The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Here we go… Content Marketing Trends. Marketing Technology Trends.

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Content Marketing Trends and Stats for 2018 [Infographic]

Webbiquity

Check out these findings and many other interesting content marketing trends and stats for 2018 in the infographic below, to help you to get on board and create or improve your own content marketing strategy. Guest post by Martina Stricak.

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5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […].

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Digital Marketing Trends You Must Follow in 2018

Marketing Insider Group

The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group. The world of online marketing moves fast.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? September 18, 2018 11 AM PST, 2 PM EST, 7 PM GMTWe conducted in-depth interviews with senior B2B technology marketers to find out.

Business video trends worth noting in 2018

Biznology

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The post Business video trends worth noting in 2018 appeared first on Biznology.

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10 promotional product trends from the PPAI Expo 2018

Biznology

Today, we are taking a look at the trends in promotional products that we saw at the show. Many of the products that are trending in the electronics world often have counterparts in the promotional product world. The trends at this year’s PPAI Expo were no exception.

Big Data Trends You Should Know About in 2018 [Infographic]

Marketing Insider Group

In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about […]. The post Big Data Trends You Should Know About in 2018 [Infographic] appeared first on Marketing Insider Group.

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3 Mega-Trends from Litmus Live 2018

Litmus

The talks at Litmus Live 2018 ran the gamut. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. This trend creates a need for better communication and collaboration between colleagues, departments, tools, and organizations.

3 Digital Trends Driving Improved Customer Experience in 2018

Modern Marketing

So CX is not just the latest trend, but what is it exactly and what makes a CX outstanding? In fact, the industry agrees that there are at least three prominent trends that are driving CX to the next level: VR/AR, AI/Bots, Mobile/IoT. Register for Modern Customer Experience 2018 here.

How B2B Marketing is Changing in 2018

is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

SEO Strategies and B2B Trends to Watch for in 2018

Act-On

In this Rethink Podcast interview, Webfor’s Kevin Getch discusses SEO strategies to watch for in 2018: voice search, digital assistants, and link-building.

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Five 2018 Content Marketing Industry Trends to be Thankful For

ScribbleLive

As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1: Industry trends

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Four B2B Marketing Trends That Will Define 2018

Act-On

What are the top B2B Marketing trends you should be paying attention to in 2018? From personalization and GDPR to the evolving role of the CMO, here are four B2B marketing trends to watch for in 2018.

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Five B2B Marketing Trends That Will Drive Ecommerce

Webbiquity

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. In January 2018, mobile devices accounted for 58.9%

Digital Marketing Trends to Watch in 2019

Webbiquity

As of June 2018, 4.2 Here are five of the most important trends to watch in the coming year (your competitors will!). These are, of course, not the only trends to watch in the coming year. Guest post by David Gutierrez.

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Customer Experience Trends 2018 – Part 4

Aberdeen

In this last article of our top customer experience (CX) trends and best practices for 2018, we’ll finish our observation of the processes that CX leaders plan to focus on to achieve their goals. The post Customer Experience Trends 2018 – Part 4 appeared first on Aberdeen Essentials.

4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018

Marketing Insider Group

The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […].

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Survey: AI is the “Next Big Trend” Among Marketers in 2018

KoMarketing Associates

BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018. New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. This was only surpassed by consumer personalization (28.6 percent).

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4 Trending B2B Marketing Strategies (Not Tactics) for 2019

Marketing Insider Group

The post 4 Trending B2B Marketing Strategies (Not Tactics) for 2019 appeared first on Marketing Insider Group. “Strategy without tactics is a daydream; tactics without strategy is a nightmare.”

7 Content Marketing Trends You Need To Follow

Marketing Insider Group

For those looking for what’s now and what’s next, we’re sharing emerging trends that have increased in popularity throughout the […]. The post 7 Content Marketing Trends You Need To Follow appeared first on Marketing Insider Group. Content marketing is always changing.

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Lookback at 2018 Programmatic Media Buying Trend Predictions – Did They Come True?

Digilant

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. As hard as it is to believe, 2018 is coming to a close.

Big Data Trends You Should Know About in 2018 [Infographic]

PureB2B

In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. Other Big Data trends in 2017 are as follows: Big Data shifted from a departmental approach to business-driven data approach, with a focus on agility in the use of analytics capabilities, to drive short and long-term business value. For 2018 and beyond, responsive devices and smarter networks are what the market will be focusing on.

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12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. How to Adapt to Emerging Trends.

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The Top Event Marketing Trends for 2019

Marketing Insider Group

Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. As 2018 trends such as […].

Why B2B Video Marketing Strategies Are Evolving in 2018

Marketing Insider Group

B2B video marketing is getting an upgrade in 2018. The post Why B2B Video Marketing Strategies Are Evolving in 2018 appeared first on Marketing Insider Group.

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4 Exciting Video Marketing Trends for 2018

Marketing Insider Group

As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. The post 4 Exciting Video Marketing Trends for 2018 appeared first on Marketing Insider Group. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive. Consumers can step into both […].

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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else.

4 Marketing Attribution Trends For 2018

bizible

Combined they bring a diverse set of skills and experiences that make their podcast relevant to digital marketers who want to stay up to date on the latest trends. Under a different lens, the marketing technology landscape reveals a less obvious trend.

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2019 Video Trends Watch

Biznology

This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.”

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2018 Wrapped: Choozle edition

Choozle

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. 2018 on social @choozle.

What’s So Funny About Digital Marketing? 2018 Edition

Webbiquity

Webdesigner Depot normally showcases the coolest, most cutting-edge website design trends. Why B2B Content Doesn’t Trend on Twitter. 2018 Edition appeared first on B2B Marketing Blog | Webbiquity. Marketing can be is stressful. Take a break!

5 Big Data Trends to Watch for 2019

Reachforce

With 2018 coming to a close, it's time to look forward into what your business should be doing in the new year. Understanding what the future holds for big data and its upcoming trends is a huge part of seeing success in your data marketing.

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6 mobile marketing trends you need to know about

Biznology

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. As the year marches on, it’s important to realize that mobile marketing trends continue to evolve.

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In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Which is why 2018 didn't just shake up the platforms. In August 2018, their returning visitors increased by 74% and new visitors increased by 115%!

Top Email Design Trends for 2019

Litmus

For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers. The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs.

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Digital Marketing Trends for 2018

KEO Marketing

New digital marketing trends are growing in 2018, and you need to stay abreast or risk being left behind. The latest trends include everything from emerging technologies to prospects demanding. Digital Marketing

12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. Consider dedicating budget to producing this type of influential content in 2018. What does your budget look like in 2018?

Top Trends in B2B Marketing

Biznology

Stevens about the key B to B marketing trends you need to pay attention to right now. You’ll find out what’s trending in content, account-based marketing, prospecting data, predictive modeling, social data, influencer marketing, and more.

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10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences. It can be argued that content marketing is the most important digital marketing strategy available today.