Contently

SEPTEMBER 28, 2017

Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. That ship sailed around 2011. Last week, the world got wind of the biggest Facebook algorithm change in years.

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

Marketing Insider Group

NOVEMBER 10, 2020

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. A: Well Deanna, again you are spot-on! The MarTech Landscape is still growing, despite long-standing expectations of consolidation, 13.6%

Planning 322

Planning Analytics Enterprise Management Work Management 322

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. ” The rise of plagiarism software such as Grammarly, PrePostSEO, and Duplichecker means users are becoming savvier when it comes to spotting ripped-off content. FuckJerry was a meme juggernaut.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

The ROI Guy

NOVEMBER 14, 2011

Hopes for the much anticipated economic recovery in 2011 were recently dashed as the European debt crisis proved worse than anticipated, and the US credit downgrade added additional uncertainty. The Bottom-Line Even though good economic news is hard to come by, SMBs might represent the one bright spot for IT vendors in 2012.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

Digilant

NOVEMBER 8, 2023

Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023. Premium content is now in the eye of the beholder: the consumer.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. In 2011, I worked at SAP, an international software company that’s certainly a leader in the field. Their competitors were holding the top spots, not with product content, but customer-focused content.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Content Standard

DECEMBER 9, 2020

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. Navigating this landscape is a bit like steering a ship through iceberg-filled waters; the ability to quickly spot flailing channels and tactics is just as important as the ability to change course.

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

Contently

MARCH 14, 2023

Find the Sweet Spot Between Content and Context Google and other search engines reward original content. Schema.org , where you can find a list of coding terms that can help your SEO, was founded in 2011 by Google, Microsoft, and Yahoo to provide a common language that leads to better and more consistent search results.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Zoominfo

OCTOBER 31, 2018

When it comes to killer content marketing, Hubspot takes the top spot –with a blog filled with valuable material, accompanied by a social strategy that is equally as entertaining as it is engaging, it’s no wonder. In 2011, Cooper composed a simple, yet informative guest blog on link building techniques. PointBlank SEO.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

B2B Digital Marketer

MAY 13, 2021

We focus on spotting macro consumer and work trends and then applying the resulting insights to impact client performance, from go-to-market strategies to higher level marketing strategy.

Trust Marketing 52

Trust Marketing Marketing & Strategy Paid Search Agency Consulting 52

Customer Experience Matrix

SEPTEMBER 2, 2011

At the moment, it’s a bit of a blind spot because analytics and business intelligence have not been Salesforce strengths. And if you combine the data with a claim to managing strategic decisions about marketing and sales programs, you’re definitely poaching on their turf.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Hubspot

FEBRUARY 18, 2020

Snapchat didn't exist until 2011. Video-based platforms like YouTube show no signs of slowing growth––it was the only bright spot in Alphabet's recent earnings report. In the early 2010s, social networks were only starting to gain traction. Facebook reached one billion users in late 2012. Instagram was launched in 2010.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

KoMarketing Associates

NOVEMBER 28, 2012

More than half (56 percent) of industrial companies have focused more time and effort on entering new markets in 2012 than they did in 2011 (37 percent). While the economic climate may be mixed for industrial marketers, 40 percent of companies surveyed anticipate higher sales in 2012 than they had in 2011, ending the year on a high note.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

Biznology

FEBRUARY 22, 2012

The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. “Shopping and shipping” formed a fabulous team in 2011.

Spending 80

Spending Fulfillment Mobile Advertising Customer Satisfaction 80

Hubspot

DECEMBER 28, 2020

Learn how to spot, deal with, and most importantly, prevent SAEs so that everyone feels safe and included. Zapier has been a remote-first company since its 2011 founding. The relationship damage is harder to undo without the rapport-building effects of sharing an office. Act Like a Leader, Think Like a Leader. By Herminia Ibarra.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. The old guard marketing tactics of TV spots, radio ads, and billboards are still profitable and effective - when done correctly - because they are processes marketers mapped and mastered more than half a century ago.

Social Media 71

Social Media Tools Media Work Management 71

Convince & Convert

APRIL 30, 2015

Just spotted this at Balham. Ed Balls — Ed Balls (@edballsmp) April 28, 2011. Working in social media over the years, I thought I had a handle on wacky holiday occasions and memes. That is, until I moved to London and was introduced to #EdBallsDay. Morning all and Happy Ed Balls Day. EdBallsDay pic.twitter.com/rN6Rm5fiQN.

Trends 142

Trends Social Media Twitter Internet Marketing 142

Marketing Insider Group

JUNE 2, 2011

I was sitting in a Miami hotel room on May 1st, 2011 catching up on Twitter when I saw a tweet that Osama Bin Laden had been found. That was confirmed by a recent report of who tweets… Twitter usage is up significantly according to the 2011 Update from the Pew Internet & American Life Project. Demographic Breakdown.

Twitter 100

Twitter Customer Surveys Internet Marketing Mobile Marketing 100

ViewPoint

MARCH 13, 2014

Among the negatives: the on-the-spot feedback that was vital to the relationship between a manager and his reps is now less common. Not so long ago, managers and their sales team were in one centralized location. But with the rapid growth in technology, a manager’s sales team can be spread out. That has pros and cons, Nick said.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Hubspot

DECEMBER 11, 2020

Between 2011 and 2015, Access Icon embraced inclusive design ethics when they revamped the International Symbol of Access -- often seen on accessible parking spots or wheelchair-accessible bathrooms -- to better represent people with disabilities. Image Source. Image Source.

Ethics 100

Ethics Design Guidelines Amazon 100

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

The Effective Marketer

FEBRUARY 15, 2010

Yes, looking at different email marketing metrics is good to give you and your team an overall sense of how others are doing and also to spot trends but you should set your goals based on your overall objectives and historical performance. Instead of asking how to match the industry averages, ask instead: How can we improve deliverability?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

seo.co

FEBRUARY 15, 2022

Starting in 2011 with the Panda update, Google has gradually refined its ability to detect “high quality” content, eliminating any duplicate or unoriginal content (which is common in clickbait) and learning to recognize gimmicky headlines designed only to attract clicks. Facebook and Google United.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

The Effective Marketer

JANUARY 18, 2009

So your job is to spot these opportunities and make the most out of them. You probably heard of countless stories of how a company faced a crisis situation and was able to turn it around and come out even better than before (remember the Tylenol scandal? United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Walker Sands

FEBRUARY 12, 2019

In addition to earning a spot on the Inc. Tim Morral, Vice President of Editorial Content – Tim joined Walker Sands in 2011 and in his time has directly created content for more than 175 clients. To top it off, we were honored to see this growth happen alongside great industry recognition.

Demand Generation Agencies 40

Demand Generation Agencies Elasticity Paid Search Agency Demand Generation 40

Delivra

FEBRUARY 26, 2021

When Monroee, whose real name is Kayla Newman, invented this phrase on the spot, she had no idea the impact she would soon make. Kiana holds a bachelor’s degree in journalism (2011), and a master’s degree in new media in mass communication (2013) from Texas State University. “We in this b*tch, finna get crunk,” the message began.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

ClickZ

SEPTEMBER 16, 2020

The growth in marketing technology, from 150 tools in 2011 to over 8,000 tools in 2020, is mind blowing. In addition to identifying gaps, this process helps organizations spot where there are multiple tools delivering the same capability. Marketing technology (martech) projects are notoriously hard. Step 4: Priortize capabilities.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Outbrain

FEBRUARY 2, 2022

In the past two decades, the cost of a 30-second commercial spot during the Super Bowl more than doubled. Volkswagen 2011 – Darth Vader. This ad is so simple and spot on, it was a huge hit among Super Bowl audiences. In 2021, the price was $5.6 Take a look: Source. That’s all folks! Nothing works. Google 2020 – Loretta.

Best Practices 32

Best Practices Lock-In Paid Search Agency Google 32

SWZD

MAY 30, 2019

It’s clear that Marketing should own the customer and needs to be Jenny on the Spot when it comes to leading not only digital transformation, but organizational transformation as well. Conclusions : In 2011, Google published an eBook titled ZMOT: Zero Moment of Truth.

Digital Transformation 48

Digital Transformation B2B Thought Leadership Thought Leadership Customer Satisfaction 48

Marketing Insider Group

AUGUST 5, 2010

While it is holding its own in the #1 spot on mobile devices, the growth rates of social networks are catching up. Summit B2B Marketing Predictions For 2011 Need to Drive Leads? Augmented Reality For B2B Marketing in 2011?" While not “dead”, email consumption is down. Blog more, email market less.”

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Liveintent

JULY 25, 2018

They’ve been placing those branded Amazon lockers in select cities since 2011. Just ask the company that Amazon surpassed to gain the top sales spot online: Apple. And if that’s not enough experiential integration, Amazon will deliver Whole Foods orders in two hours or less. Want some evidence for that assertion?

Amazon 54

Amazon Emarketing eCommerce Internet Marketing 54

Hubspot

OCTOBER 19, 2018

In 2011, there were 150 marketing technology companies scrambling to convince the business world that digital was the future of marketing. And they’re all battling each other to win a spot in the technology stack of almost every business in the world. Today, that number has exploded to nearly 7,000 companies.

Terms and Conditions 66

Terms and Conditions Word of Mouth Psychographics Communities 66

KoMarketing Associates

JUNE 16, 2014

Relevance to World Cup: The World Cup features 32 teams, 31 of which earn a spot through a qualification process (the host country automatically qualifies). Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

LeadSquared

DECEMBER 14, 2015

Conducted on 2011 Americans in the age-group 18-29, the research revealed that the number of people on Snapchat increased by 8% over the previous year. Here’s what Snapchat’s newly acquired top spot means for your brand! Deliver crisp, fun and casual brand messages.

Business 52

Business Buzz Storytelling Paid Search Agency 52

Conductor

JANUARY 4, 2022

Think back to 2011 when Google phased out keyword reporting and instead bucketed all organic search queries that drove users to your site under the phrase: (not provided). Or, if you haven’t had enough of me yet, secure your spot at my monthly 30|30 webinar series , where I recap the last 30 days in content and search in 30 minutes.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Biznology

DECEMBER 7, 2012

According to Nielsen, the time people have spent on apps doubled between July 2011 and July 2012. And Meeker says healthcare occupies the “white space” of the Internet – the spot that’s still largely untapped by innovation and thus ripe for opportunity. But I’m not surprised that the hospital is considering it. Mobile Advertising.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80