KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. News feed ads are familiar to most western markers – Facebook launched it in 2006 and Twitter followed in 2011. released in June 2017. News feed ads are on the rise in China.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Sprout Social

JUNE 23, 2020

Dealing with a hacked Twitter account can be frustrating. From A-listers like Taylor Swift and Mariah Carey to superstar sports franchises, hacks on Twitter are actually more common than you might think. The twitter accounts for the @NFL , @Chiefs , @packers and @ChicagoBears got hacked. How do I know if my Twitter was hacked?”.

Twitter 145

Twitter Dwell Lock-In Privacy 145

KoMarketing Associates

JANUARY 16, 2018

In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences. If you feel like I may have left an awesome content graphic off this list, feel free to drop a comment below or connect with me on Twitter to keep the conversation going! Source: Common Mistakes in Writing Web Content.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Hubspot

FEBRUARY 9, 2018

It’s 2018, and the way our prospects and customers find and consume content has certainly changed. Make sure you’re following these steps to create an effective webinar that works in 2018. How to Make a Webinar in 2018. Convinced that webinars are still a relevant acquisition strategy in 2018? Is the webinar dead now too?

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. Budget and Resources. Qualifying. The Participants.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Sprout Social

AUGUST 22, 2018

According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters.

Twitter 98

Twitter Service Tips Eye-Tracking 98

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

It’s hard to deny that, in 2018, one of the most critical marketing efforts for businesses to invest will be content marketing , but creating content within an enterprise organization comes with extra challenges: Siloed internal departments —Sometimes, there are just too many cooks in the kitchen. Enterprise Marketing for 2018.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. Tamara is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015 by Leadtail. Name : Jay Baer – Twitter account: @jaybaer – Website/blog: [link]. These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. TikTok with one billion app downloads (across Android and iOS) in 2018, surpassed Instagram and Facebook to become the most downloaded app in 2019 – CBS News. Our family is growing.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Content Standard

DECEMBER 27, 2018

We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. As we wrap up the year, let’s take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019. Twitter Said Goodbye to Over 70 Million Fake Accounts.

Social Media 111

Social Media Social Marketing Media Planning 111

Convince & Convert

FEBRUARY 1, 2018

During the 2016 Olympic Games, I watched as Lilly King’s Twitter following grow from a few hundred to tens of thousands. As the 2018 Olympic Games quickly approach, I am nearly as excited for the Twitter arguments as the competitions. A post shared by Sage Watson (@sagewatson) on Jan 10, 2018 at 2:47pm PST.

Cable 115

Cable Social Media Paid Search Agency Eye-Tracking 115

ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. A word to the wise: Looking back on 2018 predictions can be especially valuable as you plan for what you can really expect in 2019. 2018 is sure to be a big year for stories — TheDrum.com.

Planning 65

Planning Emarketing Amazon Transparency 65

KoMarketing Associates

JULY 21, 2020

LinkedIn (81%), Instagram (71%) and Twitter (59%) were also some of the top platforms utilized by B2B marketers. Statistics suggested that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% There are several benefits associated with utilizing social media across the board, according to the report.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

Zoominfo

DECEMBER 6, 2018

Today’s candidates use social media to find their future employers, and as a result, recruiters have embraced platforms like LinkedIn, Twitter, and Facebook as valuable recruiting channels. The post November 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog. 91% of employers are using social media to hire talent today.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

Hubspot

MARCH 2, 2018

Or you’re hosting a “2018 web design” webinar and want to compile a list of experts using Twitter. Or maybe you just want to see Twitter conversations between @garyvee and @bcuban from 2016. There’s no denying that Twitter is a great social media tool. How do you use Twitter Advanced Search?

Twitter 78

Twitter Hubspot Intent Webinar Metrics 78

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 79

Twitter Eye-Tracking Keywords Work Management 79

Hubspot

NOVEMBER 1, 2017

What are the sales trends of 2018? 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. In other words: Your prospects are probably using Messenger or WhatsApp more frequently than Facebook or Twitter. Video prospecting.

Top of Funnel 95

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 95

Hubspot

JUNE 5, 2018

Recently, we analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement -- clearly, hashtags still matter in 2018. To help increase engagement with potential customers on Twitter, we’ve compiled a list of the best hashtags to increase likes, retweets, and replies. photography.

Twitter 78

Twitter Lead Scoring Lead Ranking Correlation 78

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Leadspace

FEBRUARY 19, 2018

Here are ten of the best strategies for B2B marketing in 2018. Most B2B brands are familiar with “the big three” platforms: Twitter , Facebook , and LinkedIn. That’s because Instagram often has a higher sales interaction rate than other platforms, including Twitter and Facebook. Personalize content for B2B audiences.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

KEO Marketing

DECEMBER 14, 2017

billion on Facebook, 330 million on Twitter, and 800 million on Instagram, successful marketers will turn their marketing strategies to where their target audience hangs out. These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. millennials hang out.

Social Media 59

Social Media Social Marketing Trends Planning 59

Hubspot

JULY 9, 2018

Twitter has made a point of promoting its efforts to curb platform abuse -- especially since it was revealed that, in addition to many of its social media counterparts, the network was weaponized to spread false and divisive information around the 2016 U.S. 38% of People Don't Think Twitter Will Fix Platform Abuse. July 9, 2018.

Twitter 70

Twitter CAN-SPAM CMO Customer Surveys 70

Navigate the Channel

MARCH 20, 2018

The world of business-to-business marketing continues to evolve in 2018. What B2B marketing trends actually define 2018? Refined, relevant content will earn a premium in 2018 and beyond. 2018 is the year that many companies will begin this kind of marketing in earnest. Let’s take a look: Transparency.

Business to Business 79

Business to Business Tactics Trends Business 79

Hubspot

JULY 11, 2018

Twitter announced today the latest of its effort to fight platform abuse and maintain authenticity on its network. You should be confident that the follower numbers presented across Twitter are meaningful and accurate. You should be confident that the follower numbers presented across Twitter are meaningful and accurate.

Twitter 78

Twitter Lock-In Marketing Proposals Social Networks 78

ClearVoice

JANUARY 16, 2019

Your Facebook engagement probably stunk in 2018. Everybody knows that 2018 was a tumultuous year for Facebook, as well as for the publishers and content developers who rely on the platform to share messages. But 2018 is over, so what should you expect this year? percent of the top posts on the platform in 2018.

Facebook 66

Facebook SMS Viral Marketing Paid Search Agency 66

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. But, considering content strategies for 2018, there are some key approaches that will remain constant no matter what content formats you choose.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Schubert B2B

JANUARY 2, 2018

Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? Marketers have found their stride on social media, and B2B activity on Twitter, Facebook and other platforms has increased significantly in the past year. Stay ahead of the curve in the new year with these B2B social media trends for 2018.

Social Media 67

Social Media Trends Media B2B 67

Hubspot

MARCH 2, 2018

In a series of tweets sent out yesterday, Twitter CEO Jack Dorsey announced that the social network would be enlisting the help of outside experts to measure its health. Twitter needs help, admitted Dorsey -- who is now inviting experts to apply for funding to study its health metrics and potential solutions to these issues.

Twitter 75

Twitter Studies RFP Social Networks 75

RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Envy

NOVEMBER 29, 2017

This cultural trait is creating some of the most exciting tech companies that are on our ‘must watch’ list for 2018: 1. Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. GraphCore Twitter: @graphcoreai Founded: 2016 Based : Bristol, UK Funding : Series C, $110 million.

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

Bound360

APRIL 25, 2018

One of the best events for B2B Leaders is right around the corner…are you ready for SiriusDecisions Summit 2018? Here is everything you need to know about SiriusDecisions Summit 2018. While I don’t expect such a core announcement in 2018, we can expect the keynotes to guide the themes of the conference.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

Aberdeen

DECEMBER 1, 2017

It’s December 1, 2017, and the predictions for digital marketing in 2018 have been rolling in. 7 Bold Predictions for Digital Marketing in 2018. 8 Predicted Digital Marketing Trends for 2018. 18 Marketing Trends to Watch in 2018. 2018 Marketing Predictions You Need to Keep an Eye on. We shall see!

Advertising Agencies 53

Advertising Agencies Paid Search Agency Ad Agencies Cold Calling 53

KoMarketing Associates

APRIL 2, 2020

This is a slight increase from the 94% who reported utilizing social media back in 2018. Last year, 52% of these businesses said they were using the social media platform to reach out to customers and prospects, which is an increase from just 36% that reported the same back in 2018. 500 companies.

Social Media 159

Social Media Paid Search Agency Social Marketing Media 159

Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! 2, 2018, I was settling back in at my desk after the holiday break and came across this provocatively titled post from Mark Schaefer on Twitter: Why Marketing Is Lost: Why marketing technology is sucking the life out of the marketing profession.

CAN-SPAM 54

CAN-SPAM Webinar Metrics Promotion Tactics 54

PathFactory

JANUARY 3, 2019

That’s why we’d like to share some of our best marketing campaigns of 2018 along with some key learnings you can take with you into 2019. Q1 2018: The Great Gate Debate. We started 2018 off with a bang with The Great Gate Debate (GGD). Q2 2018: GDPR Wars. Q3 2018: The Channel Panel. click here.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1. Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market. Automate Social Media Sharing.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62