Buzz Marketing for Technology

JULY 24, 2008

On June 11, 2008, leading authorities on the World Wide Web will gather at Rensselaer Polytechnic Institute for an old-fashioned debate with a social media twist. Copyright © 2008 Rensselaer Polytechnic Institute. The questions for discussion will be shaped and selected by the collective wisdom of Web users from around the world.

Lead Ranking 100

Lead Ranking Webcast Lead Scoring User-Generated Content 100

Square 2 Marketing

JULY 11, 2022

Having been through this back in 2008, digital marketing agencies are in a unique position to help companies get through a recession. A lot is about to change given what most experts say is an inevitable recession. Hiring will slow down, layoffs could increase, spending will likely decrease and it’s going to be harder to win business.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Marketing Budget 103

Oktopost

AUGUST 15, 2022

Over 2008 and 2009, Facebook and Myspace continued to soar, earning millions of unique users across the world. In the same year, Chris Messina invented the hashtag – the first method of categorizing social media posts, which then became a central feature of Twitter’s platform.

Social Media 174

Social Media Media Paid Search Agency Social Marketing 174

Content Marketing Institute

APRIL 15, 2020

After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully. Continue reading → The post How to Build a Personal Brand After a Job Loss appeared first on Content Marketing Institute.

Brand Identity 133

Brand Identity Branding Personalization Ad Building 133

markempa

AUGUST 22, 2008

You're invited to join me at MarketingSherpa's Demand Generation Summit at your choice of Boston (Oct 5-7) or San Francisco (Oct 26-28.) I'll be speaking on "Playbook for Effective Lead Management."

Demand Generation 120

Demand Generation Demand Generation Case Study 120

Zoominfo

FEBRUARY 3, 2021

Bizo was founded in 2008 when it was spun out of its parent company. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? That description sounds quite a bit like ZoomInfo’s core offering today. Twelve years later, I came to the exact same conclusion myself.

Zoominfo 246

Zoominfo Paid Search Agency Ads Mobile Advertising 246

Biznology

SEPTEMBER 21, 2017

The world has changed dramatically in the past 10 years or since the 2008 recession. This segment has recognized that the same jobs lost in the 2008 recession will never come back. Economic and job growth is coming less from traditional industries or big corporations, but more from entrepreneurial startups. by 2025, for example.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Hannon Hill

OCTOBER 20, 2022

When the University of California San Diego switched to Cascade CMS in 2008, it required a well-structured web content management system to load hundreds of sites quickly and efficiently migrate its existing content to a new CMS. Today, the team at UCSD manages close to 400 separate sites using Cascade CMS.

Content 52

Content Efficiency 52

Biznology

NOVEMBER 16, 2018

Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future. So what has caused this dramatic change in spending habits that have led to this emerging “experience economy”?

Paid Search Agency 146

Paid Search Agency Email Marketing Trends Transparency 146

Valasys

JULY 13, 2022

Hootsuite pioneered the field of social media management in 2008 and, with the introduction of its subsequent rebranding, established a new standard for what it means to “be social.” ” Share This Post Shares.

Brand Identity 52

Brand Identity Branding Social Media Media 52

Bannersnack

FEBRUARY 8, 2021

When we started this company in 2008, we built an app that would help Flash developers create banners. We have a new brand identity that we’ll discuss in more detail over the coming weeks. So you might be wondering, what led us to this decision? The post Welcome, Creatopy!

Banners 98

Banners Brand Identity Branding Companies 98

MindFire

JUNE 22, 2022

What you’ll learn… In this session, our experts discussed: Top tips for recession-proofing your business Innovative strategies to help you prepare and stay afloat What you should (and shouldn’t) do to respond Why you should do things differently from the 2008 recession Answers to your top questions.

Webinar Metrics 85

Webinar Metrics Marketing & Strategy Marketing Strategy Brand Identity 85

Salesforce Marketing Cloud

AUGUST 22, 2022

Then in 2008, Apple launched the App Store. ” With a slight title change, Seka became the first director of AppExchange in 2008. In a CNN interview shared on CNBC , Benioff says Jobs told him , “You’ve got to build an application economy.” Steve Jobs gave Marc @Benioff advice that changed his life.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Focus Group 52

Square 2 Marketing

NOVEMBER 14, 2022

I ’ve been helping companies with their growth plans, revenue generation and marketing execution for almost 20 years – long enough to remember the last recession in 2008. HubSpot was a baby of a company back then, but it had a very compelling story and message. The size of your brain is more important than the size of your wallet.

Planning 52

Planning Inbound Marketing Tactics Marketing & Strategy 52

Martech

MARCH 14, 2022

They emerged together in 2008. “My mind had been marinating overnight — and for more than a year, really — in the abstrusities of cryptocurrencies and the blockchain technology on which they are built… Some of this stuff I understood; much of it I still did not.” Nick Paumgarten writing in The New Yorker in 2018.

Internet Marketing 103

Internet Marketing Social Marketing Social Media Privacy 103

Webbiquity

APRIL 14, 2020

The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. Again, every recession hits different business sectors unequally. The dot-com meltdown and recession in 2000 impacted every sector somewhat, but hit the tech industry hardest by far.

Paid Content 347

Paid Content Planning B2B Marketing Marketing Budget Creation 347

BOP Design

FEBRUARY 8, 2022

When we started this company back in 2008, we understood how big of a challenge it would be to compete in such a competitive industry. To honor this amazing milestone, our team is taking a quick trip down memory lane. Because of the leadership of our ever-so-passionate founders, our team has gone a long way.

Paid Search Agency 100

Paid Search Agency Design Word of Mouth Advertising Agencies 100

readwrite

DECEMBER 10, 2007

Research firm Borrell Associates predicts that 2008 online spending for local advertisements will jump 48% to $12.6 Search ads will make up the brunt of the local online ad spend in 2008, says Borrell, doubling to $5 billion. The post Local Online Ad Spending to Jump in 2008: Report appeared first on ReadWrite.

Paid Search Agency 40

Paid Search Agency Spending Classified Ads Ads 40

Webbiquity

APRIL 27, 2021

According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Print: Newspaper circulation recently dropped to its lowest level since 1940 , and revenue plunged 62% from 2008 to 2018. Twitter made a splash at SXSW in 2007 and began to grow rapidly.

B2B Marketing 336

B2B Marketing Social Media Social Marketing Planning 336

Marketing Insider Group

JANUARY 20, 2017

” Marcus Sheridan’s pool company struggled after the housing collapse in 2008; today, it’s one of the largest pool installers in the U.S. How did […]. The post Weekend Reading: “They Ask You Answer” by Marcus Sheridan appeared first on Marketing Insider Group.

Content Marketing 100

Content Marketing Paid Search Agency Content Marketing 100

Single Grain

JULY 7, 2023

By examining past economic downturns, such as the Financial Crisis in 2008 , we can gain valuable insights into how businesses were affected and identify strategies to navigate potential economic challenges.

Pricing 52

Pricing Price Work Management Marketing Management 52

Oktopost

NOVEMBER 20, 2018

It’s no secret that many financial services have embraced employee advocacy, citing the 2008 crisis as a turning point in the relationship between financial services and their customers.

Webinar Metrics 85

Webinar Metrics Service Marketing Thought Leadership 85

Martech

MARCH 15, 2023

Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K He is creator of the #EventProfs community, an online community for event professionals.

Event Marketing 115

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 115

Webbiquity

MAY 7, 2019

But back in 2008, it was a small IT services firm struggling to stand apart in a crowded market as well as weather the storm of the impending financial crisis and economic slowdown. However the 2008 recession hit and over the next two years, revenue actually fell by half. 2 nd Wind started 2007 with plans to triple in size.

Enterprise Management 149

Enterprise Management Work Management Marketing Management Marketing AI 149

Convert

DECEMBER 18, 2020

ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Amazon in 2008. Around 2008, online retailers started getting creative and Amazon was leading the charge. Users could select a category from a drop-down navigation menu, making the search process a whole lot easier.

eCommerce 119

eCommerce Amazon User-Generated Content Search Marketing 119

readwrite

DECEMBER 3, 2007

billion in 2008, and increase its total share of the market to 9.4% (up from 8.1% The best news for the industry as a whole might be that it is a so-called “quadrennial kick” year, in which major events like the Olympics, Euro 2008 soccer tournament, and US presidential elections coincide. globally to $486 billion.

Spending 40

Spending Ads Television marketing Internet Marketing 40

Versium

FEBRUARY 2, 2021

Real estate has been one of the few things fairly consistent in growth for at least since the 2008 recession, and has even boomed during the latest COVID pandemic. Real estate investing has long been a favorite of savvy investors, and for good reason.

Business 52

Business 52

Versium

FEBRUARY 2, 2021

Real estate has been one of the few things fairly consistent in growth for at least since the 2008 recession, and has even boomed during the latest COVID pandemic. Real estate investing has long been a favorite of savvy investors, and for good reason.

Business 52

Business 52

Tony Zambito

NOVEMBER 18, 2020

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. Since the COVID-19 pandemic began, we have heard this refrain quoted quite often. As we did with other moments of despair and tragedies. Neighbor meeting neighbor for the first time. .

Loyalty 195

Loyalty Lead Ranking Lead Scoring B2B Sales 195

Zoominfo

FEBRUARY 3, 2021

Bizo was founded in 2008 when it was spun out of its parent company. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? That description sounds quite a bit like ZoomInfo’s core offering today. Twelve years later, I came to the exact same conclusion myself.

Paid Search Agency 130

Paid Search Agency Zoominfo Ads Mobile Advertising 130

Biznology

JUNE 2, 2021

The world is about to enter a great reset, one that should maybe have happened in 2008 but is happening now. We wanted to share his words and thoughts with you as part of our tribute to Haydn as we unveil the new Biznology that he envisioned. – Jen McClure, Publisher. .

Urgency Marketing 104

Urgency Marketing Thought Leadership Differentiation Startups 104

Zoominfo

AUGUST 1, 2022

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008. He shared some concrete tips for how sales professionals can prepare for what may be in store over the coming months.

Tips 130

Tips Work Management Marketing Management Marketing Prospects 130

B2B Marketing Directions

NOVEMBER 12, 2023

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey."

CMO 73

CMO B2B Customer Surveys B2B Marketing 73

Square 2 Marketing

OCTOBER 1, 2020

Back in 2008, when HubSpot first arrived on the scene, most agencies worked project to project. How about an origins story for growth-driven design (GDD) to get us started? I’m a big fan of the superhero movies and I love a good origins story. Since I have one for GDD, why not share it with you, right?

Marketing Websites 74

Marketing Websites Design Hubspot Bundling 74

Marketing Insider Group

DECEMBER 21, 2020

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today.

Marketing Budget 353

Marketing Budget Marketing Budget Creation B2B Marketing Planning 353

WebMarketCentral

MARCH 6, 2009

Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. Where can you find creative new design ideas?

Marketing Websites 20

Marketing Websites Design Best Practices SEO 20

WebMarketCentral

APRIL 20, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Landing Pages 20

Landing Pages SEM Search Engine Marketing Marketing Analytics Tools 20