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Ad spend for cryptocurrencies increases as advertisers educate consumers

Martech

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020. BlackRock, Inc.,

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Customer education is a vital part of the customer experience

Martech

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Building an online customer education hub. The first four courses were launched in June 2020. Customer education is a strategic must for customer-centric businesses. This was not scalable.

Education 127
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Vidyard Reveals 2020 Video in Business Awards Winners

Vidyard

KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards. Congratulations to all the 2020 Video in Business Award-winners and finalists who use video strategically to drive better business results. Video Marketing Awards.

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Back-to-school advertising in 2020

Choozle

The 2020 back-to-school season has begun. Like many other aspects of our lives, the 2020 back-to-school season will look very different than previous years. And how has the buying cycle changed in 2020? Fast forward to 2020, and things look a little different. Grab your pencils, notebooks, and Ti-84 calculators.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. Database benchmarks for education and resource prioritization. New tactics to acquire data to reach marketing goals.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. Basic, foundational, and educational content is the biggest gap. The post 2020 Content Marketing Trends – Content for the Buyer Journey appeared first on Marketing Insider Group. Quick Takeaways. And they need help.

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SEO Now For Higher Education

Brightedge

If at the start of 2020 we could have known that our lives would be dramatically changed, could we have been more prepared for the events that have taken place over the last few months? Distance learning searches saw record highs in March 2020. One of the greatest shifts in both off and online behavior can be seen in education.