KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 In 2019, marketers are expected to spend approximately $9.3 million on digital/mobile video.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Strategic-IC

JUNE 5, 2019

Created to help SaaS VCs, CEOs, sales and marketing leaders understand how applying buyer intent data to their ABM strategy can accelerate their growth projections, Strategic IC will be attending SaaStr Europa 2019 12-13 June, to showcase our new Buyer-Intent Data Service for Account-Based Marketing. The answer is intent data.

Buyer Intent 67

Buyer Intent Intent Data Account Based Marketing ABM 67

Content4Demand

JANUARY 7, 2021

One tactic receiving attention in this quest is intent data. Here, we’ll talk about what intent data is, why it can be a game changer for your marketing strategy and how to start incorporating it into your marketing efforts. What Is Intent Data? Why Intent Data Is Important. Intent data is a source of untapped potential.

Intent Data 86

Intent Data Top of Funnel Intent Webinar Metrics 86

Liveintent

JANUARY 6, 2020

LiveIntent Recognized as One of the Hottest Companies of 2019. We’re beyond thrilled to be recognized as one of the hottest companies in the space for 2019, joining giants like LiveRamp, Xandr, Index, and The Trade Desk, and nimble innovators like TripleLift, Innovid, and Beeswax.

Paid Search Agency 118

Paid Search Agency Companies Custom Publishing Advertisements 118

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Biznology

JANUARY 22, 2019

I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. And the AI continues to improve, daily. Will CX be the B2B buzzword of 2019? Like ABM in 2017, and intent data in 2018. Happy 2019 to us all. 7 predictions for 2019 appeared first on Biznology.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Contently

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. In this session, see why your content strategy needs to be guided by audience intent. The post The 2019 Contently Summit: Keynote Presentations appeared first on Contently.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Optinmonster

FEBRUARY 21, 2020

Let’s take a look at how the combination of a lead magnet and OptinMonster’s Exit-Intent technology works for AdamEnfroy.com. He launched his blog in 2019 and started generating over $35,000/month in revenue within 9 months. For starters, he uses an exit-intent popup to offer a lead magnet. Meet AdamEnfroy.com.

Case Study 84

Case Study Case Studies Studies Opt-out 84

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

PureB2B

MAY 16, 2019

Topsfield, MA – May 16, 2019 Pure Incubation is once again leading the charge in innovation and growth in the marketing technologies sector. In the past year, PureB2B has elevated its lead generation solutions , and the company in 2019 aims to soar above competitors. It is incredible to be in the mix with so many great companies.

Intent Data 62

Intent Data Lead Generation Intent Lead Scoring 62

SnapApp

DECEMBER 11, 2018

Instead of focusing on chasing marketing trends this year, focus on making yourself a content creation expert and watch good, old-fashioned content marketing work its magic in 2019. To learn more about how to nurture your leads based on buying intent, not interest, check out this guide. Bring it On, 2019.

Trends 102

Trends Top of Funnel Planning Lead Scoring 102

Convince & Convert

APRIL 25, 2024

If that’s enough for you, since 2019, demand has risen 77%. Improve Engagement By Using Buyer-Level Intent Data In 2022 , we noted that 33% of B2B buyers indicated that they would be in the market to make additional investment within the next 12 months. Buyer-level intent data is perhaps the best means to accomplishing this.

B2B 86

B2B Case Study Case Studies Content 86

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use! The Promise of Intent – Get out ahead of the competition. What intent deserves immediate action?

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. This Marketing Daily column explores B2B marketing spend projections for 2019. B2B Marketing Budget Boost.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Tomorrow People

NOVEMBER 23, 2018

For us, giving away free software with the intention of marketing a premium service for paying customers didn’t resonate well. Read The Future of Content Marketing: 10 interviews with leading CMOs on the trends they’re using to disrupt in 2019. It’s also worth noting when to ditch some content strategies altogether.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Strategic-IC

DECEMBER 5, 2018

From programmatic, to intent data, to sales enablement tips, we review 10 insightful blogs that you may have missed. With that in mind, here we look back at 10 posts from 2018, that may help you refine your approach in 2019. With that in mind, here we look back at 10 posts from 2018, that may help you refine your approach in 2019.

B2B Sales 76

B2B Sales Account Based Marketing B2B Marketing Campaigns 76

Strategic-IC

JUNE 3, 2019

That precise ‘lightbulb’ moment; when you reach your buyer at the right time, with the right context, and a relevant message, is the Zero Moment of Truth (ZMOT) and can be achieved by leveraging intent data; plus the right strategic approach that considers your unique tech niche and audience. Learn More at SaaStr Europa 2019.

Intent Data 69

Intent Data B2B Sales Intent B2B Marketing 69

Strategic-IC

JUNE 19, 2019

After attending SaaStr Europa 2019 we outline key takeaways from the event, and where SaaS organisations should focus their efforts to achieve their growth objectives. Discussing SaaS Growth at SaaStr Europa 2019. SaaStr Europa 2019 - Key Growth Takeaways. Image: ©2000-2019 Matrix Management Corporation.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Account Based Marketing 78

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Strategic-IC

JUNE 11, 2019

What priorities are emerging in B2B sales and marketing in 2019? We outline our key takeaways and trends from Drift's 2019 HYPERGROWTH conference. Here are some of our top takeaways: Key Takeaways from HYPERGROWTH 2019. June 10, 2019. Marketers Need to Foster Human Connections for Long Term Relationship Building.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Atomic Reach

MARCH 15, 2019

Digital marketers know how crucial it is to predict user intent whenever possible. Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. That's where content intelligence comes into the picture.

Intent 105

Intent Top of Funnel Marketing AI Content 105

Aberdeen

JANUARY 23, 2019

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. Discover five hot B2B marketing trends for 2019 in this post.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40

Aberdeen

SEPTEMBER 6, 2019

This is why intent data is so crucial – by placing ads at the right time in front of the right people, potential prospects can become familiar enough with your brand to prefer it over others. Attention Vs. Intention. Once you can guarantee a customer’s proper attention to your ad, you can expect their intention.

Intent 63

Intent Effectiveness Paid Search Agency Intent Data 63

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely. We kicked off 2019 with our SEO predictions and looking back, I think we were pretty much spot on. This was a great survey they ran in August of 2019.

Lead Ranking 64

Lead Ranking Lead Scoring Peer-to-peer PPC 64

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

Conversica

MARCH 12, 2019

Each of these Conversica AI leaders shared their forecasts for AI as it relates to B2B Marketing and Sales in 2019. A couple of predictions I have for 2019 is that you’ll see more powerful implementations of conversational AI, and more companies adopt AI in multiple departments,” said Terry. Want to see more AI predictions for 2019?

Work Management 76

Work Management Conversion Top of Funnel Cross-Selling 76

DealSignal

AUGUST 25, 2020

The integration of Bombora intent data and DealSignal’s verified contact and account data means that revenue-driving teams can now see which companies are actively in-market, plus get complete, accurate contact data for ideal buyers at those companies, so they can reach out and convert that intent into a purchase.”

Bombora 52

Bombora Purchase Intent Purchase Intent 52

Hubspot

MARCH 28, 2019

7 Email Lead Capture Strategies in 2019. Match the intent of a blog post with the correct offer. However, when you scale your content program and have many different articles with varying levels of intent and context, it becomes imperative to think about who you’re targeting. Ask, “what’s in it for me?”.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

6sense

AUGUST 29, 2021

Luckily, today’s sales teams can instead use intent data and Conversational Marketing to reach the right prospects at the right time and provide value throughout the entire buying process. That’s where intent data can help. Without intent data, it’s impossible to know what your prospects are really looking for in a solution.

Intent Data 48

Intent Data Sales Management Ideal Customer Profiles Intent 48

Outgrow

DECEMBER 26, 2019

19 Personalization Statistics you Need To Know In 2019. 78% of consumers say personally relevant content increases their purchase intent. The post 19 Personalization Statistics you Need To Know In 2019 appeared first on Outgrow. Marketers have always vouched for personalization. Conclusion.

Statistics 70

Statistics Personalization Outgrow Purchase Intent 70

Sprout Social

APRIL 19, 2019

As of January 2019, the highest number is India at 300 million users. As noted above, it’s very possible that these are multiple logins with different intention types. Considering Facebook’s huge audience, it’s going to continue to be the focus of many social marketers in 2019. 51% of teens use Facebook. Conclusion.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

SEMrush

MARCH 4, 2019

Unlike most social channels, Pinterest seems more intent on boosting organic exposure than it does on restricting it. This article will take you through some critical high-level factors to consider when optimizing your Pinterest content for increased exposure.

Optimization 104

Optimization Intent Advertising Channels Organization 104

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”. I will not dispute that.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Liveintent

JANUARY 6, 2020

We’re beyond thrilled to be recognized as one of the hottest companies in the space for 2019, joining giants like LiveRamp, Xandr, Index, and The Trade Desk, and nimble innovators like TripleLift, Innovid, and Beeswax. We are helping Publishers succeed in a future where the cookie is no longer the lingua franca of intent.

Paid Search Agency 62

Paid Search Agency Companies Custom Publishing Advertisements 62

SWZD

MAY 14, 2019

By defining these elements, you can begin to narrow and capture the right mix of content, channels and intent signals. The post 3 Key takeaways from SiriusDecisions 2019 appeared first on Ziff Davis LLC. So, it has become necessary to break down the buyer’s journey into components – personas, content and behavior.

Top of Funnel 48

Top of Funnel Account Based Marketing B2B Thought Leadership ABM 48

Outreach

MAY 16, 2019

So here are the top B2B Sales Challenges in 2019, plus some tips on how to beat any challenge and end the year as MVS (Most Valuable Salesperson). These tools help optimize multi-channel playbooks and email/call sequences through A/B testing, intent recognition, and data-backed recommendations.

Ideal Customer Profiles 85

Ideal Customer Profiles B2B Sales Marketing Automation Services B2B 85

Moz

JULY 16, 2019

HeatherPhysioc #Mozcon — Melina Beeston (@mkbeesto) July 16, 2019. MaryBowling #MozCon — Ruth Burr Reedy (@ruthburr) July 16, 2019. Casieg #MozCon — Melina Beeston (@mkbeesto) July 16, 2019. mozcon — Travis Lofley (@TravisLofley) July 16, 2019. That’s intentional! because we can cover more ground more quickly, [.]

SERP 46

SERP Lead Ranking SEO Lead Scoring 46