Marketing Insider Group

NOVEMBER 12, 2019

We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Liveintent

OCTOBER 6, 2020

We’ve taken a look at some of the latest consumer behaviors and expert predictions to assemble five tips for planning your 2020 holiday marketing strategies. billion in December 2020. With a bit of planning and these quick tips, we hope you see great success this holiday shopping season!

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

SendGrid

OCTOBER 8, 2020

To help you navigate Black Friday 2020, we've put together 5 tips on planning for the unexpected. The post 5 Planning Tips for Holiday Emails in 2020 appeared first on SendGrid. No one knows quite what to expect this holiday sending season.

Tips 95

Tips Practices Best Practices 95

Search Engine Journal

NOVEMBER 18, 2021

How do you plan for the year ahead when your historic data is in shambles? Here are some tips for SEM planning despite the pandemic. The post SEM Planning for 2022: Because 2020 Didn’t Help You For 2021 appeared first on Search Engine Journal.

SEM 118

SEM Tips 118

Marketing Insider Group

DECEMBER 9, 2019

If VoC and VoE are not already a part of your upcoming 2020 content strategy, now is the time to start thinking about ways that these important groups can help build trust with your audiences. If you haven’t been integrating with these departments to date, be sure that this becomes part of your strategy in 2020.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy Content Marketing Planning 296

Hive9

OCTOBER 28, 2020

The year 2020 has demonstrated why clear visibility into plans more than just once a year, half or even quarter is essential for marketing leaders. If you can’t see what’s happening in the first place, you’re not going to be able to adjust accordingly for sudden market changes.

Planning 166

Planning Forrester B2B Sales Marketing 166

KoMarketing Associates

NOVEMBER 24, 2020

Merkle recently published its “Digital Marketing Report” for Q3 2020, and statistics show that mobile organic search visits were up 33% year-over-year in the third quarter, but down from the 35% recorded in the second quarter. Additionally, approximately 60% of CMOs are already building scenario plans that include a second wave of outbreak.

Organization 256

Organization Trends Gartner Mobile Marketing 256

ClickZ

JULY 31, 2019

That makes now an excellent time to begin building a marketing strategy for 2020 using data gleaned from the first two quarters of 2019. Platforms like Keen Decision Systems provide real-time analytics and data modeling that help marketers plan their next steps based on the entire customer journey. Making good marketing decisions.

Planning 100

Planning Marketing Strategy Marketing & Strategy Paid Search Agency 100

Marketing Insider Group

JANUARY 21, 2020

And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. If your goal is to increase lead generation from content, then you’ll be planning a lot of gated content, so you’ll need to budget for a landing page creator platform and ad spend for channels like social media.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Zoominfo

NOVEMBER 3, 2020

In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. 2020: The year of product expansion? Figure 2 : Mentions of “product launch” remain steady in 2020, with a notable jump seen at the beginning of the pandemic Source: ZoomInfo.

Cross-Selling 162

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 162

ClearVoice

DECEMBER 2, 2019

Additionally, marketers and entrepreneurs are considering their business plans and strategies for 2020. In this article, we will review several emerging martech trends and solutions that marketers should consider as they build their marketing plans for 2020. The top martech trends for 2020. Click To Tweet.

Planning 96

Planning Marketing AI Marketing Plans Paid Search Agency 96

Kapost

NOVEMBER 15, 2019

The post Templates for Your 2020 Content Planning appeared first on Kapost Blog. ‘Tis the season to trade cliches with your colleagues in the hallways. “Can you believe the year’s almost over?” ” “Where did the time go?” ” I don’t know, Dave, it went.

Template 69

Template Planning Content Demand Generation 69

FMG Suite

OCTOBER 14, 2020

The calendar may say October but it’s never too early to start planning for the holidays. Let us help you prepare your marketing for the 2020 holiday season! . What are some holiday marketing planning best practices? The post Sprucing Up Your 2020 Holiday Marketing Plans appeared first on FMG Suite.

Planning 52

Planning Marketing Plans Webinar Metrics Marketing & Strategy 52

Litmus

AUGUST 10, 2020

Black Friday, Cyber Monday, holiday celebrations around the world… at this point in the year, you’re normally knee deep in planning for the busiest time in email. Now, you need to completely rethink your approach to holiday planning. What are the keys to a successful holiday strategy in 2020? And you need to do it fast.

Webinar Metrics 72

Webinar Metrics Planning ROAS Bandwidth 72

ClickZ

DECEMBER 8, 2020

30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. 2: Live events aren’t coming back until 2022 (plan accordingly). 3: Brands with a solid ecommerce and digital foundations did well in 2020.

Planning 137

Planning Digital Transformation eCommerce Amazon 137

Buffer

FEBRUARY 18, 2021

In March and April of 2020, work and life as we knew it was changing. The concept of a 4-day work week gained a lot of traction in early 2020 as many companies saw better flexibility and thus happier employees when moving from five eight-hour days to four. Individual autonomy Reported autonomy and flexibility in May of 2020 was at 4.3

Work Management 97

Work Management Lead Ranking Customer Surveys Guidelines 97

DivvyHQ

OCTOBER 29, 2019

How’s your editorial planning for next year going? We’ve compiled some editorial planning tips for content marketers to get you prepped and ready for 2020. It’s probably underlined on your to-do list, but maybe you’re a little behind. Take a deep breath. This will help.

Planning 50

Planning Tips Content Marketing Content 50

Oktopost

JANUARY 6, 2021

Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr. What Was the Biggest Impact Covid Had on Our 2020 Plans? Some of us were starting our first day on the new job, while others were in the middle of planning their Q2 initiatives.

Digital Transformation 107

Digital Transformation Webinar Metrics Social Media Planning 107

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. Adopt in 2020: Integrating Behavioral Segmentation.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

US Data Corporation

DECEMBER 31, 2019

Direct mail now has more opportunity than ever, and 2020 should be your time to finally pull the trigger on a campaign. Even more so in 2020 because so many companies are shifting their focus solely on the internet, they forget that consumers still have a mailbox. Get a quote on a mailing list , today.

Planning 59

Planning Marketing Plans Advertising Agencies CAN-SPAM 59

US Data Corporation

DECEMBER 31, 2019

Direct mail now has more opportunity than ever, and 2020 should be your time to finally pull the trigger on a campaign. Even more so in 2020 because so many companies are shifting their focus solely on the internet, they forget that consumers still have a mailbox. Get a quote on a mailing list , today.

Planning 59

Planning Marketing Plans Advertising Agencies CAN-SPAM 59

Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. May 3-6, Austin, Sirius Decisions 2020 Summit. May 27-28, Chicago, B2B Marketing Ignite USA 2020. October 7-8, Singapore, B2B Marketing Leaders Forum Asia 2020. Kudos to them!

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Martech

AUGUST 2, 2021

Zenith reported this week that digital ads will make up 58% of total ad spend in 2021, up from 48% in 2019 and 54% in 2020…There’s no one-size-fits-all media plan for every brand. And the most value often comes from an integrated plan that combines multiple channels. Read more about OOH’s digital transformation here.

Media Plans 117

Media Plans Planning Media Digital Transformation 117

Inbox Insight

JUNE 21, 2020

What it the current state of inbound marketing in 2020? How much budget are B2B marketers planning to put towards inbound marketing? We asked over 200 B2B marketers to give us an insight into their inbound marketing approaches… To discover more about Inbound Marketing in 2020, read our B2B Inbound Marketing Insight Report.

Inbound Marketing 98

Inbound Marketing Planning Marketing & Strategy B2B Marketing 98

DivvyHQ

OCTOBER 29, 2019

How’s your editorial planning for next year going? We’ve compiled some editorial planning tips for content marketers to get you prepped and ready for 2020. It’s probably underlined on your to-do list, but maybe you’re a little behind. Take a deep breath. This will help.

Planning 40

Planning Tips Content Marketing Content 40

DivvyHQ

OCTOBER 29, 2019

How’s your editorial planning for next year going? We’ve compiled some editorial planning tips for content marketers to get you prepped and ready for 2020. It’s probably underlined on your to-do list, but maybe you’re a little behind. Take a deep breath. This will help.

Planning 40

Planning Tips Content Marketing Content 40

Sprout Social

APRIL 15, 2020

2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. Assess ongoing and planned campaigns and content. Evaluate your content plan 2.

Marketing & Strategy 143

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 143

B2B Marketing Directions

JANUARY 10, 2021

The COVID-19 pandemic turned the business and marketing world upside down in 2020. economy gyrated wildly in 2020. While some companies experienced tremendous revenue growth in 2020, a much larger number of businesses saw their revenues fall dramatically. million Americans had been vaccinated according to CDC data.

Planning 98

Planning Terms and Conditions Forecasting Work Management 98

Sprout Social

AUGUST 25, 2020

Here’s some history & context, and how we plan to put it on our roadmap. As part of these ongoing efforts, Twitter proactively verified all candidates running in 2020 congressional and gubernatorial party primaries. — Twitter Support (@TwitterSupport) March 21, 2020. New account labels in 2020.

Twitter 139

Twitter Ideal Customer Profiles Profiling Guidelines 139

Martech

JUNE 9, 2022

Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. But Facebook veteran Curt Maly of Black Box Social Media , who is aware of Meta’s plans, said it’s interesting to think how a basic product with no targeting and no objectives would be beneficial. . Why we care.

Facebook 106

Facebook Planning Paid Search Agency Ads 106

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020. 2020 B2B Marketing Trend #1: Email Marketing and Automation. In fact, automated emails average 70.5%

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

FMG Suite

DECEMBER 9, 2020

Pull out your crystal ball and see into the future as we plan and predict marketing trends and strategies for 2021. . Join us for this interactive webinar and walk away with the building blocks to create your marketing strategy for 2021, including: What marketing trends from 2020 are sticking around.

Planning 98

Planning Webinar Metrics Marketing & Strategy Trends 98

Choozle

AUGUST 11, 2020

The 2020 back-to-school season has begun. Like many other aspects of our lives, the 2020 back-to-school season will look very different than previous years. And how has the buying cycle changed in 2020? Fast forward to 2020, and things look a little different. Grab your pencils, notebooks, and Ti-84 calculators.

Advertisements 97

Advertisements Advertising Buying Cycle Education 97

Vidyard

DECEMBER 10, 2020

KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards. Congratulations to all the 2020 Video in Business Award-winners and finalists who use video strategically to drive better business results. Video Marketing Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Very often, it turns out.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

BrandMaker Blog

FEBRUARY 28, 2022

The maelstrom of sudden moves marketers had to make in 2020? As much as we’d enjoy discussing trendy word game strategies and indisputably the best sitcom of the 1990s/early 2000s, we’re obviously here to talk about pivoting when it comes to marketing planning. Ross Geller’s couch maneuver up the stairs?

Planning 93

Planning Marketing Plans Marketing & Strategy Marketing 93