Contently

APRIL 19, 2017

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. Facebook’s mobile transformation is almost complete. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

Martech Advisor

OCTOBER 2, 2019

Marketing advisors are already calling Connected TV the future of video advertising. Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 million in 2017. ​​​​​​ Also Read: Discovering New Ways of Mobile Advertising with TikTok.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Biznology

DECEMBER 22, 2016

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. Mobile, mobile, mobile. We know, you’ve been hearing about mobile for quite a few years. Native advertising.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Webbiquity

MARCH 3, 2017

As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs. Obvious paid links.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Social Media Advertising Statistics. Advertisers certainly aren’t moving away from the platform as well. It’s still important to know your essential Twitter statistics in 2017.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! However, when the good folks at Leadspace invited me to guest blog — as they have for years, for which I am always honored — on the broader “most exciting Marketing Technology trends in 2017” topic, I was happy to opine on the broader Marketing and Ad Tech sector.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is mobile a big contender for grabbing market share in the B2B space? Things to Watch for in B2B Marketing in 2017 to Improve Brand Awareness, Conversions, and the Customer Experience.

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

KoMarketing Associates

DECEMBER 14, 2017

I’ve put together an overview of some of the biggest marketing trends from 2017 and offer some insight into how they should guide your B2B marketing in China for the coming year. . Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

PureB2B

JULY 4, 2017

As mobile phones have completely taken over everyone’s lives , marketing has found a way to take advantage of this technological innovation as well. Mobile marketing encompasses multiple touchpoints and is thrown wide across various channels. Finland was also the site of the first mobile advertising activity. M-Commerce.

Mobile Marketing 62

Mobile Marketing SMS Marketing Budget Mobile Advertising 62

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. And it was an instant hit. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Customer Experience Matrix

DECEMBER 1, 2017

Those firms continue to dominate life online, and advertising and ecommerce in particular. Location data is especially common, derived from mobile apps that most people surely don’t realize are tracking them. Did you know that Amazon accounted for more than half of all Black Friday sales last week?) onboarding”) are part of this too.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

KoMarketing Associates

NOVEMBER 27, 2017

Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets. percent) and digital advertising (8.6 The Shift Toward Mobile Marketing. A focus on existing customers, analytics and digital marketing is emerging.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

PureB2B

JULY 4, 2017

As mobile phones have completely taken over everyone’s lives , marketing has found a way to take advantage of this technological innovation as well. Mobile marketing encompasses multiple touchpoints and is thrown wide across various channels. Finland was also the site of the first mobile advertising activity. M-Commerce.

Mobile Marketing 48

Mobile Marketing SMS Marketing Budget Mobile Advertising 48

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. billion in 2017. billion in 2017. What are the benefits of programmatic advertising? The biggest change? Keep reading. Efficiency.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Marketing Insider Group

OCTOBER 21, 2021

Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market. AI is also being used in advertising.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. The main driver is almost certainly mobile advertising, which experts have estimated at accounting for more than 70% of digital media spend overall.

CMO 218

CMO Customer Surveys Analytics Planning 218

Hubspot

FEBRUARY 11, 2018

So how can advertisers create branded videos that users actually want to watch? It can't just be a typical advertisement -- it needs to compete for attention with viral, non-branded content. To better understand what YouTube users want in a watchable online ad, let's take a look back at what worked in 2017.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

Contently

FEBRUARY 7, 2017

While the split hasn’t officially taken place—government will negotiate terms with the EU over the next two years —the decision has already impacted the country’s economy and, in turn, its advertising industry. Since the summer, advertisers have had a tough time securing clients outside of the UK. And a net balance of 27.6

Paid Search Agency 60

Paid Search Agency Advertising Agencies Mobile Advertising Advertisements 60

Metadata

DECEMBER 1, 2023

Let’s take a moment to chat about something we’ve been candid about – almost everything, except that one family member we avoid talking about at reunions: display advertising. And because numbers speak louder than words, here are some figures: Up to 60% of mobile display banner clicks are bots or miss-clicks.

Display 52

Display Advertising Agencies Advertisements Advertising 52

KoMarketing Associates

JANUARY 11, 2018

Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

Webbiquity

FEBRUARY 6, 2018

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

Paid Search Agency 218

Paid Search Agency Mobile Advertising Mobile Marketing Business 218

Brandwatch Marketing

MARCH 7, 2023

social media accounts Social media users grew by 121 million between Q2 2017 and Q3 2017. There are 60 million active business pages on Facebook Facebook has 5 million active advertisers on the platform. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KEO Marketing

JANUARY 16, 2017

Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. Leading business to business (B2B) marketing agency KEO Marketing understands that many businesses are planning their marketing strategies for 2017. About KEO Marketing. KEO Marketing Inc.,

Trends 48

Trends Advertising Agencies Planning Paid Search Agency 48

KEO Marketing

DECEMBER 29, 2016

With the New Year rapidly approaching, it is time for marketers to take a look back at 2016 to determine the results of their marketing strategies and then lay out their plans for 2017. With this in mind, we will look at the advancing technologies that will have the biggest impact on marketing in 2017.

Trends 48

Trends Paid Search Agency Planning Mobile Advertising 48

The Lead Agency

OCTOBER 4, 2017

Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

KEO Marketing

SEPTEMBER 6, 2016

The first half of 2016 is over and it is time to begin planning your marketing budget for 2017. KEO Marketing has put together a new Marketer’s Guide, “ 5 Critical Steps for Planning Your 2017 Marketing Budget ” that will help companies like yours to create a budget that can accommodate addressing new marketing challenges.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Marketing Management 48

Kapost

MARCH 10, 2017

When it comes to connecting with customers, potential marketing partners, like minds and upcoming trends, B2B marketing events in 2017 provide an all-access pass. Make 2017 the Year to Hit Top B2B Marketing Events. April 23rd – 26th, 2017. Sirius Decisions 2017 Summit. September 5 – 8th, 2017.

B2B Marketing 66

B2B Marketing B2B Advertising Agencies Work Management 66

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. billion in 2017. billion in 2017. What are the benefits of programmatic advertising? The biggest change? Keep reading.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Biznology

FEBRUARY 15, 2018

Advertisers have a challenging job of increasing recall and improving resonance with consumers. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!”

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

KoMarketing Associates

MARCH 2, 2017

New research suggests that marketers will continue to turn to mobile in the coming months, and more are thinking about integrating video with their efforts. Nearly 42 percent said that they would rate the success of their video mobile advertising investments as “good” thus far.

Video Marketing 120

Video Marketing Mobile Advertising Mobile Marketing Acquisitions 120

KoMarketing Associates

MAY 16, 2018

Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 This is an increase from 44 percent in 2017 and 43 percent in 2016. To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report.

Spending 194

Spending Studies Video Marketing Budget Programs 194

KEO Marketing

AUGUST 22, 2017

August 23, 2017 – KEO Marketing, Inc announced today that it won two 2017 International Stevie Awards from the American Business Awards℠. On October 21, 2017, KEO Marketing will receive their International Stevie® Awards at the ABA Awards Gala at the W Hotel, Place de la Rosa del Vents, 1, Barcelona, Spain. PHOENIX, Ariz.,

Work Management 48

Work Management Design Marketing Websites Advertising Agencies 48

KEO Marketing

MAY 15, 2017

Creating content such as blogs, whitepapers, guides, case studies, and videos is an essential part of any business to business marketing strategy in 2017. When businesses pursue ABM, they need a set of tools to help, including platforms for data collection, account insights, advertising, websites, account planning, and more.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy B2B Marketing Account Based Marketing 48

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. Combined, these three companies accounted for almost 72 percent of all mobile ad spend in China this year.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

KEO Marketing

FEBRUARY 13, 2017

KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on February 28, 2017. Titled “ Top Technology Trends for 2017 ,” the educational session will be conducted from 11:30 a.m. PHOENIX, Ariz., to 1:00 p.m. at Galvanize located at 515 East Grant Street in Phoenix, Arizona 85004.

Advertising Agencies 48

Advertising Agencies Trends Paid Search Agency Mobile Advertising 48

QuanticMind

NOVEMBER 16, 2017

How are you preparing your SEM advertising for Black Friday campaigns? Arm yourself with these five fast facts to get more performance from your SEM advertising for Black Friday…and the rest of Cyber Week. Retailers – are you and your SEM advertising for Black Friday ready? Black Friday is one week away.

SEM 40

SEM Advertisements Advertising Mobile Advertising 40

Hubspot

MARCH 19, 2019

will spend over 350 million dollars on email advertising in 2019. Mobile opens accounted for 46 percent of all email opens. 35% of business professionals check email on a mobile device. Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Emma , 2018).

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101