The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I believe 2020 will be a year of category consolidation in B2B martech. In 2020, platform tool sets will reach a maturation point that will force consolidation in various categories.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. Brands must focus on highly personalized events and forging a personal connection with attendees.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

KoMarketing Associates

NOVEMBER 18, 2020

In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. Unfortunately, LinkedIn isn’t quite there yet in 2020. 2020 hasn’t been the easiest year. Conversation Ads. Final Thought.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Tomorrow People

NOVEMBER 2, 2020

NEW ON OCTOBER 1, 2020. NEW ON OCTOBER 2, 2020. This gives you additional insights on your contacts to better target and personalize their interactions. NEW ON OCTOBER 6, 2020. NEW ON OCTOBER 20, 2020. NEW ON OCTOBER 21, 2020. NEW ON OCTOBER 22, 2020. NEW ON OCTOBER 22, 2020. What is it?

Hubspot 156

Hubspot CMS Development Product Template 156

Martech Advisor

DECEMBER 23, 2019

AI-powered personalization can create a pool of loyal, engaged customers who keep returning to your brand. In this article, we discuss: What is AI personalization in marketing? Five ways in which AI can help you make personalization a priority. Personalization trends to remember, and examples from Swisscom and GAP.

Personalization 90

Personalization Advertising Agencies Paid Search Agency Mobile Advertising 90

Heinz Marketing

DECEMBER 9, 2020

Businesses are trying to connect on a personal level. This is why I rate 2020 as one of the best teachers: Optimizing resources: I’ve seen organizations making the best use of their resources. I am sure those who purchased Zoom Stock back in 2019 are very thankful for 2020 and enjoying the over 600% increase in its stock price!

Lock-In 141

Lock-In Paid Search Agency Budget Programs Cost 141

Launch Marketing

FEBRUARY 19, 2020

With 2020 underway, it’s time to meet head-on some of the B2B marketing expectations that are anticipated to take shape in the new year. One such prediction forecasts that 72% of B2B customers expect companies in 2020 to accurately anticipate their needs and make applicable suggestions before even their first point of contact.

Personalization 79

Personalization Marketing & Strategy B2B Marketing Marketing Strategy 79

Webbiquity

JANUARY 20, 2021

Ideally, you want to find a balance between personalized marketing and relevant law compliance. The Benefits of Personalization. With all the rules and regulations, you might be thinking that personalized marketing isn’t exactly worth the effort. Finding Balance Between Personalization and Privacy.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Zoominfo

DECEMBER 10, 2020

HenryLSchuck pic.twitter.com/6GCgjTODgr — ZoomInfo (@ZoomInfo) September 30, 2020. We had a few cases where we’ve had really large demo days or a completed meeting record broken and a person came up to me and like, “Can I go hit the gong?” On our side, my only rule is you don’t touch the gong.

Zoominfo 246

Zoominfo Advertising Channels Rules Paid Search Agency 246

Zoominfo

NOVEMBER 3, 2020

In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. Today, the hospitality industry is especially reliant on upselling through either in-person or by means of various software. 2020: The year of product expansion?

Cross-Selling 162

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 162

Marketing Insider Group

JANUARY 21, 2020

And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Be sure to include this in your 2020 budget. For example, content personalization is a huge trend in content marketing. Dig into these to see what keywords are still worth bidding on in 2020.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Biznology

JANUARY 7, 2021

For those working in internal comms, it’s been nothing short of a rollercoaster, personally and professionally. The post Episode #51: Our Best IC Expert Advice From 2020 appeared first on Biznology. What a crazy year!

Best Practices 177

Best Practices Design Personalization Consulting 177

ClickZ

DECEMBER 8, 2020

30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. Prediction : In lieu of in-person events, picking up the phone and talking will be an essential way to inspire creativity and true connection in 2021.

Planning 137

Planning Digital Transformation eCommerce Amazon 137

Oktopost

JANUARY 6, 2021

Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr. What Was the Biggest Impact Covid Had on Our 2020 Plans? Gone were the days we could pick up the phone, dial the corporate line, and route to the relevant person we needed to speak with.

Digital Transformation 107

Digital Transformation Webinar Metrics Social Media Planning 107

Adobe Experience Cloud Blog

DECEMBER 11, 2019

From AR to VR, to marketing technology and personalization strategies: The B2B marketer’s toolkit is full of new options for engaging with B2B buyers. . To better understand the priorities of B2B companies in 2020, our CMO by Adobe team reached out to some B2B experts and asked: “What is your team’s big bet in 2020?”.

B2B Thought Leadership 120

B2B Thought Leadership Enterprise Management Thought Leadership CMO 120

Salesforce Marketing Cloud

FEBRUARY 24, 2020

Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study for the last six years. We invite you to participate in the 7th iteration of this report, which will reveal marketers’ perceptions, attitudes, usage and future plans related to personalization.

Trends 85

Trends Personalization Customer Surveys Planning 85

Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. May 3-6, Austin, Sirius Decisions 2020 Summit. May 27-28, Chicago, B2B Marketing Ignite USA 2020. Free to those registered for the October in-person events. Kudos to them!

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Personalize everything. There are no two ways about it: your customers want personalized content from all your channels, including web and email. Providing personalized content can create a better customer experience, and it also builds trust. This is where AI can be critical to your personalization efforts.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

ClearVoice

JANUARY 13, 2020

Personalized content recommendations have been around for some time now. Although personalization has certainly proven to be a successful strategy, personalization is a little scary to everyday marketers. Does personalization really make content marketing better? contentmarketing #customerexperience Click To Tweet.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Vidyard

DECEMBER 10, 2020

KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards. Congratulations to all the 2020 Video in Business Award-winners and finalists who use video strategically to drive better business results. Video Marketing Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Sprout Social

AUGUST 25, 2020

If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. The person would then be approved if they met the verification requirements. As part of these ongoing efforts, Twitter proactively verified all candidates running in 2020 congressional and gubernatorial party primaries.

Twitter 139

Twitter Ideal Customer Profiles Profiling Guidelines 139

ATAK Interactive

MARCH 12, 2020

As more companies view marketing as part of the greater buyer journey, creating an experience that immediately engages the buyers and moves them from lead to customer is the number #1 priority that B2B businesses must focus on in 2020. To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. How to use data to improve B2B Personalization in 2020? Let’s explore the key to optimize B2B personalization in the year 2020.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Martech

SEPTEMBER 20, 2022

Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. The Event Participation Index, which we last fielded at the end of 2021, asks our readers to rate their likelihood of returning to in-person events in the near and medium-future. ” Vaccination is the key.

Personalization 96

Personalization Planning Sample Conference 96

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

PathFactory

JANUARY 3, 2020

Videos and long-form, personalized content took over, and companies began integrating their martech stack to activate content across all channels. So now, what does 2020 hold for B2B marketers? To understand your customers and take them on personalized journeys, it is near impossible in a siloed environment.”

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

Martech

OCTOBER 21, 2021

More touches, less personal. During the pandemic, in-person events and meetings went virtual, and customer interactions became much more dependent on digital communications. But this digital transformation in customer relationships had been underway many years prior to 2020. Personalized moments. Click here to download!

Personalization 117

Personalization Opt-out Conference CPA 117

Adobe Experience Cloud Blog

JANUARY 15, 2020

It’s safe to assume that most of them are online and using the internet on a daily basis, so increasing digital marketing efforts in 2020 will definitely help. . Automated but personalized thank you and follow up email campaigns instead of the physical letters or pamphlets. Graphic source: Keap report. So, what are you waiting for?

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Martech

AUGUST 31, 2022

But each email had a personalization failure that shows this transition from promotional to customer-focused email marketing still has a long way to go. The copy in this reminder email is spot-on for brand voice and helpful information — warm, personable and persuasive rather than promotional. What to fix.

Personalization 115

Personalization Phishing Work Management Customer Satisfaction 115

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020. 2020 B2B Marketing Trend #1: Email Marketing and Automation. Automation takes email marketing to the next level.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

ClickZ

FEBRUARY 7, 2020

We’re moving beyond basic automation to greet a buyer by name to digging into personal shopping habits and browsing trends to leverage behavior, wants, and needs to maximize conversions. From dozens of predictions and analyses across the industry, here are the top 10 marketing trends to look out for in 2020. Hyper-personalization.

Paid Content 142

Paid Content Marketing AI Trends Paid Search Agency 142

Bannerflow

JANUARY 21, 2021

These are the best display advertising campaigns of 2020. And yes, while there may be many reasons 2020 was a year to forget – it did still produce many remarkable display ads. Finding the Best Display Campaign of 2020. But first, a reminder of 2020’s seasonal champions…. Winter 2020: ATG. Spring 2020: City Gross.

Display 98

Display Advertisements Advertising Campaigns 98

Sharpspring

FEBRUARY 18, 2021

We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy. Here are a few strategic retargeting ads we loved in 2020: Target the Ads to Your Audience. Even better, make the discount personal. The word “you” is crucial in creating a direct appeal.

Ads 98

Ads Urgency Marketing Marketing Automation Services Sample 98

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. The personalized subject line click through rate was 1.74% versus 2.74%.

Advertising Benchmark 113

Advertising Benchmark Marketing Report Email Marketing Personalization 113

Martech

AUGUST 24, 2021

A new wave of caution for in-person gatherings is sweeping over marketers as the COVID-19 Delta variant is causing cases to spike, especially in areas with lower vaccination rates. Marketing professionals we surveyed this summer give it a 5 out of 10 chance, on average, that they will attend an in-person event through the end of 2021.

Personalization 126

Personalization Planning Trade Show Conference 126

Litmus

SEPTEMBER 21, 2020

Which is why we’re releasing a second State of Email report for 2020. I’ve been chomping at the bit to share these data points, and drum roll, please… the 2020 State of Email Report, Fall Edition is ready! How is this still the process in 2020?! There were two data points that really struck me.

Marketing Report 120

Marketing Report ROI Email Marketing Trends 120