Marketing Insider Group

JANUARY 9, 2018

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […].

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Webbiquity

FEBRUARY 22, 2018

Check out these findings and many other interesting content marketing trends and stats for 2018 in the infographic below, to help you to get on board and create or improve your own content marketing strategy. Guest post by Martina Stricak.

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Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Here we go… Content Marketing Trends. Marketing Technology Trends.

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Trends Analysis B2B Research 369

Marketing Insider Group

APRIL 9, 2018

The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group. The world of online marketing moves fast.

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statistical sales trends, analysing them, and searching for insights. current trends. part of your sales planning; reacting to current trends, being easily adjustable to the. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

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Act-On

NOVEMBER 14, 2017

Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.

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Modern Marketing

MARCH 16, 2018

So CX is not just the latest trend, but what is it exactly and what makes a CX outstanding? In fact, the industry agrees that there are at least three prominent trends that are driving CX to the next level: VR/AR, AI/Bots, Mobile/IoT. Register for Modern Customer Experience 2018 here.

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Experience Trends Customer Satisfaction 258

Act-On

JANUARY 11, 2018

In this Rethink Podcast interview, Webfor’s Kevin Getch discusses SEO strategies to watch for in 2018: voice search, digital assistants, and link-building.

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Act-On

APRIL 10, 2018

What are the top B2B Marketing trends you should be paying attention to in 2018? From personalization and GDPR to the evolving role of the CMO, here are four B2B marketing trends to watch for in 2018.

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Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy

Account Based Marketing

Marketing Insider Group

JANUARY 16, 2018

The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […].

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Aberdeen

FEBRUARY 12, 2018

In this last article of our top customer experience (CX) trends and best practices for 2018, we’ll finish our observation of the processes that CX leaders plan to focus on to achieve their goals. The post Customer Experience Trends 2018 – Part 4 appeared first on Aberdeen Essentials.

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Webbiquity

MAY 15, 2018

Webdesigner Depot normally showcases the coolest, most cutting-edge website design trends. Why B2B Content Doesn’t Trend on Twitter. 2018 Edition appeared first on B2B Marketing Blog | Webbiquity. Marketing can be is stressful. Take a break!

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B2B PR Sense

MAY 29, 2018

But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists. Cision released its 2018 Global State of the Media Report and MuckRack and The Zeno Group joined forces to create their report, The State of Journalism Today.

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Marketing Insider Group

OCTOBER 30, 2017

As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. The post 4 Exciting Video Marketing Trends for 2018 appeared first on Marketing Insider Group. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive. Consumers can step into both […].

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Marketing Insider Group

FEBRUARY 5, 2018

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay. Clearly, not everyone needs a giant ferris wheels […].

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Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. As the year marches on, it’s important to realize that mobile marketing trends continue to evolve.

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Webbiquity

FEBRUARY 12, 2018

So it’s being followed up with an all new collection of stats and facts to help marketing leaders and professionals hone their strategies and tactics for 2018. Okay, so spring may not be here quite yet.

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ScribbleLive

JANUARY 18, 2018

Another year has come and gone, and 2018 is upon us. In 2018, things will only heat up further. Recently, we conducted our fourth annual poll of SEO experts to see what they think is in store for 2018. The eBook, titled ‘The Ultimate Guide to SEO in 2018: 50 Insiders on the Future of Search,’ provides detailed insights about everything from GDRP to Amazon Alexa. Here are seven of the biggest trends that our SEO experts identified for 2018: Voice search will change.

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KoMarketing Associates

MARCH 12, 2018

BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018. New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. This was only surpassed by consumer personalization (28.6 percent).

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Tomorrow People

MARCH 15, 2018

Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing. By doing so, you will receive a personalised report that will show you how you can achieve a kick-ass content strategy that will keep you ahead in 2018.

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Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. The post Flip the Funnel: How To Use Micro-Influencers in 2018 appeared first on B2B Marketing Blog | Webbiquity. Guest post by Steve Hill.

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The B2B Research Blog

JANUARY 4, 2018

From their high horses they tell you where you need to be focusing your energy and budgets in 2018 lest you’re left behind. In November/December 2017 we surveyed 350 B2B marketers and asked them to indicate how focused they were on 14 different trends right now. We’ll be tracking how this focus changes over time to reveal which trends are becoming main-stream, those rising up the agenda and those which were always just fads.

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B2B PR Sense

JANUARY 10, 2018

The winds of PR often change with new public relations tactics and trends that affect the industry. Recent trends, including this survey, mark this social media channel as a potential winner for both B2B and B2C brands. Successful PR does not happen by chance.

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Marketing Insider Group

JANUARY 3, 2018

The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group. At the end of 2017, we were not merely discussing what the future of marketing will be like. We were living it. No longer are artificial intelligence, VR, voice activation and other tech next-generation concepts reserved for big budget brands to play around with. Nor are marketers trapped by the traditional tame, safe, and well-defined […].

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Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Small Business Trends ).

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Social Media Stats Media Social 210

bizible

OCTOBER 18, 2017

Combined they bring a diverse set of skills and experiences that make their podcast relevant to digital marketers who want to stay up to date on the latest trends. Under a different lens, the marketing technology landscape reveals a less obvious trend.

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Aberdeen

FEBRUARY 1, 2018

So far in our series of customer experience (CX) trends for 2018, we’ve highlighted the importance of cutting through the hype , as well as the top technologies CX leaders plan to use in 2018.

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Experience Trends Customer Interactive 74

Aberdeen

JANUARY 29, 2018

In this second article in our series of customer experience (CX) trends, we’ll continue observing the top technologies CX leaders plan to incorporate into their activities in 2018. The post Customer Experience Trends 2018 – Part 2 appeared first on Aberdeen Essentials.

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Experience Trends Customer POS 74

Schubert B2B

FEBRUARY 16, 2018

In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. How much of a difference are we seeing from last year’s trends versus 2018?

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Trends Multi-Channel Account Based Marketing SEO 67

Tomorrow People

NOVEMBER 7, 2017

Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond. So in 2018 and beyond, these are some of the key skills content teams will need to have: Video production and editing. This is set to rise to 79% by 2018.

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Trends Differentiation Strategy Content Marketing 282

B2B Marketing Directions

MARCH 18, 2018

Econsultancy recently released its 2018 Digital Trends report (published in association with Adobe). Econsultancy has been conducting the digital trends survey annually for eight years, and it's consistently one of the largest surveys regarding digital marketing trends that I see.

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Research Trends Survey Demographics 61

LeadCrunch

APRIL 9, 2018

As we move toward the middle of 2018, you may be looking to capitalize on the B2B marketing trends if you’re a content marketer. The trend in 2018 leans toward simplicity, so many infographic designs are leaning toward flat, uncomplicated design work and black-and-white photography consistent with the increasing popularity of minimalism. In 2018, B2B markets may want to explore their engagement on social media platforms.

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Trends Storytelling Word of Mouth Behavior 60

Webbiquity

MARCH 27, 2018

10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11: Social media marketing is sometimes viewed as Facebook —and then there’s the other guys.

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KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. World Cup : Prior to the 2018 World Cup, 209 (member of FIFA) nations applied to enter the qualification process.

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KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. Consider dedicating budget to producing this type of influential content in 2018. What does your budget look like in 2018?

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KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance.

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Design Trends SEM Search Engine 81

Modern Marketing

FEBRUARY 23, 2018

We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the not-so-successful marketers? One word: strategy.

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Marketing Insider Group

SEPTEMBER 25, 2017

The post Machine Learning and AI Marketing Trends to Watch for 2018 appeared first on Marketing Insider Group. From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships.

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KoMarketing Associates

JANUARY 16, 2018

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences. It can be argued that content marketing is the most important digital marketing strategy available today.

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