Marketing Insider Group

JANUARY 16, 2018

The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. With the close of […].

Trends 278

Trends Marketing Qualified Leads Lead Leads 278

Tomorrow People

NOVEMBER 7, 2017

Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond. So in 2018 and beyond, these are some of the key skills content teams will need to have: Video production and editing. This is set to rise to 79% by 2018. Graphic design and illustration.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Martech

OCTOBER 28, 2024

Let’s take a look at which artificial intelligence trends have fallen behind and why they’re no longer delivering the results you need. 6 AI trends in marketing you need to let go of 1. This trend shaped personalized offers and recommendations. What once seemed like cutting-edge solutions have now lost their edge.

Marketing AI 126

Marketing AI Trends Marketing Management Psychographics 126

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Marketing AI 364

Marketing AI Trends Paid Search Agency Transparency 364

Marketing Insider Group

JULY 2, 2018

In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about […]. The post Big Data Trends You Should Know About in 2018 [Infographic] appeared first on Marketing Insider Group.

Trends 213

Trends Analysis Process Marketing & Strategy 213

Marketing Insider Group

APRIL 4, 2018

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with.

B2B Marketing 279

B2B Marketing Video Marketing Marketing & Strategy Marketing Strategy 279

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Marketing Insider Group

MAY 14, 2019

Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. As 2018 trends such as […]. The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group.

Event Marketing 279

Event Marketing Trends Paid Search Agency Marketing 279

Biznology

MARCH 5, 2018

Today, we are taking a look at the trends in promotional products that we saw at the show. Many of the products that are trending in the electronics world often have counterparts in the promotional product world. The trends at this year’s PPAI Expo were no exception. There were 4,500 companies pre-registered to attend.

Promotion 202

Promotion Trends Product Merchandising 202

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends. Let us know! .

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Personalization.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

Marketing Insider Group

FEBRUARY 5, 2018

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group. Clearly, not everyone needs a giant ferris wheels […].

Event Marketing 252

Event Marketing Trends Planning Marketing Budget Creation 252

Marketing Insider Group

APRIL 19, 2017

Instead, it’s become a massive monster that is expected to be worth more than 32 billion dollars by 2018. The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group. No longer is content marketing something a handful of companies do. Of course, that […].

Trends 263

Trends Content Marketing Content Paid Search Agency 263

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. Content Marketing. Content Personalization. Marketing Technology.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Webbiquity

JANUARY 1, 2019

But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The Top B2B Marketing Trends for 2018 – A Meta-Analysis. The post The 10 Most-Read Posts of 2018 appeared first on B2B Marketing Blog | Webbiquity.

Work Management 214

Work Management Marketing Management Screencast Stats 214

Zoominfo

FEBRUARY 1, 2018

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. Ready to learn more about the state of B2B lead generation? Keep reading.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Webbiquity

MAY 15, 2018

Webdesigner Depot normally showcases the coolest, most cutting-edge website design trends. Why B2B Content Doesn’t Trend on Twitter. 2018 Edition appeared first on B2B Marketing Blog | Webbiquity. 11 Shocking Designs Straight Out of the 90s. Webdesigner Depot. For example, Arngren. Check it out. ” to that special someone?

Planning 256

Planning Paid Search Agency Work Management Social Networks 256

Webbiquity

APRIL 25, 2019

To keep your business growing and competitive in the cutthroat world of online marketing, it’s vital to keep up to date with the changing benchmarks and trends presented in this infographic by Serpwatch that can help you plan a successful digital strategy. Mobile Search. The average search conversion rate for Google Ads is 3.48%.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

KoMarketing Associates

JANUARY 16, 2018

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Webbiquity

DECEMBER 12, 2018

As of June 2018, 4.2 Here are five of the most important trends to watch in the coming year (your competitors will!). These are, of course, not the only trends to watch in the coming year. The post Digital Marketing Trends to Watch in 2019 appeared first on B2B Marketing Blog | Webbiquity. Guest post by David Gutierrez.

Trends 230

Trends Paid Search Agency Advertising Agencies Social Media 230

Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. We’ve compiled a list of our most-read sales blog posts of 2018 to kick-off your new year on the right foot. So, allow us to indulge. Let’s get started!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. This requires an understanding of the B2B ecommerce trends that are changing the industry. and nearly 53% globally.

Enterprise Management 214

Enterprise Management Marketing AI eCommerce Work Management 214

KoMarketing Associates

JANUARY 15, 2018

B2B marketers continue to show an interest in account-based marketing (ABM), and they are looking forward to aligning sales and marketing to achieve their objectives in 2018. Ascend2 recently conducted the “Account-Based Marketing Strategy Report” to hone in on the growing trends among B2B marketers who utilize ABM.

B2B Sales 186

B2B Sales Account Based Marketing B2B Marketing Planning 186

Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. The post Flip the Funnel: How To Use Micro-Influencers in 2018 appeared first on B2B Marketing Blog | Webbiquity.

Top of Funnel 226

Top of Funnel Blogger Multi-Channel Marketing Funnels 226

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. As the year marches on, it’s important to realize that mobile marketing trends continue to evolve. The time is here: you need to go mobile or go home.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Webbiquity

MARCH 11, 2025

He was offered lots of advice to help reverse course: Three Things Twitter Needs to Thrive (August 2017) Three Things Twitter’s Marketing Team Needs to Do (November 2018) Despite Missteps, Twitter Reports Strong 2Q Performance What’s Next? Now: Inactive on X since March 2023; only one new tweet since December 2018.

B2B Thought Leadership 161

B2B Thought Leadership Lock-In Twitter Thought Leadership 161

KoMarketing Associates

JULY 21, 2020

Socialbakers conducted the “Social Media Trends Report,” harnessing data from the fourth quarter of 2019. Statistics suggested that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% Over the last year, ad spend on Facebook Marketplace grew from 0.72% in December 2018 to 1.31% at the end of 2019.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

Webbiquity

DECEMBER 31, 2019

Check Google Trends. Business videos (and our attention spans) are short: 75% of all videos produced in 2018 were less than two minutes long, but just 59% of viewers will watch a 90-second video all the way through. 2020 will not be the year of video marketing. Guaranteed. How can that be? Because 2017 was. ” Ouch!

Stats 346

Stats Video Marketing Marketing Mix Viral Marketing 346