Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Businesses are adapting quickly to remain relevant.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Bannersnack

OCTOBER 18, 2021

Here are the 2021 display ad design trends and statistics to help you stay on top of the game. The post The 2021 Display Ad Design Trends and Statistics appeared first on Creatopy Blog. Most used design types Most used sizes according to formats Most used fonts Most […].

Statistics 98

Statistics Display Design Trends 98

illumin

DECEMBER 2, 2021

The Most Viewed Video Ads for Black Friday […]. The post Most Viewed Video Ads: Black Friday and Cyber Monday 2021 appeared first on AcuityAds Inc. And despite supply chain issues and rising inflation, consumers have come to expect monster savings.

Ads 98

Ads Video Marketing Promotion Branding 98

Customer Experience Matrix

DECEMBER 13, 2020

Nearly all device-level targeting can also include location data , adding a dimension that cookies often lack. Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Webbiquity

JANUARY 20, 2021

With that in mind, it’s a good idea to re-think your use of data in 2021. These include improved user experience, more efficient ad targeting, enhanced brand loyalty , and importantly, higher conversion rates. In 2021, there’s still quite a lot of room for improvement in privacy practices, especially among small businesses.

Privacy 266

Privacy Personalization Planning Marketing Management 266

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. of the $57 billion spent on programmatic advertising went to social media networks, and in 2021, social media spending increased to make up 57.6% of total programmatic ad spend.

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Tony Zambito

JANUARY 21, 2021

It is important to note that lowering costs comes from “cutting” and not “adding to” as opposed to an investment. . Heading into 2021, growth and building scale may have returned in an aspirational way. Heading into 2021, growth and building scale may have returned in an aspirational way. 3 – Growth and Building Scale.

B2B Sales 221

B2B Sales Trust Marketing B2B Marketing Paid Search Agency 221

Zoominfo

DECEMBER 23, 2020

The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. So what’s it going to take to create and maintain a top-tier database for 2021? Personalize content (beyond just adding a first name) and make it relevant 3. Improve Your Data Quality.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

illumin

JANUARY 25, 2022

2021 was a tough year for the automotive industry. After the global pandemic forced many auto manufacturers to temporarily shut down their factories and halt supplier orders in 2020, strong consumer demand suggested 2021 might be better. The post Most Viewed Video Ads: Automotive Sector 2021 appeared first on AcuityAds Inc.

Ads 52

Ads Video Marketing Demand Order 52

illumin

DECEMBER 22, 2021

Let’s take a look at the Most Viewed Video Ads for the 2021 Holiday Season! The post Most Viewed Video Ads: Holiday Season 2021 appeared first on AcuityAds Inc. While this is a time to come together with loved ones and reflect on the past year, it is also a time that is inextricably linked to shopping.

Ads 52

Ads Video Marketing 52

Zoominfo

DECEMBER 11, 2020

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. Throw into the mix the lack of in-person interviews and continued work-from-home arrangements, and it’s clear candidates will deal with new disruptions perhaps not seen since internet job postings replaced help-wanted ads in the newspaper.

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

illumin

FEBRUARY 3, 2022

Billion (USD) in growth between 2021-2025 (source: Technavio). The post Most Viewed Video Ads: QSR Sector 2021 appeared first on AcuityAds Inc. COVID-19 transformed just about every industry in the wake of lockdowns and health concerns, but the QSR sector has managed to weather the storm and come out stronger for it.

Ads 52

Ads Video Marketing 52

illumin

AUGUST 13, 2021

The Most Viewed Video Ads for the 2021 Tokyo Olympics showcase the familiar themes the Games are known for — dreams, ambition, and the inspiration that anything is possible with a little grit. The post Most Viewed Video Ads: 2021 Tokyo Olympics appeared first on AcuityAds Inc.

Paid Search Agency 52

Paid Search Agency Ads Video Marketing Brand Identity 52

Bannerflow

JANUARY 18, 2022

The best display advertising campaigns of 2021 were among the most inventive we have seen. Display advertising appears easy but great ads require the right tech and the right people in order to be successful. And of course, the ad campaigns that were the best in 2022 feature both these traits in abundance. Spring 2021: Amedia.

Display 98

Display Advertisements Advertising Campaigns 98

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Q4 ad spend alone was $160 million, making a total of $590 million for the year. The post Podcast advertising spend surged in 2021 appeared first on MarTech. Why we care. Meet us where we are.

Spending 128

Spending Advertisements Advertising Amazon 128

ClearVoice

MARCH 31, 2021

March 2021 — Clubhouse users can now create clubs without a vetting process. February 2021 — Clubhouse hits the social media scene, and it has 10 million App Store Installs to-date. The platform surpassed 10 million App Store installs, and the majority of the downloads were in February 2021. Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Martech

MAY 18, 2023

digital ad spend is only expected to increase 7.8% Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. of total digital ad revenue, according to eMarketer.

Spending 113

Spending Ads Emarketing Forecasting 113

Liveintent

DECEMBER 1, 2021

To better understand how publishers are preparing to tackle identity and monetization in a post-third-party cookie world, LiveIntent partnered with CoLab Media Consulting and Beeler.Tech in the production of the Rev Ops Barometer H2 2021. Cross-platform (web, app and email) ad exposure data. Ad Ops team. Here are those findings.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

illumin

OCTOBER 6, 2021

The Most Viewed Video Ads for the 2021 NFL Season Return feature new advertising categories like NFTs and Bitcoin, endorsed by football greats like Tom […]. The post Most Viewed Video Ads: NFL Season Return 2021 appeared first on AcuityAds Inc.

Ads 52

Ads Video Marketing Advertisements Advertising 52

illumin

JULY 2, 2021

The post Most Viewed Video Ads: Pride 2021 appeared first on AcuityAds Inc. From recoloured rainbow logos to special product editions and tailored advertising campaigns, brands increasingly incorporate Pride as an integral part of their inclusive marketing strategies. But just because brands are […].

Ads 52

Ads Video Marketing Communities Advertisements 52

illumin

SEPTEMBER 1, 2021

The Most Viewed Video Ads for Back to School 2021 are filled with upbeat music, activity, and an air of excitement, treating the start of the school year like it’s pre-2020. The post Most Viewed Video Ads: Back to School 2021 appeared first on AcuityAds Inc. Kids basking in the return to […].

Ads 52

Ads Video Marketing Activities Advertisements 52

Litmus

AUGUST 17, 2021

We have some important news to share about Litmus Live 2021. Move Litmus Live 2021 to October 26th-27th. Move Litmus Live 2021 to October 26th-27th. So we can give you the experience you fully deserve (aka not adding to the Zoom fatigue). The post Update on Litmus Live 2021 appeared first on Litmus.

FAQ 104

FAQ Communities Network Marketing Tactics 104

illumin

OCTOBER 22, 2021

The Most Viewed Video Ads for Hispanic […]. The post Most Viewed Video Ads: Hispanic Heritage Month 2021 appeared first on AcuityAds Inc. As the second largest Spanish-speaking country behind Mexico, brands in the States recognize the importance of targeting and tailoring their messaging to this growing community.

Ads 52

Ads Video Marketing Communities Branding 52

Martech

APRIL 14, 2023

This is a significant drop from 2021’s record 35% gain, but still a healthy gain. The 35% of 2021 would have been tough to repeat even without last year’s inflation, interest rate hikes, geo-political thunderstorms and four quarters of being told there’s a recession right around the corner. in 2021 to 2.8% Why we care.

Ads 102

Ads Mobile Advertising Display Advertisements 102

Search Engine Journal

MAY 23, 2021

Full of actionable insights, tactical tips, and real-world case studies, Ad World did not disappoint! The post 5 Powerful Takeaways From Ad World May 2021 appeared first on Search Engine Journal. Here are the top advertising takeaways you shouldn't miss.

Ads 76

Ads Case Study Case Studies Tactics 76

Liveintent

JULY 19, 2021

And there are tremendous ad revenue opportunities to be had. billion in ad revenue, a figure projected to total $20 billion by the end of 2021. The post Building a retail digital footprint in 2021 appeared first on LiveIntent Blog. In 2020, Amazon made $15.7 The impact of COVID-19 on eCommerce.

Ad Building 127

Ad Building Marketing Analytics Tools Webinar Metrics eCommerce 127

illumin

JULY 9, 2021

This year, brands celebrated the 4th of July with ad campaigns that promoted themes of unity and togetherness. The post Most Viewed Video Ads: 4th of July 2021 appeared first on AcuityAds Inc. The post Most Viewed Video Ads: 4th of July 2021 appeared first on AcuityAds Inc.

Ads 52

Ads Video Marketing Promotion Campaigns 52

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back.

Gartner 123

Gartner Marketing Budget Budget Programs Allocation 123

Martech

JULY 29, 2021

Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. As a result, CDP vendors have added 6% more employees in the first half of 2021, compared with 1% employment growth in the second half of last year. The CDP industry has ballooned to an estimated $1.6

Multi-Channel 113

Multi-Channel Banners Touchpoints Vendors 113

Bannersnack

JULY 18, 2022

2 minutes read We experimented with TikTok ads vs. Instagram Reels ads in October 2021 to see which of the two brought better results, and the outcome came as a surprise. The post Case Study: TikTok Ads vs. Instagram Reels Ads – Experiment 2.0 appeared first on Creatopy Blog.

Case Study 98

Case Study Case Studies Ads Studies 98

Contently

JANUARY 22, 2021

After the sadistic uncertainty of 2020, it feels a bit ridiculous to try to predict what 2021 will bring. To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. Social impact storytelling needs to be a part of your content strategy in 2021.

Storytelling 211

Storytelling Trends Ethics Content 211

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. How to engage prospects. Delivering value to prospects.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Contently

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. Then I asked my go-to freelance video editor to spend a few hours adding some simple graphics, video cutaways, and animation.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Marketing AI Planning Trends 193

Opt Intelligence

DECEMBER 19, 2021

From third-party cookie deprecation to Facebook’s massive outage, 2021 showed us the benefit of owning your own data. Changing social algorithms, new privacy rules…2021 also brought to light the fact that even your best performing tactics should not be over-indexed. 2021 also showed us that same old, same old is not a safe strategy.

Planning 82

Planning Opt-in Marketing & Strategy Privacy 82

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. The use of video in ad production. Design for all ad sizes. Having strategies in place to get the most from your entertainment display ads could be crucial.

Display 98

Display Advertisements Advertising Trends 98

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. in 2021, to a total spend of $108.53 In this article, we will touch on the following topics of interest, all of which are explored more thoroughly in our report: Why are mobile devices the place to be seen for your display ads? What are mobile display ads?

Display 98

Display Stats Advertisements Advertising 98