ClearVoice

OCTOBER 19, 2020

What about the importance of customer loyalty? What about creating post-purchase content to keep the very customers we worked so hard to attract and win? We can’t replace a customer with another as easily as before. We have to focus on providing useful content to our customers to continually build their happiness and success.

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Brandwatch Marketing

FEBRUARY 23, 2024

What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? By responding immediately and resolving the issue, your customers become even more loyal. But what about those B2B companies that sell their services to other businesses?

Branding 59

Branding Brand Identity B2B Eye-Tracking 59

Convert

DECEMBER 18, 2020

in General System research and his wife, Cameron Hall, had a degree in economics. Pricing, shipping, customer support, and loading time are some factors that play a significant role in achieving these objectives. Before the inception of these technologies, customer experience on eCommerce websites was a bit different.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Contently

AUGUST 11, 2022

As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. The trick, as many researchers found, is to adjust and reallocate your budget rather than gutting your chance at growth. Your Sales and Customer Success teams are your “ears to the ground.”

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Martech

MARCH 6, 2023

Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. That was back in 2008. That led, said Theriault, to a lot of research. Have DMPs been around so long we just take them for granted (like “big data”)?

Work Management 95

Work Management Marketing Management Paid Search Agency Advertising Agencies 95

Brandwatch Marketing

FEBRUARY 23, 2024

What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? By responding immediately and resolving the issue, your customers become even more loyal. But what about those B2B companies that sell their services to other businesses?

Branding 52

Branding Brand Identity B2B Eye-Tracking 52

B2B Digital Marketer

MARCH 26, 2021

Whoever understands the customer best wins! Your overall goal as a marketer should be to become a customer advocate. In my B2B Digital Marketer Podcast interview with Mike Gospe we discussed Why Marketers Should Be Customer Advocates. 5 Stages of Understanding the Customer. Customers can recognize that.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Lead Ranking B2B Thought Leadership 52

Biznology

DECEMBER 30, 2016

I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. This all changed with what we call the Lehmann Shock in 2008. Where are they strong; and where do they need to improve?

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Marketing Insider Group

FEBRUARY 24, 2021

The research discovered that Amazon, Best Buy, and Target were leaders in the space, others had lots to improve upon. With these tips, you can elevate your site’s accessibility and prevent disabled customers from abandoning your brand. Most users care about how brands treat customers and the world.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Webbiquity

DECEMBER 26, 2017

They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. Encourage your customers to leave reviews on Google My Business (and if you receive a negative review be sure to respond with an offer to follow up and improve the customer experience).

Paid Search Agency 231

Paid Search Agency Marketing Management Service Advertising Agencies 231

chiefmartech

JANUARY 25, 2023

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. There are many splendid varieties of marketing technologists. Maybe not bad. But for already being 14 years into the commercial Internet revolution, it seemed pretty sparse.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Heinz Marketing

AUGUST 14, 2021

Research shows that smiling elevates happiness, frowning makes you sad, and scowling makes you feel anger. Does your team get derailed by miscommunication, hurt feelings, customer service challenges, or another department’s dropped balls? How Executive Should- and Shouldn’t – Engage With Customers.

B2B 109

B2B Work Management B2B Sales Positioning 109

B2B Marketing Directions

FEBRUARY 26, 2023

In the 1970's, he and fellow psychologist Amos Tversky collaborated on research regarding the non-rational aspects of human decision making. Kahneman can accurately be described as the intellectual "godfather" of behavioral economics. Nancy Harhut clearly wrote this book for hands-on marketing practitioners.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Top Rank Marketing

NOVEMBER 27, 2023

By merging custom databases with AI, brands gain targeted influencer insights. iPhone App Store was launched in July 2008. With their vast knowledge from the public web, they provide insights surpassing any human expertise. These models can filter influencers by specific criteria, such as emphasizing BIPOC voices.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Buzz Marketing for Technology

JUNE 27, 2008

Search our database of research documents. Planned Research. Data-Driven Research. Free Research. February 6, 2008. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. Copyright © 2008.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Zoominfo

AUGUST 3, 2022

Eight economists make up the National Bureau of Economic Research (NBER), and it’s their job to declare a recession. For instance, in 2008, the committee took nearly a year to declare a recession occurred. Also think about other avenues to reach your customers on the cheap. But we’re not technically in a recession.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

B2B Digital Marketer

DECEMBER 21, 2023

Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities. Helps businesses to understand customer behavior and develop more effective strategies.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Marketing Attribution 52

InsightSquared

MARCH 8, 2021

According to a report by Pew Research , women remain underrepresented in the tech industry at 25% of the workforce. I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. Nehcole Felix – Customer Success Manager. Amy Noack – Field Enablement Director.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Zoominfo

FEBRUARY 28, 2018

A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. 1. Adoption of cloud-based CRM. 2. The rise of big data.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

PathFactory

MARCH 6, 2023

Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. Q: In today’s landscape, is personalization and providing tailored experiences to your customers’ table stakes?

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

BenchmarkONE

SEPTEMBER 17, 2020

An immensely competitive space in B2B and SaaS is customer relationship management (CRM) software. In fact, most consumers begin their product research with one or more search engines before heading to a particular website. Using a customer relationship management tool improves business in a variety of facets.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

ClickZ

JANUARY 15, 2021

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox recently published a study looking across Fortune 1000 in their customer base with a detailed return-on-investment model illustrating how these companies used personalized digital marketing to achieve ROI.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

markempa

JANUARY 28, 2013

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. industry growth projected by the Center for Exhibition Research. They do research. “A

Trade Show 120

Trade Show Product Work Management Marketing Management 120

6sense

NOVEMBER 9, 2021

But research in contexts as different as U.K. Timing, of course, is important: Our research shows that the best period to launch a new product is just after a recession’s mid-point. But the research shows that this see-sawing on price backfires: Firms that engage in it lose more market share than those that don’t.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. In other words, think long and hard before jumping into the deep end of customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. Jay provides tips for balancing content creation between new prospects and existing customers, as well as how to inject creativity into your campaigns. He even gave a speech at McDonald’s headquarter. Full circle!

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Brandwatch Marketing

OCTOBER 3, 2022

An influencer acts like a giant megaphone spreading a brand’s message to potential customers. It’s worth noting that the majority of these tools work on a freemium model, however the free features are still robust enough to cover the basics of influencer research. Best Free Social Media Influencer Tools. FollowerWonk.

Tools 92

Tools Blogger Demographics Social Media 92

Launch Marketing

SEPTEMBER 2, 2020

Without your leads, prospects and customers, you are left with only a product and a plan. 47% of polled CRM users said that their CRM had a significant impact on customer retention, and an equal percentage said their CRM had a significant impact on customer satisfaction. An unkept CRM is the equivalent of broken blocks.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

ViewPoint

JUNE 24, 2016

A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. PMI), an industry-leading sales best practices consulting firm, and Dave is the founder of the independent advisory firm ES Research Group, Inc.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. And helping them book a meeting to learn more.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

markempa

MAY 12, 2008

When you have a complex sale, it can be easy to think of lead generation as only a process for acquiring new customers rather than a process that can also be applied to generating new or more business from current customers. The CEO asked 10 members of the executive team to write a list of their top-10 customers.

Lead Generation 120

Lead Generation Lead Ranking Lead Scoring Generation 120

Webbiquity

OCTOBER 16, 2018

They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter. So start with research and friendly outreach rather than jumping straight to the big ask. Use Personalization. We all have egos.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Valasys

MARCH 11, 2020

The integration will facilitate the customers to sync social data with their marketing automation platform & unite their social & digital campaigns. The integration of Hootsuite with Oracle Eloqua allows customers to view campaigns & social content together in the Oracle Eloqua calendar.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

Customer Experience Matrix

SEPTEMBER 29, 2015

Sepia-toned glasses notwithstanding, marketers have had competitors at least since the railroads (or maybe canals) made it practical for customers to shop outside the local village – and for even longer if you lived in a city. Turns out that shockingly little research has been published on the question of how many ads people actually receive.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

Biznology

JUNE 19, 2019

In light of this surge of threats to brands, it is important to stay updated with the latest trends and new research that can provide insights to help protect (and ideally build) brands. It has opened the door to a great variety of activism and disinformation and as a result, companies are facing new types of brand risks.

Trends 120

Trends Branding Brand Identity Paid Search Agency 120