INDUSTRY INSIGHTS YOUR PEERS ARE READING
BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018. New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. This was only surpassed by consumer personalization (28.6 percent). MORE
Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors. MORE
B2B video marketing is getting an upgrade in 2018. The post Why B2B Video Marketing Strategies Are Evolving in 2018 appeared first on Marketing Insider Group. MORE
There’s a good reason marketers spend so much time identifying trends and forecasting the future. Our job relies on keeping more than current; we’re always planning to make sure we’re on top of the latest trends and doing all we can to keep up with our buyers’ expectations. MORE
Trends and developments in the IT space occur on an almost daily basis, and keeping on top of everything isn’t easy. Read The Future of Content Marketing: 10 interviews with leading CMOs on the trends they’re using to disrupt in 2019. MORE
What are the top B2B Marketing trends you should be paying attention to in 2018? From personalization and GDPR to the evolving role of the CMO, here are four B2B marketing trends to watch for in 2018. MORE
If you want to know what will shape marketing in 2018, just look where marketing technology is heading. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […]. MORE
What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance. MORE
In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. Other Big Data trends in 2017 are as follows: Big Data shifted from a departmental approach to business-driven data approach, with a focus on agility in the use of analytics capabilities, to drive short and long-term business value. For 2018 and beyond, responsive devices and smarter networks are what the market will be focusing on. MORE
If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The post Business video trends worth noting in 2018 appeared first on Biznology. MORE
The post 4 Trending B2B Marketing Strategies (Not Tactics) for 2019 appeared first on Marketing Insider Group. “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” MORE
The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. As the year marches on, it’s important to realize that mobile marketing trends continue to evolve. MORE
PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. How to Adapt to Emerging Trends. MORE
The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group. The world of online marketing moves fast. MORE
In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Which is why 2018 didn't just shake up the platforms. In August 2018, their returning visitors increased by 74% and new visitors increased by 115%! MORE
The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […]. MORE
In this last article of our top customer experience (CX) trends and best practices for 2018, we’ll finish our observation of the processes that CX leaders plan to focus on to achieve their goals. The post Customer Experience Trends 2018 – Part 4 appeared first on Aberdeen Essentials. MORE
Today, we are taking a look at the trends in promotional products that we saw at the show. Many of the products that are trending in the electronics world often have counterparts in the promotional product world. The trends at this year’s PPAI Expo were no exception. MORE
The post The Year in Social Media: 2018’s Biggest Changes & What’s to Come in 2019 appeared first on Adaptly. Blog 2018 2018 marketing 2018 social media 2019 2019 advertising 2019 marketing 2019 social 2019 social media advertising advertising trends ar augmented reality data Facebook facebook ads facebook messenger facebook stories gdpr google google plus influencer influencer marketing Instagram instagram ads instagram stories itp itp 2.0 MORE
For those looking for what’s now and what’s next, we’re sharing emerging trends that have increased in popularity throughout the […]. The post 7 Content Marketing Trends You Need To Follow appeared first on Marketing Insider Group. Content marketing is always changing. MORE
So CX is not just the latest trend, but what is it exactly and what makes a CX outstanding? In fact, the industry agrees that there are at least three prominent trends that are driving CX to the next level: VR/AR, AI/Bots, Mobile/IoT. Register for Modern Customer Experience 2018 here. MORE
At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. As hard as it is to believe, 2018 is coming to a close. MORE
As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. The post 4 Exciting Video Marketing Trends for 2018 appeared first on Marketing Insider Group. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive. Consumers can step into both […]. MORE
As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1: Industry trends MORE
Combined they bring a diverse set of skills and experiences that make their podcast relevant to digital marketers who want to stay up to date on the latest trends. Under a different lens, the marketing technology landscape reveals a less obvious trend. MORE
Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond. So in 2018 and beyond, these are some of the key skills content teams will need to have: Video production and editing. This is set to rise to 79% by 2018. MORE
In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about […]. The post Big Data Trends You Should Know About in 2018 [Infographic] appeared first on Marketing Insider Group. MORE
As of June 2018, 4.2 Here are five of the most important trends to watch in the coming year (your competitors will!). These are, of course, not the only trends to watch in the coming year. Guest post by David Gutierrez. MORE
Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Here we go… Content Marketing Trends. Marketing Technology Trends. MORE
Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. In January 2018, mobile devices accounted for 58.9% MORE
From existential rants to sass to actual nonsense tweeted for two hours straight, 2018 may be the year that goes down in history as harboring some of the strangest, most unique, and most entertaining tweets of all time. — Burger King (@BurgerKing) November 28, 2018. Ah, Twitter. MORE
August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. MORE
The talks at Litmus Live 2018 ran the gamut. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. This trend creates a need for better communication and collaboration between colleagues, departments, tools, and organizations. MORE
Check out these findings and many other interesting content marketing trends and stats for 2018 in the infographic below, to help you to get on board and create or improve your own content marketing strategy. Guest post by Martina Stricak. MORE
New digital marketing trends are growing in 2018, and you need to stay abreast or risk being left behind. The latest trends include everything from emerging technologies to prospects demanding. Digital Marketing MORE
Another year has come and gone, and 2018 is upon us. In 2018, things will only heat up further. Recently, we conducted our fourth annual poll of SEO experts to see what they think is in store for 2018. The eBook, titled ‘The Ultimate Guide to SEO in 2018: 50 Insiders on the Future of Search,’ provides detailed insights about everything from GDRP to Amazon Alexa. Here are seven of the biggest trends that our SEO experts identified for 2018: Voice search will change. MORE
But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists. Cision released its 2018 Global State of the Media Report and MuckRack and The Zeno Group joined forces to create their report, The State of Journalism Today. MORE
As we head into the end of 2018, I thought I’d take a look back at some key content marketing trends and data points and address what we can do better in 2019. This stat actually came out of a 2016 study but it has popped up in a number of 2018 pieces that show similar data. MORE
Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. MORE
Webbiquity
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Here we go… Content Marketing Trends. Marketing Technology Trends.
Marketing Insider Group
JANUARY 9, 2018
If you want to know what will shape marketing in 2018, just look where marketing technology is heading. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […].
Webbiquity
FEBRUARY 22, 2018
Check out these findings and many other interesting content marketing trends and stats for 2018 in the infographic below, to help you to get on board and create or improve your own content marketing strategy. Guest post by Martina Stricak.
ScribbleLive
NOVEMBER 21, 2018
As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1: Industry trends
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is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.
Marketing Insider Group
APRIL 9, 2018
The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group. The world of online marketing moves fast.
Litmus
NOVEMBER 16, 2018
The talks at Litmus Live 2018 ran the gamut. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. This trend creates a need for better communication and collaboration between colleagues, departments, tools, and organizations.
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B2B PR Sense
NOVEMBER 20, 2018
PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. How to Adapt to Emerging Trends.
Biznology
APRIL 6, 2018
If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The post Business video trends worth noting in 2018 appeared first on Biznology.
Act-On
NOVEMBER 14, 2017
Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.
Biznology
MARCH 5, 2018
Today, we are taking a look at the trends in promotional products that we saw at the show. Many of the products that are trending in the electronics world often have counterparts in the promotional product world. The trends at this year’s PPAI Expo were no exception.
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statistical sales trends, analysing them, and searching for insights. current trends. part of your sales planning; reacting to current trends, being easily adjustable to the. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.
Marketing Insider Group
DECEMBER 10, 2018
The post 4 Trending B2B Marketing Strategies (Not Tactics) for 2019 appeared first on Marketing Insider Group. “Strategy without tactics is a daydream; tactics without strategy is a nightmare.”
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Webbiquity
DECEMBER 12, 2018
As of June 2018, 4.2 Here are five of the most important trends to watch in the coming year (your competitors will!). These are, of course, not the only trends to watch in the coming year. Guest post by David Gutierrez.
Act-On
JANUARY 11, 2018
In this Rethink Podcast interview, Webfor’s Kevin Getch discusses SEO strategies to watch for in 2018: voice search, digital assistants, and link-building.
bizible
OCTOBER 18, 2017
Combined they bring a diverse set of skills and experiences that make their podcast relevant to digital marketers who want to stay up to date on the latest trends. Under a different lens, the marketing technology landscape reveals a less obvious trend.
Modern Marketing
MARCH 16, 2018
So CX is not just the latest trend, but what is it exactly and what makes a CX outstanding? In fact, the industry agrees that there are at least three prominent trends that are driving CX to the next level: VR/AR, AI/Bots, Mobile/IoT. Register for Modern Customer Experience 2018 here.
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Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy
Digilant
NOVEMBER 30, 2018
At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. As hard as it is to believe, 2018 is coming to a close.
Marketing Insider Group
SEPTEMBER 25, 2018
For those looking for what’s now and what’s next, we’re sharing emerging trends that have increased in popularity throughout the […]. The post 7 Content Marketing Trends You Need To Follow appeared first on Marketing Insider Group. Content marketing is always changing.
Act-On
APRIL 10, 2018
What are the top B2B Marketing trends you should be paying attention to in 2018? From personalization and GDPR to the evolving role of the CMO, here are four B2B marketing trends to watch for in 2018.
KEO Marketing
MARCH 29, 2018
New digital marketing trends are growing in 2018, and you need to stay abreast or risk being left behind. The latest trends include everything from emerging technologies to prospects demanding. Digital Marketing
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? September 18, 2018 11 AM PST, 2 PM EST, 7 PM GMTWe conducted in-depth interviews with senior B2B technology marketers to find out.
Marketing Insider Group
JANUARY 16, 2018
The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […].
Webbiquity
SEPTEMBER 4, 2018
Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. In January 2018, mobile devices accounted for 58.9%
Aberdeen
FEBRUARY 12, 2018
In this last article of our top customer experience (CX) trends and best practices for 2018, we’ll finish our observation of the processes that CX leaders plan to focus on to achieve their goals. The post Customer Experience Trends 2018 – Part 4 appeared first on Aberdeen Essentials.
PureB2B
JUNE 24, 2018
In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. Other Big Data trends in 2017 are as follows: Big Data shifted from a departmental approach to business-driven data approach, with a focus on agility in the use of analytics capabilities, to drive short and long-term business value. For 2018 and beyond, responsive devices and smarter networks are what the market will be focusing on.
KoMarketing Associates
MARCH 12, 2018
BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018. New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. This was only surpassed by consumer personalization (28.6 percent).
RebelMouse
NOVEMBER 14, 2018
In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Which is why 2018 didn't just shake up the platforms. In August 2018, their returning visitors increased by 74% and new visitors increased by 115%!
Contently
DECEMBER 7, 2018
From existential rants to sass to actual nonsense tweeted for two hours straight, 2018 may be the year that goes down in history as harboring some of the strangest, most unique, and most entertaining tweets of all time. — Burger King (@BurgerKing) November 28, 2018. Ah, Twitter.
Marketing Insider Group
APRIL 4, 2018
B2B video marketing is getting an upgrade in 2018. The post Why B2B Video Marketing Strategies Are Evolving in 2018 appeared first on Marketing Insider Group.
Marketing Insider Group
OCTOBER 30, 2017
As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. The post 4 Exciting Video Marketing Trends for 2018 appeared first on Marketing Insider Group. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive. Consumers can step into both […].
Tomorrow People
DECEMBER 13, 2018
Trends and developments in the IT space occur on an almost daily basis, and keeping on top of everything isn’t easy. Read The Future of Content Marketing: 10 interviews with leading CMOs on the trends they’re using to disrupt in 2019.
B2B PR Sense
MAY 29, 2018
But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists. Cision released its 2018 Global State of the Media Report and MuckRack and The Zeno Group joined forces to create their report, The State of Journalism Today.
Content4Demand
NOVEMBER 27, 2018
There’s a good reason marketers spend so much time identifying trends and forecasting the future. Our job relies on keeping more than current; we’re always planning to make sure we’re on top of the latest trends and doing all we can to keep up with our buyers’ expectations.
RebelMouse
APRIL 3, 2018
August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else.
Tomorrow People
NOVEMBER 7, 2017
Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond. So in 2018 and beyond, these are some of the key skills content teams will need to have: Video production and editing. This is set to rise to 79% by 2018.
KEO Marketing
JANUARY 9, 2018
What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance.
Adaptly
DECEMBER 11, 2018
The post The Year in Social Media: 2018’s Biggest Changes & What’s to Come in 2019 appeared first on Adaptly. Blog 2018 2018 marketing 2018 social media 2019 2019 advertising 2019 marketing 2019 social 2019 social media advertising advertising trends ar augmented reality data Facebook facebook ads facebook messenger facebook stories gdpr google google plus influencer influencer marketing Instagram instagram ads instagram stories itp itp 2.0
Biznology
DECEMBER 13, 2018
Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward.
ScribbleLive
JANUARY 18, 2018
Another year has come and gone, and 2018 is upon us. In 2018, things will only heat up further. Recently, we conducted our fourth annual poll of SEO experts to see what they think is in store for 2018. The eBook, titled ‘The Ultimate Guide to SEO in 2018: 50 Insiders on the Future of Search,’ provides detailed insights about everything from GDRP to Amazon Alexa. Here are seven of the biggest trends that our SEO experts identified for 2018: Voice search will change.
Biznology
MARCH 29, 2018
The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. As the year marches on, it’s important to realize that mobile marketing trends continue to evolve.
KoMarketing Associates
NOVEMBER 13, 2018
As we head into the end of 2018, I thought I’d take a look back at some key content marketing trends and data points and address what we can do better in 2019. This stat actually came out of a 2016 study but it has popped up in a number of 2018 pieces that show similar data.
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