who identify as women receive this every year from Women With Intent, LiveIntent’s original Employee Resource Group (ERG) , in recognition and celebration of this great day for all women. Women with Intent started long before I joined the company over 3.5 We thrived.

Intent 116

Intent Communities Resources Organic Leads 116

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. The Impact of COVID-19 on B2B Marketing 2021 COVID-19 has had a major impact on the global economy. These changes are likely to impact businesses long into 2021 and beyond.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

ClearVoice

NOVEMBER 24, 2020

What’s your SEO strategy for 2021? With the new year swiftly approaching, though, it’s time to focus on building your 2021 SEO strategy. As 2021 approaches, it’s time to build your SEO strategy for the year. Content has been and will remain the top priority in 2021. Goodbye (and maybe good riddance?)

SEO 104

SEO Lead Scoring Lead Ranking Guidelines 104

Heinz Marketing

FEBRUARY 4, 2021

I was honored recently to be a part of another great RevTech Summit 2021 , an online summit for marketing and sales professionals who want to set themselves up for success in 2021; hosted by ChatFunnels. And I think that’s changing the attributes of what a successful marketer looks like in 2021 and beyond.

Work Management 139

Work Management Peer-to-peer Marketing Management Cross-Selling 139

PureB2B

MAY 2, 2022

Intent data has become an increasingly important element of the B2B marketing stack in recent years. But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. How to Measure ROI from Intent Data.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. 2021 Stackie Awards announced at MarTech: See the winners : Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are. Marketing operations. Digital transformation.

Conference 106

Conference CMS Development Digital Asset Management Marketing Automation Services 106

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Marketing Insider Group

FEBRUARY 11, 2021

If you’re an entrepreneur and local businesspeople, keep your eye on these five trends in 2021: 1. Watching out for social media trends in 2021 will be a huge factor in marketing success in the coming months. You’ll have to find new ways to bring in engagement and capitalize on search intent in 2021. Growing Social Media.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. _shelbyparis) January 15, 2021. Shelby????? Black History Month takes place during the month of February in the U.S.

Branding 127

Branding Brand Identity Lock-In Communities 127

Stevens & Tate

APRIL 26, 2021

It’s obviously psychological, but it has an impact on the reader’s purchase intent and engagement. There are plenty of reasons why newspaper marketing remains an effective way to reach an audience, even in 2021. The post Newspaper Marketing in 2021 is Still Valid. Read more here.

Validation 109

Validation Marketing & Strategy Internet Marketing Purchase Intent 109

Conductor

JANUARY 6, 2022

While 2021 was more unpredictable than expected, one constant for enterprise organizations was the continued reliance on effective organic marketing efforts to reach evolving audience needs and hit core goals. Embracing the new remote/hybrid era has fundamentally changed how people interact with brands. Discover a better way to build content.

Product 98

Product Enterprise Management Template Keywords 98

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022. Check out a recording of the webinar.

Webinar Metrics 52

Webinar Metrics SEO Research SERP 52