ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. No longer will the Inside Sales Rep be a “jack of all trades” Roles will be clearly defined and measured based on specific desired outcomes. Marketing measurement will become revenue focused as opposed to activity focused.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Tony Zambito

DECEMBER 5, 2010

  Thinking ahead to 2011, this pace of change will increase significantly as requirements of buyers intensify measureably.    The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations. . 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Martech

APRIL 18, 2023

“As the industry demands measurement that is trusted, independent and founded on real viewing from real people, we continue to support the MRC guidelines that set the standard for quality, audited measurement,” Karthik Rao, CEO, Audience Measurement at Nielsen, said in a statement. Why we care. Bad timing.

Cable 102

Cable Broadcasting Television marketing Guidelines 102

Convince & Convert

DECEMBER 25, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Can social media be measured? For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard).

Social Media 136

Social Media Process Media Correlation 136

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. Because you want to follow the lead of builders – measure twice and cut once.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

Convince & Convert

FEBRUARY 27, 2011

It’s an exciting day, and the lineup for the 2011 edition of Social Media Success Summit has been announced. My session is “How to Hug Your Calculator: The 6 Step Process For Measuring Social Media&#. Do you agree? It’s on the last day, May 26. I hope to see you in the Webinar room.

Social Media 114

Social Media Media Banner Ads Webinar Metrics 114

Vision Edge Marketing

JANUARY 27, 2014

In fact, recent research suggests that customer experience is a better predictor of loyalty and word of mouth than any other measure. So what is customer experience and how do we measure it? . But there has been some great progress on the definition and measurement front. . Customer satisfaction emerged as a key measure.

Word of Mouth 100

Word of Mouth Customer Satisfaction Loyalty Marketing Management 100

Convince & Convert

MAY 31, 2011

Can social media be measured? For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). The 6 step process for measuring social media. Know What You Can Measure. If course it can. But it’s not always easy.

Social Media 151

Social Media Process Media Correlation 151

Digital B2B Marketing

JULY 28, 2011

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite. I disagree.

Social Media 100

Social Media Media CMO Marketing Mix 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Facebook Advertising – will continue to improve and unfortunately get more expensive. Email this to a friend?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

markempa

OCTOBER 11, 2010

That’s the essential question of Dave Green’s whitepaper, Measuring Lead Generation Effectiveness: a Case for a New Approach. Dave implies that accurate measurement is a continuous, intense process; it’s definitely not based on conclusions that could have been influenced by a multitude of factors. But should they?

Marketing Budget 120

Marketing Budget Paid Search Agency Organic Leads ROI 120

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Even with over 5,000 marketing tools available , measuring the ROI of social media in a traditional click-to-purchase remains to be an issue. The thing is, these companies lack the tools to measure ROI.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

markempa

DECEMBER 29, 2011

We took online marketing activities, leveraged their analytics and optimized – measure, take action and repeat. Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2. Closed-loop feedback makes sales professionals worship their marketing department.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Ranking Lead Scoring 120

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.  When you think about it, many of the tools and system that have been created revolve around these processes and measuring “the funnel” around these processes.  Image via Wikipedia. write a comment…….write

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Even with over 5,000 marketing tools available , measuring the ROI of social media in a traditional click-to-purchase remains to be an issue. The thing is, these companies lack the tools to measure ROI.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. If a program cannot be measured, it will be difficult for it to be a big part of budgets.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Martech

AUGUST 29, 2023

He’s also a leading contributor around GA4 properties on Measure Slack and Twitter, but “mostly you will find him at an ice rink somewhere playing hockey.” Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011. LinkedIn: Brie E Anderson (2.6K LinkedIn: KristaSeiden (12.8K

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 107

Marketing Insider Group

NOVEMBER 10, 2020

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. The MarTech Landscape is still growing, despite long-standing expectations of consolidation, 13.6%

Planning 322

Planning Analytics Enterprise Management Work Management 322

Adobe Experience Cloud Blog

DECEMBER 22, 2010

It’s the core reason why earlier this year we launched the Marketo Revenue Cycle Analytics solution, which helps organizations accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle. Commit to Transformational Change. That old revenue model does not need tinkering.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

Martech

APRIL 1, 2022

The Media Ratings Council, which enforces measurement standards in media, confirmed this. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. In May Nielsen reported that it had been undercounting out-of-home viewership, blaming a software error. for national ratings.

Purchase 112

Purchase Work Management Product Television marketing 112

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). According to Social Media Examiner, “Social ROI is defined as a measure of the efficiency of a social media marketing campaign.”

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

SmartBug Media

APRIL 26, 2023

According to Pew Research Center, 85 percent of Americans own a smartphone —up from just 35 percent in 2011. Measure your results. Using analytics tools to measure your campaign's performance means you'll be able to improve your future marketing efforts and get even more bang for your buck. Memorial Day Deals Ending Soon" 4.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Webbiquity

JANUARY 31, 2019

If it can be measured, it probably should be measured. Since 2011 more than 10M consumers and businesses have used Vast Bridges’ web properties to search for Internet and TV service. How your posts perform in both short term and long term. Most recently he and a small team have launched broadbandsearch.net , the U.S.’s

Social Media 243

Social Media Media Word of Mouth Analysis 243

LEADership

MAY 16, 2014

In 2011, MDG Advertising released an interesting infographic titled “The ROI of Social Media: Is Social Media Marketing Effective?” In particular, the infographic helps us understand the following: our business objectives; the metrics CMOs apply to measure social media undertakings; and the advancement of social network recruiting.

Social Media 40

Social Media ROI Media Comparison 40

The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. November 7-11, Digital Atlanta 2011. November 8, Appnation at Digital Atlanta 2011!

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Digilant

NOVEMBER 8, 2023

Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023. Many advertisers agree that measurement falls short, leading to data fragmentation.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

MLT Creative

MAY 31, 2011

June 1-3, Unleash 2011 Chicago, IL: Don’t miss the Business Marketing Association’s annual conference. June 6-8, Measure Up Boston, MA: The world’s most comprehensive cross-dimensional view of marketing measurement best practices. Meeting and learning from other professionals helps us do our jobs better.

B2B Marketing 40

B2B Marketing Advertising Agencies Planning Paid Search Agency 40

Televerde

JANUARY 14, 2020

We partner with the Arouet Foundation , a non-profit organization founded by Televerde in 2011 to help women prepare and support the women as the return to the community. We recently partnered with Arizona State University’s Seidman Research Institute to measure the effectiveness of our prison workforce development program.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Zoominfo

JULY 3, 2020

How do you measure the effectiveness of your data? Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. Turn to things like market share, sales figures, and growth and losses to see what stage a company is at in their life cycle. Direct conversions 2. How to use firmographic data.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

ClearVoice

JANUARY 26, 2021

at the University of Wisconsin puts it , “recommendation systems measure and manufacture audiences to provide targeted suggestions for popular cultural goods and exert a logistical power that shapes the way audiences discover, use and experience cultural content.”. How do you measure ROI? What are your goals? Social media fatigue.

Social Media 116

Social Media Paid Content Training Media 116

MLT Creative

JULY 22, 2011

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Congratulations 2011 B2 Award Winners! Keith Pigues.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency B2B 40

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. March 23-24, Social Pulse 2011. March 24, 2011 Atlanta Marketer of the Year Awards. The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. March 2, Seth Godin.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

KoMarketing Associates

AUGUST 22, 2012

Thirty- five percent of industrial companies are spending more on marketing in 2012 than they did in 2011, but the real shift comes in online marketing budget allocations. Social Media Has Emerged in a Big Way; Results Are Mixed. By understanding objectives at the outset—i.e.,

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120