The 50 Best Startup Tools For 2021

Marketing Insider Group

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021.

9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

Google wants you to spend more on their ad network because, let's face it, that's how they make money. So if you aren't paying attention to these new Google Ads trends, you will be left behind. Book My Free Google Ads Consultation. 9 Google Ads Trends You Can’t Ignore in 2021.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. Now, in 2021, we’re a matter of months away from living in a cookieless world.

Most Viewed Video Ads: Pride 2021

AcuityAds

The post Most Viewed Video Ads: Pride 2021 appeared first on AcuityAds Inc. Digital Advertising Demand Side Platform (DSP) True Reach Most Viewed Video Ads Consumer JourneyJune is a time to celebrate diversity and LBGTQ2S+ communities.

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Loyalty Auctions: The Next Reward For B2B Markets

If you’ve never used auction techniques to drive engagement in your employee, channel partner or customer rewards programs, you’re missing out! Find out why and how to in this Best Practices Guide from industry leader Reward Paths.

Best B2B Email Marketing Software for 2021

SendX

List Management, Automation, FB Ads. It also allows you to make automation workflows for Facebook ads and integrate emails with it. You can create signup forms on SendX and embed it on your website so that people visiting your page can directly get added to your email list.

Which Industries Are Most Reliant On PPC Ads In 2021?

Webbiquity

But who is making the greatest use of PPC ads, and which industries can benefit from them the most? PPC ads are used across consumer and B2B segments, and almost any business (except those with exclusive markets) can benefit from them to some extent, with a solid strategy.

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Two Technology Trends for Small Business in 2021

Biznology

As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. The post Two Technology Trends for Small Business in 2021 appeared first on Biznology.

Future-Enabling Buyers Will Be Key In 2021 And Beyond

Tony Zambito

It is important to note that lowering costs comes from “cutting” and not “adding to” as opposed to an investment. . Heading into 2021, growth and building scale may have returned in an aspirational way. We cannot predict what is in store for 2021.

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Consider adding brand name at end of HTML title tag (example: “Keyword | Brand”). We certainly put a lot of effort into writing ad copy descriptions, and in a sense meta descriptions are just as valuable for increasing clicks. Google Ads (Top and Bottom).

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Most Viewed Video Ads: Father’s Day 2021

AcuityAds

The most viewed video ads from Father’s Day in 2021 demonstrate a consistent overall upward growth trend in online consumption of video content during the pandemic. By contrast, cumulative video viewership for this year’s top 10 Mother’s Day ads drove 35% higher viewership (up 66% year over year). The post Most Viewed Video Ads: Father’s Day 2021 appeared first on AcuityAds Inc.

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How to Bring Your Brand Marketing In-House After Working with an Ad Agency

Marketing Insider Group

You’ve been using an ad agency for years. Untethering from an ad agency can seem daunting, especially if you’ve been accustomed to outsourcing the responsibility. Until now, your ad agency has done all the bargaining for your ads and ad placements.

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14 Instagram Trends You Can’t Ignore in 2021

Single Grain

Trend #14: The Growth of Instagram Ads Is Continuing. Book My Free Instagram Ads Consultation . Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2021). Dive Deeper: 9 Influencer Marketing Trends You Can’t Ignore in 2021. Instagram ads!

2021 Prediction: Less Focus on Traffic and Followers, More Focus on Engagement

RockContent

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. How to Improve Your Brand’s Engagement in 2021.

The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

In 2020, ad impressions sold programmatically reached $129.1 and by 2021, programmatic will account for 68% of digital media advertising spend. ads) buying and selling. Wow , they think, I can place my ad for sportswear right here. Different ad formats for different goals.

Key Industry Trends 2021

Matchcraft

2021 is already looking sunny and we are really looking forward to what the rest of the year has in store for the ad-tech industry. Resellers and agencies looking to not just float but swim, in the digital marketing space, must watch out for upcoming and incoming industry trends.

7 Growth Hacking Strategies for 2021

Oktopost

To reach your goals in 2021, you’ll need a marketing mindset change. 7 Growth Hacking Strategies for 2021. If you want growth in 2021, don’t think of referral marketing as low-hanging fruit. 2020 was a challenging year for growing a business.

How to Ensure Cloud Scalability in 2021

Biznology

In cloud computing, scaling refers to the process of adding or eliminating storage or network services. When creating Auto Scaling groups, you need to specify the criteria for triggering adding, or removing instances from the cluster. .

How to Optimize Facebook Ads to Skyrocket Your Conversions

Optinmonster

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. But, if not set up correctly, these ads can also be more costly than their worth. Why Your Facebook Ads Aren’t Working.

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Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

After the sadistic uncertainty of 2020, it feels a bit ridiculous to try to predict what 2021 will bring. To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads.

9 Best Google Ads Tips That Will Drive Conversions

Visitor Queue

Running a successful Google Ads account can make or break your business in 2021. Whether you are a small business or a large enterprise, online ads increase brand awareness by 80%. Business Strategy Marketing B2B Growth Google Ads

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. To get you started, we put this guide together, where you will learn everything you need to know to create a TikTok ads campaign. How to Create a TikTok Ads Campaign. In-Feed Ads.

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Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

We realized our business information index allowed marketers to deliver targeted online ads at a level never before seen.”. And we added 18M of our now 33M mobile numbers in a span of five months. Innovation can be tricky. More often than not, it leads you to new frontiers.

June 2021 System Updates

GreenRope

June 2021 System Updates. Here are all the new features and updates added in June: Contacts. There is now an added filter for website domains on the Website Manager > Tracking page. June Gloom may have been in full swing this month, but so were our developers!

Most Viewed Video Ads: Mother’s Day 2021

AcuityAds

The post Most Viewed Video Ads: Mother’s Day 2021 appeared first on AcuityAds Inc. Digital Advertising Social Data True Reach Attention Advertising Most Viewed Video Ads Consumer JourneyThis Mother’s Day, retail brands are gaining attention as shopping restrictions ease up thanks to vaccinations. Gift service brands such as Teleflora, 1-800 Flowers, and Harry & David had a strong showing this year, all placing in the top 10.

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

5 Steps in Creating Your 2021 Marketing Budget. Step 2: Determine Your 2021 Marketing Goals. Once you’ve familiarized yourself with the success of your past and current tactical marketing plans, it’s time to determine your 2021 goals for your marketing budget.

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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

With that in mind, it’s a good idea to re-think your use of data in 2021. These include improved user experience, more efficient ad targeting, enhanced brand loyalty , and importantly, higher conversion rates. Guest post by Natasha Lane.

The Seven (New) Habits of Successful Marketers in 2021

Heinz Marketing

I was honored recently to be a part of another great RevTech Summit 2021 , an online summit for marketing and sales professionals who want to set themselves up for success in 2021; hosted by ChatFunnels. There are lots of great ad hoc, agile ways to do that quickly.

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6 Marketing Trends to Set Up Your B2B Marketing Campaigns for Success in 2021

Content Standard

Heading into Q2 of 2021, research-proven insights about business decision-makers can have large implications for your B2B marketing strategy. Across the board, it meant change—and 2021 is bringing a new marketing landscape of its own.

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Google Ads Single Keyword Ad Group (SKAG) Campaign – Benefits & Drawbacks

Goodish Agency

Today we are going to be talking about what Single Keyword Ad Group campaigns are , why single keyword ad groups work in 2021 and how to get the most out of them. Single Keyword Ad Group (SKAG) is a term that refers to a group of Google Ads focused on a single keyword.

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Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

Do Digital Ads work? I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. 20-40% of the clicks on paid ads are fraudulent. Do Digital Ads Work?

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Building a retail digital footprint in 2021

Liveintent

And there are tremendous ad revenue opportunities to be had. billion in ad revenue, a figure projected to total $20 billion by the end of 2021. The post Building a retail digital footprint in 2021 appeared first on LiveIntent Blog.

How to Use Retargeting Ads for Your Business

Sharpspring

With the help of SharpSpring Ads’ powerful AI. You can check out the full Convive Wines case study for all the details — and get inspired below on how to use retargeting ads for your business to level up your own marketing strategy. Using Retargeting Ads for Your Business.

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Retargeting Ads We Loved in 2020

Sharpspring

Retargeting ads are a vital component of any advertising strategy. In this blog, we’ll dive into what retargeting ads are and when to use them. We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy.

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Best Banner Ads: Examples of Remarkable Display Advertising

Bannerflow

The best banner ads are a combination of many different elements. From brand awareness, to a single ad part of a large personalised campaign with thousands of banners. This best display ad from Meliá really highlights the benefits of combining rich media and data feeds.

2021 Social Media Updates

ClearVoice

March 2021 — Clubhouse users can now create clubs without a vetting process. February 2021 — Clubhouse hits the social media scene, and it has 10 million App Store Installs to-date. March 2021 — LinkedIn celebrates International Women’s Day through e-learning.

7 Essential Strategies For Your Best Ever Financial Services Ads | 2021

Bannerflow

Premium financial services ads – particularly display campaigns– are essential in 2021. In this article, we suggest following strategies to help your brand create its best ever financial service ads: Increasing production via automation. Standardising branding across all ads.