Square 2 Marketing

JULY 11, 2022

Having been through this back in 2008, digital marketing agencies are in a unique position to help companies get through a recession. A lot is about to change given what most experts say is an inevitable recession. Hiring will slow down, layoffs could increase, spending will likely decrease and it’s going to be harder to win business.

Ad Agencies 130

Ad Agencies Marketing Spending Cost 130

Hubspot

JULY 7, 2020

In 2008, the Great Recession was all over the news. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. In fact, sales for technology increased during the 2008 recession. Because of this trend, TeamLogic IT weathered the storm of 2008 well.

Companies 101

Companies Brand Identity Branding Startups 101

Buzz Marketing for Technology

JULY 24, 2008

On June 11, 2008, leading authorities on the World Wide Web will gather at Rensselaer Polytechnic Institute for an old-fashioned debate with a social media twist. Copyright © 2008 Rensselaer Polytechnic Institute. The questions for discussion will be shaped and selected by the collective wisdom of Web users from around the world.

Webcast 100

Webcast User-Generated Content Privacy Policies Digg 100

Oktopost

AUGUST 15, 2022

Over 2008 and 2009, Facebook and Myspace continued to soar, earning millions of unique users across the world. In the same year, Chris Messina invented the hashtag – the first method of categorizing social media posts, which then became a central feature of Twitter’s platform.

Social Media 174

Social Media Media Social Marketing Facebook 174

Content Marketing Institute

APRIL 15, 2020

After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully. Continue reading → The post How to Build a Personal Brand After a Job Loss appeared first on Content Marketing Institute.

Personalization 129

Personalization Brand Identity Branding Ad Building 129

B2B Lead Generation

AUGUST 22, 2008

You're invited to join me at MarketingSherpa's Demand Generation Summit at your choice of Boston (Oct 5-7) or San Francisco (Oct 26-28.) I'll be speaking on "Playbook for Effective Lead Management."

Demand 120

Demand Generation Case Study Case Studies 120

Zoominfo

FEBRUARY 3, 2021

Bizo was founded in 2008 when it was spun out of its parent company. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? That description sounds quite a bit like ZoomInfo’s core offering today. Twelve years later, I came to the exact same conclusion myself.

Zoominfo 246

Zoominfo Ads Mobile Advertising B2B Sales 246

Hannon Hill

OCTOBER 20, 2022

When the University of California San Diego switched to Cascade CMS in 2008, it required a well-structured web content management system to load hundreds of sites quickly and efficiently migrate its existing content to a new CMS. Today, the team at UCSD manages close to 400 separate sites using Cascade CMS.

Efficiency 52

Efficiency Content 52

Biznology

SEPTEMBER 21, 2017

The world has changed dramatically in the past 10 years or since the 2008 recession. This segment has recognized that the same jobs lost in the 2008 recession will never come back. Economic and job growth is coming less from traditional industries or big corporations, but more from entrepreneurial startups. by 2025, for example.

Brand Identity 159

Brand Identity Branding Wikipedia Startups 159

Valasys

JULY 13, 2022

Hootsuite pioneered the field of social media management in 2008 and, with the introduction of its subsequent rebranding, established a new standard for what it means to “be social.” ” Share This Post Shares.

Brand Identity 52

Brand Identity Branding Social Media Media 52

Biznology

NOVEMBER 16, 2018

Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future. So what has caused this dramatic change in spending habits that have led to this emerging “experience economy”?

Email Marketing 146

Email Marketing Trends Transparency Spending 146

MindFire

JUNE 22, 2022

What you’ll learn… In this session, our experts discussed: Top tips for recession-proofing your business Innovative strategies to help you prepare and stay afloat What you should (and shouldn’t) do to respond Why you should do things differently from the 2008 recession Answers to your top questions.

Marketing Strategy 85

Marketing Strategy Brand Identity Branding Tips 85

Bannersnack

FEBRUARY 8, 2021

When we started this company in 2008, we built an app that would help Flash developers create banners. We have a new brand identity that we’ll discuss in more detail over the coming weeks. So you might be wondering, what led us to this decision? The post Welcome, Creatopy!

Banners 98

Banners Brand Identity Branding Companies 98

Square 2 Marketing

NOVEMBER 14, 2022

I ’ve been helping companies with their growth plans, revenue generation and marketing execution for almost 20 years – long enough to remember the last recession in 2008. HubSpot was a baby of a company back then, but it had a very compelling story and message. The size of your brain is more important than the size of your wallet.

Inbound Marketing 52

Inbound Marketing Tactics Hubspot Marketing 52

Salesforce Marketing Cloud

AUGUST 22, 2022

Then in 2008, Apple launched the App Store. ” With a slight title change, Seka became the first director of AppExchange in 2008. In a CNN interview shared on CNBC , Benioff says Jobs told him , “You’ve got to build an application economy.” Steve Jobs gave Marc @Benioff advice that changed his life.

Focus Group 52

Focus Group Software Conversion Ads 52

Martech

MARCH 15, 2023

Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K He is creator of the #EventProfs community, an online community for event professionals.

Event Marketing 112

Event Marketing Marketing B2B Marketing Linkedin 112

Square 2 Marketing

OCTOBER 1, 2020

Back in 2008, when HubSpot first arrived on the scene, most agencies worked project to project. How about an origins story for growth-driven design (GDD) to get us started? I’m a big fan of the superhero movies and I love a good origins story. Since I have one for GDD, why not share it with you, right?

Design 98

Design Marketing Websites Hubspot Bundling 98

Martech

MARCH 14, 2022

They emerged together in 2008. “My mind had been marinating overnight — and for more than a year, really — in the abstrusities of cryptocurrencies and the blockchain technology on which they are built… Some of this stuff I understood; much of it I still did not.” Nick Paumgarten writing in The New Yorker in 2018.

Internet Marketing 98

Internet Marketing Social Marketing Social Media Privacy 98

Webbiquity

APRIL 14, 2020

The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. Again, every recession hits different business sectors unequally. The dot-com meltdown and recession in 2000 impacted every sector somewhat, but hit the tech industry hardest by far.

B2B Marketing 342

B2B Marketing B2B Marketing Plans Peer-to-peer 342

Marketing Insider Group

MAY 1, 2023

Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). He encounters other developers (allies) who share his goal and provide knowledge that helps him develop blockchain.

Content Marketing 229

Content Marketing Content Marketing Urgency Marketing 229

BOP Design

FEBRUARY 8, 2022

When we started this company back in 2008, we understood how big of a challenge it would be to compete in such a competitive industry. To honor this amazing milestone, our team is taking a quick trip down memory lane. Because of the leadership of our ever-so-passionate founders, our team has gone a long way.

Design 97

Design Word of Mouth B2B Marketing Companies 97

readwrite

DECEMBER 10, 2007

Research firm Borrell Associates predicts that 2008 online spending for local advertisements will jump 48% to $12.6 Search ads will make up the brunt of the local online ad spend in 2008, says Borrell, doubling to $5 billion. The post Local Online Ad Spending to Jump in 2008: Report appeared first on ReadWrite.

Spending 40

Spending Classified Ads Ads Internet Marketing 40

Webbiquity

APRIL 27, 2021

According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Print: Newspaper circulation recently dropped to its lowest level since 1940 , and revenue plunged 62% from 2008 to 2018. Twitter made a splash at SXSW in 2007 and began to grow rapidly.

B2B Marketing 337

B2B Marketing Social Media Social Marketing B2B 337

Zoominfo

AUGUST 1, 2022

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008. He shared some concrete tips for how sales professionals can prepare for what may be in store over the coming months.

Tips 130

Tips Marketing Prospects Trigger Marketing B2B Sales 130

Convert

DECEMBER 18, 2020

ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Amazon in 2008. Around 2008, online retailers started getting creative and Amazon was leading the charge. Users could select a category from a drop-down navigation menu, making the search process a whole lot easier.

eCommerce 119

eCommerce Amazon User-Generated Content Search Marketing 119

Oktopost

NOVEMBER 20, 2018

It’s no secret that many financial services have embraced employee advocacy, citing the 2008 crisis as a turning point in the relationship between financial services and their customers.

Service 85

Service Marketing Thought Leadership Facebook 85

Marketing Insider Group

JANUARY 20, 2017

” Marcus Sheridan’s pool company struggled after the housing collapse in 2008; today, it’s one of the largest pool installers in the U.S. How did […]. The post Weekend Reading: “They Ask You Answer” by Marcus Sheridan appeared first on Marketing Insider Group.

Content Marketing 100

Content Marketing Content Marketing Companies 100

readwrite

DECEMBER 3, 2007

billion in 2008, and increase its total share of the market to 9.4% (up from 8.1% The best news for the industry as a whole might be that it is a so-called “quadrennial kick” year, in which major events like the Olympics, Euro 2008 soccer tournament, and US presidential elections coincide. globally to $486 billion.

Spending 40

Spending Ads Television marketing Internet Marketing 40

Webbiquity

MAY 7, 2019

But back in 2008, it was a small IT services firm struggling to stand apart in a crowded market as well as weather the storm of the impending financial crisis and economic slowdown. However the 2008 recession hit and over the next two years, revenue actually fell by half. 2 nd Wind started 2007 with plans to triple in size.

Google 140

Google Marketing Prospects Marketing Strategy B2B Marketing 140

Versium

FEBRUARY 2, 2021

Real estate has been one of the few things fairly consistent in growth for at least since the 2008 recession, and has even boomed during the latest COVID pandemic. Real estate investing has long been a favorite of savvy investors, and for good reason.

Business 52

Business 52

Versium

FEBRUARY 2, 2021

Real estate has been one of the few things fairly consistent in growth for at least since the 2008 recession, and has even boomed during the latest COVID pandemic. Real estate investing has long been a favorite of savvy investors, and for good reason.

Business 52

Business 52

Zoominfo

FEBRUARY 3, 2021

Bizo was founded in 2008 when it was spun out of its parent company. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? That description sounds quite a bit like ZoomInfo’s core offering today. Twelve years later, I came to the exact same conclusion myself.

Zoominfo 130

Zoominfo Ads Mobile Advertising B2B Sales 130

Biznology

JUNE 2, 2021

The world is about to enter a great reset, one that should maybe have happened in 2008 but is happening now. We wanted to share his words and thoughts with you as part of our tribute to Haydn as we unveil the new Biznology that he envisioned. – Jen McClure, Publisher. .

Urgency Marketing 104

Urgency Marketing Thought Leadership Differentiation Startups 104

Tony Zambito

NOVEMBER 18, 2020

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. Since the COVID-19 pandemic began, we have heard this refrain quoted quite often. As we did with other moments of despair and tragedies. Neighbor meeting neighbor for the first time. .

Loyalty 195

Loyalty B2B Sales B2B Marketing B2B 195

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. Let's take a closer look at those three.

Funnel Advertising 90

Funnel Advertising B2B Marketing Marketing Funnels B2B Sales 90

The Point

JANUARY 19, 2021

“Continuing a pandemically-caused shift in brand voice and design, more and more B2B brands will begin proactively displaying (maybe even discovering) their “softer,” human side to better empathize with prospects and customers, much in the same way that B2C brands did in the wake of the 2008 housing crash. – Ben, Creative Director.

B2B 147

B2B Demand Generation Account Based Marketing 147

WebMarketCentral

MARCH 6, 2009

Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. Where can you find creative new design ideas?

Marketing Websites 20

Marketing Websites Design Best Practices SEO 20