5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […].

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Digital Marketing Trends You Must Follow in 2018

Marketing Insider Group

The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group. The world of online marketing moves fast.

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Content Marketing Trends and Stats for 2018 [Infographic]

Webbiquity

Check out these findings and many other interesting content marketing trends and stats for 2018 in the infographic below, to help you to get on board and create or improve your own content marketing strategy. Guest post by Martina Stricak.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Here we go… Content Marketing Trends. Marketing Technology Trends.

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Business video trends worth noting in 2018

Biznology

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The post Business video trends worth noting in 2018 appeared first on Biznology.

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3 Digital Trends Driving Improved Customer Experience in 2018

Modern Marketing

So CX is not just the latest trend, but what is it exactly and what makes a CX outstanding? In fact, the industry agrees that there are at least three prominent trends that are driving CX to the next level: VR/AR, AI/Bots, Mobile/IoT. Register for Modern Customer Experience 2018 here.

4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018

Marketing Insider Group

The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […].

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SEO Strategies and B2B Trends to Watch for in 2018

Act-On

In this Rethink Podcast interview, Webfor’s Kevin Getch discusses SEO strategies to watch for in 2018: voice search, digital assistants, and link-building.

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B2B Marketing Trends for 2018

Act-On

Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.

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10 Ecommerce Trends to Expect in 2018

Hubspot

In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. Ecommerce Trends 2018. Augmented reality and virtual reality are going to gain some serious traction in 2018.

What Business-to-Business Marketing Trends and Tactics Will Define 2018?

Navigate the Channel

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. What B2B marketing trends actually define 2018?

Customer Experience Trends 2018 – Part 4

Aberdeen CMO Essentials

In this last article of our top customer experience (CX) trends and best practices for 2018, we’ll finish our observation of the processes that CX leaders plan to focus on to achieve their goals. The post Customer Experience Trends 2018 – Part 4 appeared first on Aberdeen Essentials.

6 mobile marketing trends you need to know about

Biznology

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. As the year marches on, it’s important to realize that mobile marketing trends continue to evolve.

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A Spectacular Springtime of Stats, Facts, and Insights About Digital Marketing

Webbiquity

So it’s being followed up with an all new collection of stats and facts to help marketing leaders and professionals hone their strategies and tactics for 2018. Okay, so spring may not be here quite yet.

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Event Marketing Experts Predict 3 Emerging Trends

Marketing Insider Group

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay. Clearly, not everyone needs a giant ferris wheels […].

Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. The post Flip the Funnel: How To Use Micro-Influencers in 2018 appeared first on B2B Marketing Blog | Webbiquity. Guest post by Steve Hill.

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7 SEO Trends for 2018 That Will Make You Question Everything

ScribbleLive

Another year has come and gone, and 2018 is upon us. In 2018, things will only heat up further. Recently, we conducted our fourth annual poll of SEO experts to see what they think is in store for 2018. The eBook, titled ‘The Ultimate Guide to SEO in 2018: 50 Insiders on the Future of Search,’ provides detailed insights about everything from GDRP to Amazon Alexa. Here are seven of the biggest trends that our SEO experts identified for 2018: Voice search will change.

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Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Small Business Trends ).

The Future Marketing Trends That Rocked 2017

Marketing Insider Group

The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group. At the end of 2017, we were not merely discussing what the future of marketing will be like. We were living it. No longer are artificial intelligence, VR, voice activation and other tech next-generation concepts reserved for big budget brands to play around with. Nor are marketers trapped by the traditional tame, safe, and well-defined […].

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How committed are you to content marketing in 2018?

Tomorrow People

Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing. By doing so, you will receive a personalised report that will show you how you can achieve a kick-ass content strategy that will keep you ahead in 2018.

[Infographic] 6 Video Marketing Trends You Need To Know

Vidyard

Vidyard + Demand Metric have put together the top 6 Video Marketing Trends that explore where you stand in the ever-evolving world of video. So what do you think of our video marketing trends? The post [Infographic] 6 Video Marketing Trends You Need To Know appeared first on Vidyard.

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19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity

10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11: Social media marketing is sometimes viewed as Facebook —and then there’s the other guys.

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4 Exciting Video Marketing Trends for 2018

Marketing Insider Group

As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. The post 4 Exciting Video Marketing Trends for 2018 appeared first on Marketing Insider Group. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive. Consumers can step into both […].

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The Top Video Typography Trends of 2018 [Video]

Hubspot

This video was created by StudoBinder , and originally appeared in this article. Video Inspiration

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Web Design Trends for 2018

KEO Marketing

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance.

New Research Highlights Digital Trends for 2018

B2B Marketing Directions

Econsultancy recently released its 2018 Digital Trends report (published in association with Adobe). Econsultancy has been conducting the digital trends survey annually for eight years, and it's consistently one of the largest surveys regarding digital marketing trends that I see.

Survey: AI is the “Next Big Trend” Among Marketers in 2018

KoMarketing Associates

BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018. New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. This was only surpassed by consumer personalization (28.6 percent).

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Your Best Demand Generation Practices for 2018

Navigate the Channel

Here are some of the best demand generation strategies that you can use in 2018. Clients may also help your marketing team identify opportunities and industry trends that are difficult to see from high rise offices away from the streets.

Customer Experience Trends 2018 – Part 3

Aberdeen CMO Essentials

So far in our series of customer experience (CX) trends for 2018, we’ve highlighted the importance of cutting through the hype , as well as the top technologies CX leaders plan to use in 2018.

Customer Experience Trends 2018 – Part 2

Aberdeen CMO Essentials

In this second article in our series of customer experience (CX) trends, we’ll continue observing the top technologies CX leaders plan to incorporate into their activities in 2018. The post Customer Experience Trends 2018 – Part 2 appeared first on Aberdeen Essentials.

What Does the B2B Marketing Landscape Look Like in 2018?

Navigate the Channel

It is very important for the B2B marketer to keep up – if they are not setting trends, then they must be aware of them. What can B2B marketers expect from the business landscape in 2018?

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Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018

Modern Marketing

We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the not-so-successful marketers? One word: strategy.

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The Building Blocks for a Killer Marketing Plan in 2018

Navigate the Channel

2018 is here and your competition is gearing up for a new generation of business. Business continues to find its way into the mobile space–this is a trend that you can count on in 2018. Rich content will be king in 2018.

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Weekend Reading: “Non-Obvious 2018” by Rohit Bhargava

Marketing Insider Group

For the 156th episode of The Marketing Book Podcast, I interviewed Rohit Bhargava, author of Non-Obvious 2018 Edition: How To Predict Trends And Win The Future. For the past 8 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors […].

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

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17 Stellar Stats and Facts for Facebook Fans

Webbiquity

If you not already using Facebook advertising or paid promotion, 2018 is the year to experiment. 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. Facebook is, for marketers of all types, the social network that can’t be ignored.

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The Ultimate Guide to Instagram Hashtags for 2018

Hubspot

We want your business’s Instagram posts to receive optimal engagement, so we’ve put together an ultimate guide for using Instagram hashtags in 2018. Click on a top trending photo for that hashtag. Did you know an Instagram post with at least one hashtag averages 12.6%

Four trends shaping B2B marketing in 2018

BDB

2018 is set to be an exciting year for B2B marketing. The post Four trends shaping B2B marketing in 2018 appeared first on BDB. With the industry projected to grow at an annual rate of. Read More.

4 Marketing Attribution Trends For 2018

bizible

Combined they bring a diverse set of skills and experiences that make their podcast relevant to digital marketers who want to stay up to date on the latest trends. Under a different lens, the marketing technology landscape reveals a less obvious trend.

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Digital B2B Marketing Trends: 2017 vs. 2018

Schubert B2B

In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. How much of a difference are we seeing from last year’s trends versus 2018?