Marketing Insider Group

JANUARY 9, 2018

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […].

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Marketing Insider Group

APRIL 9, 2018

The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group. The world of online marketing moves fast. There are strong and rapid currents which brands use to promote their products and services, many of which will be effective for only a few years before a big change. The more a certain marketing technique is used, the more audiences around the world become accustomed to it […].

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Litmus

NOVEMBER 16, 2018

The talks at Litmus Live 2018 ran the gamut. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. This trend creates a need for better communication and collaboration between colleagues, departments, tools, and organizations.

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Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. One business video trends dataset that seems to defy explanation is the correlation between company size and the volume of video production. The post Business video trends worth noting in 2018 appeared first on Biznology.

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Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? September 18, 2018 11 AM PST, 2 PM EST, 7 PM GMTWe conducted in-depth interviews with senior B2B technology marketers to find out.

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Biznology

MARCH 5, 2018

Today, we are taking a look at the trends in promotional products that we saw at the show. Many of the products that are trending in the electronics world often have counterparts in the promotional product world. The trends at this year’s PPAI Expo were no exception. Products that deliver an experience to the user are also one of the biggest trends we saw emerging this year. One of the trends is reinventing the old standbys of the promotional product industry.

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B2B PR Sense

NOVEMBER 20, 2018

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. How to Adapt to Emerging Trends.

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Marketing Insider Group

JANUARY 16, 2018

The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […].

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Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. In January 2018, mobile devices accounted for 58.9%

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KoMarketing Associates

MARCH 12, 2018

BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018. New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. This was only surpassed by consumer personalization (28.6 percent).

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KEO Marketing

MARCH 29, 2018

New digital marketing trends are growing in 2018, and you need to stay abreast or risk being left behind. The latest trends include everything from emerging technologies to prospects demanding. Digital Marketing

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Act-On

JANUARY 11, 2018

In this Rethink Podcast interview, Webfor’s Kevin Getch discusses SEO strategies to watch for in 2018: voice search, digital assistants, and link-building. AI Marketing Strategy SEO Video

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SEO Trends Podcast Link Building 135

RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else.

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Marketing Insider Group

SEPTEMBER 25, 2018

For those looking for what’s now and what’s next, we’re sharing emerging trends that have increased in popularity throughout the […]. The post 7 Content Marketing Trends You Need To Follow appeared first on Marketing Insider Group. Content marketing is always changing.

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Marketing Insider Group

OCTOBER 30, 2017

As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. The post 4 Exciting Video Marketing Trends for 2018 appeared first on Marketing Insider Group. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive. Consumers can step into both […].

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Marketing Insider Group

APRIL 4, 2018

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with. The post Why B2B Video Marketing Strategies Are Evolving in 2018 appeared first on Marketing Insider Group.

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Act-On

APRIL 10, 2018

What are the top B2B Marketing trends you should be paying attention to in 2018? From personalization and GDPR to the evolving role of the CMO, here are four B2B marketing trends to watch for in 2018. What are your peers and the best-in-class marketers focusing on this year? Advocacy & Loyalty GDPR Marketing Strategy Personalization

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RockContent

NOVEMBER 21, 2018

As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1: Industry trends

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RockContent

JANUARY 18, 2018

Another year has come and gone, and 2018 is upon us. In 2018, things will only heat up further. Recently, we conducted our fourth annual poll of SEO experts to see what they think is in store for 2018. The eBook, titled ‘The Ultimate Guide to SEO in 2018: 50 Insiders on the Future of Search,’ provides detailed insights about everything from GDRP to Amazon Alexa. Here are seven of the biggest trends that our SEO experts identified for 2018: Voice search will change.

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Aberdeen

FEBRUARY 12, 2018

In this last article of our top customer experience (CX) trends and best practices for 2018, we’ll finish our observation of the processes that CX leaders plan to focus on to achieve their goals. We hope you found this series of CX trends helpful in cutting through the hype and learning what works for your peers to adapt your 2018 strategy to better compete. The post Customer Experience Trends 2018 – Part 4 appeared first on Aberdeen Essentials.

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Choozle

FEBRUARY 25, 2019

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. 2018 on social @choozle. For more 2018 digital trends and benchmarks, read our year-end benchmark report. The post 2018 Wrapped: Choozle edition appeared first on Choozle: Digital Advertising Made Easy.

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Marketing Insider Group

DECEMBER 10, 2018

The post 4 Trending B2B Marketing Strategies (Not Tactics) for 2019 appeared first on Marketing Insider Group. “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy […].

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RebelMouse

NOVEMBER 14, 2018

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Which is why 2018 didn't just shake up the platforms. In August 2018, their returning visitors increased by 74% and new visitors increased by 115%!

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KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers.

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Spending Content Marketing Search Engine Benchmark 244

B2B PR Sense

JANUARY 10, 2018

The winds of PR often change with new public relations tactics and trends that affect the industry. Recent trends, including this survey, mark this social media channel as a potential winner for both B2B and B2C brands. Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story.

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KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance. A slow-loading page on any device could cost you sales in 2018. Google rewards websites with an excellent user experience, so AMP optimization is a key consideration in 2018.

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Marketing Insider Group

JANUARY 3, 2018

The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group. At the end of 2017, we were not merely discussing what the future of marketing will be like. We were living it. No longer are artificial intelligence, VR, voice activation and other tech next-generation concepts reserved for big budget brands to play around with. Nor are marketers trapped by the traditional tame, safe, and well-defined […].

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Biznology

JULY 12, 2018

Stevens about the key B to B marketing trends you need to pay attention to right now. You’ll find out what’s trending in content, account-based marketing, prospecting data, predictive modeling, social data, influencer marketing, and more.

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B2B PR Sense

DECEMBER 20, 2018

So without further adieu: Our 10 Most Popular Blog Posts of 2018. 10 Public Relations Trends That Will Help You Succeed. Why pay attention to trends? It is not only helpful to know these trends -- it is imperative. Check out this post to learn what trends have impacted brands like yours over the past year, and how your brand needs to adapt if it's going to succeed. Our Ultimate List of the Best PR Tools for 2018. B2B PR Tips and Trends

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Marketing Insider Group

FEBRUARY 5, 2018

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay. Clearly, not everyone needs a giant ferris wheels […].

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Marketing Insider Group

SEPTEMBER 25, 2017

The post Machine Learning and AI Marketing Trends to Watch for 2018 appeared first on Marketing Insider Group. From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships.

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KoMarketing Associates

NOVEMBER 13, 2018

As we head into the end of 2018, I thought I’d take a look back at some key content marketing trends and data points and address what we can do better in 2019. This stat actually came out of a 2016 study but it has popped up in a number of 2018 pieces that show similar data.

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Tomorrow People

NOVEMBER 7, 2017

Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond. So in 2018 and beyond, these are some of the key skills content teams will need to have: Video production and editing. So content marketers in 2018 need to stop trying to drive all social traffic to their website and instead focus on providing a complete in-channel experience. This is set to rise to 79% by 2018.

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Hubspot

SEPTEMBER 12, 2018

As the popularity of the Internet of Things (IoT) continues to rise across industries, it's important to take note of which trends could affect your business. IoT Trends. In 2018, smart home systems and devices are going to become increasingly connected, and much more common.

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KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends. In my own experience managing several Baidu PPC accounts daily, I have seen firsthand that mobile usage is on an upward trend.

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Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. The post Flip the Funnel: How To Use Micro-Influencers in 2018 appeared first on B2B Marketing Blog | Webbiquity. Guest post by Steve Hill. As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base.

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Digilant

NOVEMBER 30, 2018

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. As hard as it is to believe, 2018 is coming to a close.

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