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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

In 2019, 90% of all U.S. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem.

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6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)

Unbounce

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. You may be wondering what he can teach you about landing page copywriting. million Americans recycled in 2019? “Multiple hats … love ‘em!” Surprisingly, a lot.

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Investigating the 4 SEO Mistakes Copywriters Frequently Make

Scoop.it

Copywriting and SEO can’t be viewed as two separate endeavors. Unfortunately, a lot of copywriters either give SEO a half-hearted try, or they unknowingly make costly mistakes that limit their success. The 4 Most Common SEO Mistakes Made by Copywriters. The problem is that most copywriters aren’t SEO experts by trade.

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7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]

Hubspot

7 Email Lead Capture Strategies in 2019. Match the intent of a blog post with the correct offer. However, when you scale your content program and have many different articles with varying levels of intent and context, it becomes imperative to think about who you’re targeting. Ask, “what’s in it for me?”.

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The 15 Best Lead Generation Tools in 2019

Hubspot

The 13 Best Lead Generation Tools in 2019. So even if you're not a world-class copywriter , you can still get responses. The Best Free Lead Generation Tools in 2019. Let's take a look at 13 of the best overall tools first (many of which have free options available), and then we'll cover some great strictly free options.

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5 Tips for More Effective Email Preview Text

The Point

It’s always better to be intentional and ensure that the two elements work in tandem. For example, use the subject line to describe the offer, and the preview text to deliver a key benefit or two: New Forrester Report on 2019 B2B Buyer Trends 7 key ways marketers should adapt to today’s buyer behavior. Speaking of which: 2.

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How to Get the Content Marketing Salary You Deserve

Content Marketing Institute

Let’s tackle both questions to see if and how you should address the salary conversation in 2019. The Creative Group 2019 Salary Guide is a good place to start. Median salary for a #content manager is $62,750, @CreativeGroup 2019 #salary guide. Match searcher intent with your posts. What’s the average? Think about ROI.