4 Marketing Attribution Trends For 2018


Combined they bring a diverse set of skills and experiences that make their podcast relevant to digital marketers who want to stay up to date on the latest trends. Under a different lens, the marketing technology landscape reveals a less obvious trend.

B2B Marketing Trends for 2018


Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.

Trending Sources

10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond. So in 2018 and beyond, these are some of the key skills content teams will need to have: Video production and editing. This is set to rise to 79% by 2018.

4 Exciting Video Marketing Trends for 2018

Marketing Insider Group

As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. The post 4 Exciting Video Marketing Trends for 2018 appeared first on Marketing Insider Group. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive. Consumers can step into both […].

5 Marketing Trends That Should Influence Your 2018 Budget

Content Standard

Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s tempting to live in the moment and procrastinate on your 2018 strategy development. Here’s a look at five such trends that marketers will want to consider in their 2018 marketing budget.

Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. Take a look at a few more highlights from our new e-book: In 2018, I expect to see more diversification of content formats.

What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? As we go into 2018 marketers must make data integrity a higher priority. What are you focusing on for 2018?

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018


Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . What are the 3 marketing automation trends you think will have the biggest impact on B2B marketers in 2018? . I believe the 3 marketing automation trends of 2018 include:

54 Content Marketing Stats to Guide Your 2018 Strategy


And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2018 (Broken Down By Category). Enter 2018 Prepared. .

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7 B2B Marketing Trends to Watch in 2018

Circle Studio

As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2018 will see the ongoing evolution of many B2B marketing trends from years past and several newer concepts will become more mainstream. So what trends will likely have the biggest impact on firms in the year ahead? Here’s a list of seven B2B marketing trends to watch in 2018.

5 Trends That Will Shape Content Marketing in 2017

Marketing Insider Group

Instead, it’s become a massive monster that is expected to be worth more than 32 billion dollars by 2018. The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group. Content marketing isn’t just a sideshow anymore.

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5 VR Marketing Examples That You'll Want to Steal for 2018


So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. 5 VR Marketing Examples to Inspire Your 2018 Strategy. Marketing Trends DailyThe holidays are coming, and I'm feeling cheerful.

AEC Marketing Trends: 2018 Edition

Hinge Marketing

So as we enter into the new year, I’d like to look at five marketing trends that will impact AEC firms in 2018 and beyond. Trend 1: A heavy focus on recruiting. Trend 2: More emphasis on community outreach. Trend 3: A transition from relationships to expertise. Trend 4: Your website will continue to be your most important marketing tool. Trend 5: More high-quality content.

Top 5 Marketing Planning Tips for 2018

Hinge Marketing

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. In this post, I’ll help you identify some of the trends that are shaping the professional services marketplace today — and tomorrow. What to expect in 2018. We don’t see this trend abating any time soon.

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The big trends in B2B marketing

The B2B Research Blog

I recently shared a view on the big trends in B2B marketing at the MRS B2B Conference. We asked them to name the single biggest trend in B2B marketing, and here’s what they told us: They reckon that we’re entering an era of greater creativity , and boy do we need to. That’s where the trend towards Marketing Automation comes in as these systems can personalise the message and channel mix on a mass scale.

Four Questions Bound to Make or Break Your 2018 Marketing Plan


Will your budget and goals stay the same from 2017 to 2018? Look at the average amount your customers spend with you, but evaluate the trends of these lines over time. One of the fastest paths to a boardroom conversation is comparing these two trend lines along with a plan to impact changing their trajectory. Make the most out of 2018. Small adjustments in your marketing plan can have a profound impact on the results you and your team will see in 2018.

[RESEARCH] B2B Marketers Getting Smart With Content Marketing

Type A Communications

September 28, 2017 by Carla Johnson The Content Marketing Institute and MarketingProfs released their annual research this week – B2B Content Marketing 2018: Benchmarks, Budgets, and Trends – North America.

5 Things you Must do now to Prepare for Influencer Marketing in 2018

Onalytica B2B

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018.

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5 Disruptions to Marketing, Part 1: Digital Transformation (2018 Update)


Now that we’re one year along this journey, let’s revisit how those trends are progressing and consider what we’re likely to see with them in the year ahead. DIGITAL TRANSFORMATION (2018 Update). At the end of last year, I wrote a series on 5 disruptions to marketing.


45 Phenomenal Email and Mobile Marketing Stats


The percentage of B2B marketing dollars devoted to mobile is expected to nearly triple by 2018 — but still account for only 14% of total spending. Mary Meeker’s Internet Trends ). Mary Meeker’s Internet Trends ). e-Strategy Trends ).

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7 Things to Do in December to Kick Off an Awesome 2018


Here are some ideas for how to make the best use of the coming month to set yourself for success throughout 2018. . Dig into the numbers and reporting and see if you can find any trends that could influence your 2018 plan. . What does the rest of 2018 look like?

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7 Tech Trends in Email for Marketers

Modern B2B Marketing

In this blog, I’ll cover what tech trends marketers should keep top-of-mind when planning their 2018 email strategy. . The post 7 Tech Trends in Email for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

B2B Marketing Trends for 2018

KEO Marketing

As the New Year quickly approaches, most marketers are turning their attention to 2018. Here are the B2B marketing trends for 2018 that savvy businesses need to follow. Content is still king in 2018, but busy customers only have time for quality content.


Two Ways to Boost the Impact of Personalization in 2018

B2B Marketing Directions

There are two important steps that companies can take to boost the impact of their personalization efforts in 2018. Delivering outstanding customer experiences has become a primary strategic objective for both B2B and B2C marketers.

6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Modern B2B Marketing

Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. billion—and is predicted to reach $6 billion by 2018, according to eMarketers.

83 Exceptional Social Media and Marketing Statistics for 2014


2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. e-Strategy Trends ). e-Strategy Trends ). e-Strategy Trends ). “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

Marketing in 2018: Here’s What Prognosticators Predict!

Aberdeen CMO Essentials

It’s December 1, 2017, and the predictions for digital marketing in 2018 have been rolling in. 7 Bold Predictions for Digital Marketing in 2018. 8 Predicted Digital Marketing Trends for 2018. 18 Marketing Trends to Watch in 2018.

Which Digital Marketing Trends Will Expire In  2018?

G2M Solutions

In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates. Here is a list of B2B Sales & Marketing Strategies for 2018. Digital marketing trendsThis blog was originally posted by our colleagues at HubSpot and Kuno Creative. When it comes to marketing tactics, unfortunately there are no "Best before" dates.

22 Tantalizing Content Marketing Stats and Facts


But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. 8 Stats About Content Marketing Use and Trends. e-Strategy Trends ).

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The Latest B2B Content Marketing Trends, Statistics and Insights

Circle Studio

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. This further highlights that content marketing is no longer simply a trend or a “shiny new object,” but rather it’s become a core competency of B2B marketing teams. Plus, 75% of those without a content marketing strategy in 2017 plan to adopt one in 2018, demonstrating the growth in importance of content marketing.

CMOs to Focus on Digital Marketing, Existing Customers in 2018

KoMarketing Associates

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Earlier this year, the “Mobile Marketing Trends 2017” report from MobileBridge found that 70 percent of marketers intended to “somewhat” or “significantly” increase their budgets to execute their mobile strategy. A focus on existing customers, analytics and digital marketing is emerging.

47 Superb Social Media Marketing Stats and Facts


billion by 2018. billion by 2018. Mary Meeker’s Internet Trends ). Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks.

Content Marketing in 2018: Trends & Predictions to Watch

KEO Marketing

What worked in 2017 may not be enough to keep you top of mind in 2018. Here is a closer look at content marketing trends for 2018 to help you create next year’s content marketing plans. In 2018, you can’t rely on blogging alone.

Key Marketing Strategies for 2018

KEO Marketing

What do you need to focus on, both online and off, in your key marketing strategies for 2018? All your marketing strategies must tie back into your company’s 2018 objectives. You need to accommodate mobile techniques into your video marketing strategy in 2018.

Top Content Marketing Services for 2018

KEO Marketing

Titled B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , the report outlines the maturing of content marketing. When it comes to content marketing services for 2018 , you must emphasize quality over quantity.


Top B2B Marketing Services for 2018

KEO Marketing

To prepare you firm for 2018, you will want to review the current marketplace. Recommendations for Optimizing Your B2B Marketing Services in 2018. The marketing function has changed drastically over the past decade.


What’s next in B2B Marketing? Q&A with Suzanne Moore

Marsden Marketing

There is more to identifying important trends than acronyms. Your end goals and your strategy need to set the stage and drive your 2018 planning. Buzzwords don’t generate leads or sell your product but we, as marketers, are bombarded with them every day. Inbound marketing, MQL, SQL, demand generation, ABM, and ROI – the list goes on. Marketing lingo like this gives us an idea of what’s on the mind of marketers, but not everyone agrees on the definitions or the importance.

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7 Things to Do in December to Kick Off an Awesome 2018


Here are some ideas for how to make the best use of the coming month to set yourself for success throughout 2018. . Dig into the numbers and reporting and see if you can find any trends that could influence your 2018 plan. . What does the rest of 2018 look like?

Big Data: 70 Amazing Free Data Sources You Should Know for 2018

Altitude Branding

FBI Crime Statistics : Statistical crime reports and publications detailing specific offenses and outlining trends to understand crime threats at both local and national levels. You could find the latest marketing stats and trends here.


Just Released: AdWords Industry Benchmark Report 2017


The report also covers year-over-year trends, and industry-specific breakdowns. Be sure to download the report and register for our webinar with DWA, where we breakdown the benchmarks and discuss what they mean for marketers heading into the second half of 2017 and planning season for 2018