Marketing Insider Group

JANUARY 9, 2018

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […].

Trends 439

Trends Resources Tools Marketing 439

Marketing Insider Group

APRIL 9, 2018

The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group. The world of online marketing moves fast.

Trends 280

Trends Promotion Online Marketing Online 280

Webbiquity

FEBRUARY 22, 2018

Check out these findings and many other interesting content marketing trends and stats for 2018 in the infographic below, to help you to get on board and create or improve your own content marketing strategy. Guest post by Martina Stricak.

Stats 212

Stats Trends Content Marketing Content 212

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Here we go… Content Marketing Trends. Marketing Technology Trends.

Trends 363

Trends Analysis B2B Research 363

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The post Business video trends worth noting in 2018 appeared first on Biznology.

Trends 148

Trends Video Business View 148

Modern Marketing

MARCH 16, 2018

So CX is not just the latest trend, but what is it exactly and what makes a CX outstanding? In fact, the industry agrees that there are at least three prominent trends that are driving CX to the next level: VR/AR, AI/Bots, Mobile/IoT. Register for Modern Customer Experience 2018 here.

Experience 241

Experience Trends Customer Satisfaction 241

Marketing Insider Group

JANUARY 16, 2018

The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […].

Trends 217

Trends Search Engine Lead Leads 217

Act-On

JANUARY 11, 2018

In this Rethink Podcast interview, Webfor’s Kevin Getch discusses SEO strategies to watch for in 2018: voice search, digital assistants, and link-building.

SEO 165

SEO Trends Podcast Strategy 165

Act-On

NOVEMBER 14, 2017

Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.

Trends 242

Trends B2B Account Based Marketing Plan 242

Hubspot

MARCH 22, 2018

In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. Ecommerce Trends 2018. Augmented reality and virtual reality are going to gain some serious traction in 2018.

Ecommerce 107

Ecommerce Trends Mobile Amazon 107

Navigate the Channel

MARCH 20, 2018

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. What B2B marketing trends actually define 2018?

Business to Business 153

Business to Business Business Tactics Trends 153

Aberdeen CMO Essentials

FEBRUARY 12, 2018

In this last article of our top customer experience (CX) trends and best practices for 2018, we’ll finish our observation of the processes that CX leaders plan to focus on to achieve their goals. The post Customer Experience Trends 2018 – Part 4 appeared first on Aberdeen Essentials.

Trends 70

Trends Experience Customer Satisfaction 70

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. As the year marches on, it’s important to realize that mobile marketing trends continue to evolve.

Mobile 177

Mobile Trends Doubleclick Environment 177

Webbiquity

FEBRUARY 12, 2018

So it’s being followed up with an all new collection of stats and facts to help marketing leaders and professionals hone their strategies and tactics for 2018. Okay, so spring may not be here quite yet.

Stats 207

Stats Statistics Trends Conversion Rate 207

Marketing Insider Group

FEBRUARY 5, 2018

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay. Clearly, not everyone needs a giant ferris wheels […].

Event Marketing 190

Event Marketing Trends Budget Studies 190

Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. The post Flip the Funnel: How To Use Micro-Influencers in 2018 appeared first on B2B Marketing Blog | Webbiquity. Guest post by Steve Hill.

Funnel 190

Funnel Hashtag Blogger PR 190

ScribbleLive

JANUARY 18, 2018

Another year has come and gone, and 2018 is upon us. In 2018, things will only heat up further. Recently, we conducted our fourth annual poll of SEO experts to see what they think is in store for 2018. The eBook, titled ‘The Ultimate Guide to SEO in 2018: 50 Insiders on the Future of Search,’ provides detailed insights about everything from GDRP to Amazon Alexa. Here are seven of the biggest trends that our SEO experts identified for 2018: Voice search will change.

Trends 116

Trends Question SEO Search Engine 116

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Small Business Trends ).

Social Media 198

Social Media Stats Media Social 198

Marketing Insider Group

JANUARY 3, 2018

The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group. At the end of 2017, we were not merely discussing what the future of marketing will be like. We were living it. No longer are artificial intelligence, VR, voice activation and other tech next-generation concepts reserved for big budget brands to play around with. Nor are marketers trapped by the traditional tame, safe, and well-defined […].

Trends 219

Trends Budget Activities Generation 219

Tomorrow People

MARCH 15, 2018

Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing. By doing so, you will receive a personalised report that will show you how you can achieve a kick-ass content strategy that will keep you ahead in 2018.

Benchmark 151

Benchmark Statistics Content Marketing Budget 151

Vidyard

JANUARY 26, 2018

Vidyard + Demand Metric have put together the top 6 Video Marketing Trends that explore where you stand in the ever-evolving world of video. So what do you think of our video marketing trends? The post [Infographic] 6 Video Marketing Trends You Need To Know appeared first on Vidyard.

Trends 226

Trends Video Benchmark Statistics 226

Webbiquity

MARCH 27, 2018

10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11: Social media marketing is sometimes viewed as Facebook —and then there’s the other guys.

Stats 202

Stats Linkedin Twitter Statistics 202

Marketing Insider Group

OCTOBER 30, 2017

As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. The post 4 Exciting Video Marketing Trends for 2018 appeared first on Marketing Insider Group. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive. Consumers can step into both […].

Trends 204

Trends Video Content Creative 204

Hubspot

MARCH 5, 2018

This video was created by StudoBinder , and originally appeared in this article. Video Inspiration

Video 96

Video Trends 96

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance.

Design 67

Design Trends SEM Search Engine 67

B2B Marketing Directions

MARCH 18, 2018

Econsultancy recently released its 2018 Digital Trends report (published in association with Adobe). Econsultancy has been conducting the digital trends survey annually for eight years, and it's consistently one of the largest surveys regarding digital marketing trends that I see.

Research 61

Research Trends Survey Demographics 61

KoMarketing Associates

MARCH 12, 2018

BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018. New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. This was only surpassed by consumer personalization (28.6 percent).

Survey 145

Survey Trends Statistics Tactics 145

Navigate the Channel

JANUARY 18, 2018

Here are some of the best demand generation strategies that you can use in 2018. Clients may also help your marketing team identify opportunities and industry trends that are difficult to see from high rise offices away from the streets.

Demand Generation 141

Demand Generation Practices Demand Generation 141

Aberdeen CMO Essentials

FEBRUARY 1, 2018

So far in our series of customer experience (CX) trends for 2018, we’ve highlighted the importance of cutting through the hype , as well as the top technologies CX leaders plan to use in 2018.

Experience 72

Experience Trends Customer Interactive 72

Aberdeen CMO Essentials

JANUARY 29, 2018

In this second article in our series of customer experience (CX) trends, we’ll continue observing the top technologies CX leaders plan to incorporate into their activities in 2018. The post Customer Experience Trends 2018 – Part 2 appeared first on Aberdeen Essentials.

Experience 72

Experience Trends Customer POS 72

Navigate the Channel

FEBRUARY 27, 2018

It is very important for the B2B marketer to keep up – if they are not setting trends, then they must be aware of them. What can B2B marketers expect from the business landscape in 2018?

B2B 130

B2B Demographics Social Media Differentiation 130

Modern Marketing

FEBRUARY 23, 2018

We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the not-so-successful marketers? One word: strategy.

Work 241

Work Persona Buyer Personas Resources 241

Navigate the Channel

FEBRUARY 13, 2018

2018 is here and your competition is gearing up for a new generation of business. Business continues to find its way into the mobile space–this is a trend that you can count on in 2018. Rich content will be king in 2018.

Plan 130

Plan Marketing Plan Acquisition Build 130

Marketing Insider Group

JANUARY 5, 2018

For the 156th episode of The Marketing Book Podcast, I interviewed Rohit Bhargava, author of Non-Obvious 2018 Edition: How To Predict Trends And Win The Future. For the past 8 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors […].

Curation 118

Curation Podcast Trends List 118

The Point

APRIL 20, 2018

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

Survey 170

Survey Content B2B Podcast 170

Webbiquity

MARCH 13, 2018

If you not already using Facebook advertising or paid promotion, 2018 is the year to experiment. 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. Facebook is, for marketers of all types, the social network that can’t be ignored.

Stats 169

Stats Facebook Demographics SMB 169

Hubspot

APRIL 9, 2018

We want your business’s Instagram posts to receive optimal engagement, so we’ve put together an ultimate guide for using Instagram hashtags in 2018. Click on a top trending photo for that hashtag. Did you know an Instagram post with at least one hashtag averages 12.6%

Hashtag 108

Hashtag Hubspot Correlation Search 108

BDB

JANUARY 29, 2018

2018 is set to be an exciting year for B2B marketing. The post Four trends shaping B2B marketing in 2018 appeared first on BDB. With the industry projected to grow at an annual rate of. Read More.

Trends 52

Trends Rate Industry B2B 52

bizible

OCTOBER 18, 2017

Combined they bring a diverse set of skills and experiences that make their podcast relevant to digital marketers who want to stay up to date on the latest trends. Under a different lens, the marketing technology landscape reveals a less obvious trend.

Trends 302

Trends Podcast Touchpoints CRM 302

Schubert B2B

FEBRUARY 16, 2018

In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. How much of a difference are we seeing from last year’s trends versus 2018?

Trends 56

Trends Multi-Channel Account Based Marketing SEO 56