Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Network based Caller Routing

Buzz Marketing for Technology

Maybe they know someone in your social network and can even broker a chat with them (live through Facebook) about their recommended rod and reel combo for you. Tags: Social Networking Ok, let’s say you are searching the web for a new fishing rod.

Personal Brands RULE on Social Networks

Buzz Marketing for Technology

Yet many companies limit the use of Social Media at work which I think is very short sighted. "Of Of those not allowed to use social media at work, 65 percent said their managers block access to sites like YouTube, Facebook and Flickr because they're afraid employee productivity will suffer."

Do Automated Twitter Tools Game Social Networking?

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.

Enterprise Social Networking Platforms: Think Amazon, Not Facebook


“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. It’s inevitable that several enterprise software vendors will come up with their own flavour of social platforms.

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ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application.

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Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. of networks for both educators and workplace learning professionals. Use the list to find one or two relevant networks to join. The list is ordered by name of network. name of the network creator, where known are shown in brackets. Social.

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing.

B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

B2B Lead Generation

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet?

B2B Traffic Strategy: Embedding Content at Third-Party, Social Networking Sites

B2B Marketing Savvy

With great delight, my producer friend, an acknowledged social media advocate herself (thanx Spooner!) The set-up: An upcoming product launch would be augmented by social media outreach and promotion: some traditional content (collateral, whitepapers, etc.),

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

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Five Ways Facebook Can Get You Fired!

Buzz Marketing for Technology

Can your social media activities cost you your job? So sit back, relax and enjoy another installment of the ways in which social networking can change your life. Tags: Social Networking Facebook social media You bet they can, and it’s my mission to show you how to avoid that fate! You are about to see a number of real-life case studies about Facebook.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

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Study: Top Execs DO Use Social Networks

What Works - What Doesn't

A new study shows decision-makers, such as business buyers, are increasingly using social media such as LinkedIn and Twitter to make buying decisions. As it turns out, customers (C-level execs) like everyone else want to own and control their own networks. Social networks are another, complementary sales channel where the emphasis is on useful, honest information. But not to talk about the new appetizer they just tried at a trendy restaurant.

With Facebook Pages - Who needs a Website?

Buzz Marketing for Technology

Tags: social media Social Networking Facebook

How Social Commerce leads to Advocacy Based Marketing (ABM)

Buzz Marketing for Technology

Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website.

So, is it social networking? …or social notworking?

EMagine B2B Blog

Well, it was only a matter of time before all the hype around social networking produced a backlash …and it now has. See for example Luis Paez’s provocatively titled piece “Social Media is Useless”, over at The Direct Marketing Voice. Actually, Luis backs away from the title a bit, marshaling some audience-reach stats to support [.].

Social Search could it be a Google Killer?

Buzz Marketing for Technology

Someone can (and will) connect search to my social profile (say on Facebook) thereby making a truly intelligent search engine that will know where I work, and who my friends are. Tags: Search Social Networking Facebook

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Social Media speeds Onboarding

Buzz Marketing for Technology

And what has been really interesting for me to see was the difference between organizations when it comes to things like social media. It would have taken me months to do that the traditional way, but with the power of Social Media and Social Networks it took weeks.

Ways to spend your Social Capital

Buzz Marketing for Technology

If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months. Increasing Social Capital will become more important than ever to you and your web experience.

Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. Now with the new era of Social Commerce about to dawn then perhaps advertisers will want to BUY targeted ads based on social profile of an individual.

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Avaya makes Business Communications more Social

Buzz Marketing for Technology

We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the near term.

7 Ways Facebook will Change your Life!

Buzz Marketing for Technology

So get ready to enjoy what I think is a sneak peek into the future of social networking. Tags: Social Networking Facebook So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform. What you are about to see is a number of ideas I have about the future of Facebook.

Social Networking or Social Notworking?


With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers. Let's get real; social media is a hammer.

Social Media Success Stories

Anything Goes Marketing

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. I now have 32 new people (and growing) that I can network with who share my similar background and interests. social networks

Best Marketing Strategy Insights of 2009


Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence. In Social Media, It’s Not Just Business, It’s Business-To-Business by Brian Solis. ** 5 Stars.

Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

We are happy to announce the Top Posts as defined by Social Filtering - meaning by everyone involved directly or indirectly. This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? -

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task. Most people get writer’s block or their brains freeze up while staring at a blank screen.

Twitter and B2B: don't be fooled by the silent majority


This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network". Apparently, 90% of Twitter traffic is created by just 10% of users.

Social Media will Disrupt every Function in your Company

Buzz Marketing for Technology

We are at an interesting inflection point with Social Media today. Social Media already has changed Marketing forever. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game. Tags: social media

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Please share with your friends and followers: Related posts that may interest you: High-Performance Email Marketing for Attracting and Engaging Industrial Buyers Social Media with Email Marketing – is it the Super Combo?

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Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search. November 2009 Online Marketing News. announces Chatter, social computing for enterprise companies. Marketing Automation gets Social – the first major announcement about social marketing automation. October 2009 Online Marketing News.

Why can’t your B2B website be more like a social network?

EMagine B2B Blog

We’ve all seen them… the static B2B website that looks more than anything like a 10-page brochure (hopefully, yours isn’t one of them!). And we’ve heard all the excuses for why they tend to stay that way: we don’t have budget to redo our site all we really need to do is put forth an attractive [.].

Lessons on Using LinkedIn for Lead Generation

B2B Lead Generation

I've heard more B2B marketers citing LinkedIn as a key social network they want to add into their lead generation and marketing strategy. I often get asked questions like "how do you generate leads via LinkedIn (without alienating your network)?

My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

Bottom line over the last 3 years my blog has helped me build a strong personal brand as I worked hard in my off hours for my blog become: Voted #2 on the Junta 42 list, Voted a Top Blog to Watch in 2008 and 2009, listed on the Top 20 Marketing Blogs as well as on the AdAge 150 with over 1800 Twitter followers, 1900 RSS readers and 6500 email subscribers! As I look back over all the jobs I have had since graduating and realized that every job I got has come to me through my network!

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. Socializing Your Landing Pages. On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. For Example … Product companies will have a strong social approach to product development using Social Media. Tags: social media

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Facebook MythBusters

Buzz Marketing for Technology

BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users.