5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […].

The Top B2B Marketing Trends for 2018 – A Meta-Analysis


Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Here we go… Content Marketing Trends. Marketing Technology Trends.

Five B2B marketing predictions that will come true in 2018

The B2B Research Blog

From their high horses they tell you where you need to be focusing your energy and budgets in 2018 lest you’re left behind. In November/December 2017 we surveyed 350 B2B marketers and asked them to indicate how focused they were on 14 different trends right now. We’ll be tracking how this focus changes over time to reveal which trends are becoming main-stream, those rising up the agenda and those which were always just fads.

The Building Blocks for a Killer Marketing Plan in 2018

Navigate the Channel

2018 is here and your competition is gearing up for a new generation of business. Business continues to find its way into the mobile space–this is a trend that you can count on in 2018. Rich content will be king in 2018.

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4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018

Marketing Insider Group

The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […].

4 Ways Marketing Automation Technology Will Continue to Evolve in 2018

Content Standard

The ROI opportunities created by automation are why it ranks among the top marketing trends of 2018. The post 4 Ways Marketing Automation Technology Will Continue to Evolve in 2018 appeared first on The Content Standard by Skyword.

3 Ways SEO and Rankings are Changing in 2018

Modern B2B Marketing

2018, though, is going to be filled with some things you might not know. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. How can marketers start to prepare for this video-loving trend?


Here Are the Top Marketing Design Trends for 2018 [Infographic]


Shutterstock -- a familiar name to many creative professionals -- released its 2018 Creative Trends Report today, shedding light on the design trends marketers need to know about this year. The Top Marketing Design Trends and Themes for 2018.

4 Considerations For Your 2018 Content Strategy


We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Based on HubSpot’s State of Inbound 2017 , we’ve explored some of the content trends occurring, to see which channels, platforms and content formats are impacting content strategies.

Four trends shaping B2B marketing in 2018


2018 is set to be an exciting year for B2B marketing. The post Four trends shaping B2B marketing in 2018 appeared first on BDB. With the industry projected to grow at an annual rate of. Read More.

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10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences. It can be argued that content marketing is the most important digital marketing strategy available today.

Top Lead Generation Statistics for 2018


As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog.

B2B Marketing: The Biggest Opportunity In 2018

Canadian Marketing Association

———————————————— With the new year upon us and great optimism towards a fresh new year, we know you are inundated with endless top (insert number here) lists of trends or things to watch out for in 2018.

Customer Experience Trends 2018 – Part 1

Aberdeen CMO Essentials

Figure 1 shows the highest-ranking ones for planned adoption in 2018 and beyond. Machine learning and artificial intelligence (AI): These two technology capabilities are among the most popular technology terms of 2017, and they’re expected to stay that way in 2018.

Which Technologies Do Your Customers Actually Want to Use in 2018? [Infographic]


Luckily, Code Computerlove partnered with OnePoll to answer that very question, and conducted some research to find out how consumers really feel how emerging technology trends in 2018. Marketing TrendsWhen it comes to emerging technology, there's a lot to keep up with.

B2B Social Media Trends We are Going to See in 2018

Schubert B2B

And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Stay ahead of the curve in the new year with these B2B social media trends for 2018. It is a must as we transition into 2018.

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12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. Consider dedicating budget to producing this type of influential content in 2018. What does your budget look like in 2018?

The 10 most fascinating people in B2B marketing in 2017


Last year, Amy moved to her next hot trend: artificial intelligence. Happy 2018 to all. Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! My list is about the most interesting people that I came across in B2B marketing during 2017. I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world.

4 Marketing Attribution Trends For 2018


Combined they bring a diverse set of skills and experiences that make their podcast relevant to digital marketers who want to stay up to date on the latest trends. Under a different lens, the marketing technology landscape reveals a less obvious trend.

Website Design: Mobile Trends for 2018


In this post, we are examining five trends that companies need to understand as they examine the performance of their website design and whether it is delivering a successful user experience that is delivering results for the brand. For 2018, they are already gaining in popularity and offer a visually appealing way to organize and display larger data content in a smaller space. Medium Title: Medium Content: The post Website Design: Mobile Trends for 2018 appeared first on Bluetext.

10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond. So in 2018 and beyond, these are some of the key skills content teams will need to have: Video production and editing. This is set to rise to 79% by 2018.

4 Exciting Video Marketing Trends for 2018

Marketing Insider Group

As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. The post 4 Exciting Video Marketing Trends for 2018 appeared first on Marketing Insider Group. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive. Consumers can step into both […].

SEO Marketing Strategy: Tips for Success in 2018

Content Marketing Institute

Businesses should use 2018 to break the bad habit of viewing aspects of an SEO marketing strategy as a one-time exercise. What else is at stake in SEO marketing in 2018? The post SEO Marketing Strategy: Tips for Success in 2018 appeared first on Content Marketing Institute.


[Infographic] 6 Video Marketing Trends You Need To Know


Vidyard + Demand Metric have put together the top 6 Video Marketing Trends that explore where you stand in the ever-evolving world of video. So what do you think of our video marketing trends? The post [Infographic] 6 Video Marketing Trends You Need To Know appeared first on Vidyard.

Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors


It examines the new approaches, tools, video trends, and applications they are using for their video marketing needs and what kind of results they are getting. What trends do you see in your video content? B2B Video Trends, Benchmarks and Success Factors ” is the video for you!

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5 Reasons Why Your Buyer Persona’s Aren’t Good Enough

B2B Lead Generation Blog

Consider this—with insight into the tools your prospects use, you can target your competitor’s customer base or identify important trends happening within your industry. Data changes, trends fade, and buying habits evolve as technology advances. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? You swear you did everything right, but when it comes time for the results to pour in, they never show.

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Industrial Marketing Today

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year. You are in good company.

How to Avoid Failure in Your Customer Experience Strategy Planning for 2018

Aberdeen CMO Essentials

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. It was presented as the latest “must-have” technology trend.

Customer Experience Trends 2018 – Part 3

Aberdeen CMO Essentials

So far in our series of customer experience (CX) trends for 2018, we’ve highlighted the importance of cutting through the hype , as well as the top technologies CX leaders plan to use in 2018.

The Future Marketing Trends That Rocked 2017

Marketing Insider Group

The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group. At the end of 2017, we were not merely discussing what the future of marketing will be like. We were living it. No longer are artificial intelligence, VR, voice activation and other tech next-generation concepts reserved for big budget brands to play around with. Nor are marketers trapped by the traditional tame, safe, and well-defined […].

How the Auto Industry Is Shifting Storytelling Gears—Thanks to Millennials

Content Standard

The trends are forcing automakers to rethink their millennial marketing strategies and brand story. While it’s true that plenty of people across age groups still buy cars, there are several trends that point to serious changes in the way people perceive cars and engage with them.

5 Marketing Trends That Should Influence Your 2018 Budget

Content Standard

Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s tempting to live in the moment and procrastinate on your 2018 strategy development. Here’s a look at five such trends that marketers will want to consider in their 2018 marketing budget.

Customer Experience Trends 2018 – Part 2

Aberdeen CMO Essentials

In this second article in our series of customer experience (CX) trends, we’ll continue observing the top technologies CX leaders plan to incorporate into their activities in 2018. The post Customer Experience Trends 2018 – Part 2 appeared first on Aberdeen Essentials.


8 Digital Marketing Trends Set to Expire by 2018


In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates. Marketing Trends DailyWhen it comes to marketing tactics, unfortunately there is no "Best if Used By" dates.

Put Influencer Marketing to Work for Your B2B Brand

Modern Marketing

B2B Influencer Marketing Step 2: Find Your Influencers As with anything, B2B influencers come in a variety of different forms, but you’ll spot a few trends. Industry movers and shakers When people hear the word “influencer,” they think of the people shaping industry trends.

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7 Trends for B2B Marketing Operations to look out for in 2018

Orb Intelligence

We’re now entering the crystal ball season where everyone puts their tarot cards on the table and provides their interpretation of the main marketing trends for the next year… and I admit that I’ve been reading my fair share of them as I try to determine what our customers will be asking for next. Uncategorized 2018 B2B firmographic data firmographics IP marketing operations marketing trends

Machine Learning and AI Marketing Trends to Watch for 2018

Marketing Insider Group

The post Machine Learning and AI Marketing Trends to Watch for 2018 appeared first on Marketing Insider Group. From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself


— Allen Gannett (@Allen) January 12, 2018. Trending algorithm brands facebook filter bubble News Feed paid distribution publishersWhenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel.

How a Personalization Strategy Can Prepare Your Content for the Future of Marketing

Content Standard

In this way, Anthem is able to improve their site experience and create a possible avenue to analyze changing audience interest by looking for trends or spikes in manual changes to a particular area. My machines know my name.

What I Learned by Reviewing 30 Different Welcome Emails in 30 Days


I signed up for 30 newsletters across six different verticals and started looking for the common trends and tactics that were being used in the welcome email environment. . At a high level, my first question around the prevailing plain text trend was.