Content Marketing Institute

DECEMBER 12, 2017

Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month. . Alexa skills.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Zoominfo

JUNE 19, 2020

GDPR was adopted in 2016 and went into effect in May 2018. Although there were mentions of data and privacy in 2016 and 2017, once GDPR went into effect in 2018, the number of upcoming projects involving data privacy increased greatly; the number of these Scoops jumped 2,200% from 2016 to 2019. Source: ZoomInfo.

Privacy 147

Privacy Zoominfo Press Sample 147

Porch Group Media

JULY 27, 2021

Looking at the statistics and trends, 2021 is proving to be a great year for the home improvement industry. Analysis of homeowner’s search trends revealed that searches for remodeling, kitchen remodeling, and general contractors for home improvement have more than doubled since 2020. billion in 2018 to $151.4

Trends 59

Trends First-Mover Advantage Statistics Forecasting 59

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Comparing year-on-year trends for priority marketing activities, content creation remains second place priority, with distribution and amplification third priority.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? There are 3 major trends in the digital marketing industry I think everyone will be talking about. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content. My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

ClickZ

APRIL 3, 2020

found that in 2018, 61 percent of Alexa Skills still had no user ratings and that in 2019, half of Alexa users said “they simply don’t bother” to discover new apps. . The post Four trends to watch in marketing, technology and changing customer behavior appeared first on ClickZ. Studies from voicebot.ai

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

Martech Advisor

SEPTEMBER 26, 2019

Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions. Let’s look at some fascinating video marketing trends and stats. Twitter attributed half of its 2018 Q1, ad revenue to the video format – The Drum.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. Sentiment analysis is particularly helpful to gauge the tone of political conversations, and how they intersect with brand health and industry trends.

Social Media 114

Social Media Social Marketing Media Planning 114

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. nillion in 2021.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

nDash

JANUARY 7, 2019

Here’s everything that has happened in 2018. When we launched our content creation platform in 2016, we did so with the slogan of “Build Your Content Community.” Great content creation requires finding great source material and keeping up with the latest industry news and trends. 2018 in Review appeared first on nDash.co.

RSS 64

RSS Work Management Hubspot Deliverability 64

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Bannerflow

MARCH 8, 2019

First, with the rise of companies such as Sky AdSmart in 2018. 2018 was marked by GDPR, and exactly what it meant for marketers was a bit of a mystery until the last moment. Artificial intelligence (AI) was the talk of 2016, 2017, 2018, and now, 2019. However, this is starting to change. advertisers will buy $3.8

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

KoMarketing Associates

NOVEMBER 22, 2017

To learn more about the manufacturing sector in particular, the Content Marketing Institute teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. This is an increase from 28 percent who said the same in 2016.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

Litmus

APRIL 1, 2021

Take a walk with us down memory lane as we revisit email design trends that survived the 2010s. In this post, we’ll look at some of the most iconic design trends and how they evolved for the better. 2016 – Personalization takes over. 2016 – GDPR is adopted. Email design trends that defined the 2010s.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Trend One: Tech on a First-Name Basis. Trend Two: Accelerating AI Rollout.

Trends 101

Trends Planning Paid Search Agency Amazon 101

KoMarketing Associates

APRIL 10, 2018

The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. This is compared to 27 percent for the second quarter of 2017, and 25 percent for the second quarter of 2016.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

Choozle

JANUARY 17, 2019

In their December 2018 U.S. Digital advertising in 2018: Key takeaways. Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. Download our H2 2018 Benchmark Report for our latest key findings & best practices in the ever-growing digital advertising landscape. billion in 2017, a 36.2

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Hinge Marketing

MARCH 20, 2018

The 2018 High Growth Study: Government Contractor Edition focuses on a segment of 91 government contractors, with services that span across architecture, construction, consulting, engineering and technology industries. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. in 2016 to 9.1%

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Onalytica B2B

MAY 12, 2016

billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. Digital Trends. The post Virtual Reality 2016: Top 100 Influencers and Brands appeared first on onalytica. TOPIC ANALYSIS.

Work Management 0

Work Management Brand Identity Branding Lead Ranking 0

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Here’s my take on some of the key findings from the report: Digital ad spending increased 14% since 2016, compared to virtually zero growth (0.6%) in traditional ad spending.

CMO 218

CMO Customer Surveys Analytics Planning 218

Webbiquity

FEBRUARY 12, 2018

The “Winter Wonderland of Marketing Stats and Facts” series which kicked off here in January 2016 and concluded with 16 Enigmatic Business Blogging and Other Marketing Stats two months later was a huge hit.

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

KoMarketing Associates

MAY 1, 2018

Recently, Evergage conducted the “2018 Trends in Personalization” report to determine how customers are responding to personalization efforts by marketers. This was compared to 27 percent for the second quarter of 2017, and 25 percent for the second quarter of 2016, highlighting the growing necessity for personalization.

Personalization 125

Personalization CMO Open Rate Paid Search Agency 125

Martech Advisor

DECEMBER 26, 2019

In Q3, Smaato’s Global In-App Advertising Trends report uncovered a number of new spending trends with significant implications for publishers and advertisers alike. In 2016, ad spending in the MENA region had all but stalled, but we’ve seen a steady recovery within the market since then. In the U.S.,

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Navigate the Channel

DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. From December 2016 to April 2017, in just four months, its user base grew another 100 million followers. You’d be in good company.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Ranking 50

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities. build trend.

Paid Search Agency 89

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 89

RebelMouse

NOVEMBER 14, 2018

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. The year began with users all over the world harboring disdain toward the platforms following the fake news fallout of the 2016 U.S. Which is why 2018 didn't just shake up the platforms. The Rise of the Mature User.

Bundling 40

Bundling Paid Search Agency Cable Advertising Agencies 40

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Stevens & Tate

JANUARY 1, 2019

Staying up to date with all the latest marketing trends is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your overall marketing strategy. That’s why every month we like to share some of the latest marketing trends so that you can see what’s new. The Return Of Trust In Media.

Trends 40

Trends Paid Search Agency Advertising Agencies Youtube 40

Hinge Marketing

MARCH 13, 2018

The 2018 High Growth Study took a deep dive into the architecture, engineering and construction industries to uncover some very revealing statistics about marketing and revenue generation. The slowdown matched a broader trend among professional services as a whole, where growth slowed in 2017. These firms had more than $11.6

Peer-to-peer 48

Peer-to-peer Research Allocation Differentiation 48

Hubspot

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. That's over a 75% increase from 2016. 5 VR Marketing Examples to Inspire Your 2018 Strategy. The holidays are coming, and I'm feeling cheerful. million units. million units. Lowes: Holoroom How To.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Conductor

JUNE 23, 2021

This has presented several fascinating insights on search trends in the UK, particularly around squads. We compiled a list of players from the tournament’s 24 teams to analyze these search trends. What do people still care about when looking back on Euro 2016? In fact, research shows that over 23.5k MSV in May).

Trends 91

Trends Search Marketing Guidelines Domain 91

RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Salesforce Marketing Cloud

OCTOBER 14, 2021

Feldman (she/her) (@CherFeldman) August 21, 2018. Then, in 2016, Admin Evangelist Mike Gerholdt met Zac Otero and invited him to share his Trailblazer story on the Salesforce Admin podcast. LifeWithGoldie #AwesomeAdmin pic.twitter.com/6oosAQse22 — Zac Otero (@ZacOtero) October 7, 2016. LifeWithGoldie was born the next day.

Peer-to-peer 95

Peer-to-peer Communities User-Generated Content Course 95

Convert

MAY 22, 2019

This recent interest in video marketing began picking up in 2016. It then snowballed quickly to reach never-before-seen levels by 2018 – the year that we now call the year of video marketing. By 2022, videos will command 82% of all internet traffic and 90% of customers today claim videos help them make purchase decisions.

Video Marketing 53

Video Marketing Trends Internet Marketing Traffic 53

Hubspot

JANUARY 31, 2018

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. Call your closed-lost accounts from 2016. Cold calling.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101