2019 Copywriting Intent Lock-In 
Unbounce
SEPTEMBER 16, 2021
In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 These ad formats rely on short, impactful copy that sends the right message and captures user intent. As you may have heard, Pay-Per-Click (PPC) is a competitive game. So, yeah—businesses bid high numbers to play.
The Lead Agency
OCTOBER 4, 2017
In the near future, a lot of day-to-day marketing activities, such as keyword research, Ad Words campaign management, copywriting and online monitoring, could be delegated to smart machine learning software. The truth is, however, that we are in the early inception stages of machine learning and artificial intelligence.
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Golden Spiral
DECEMBER 13, 2018
Calls to action require both vision-casting copywriting and a compelling command to action. Do you know what your north star is for 2019? At the end of every year, hundreds of lists are published looking back at the incredible, odd, shocking, and newsworthy happenings of the last 12 months. Calls to action are important.
Unbounce
JULY 30, 2019
Cyber Monday 2018 represents the biggest ecomm sales day in history, and 2019 is projected to be even bigger. (Thank goodness!). But if you’re in ecommerce, that’s a different story. It turns out that right now is the best time to start planning your next holiday campaign. There’s just too much at stake not to.
Optinmonster
MARCH 19, 2021
As a result, you’ll find tons of lead capture forms online that are asking for way too much information at once: It’s an easy mistake for any new marketer to make, and their intentions are usually good. That way, when you see an idea you like, you can incorporate parts of it into your brand’s lead capture forms.
Unbounce
APRIL 23, 2019
Rather than lock up their content entirely behind a lead gen form, they actually embedded forms into each video so they showed up as you watch. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Let’s get cooking. Jump to a Creative Lead Gen Example.
Directive Agency
JUNE 18, 2019
On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Blake Emal : Joel is a copywriter extraordinaire. He is solely responsible basically for our copy on our website we just discussed, and he has been doing some masterful things with copywriting for a long time.
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