The Forward Observer

JUNE 28, 2024

Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world following the financial crisis of 2008.

Ethics 202

Ethics Click Rate Amazon Creativity 202

Webbiquity

DECEMBER 26, 2017

Techwood Consulting was founded in 2008 and is an elite digital consultancy that has core competencies in organic and paid search. He holds a bachelor degree from Reinhardt University and a Master’s Degree from Troy University in Communications. Over the years, Chad has managed over $25 million dollars in paid search advertising.

Paid Search Agency 237

Paid Search Agency Marketing Management Service Advertising Agencies 237

Oktopost

AUGUST 15, 2022

Over 2008 and 2009, Facebook and Myspace continued to soar, earning millions of unique users across the world. In the same year, Chris Messina invented the hashtag – the first method of categorizing social media posts, which then became a central feature of Twitter’s platform.

Social Media 174

Social Media Media Lock-In Budget Programs 174

Content Marketing Institute

APRIL 15, 2020

After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully. Continue reading → The post How to Build a Personal Brand After a Job Loss appeared first on Content Marketing Institute.

Personalization 143

Personalization Ad Building Brand Identity Branding 143

Webbiquity

FEBRUARY 7, 2020

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. Guest post by Mathew Jade. Businesses that have focused on innovation and branding have done particularly well.

Enterprise Management 253

Enterprise Management Startups Work Management Advertising Agencies 253

Tomorrow People

OCTOBER 24, 2017

It all started in 2008, with the launch of GE Reports. Not exactly a nimble startup. And yet this well established corporation is among the most exciting creators of content marketing, regularly cited in online roundups and honour rolls.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Customer Experience Matrix

OCTOBER 29, 2017

Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. Many of these systems have developed outside the United States, since prepaid phones have a smaller market share here than elsewhere. Flytxt is a good example.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Tony Zambito

NOVEMBER 18, 2020

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. Since the COVID-19 pandemic began, we have heard this refrain quoted quite often. As we did with other moments of despair and tragedies. Neighbor meeting neighbor for the first time. .

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

Biznology

DECEMBER 30, 2016

This all changed with what we call the Lehmann Shock in 2008. And the US government was guaranteeing an advantageous 360 yen to the dollar, which made us really competitive in foreign markets. Both our domestic and our international markets fell apart. The yen is now at 100 to the dollar. For growth, we need marketing.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Hubspot

JULY 7, 2020

In 2008, the Great Recession was all over the news. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. In fact, sales for technology increased during the 2008 recession. Because of this trend, TeamLogic IT weathered the storm of 2008 well.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

markempa

AUGUST 1, 2017

A study by Sales Benchmark Index of 1,100 of B2B sales forces came back in 2008 and they found in their case study base that 13% of the salespeople brought in 87% of that revenue. Facilitating the buying journey. My philosophy has always been: we’re trying to facilitate the buying.

Sales Qualified Leads 326

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 326

Smashmouth Marketing

JUNE 1, 2022

2008 The two of us get married. We then started Green Leads in an oversized closet in our apartment. A closet, two computers, and a credit card. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2009 Closed our first billion-dollar company (at higher than industry price).

Sales Qualified Leads 246

Sales Qualified Leads Ideal Customer Profiles Activities Lead Ranking 246

Marketing Insider Group

MARCH 3, 2020

During the global economic crisis of 2008, an estimated 2.6 You may be thinking this is all very well when you’re literally in the trenches, but how can we take lessons from the military model of employee engagement and apply it to the corporate world? Commit to Your Employees. million people lost their jobs in the USA alone.

Paid Search Agency 219

Paid Search Agency Opt-out Work Management Opt-in 219

Onalytica B2B

AUGUST 23, 2017

Since the economic crisis of 2008 there is a new found cynicism associated with politicians, newspapers and large brands and this lack of trust makes it hard for brands to get their marketing messages to consumers. Being associated with the leading influencers gives brands a credibility & trust that they cannot get anywhere else.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Marketing Insider Group

DECEMBER 3, 2019

But one of Cisco’s most famous content marketing successes dates way back to 2008, when they decided to run an experiment by launching their new router across their three main social media channels: Facebook, Twitter, and YouTube, instead of following their standard product launch template.

Enterprise Management 227

Enterprise Management Work Management Marketing Management Effectiveness 227

Webbiquity

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Biznology

JANUARY 2, 2017

And I left that job in 2008, so I am even older now. The article explains that there is rampant age discrimination because younger people don’t believe that people my age know anything about technology. I don’t care. My last job at IBM was Distinguished Engineer—geez, even the word distinguished means old, doesn’t it?

Work Management 0

Work Management Consulting Paid Search Agency Analytics 0

Convince & Convert

AUGUST 31, 2015

With recent tradings seeing some of the steepest falls since the 2008 financial crisis, the name surfaced again after the news agency Xinhua sent out this tweet: Black Monday! “Black Monday” refers to the events of October 19, 1987, when the Dow Jones Industrial Average plunged 23% in a single day.

Twitter 155

Twitter Marketing & Strategy Paid Search Agency Google 155

Webbiquity

JANUARY 22, 2019

Year founded: 2008. In addition, OppSource provides analytics and insights via its engagement dashboard that help sales and marketing leaders with market response insights, success patterns, and other sales performance indicators that help scale improved success across the entire team. The Company.

Marketing AI 183

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 183

Convert

DECEMBER 18, 2020

ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Amazon in 2008. Around 2008, online retailers started getting creative and Amazon was leading the charge. Users could select a category from a drop-down navigation menu, making the search process a whole lot easier.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Marketing Insider Group

APRIL 24, 2023

DuckDuckGo was created in 2008 by Gabriel Weinberg, and is best known for its focus on user privacy. You’ve likely heard of some of these, but there should be some new ones, too! DuckDuckGo Image Source: DuckDuckGo Since we started with this one, we’re going to dig a little deeper.

Paid Search Agency 273

Paid Search Agency Privacy Advertising Agencies Transparency 273

Square 2 Marketing

JULY 11, 2022

Having been through this back in 2008, digital marketing agencies are in a unique position to help companies get through a recession. A lot is about to change given what most experts say is an inevitable recession. Hiring will slow down, layoffs could increase, spending will likely decrease and it’s going to be harder to win business.

Paid Search Agency 111

Paid Search Agency Advertising Agencies Ad Agencies Marketing Budget 111

Customer Experience Matrix

DECEMBER 8, 2024

Ill admit I wasnt familiar with Uniphore before this deal, even though they are in fact a well-established, fairly large company (founded in 2008, 800+ employees, $621 million in funding). Im told that the ActionIQ product itself will continue to be sold, supported, and developed, so its a good outcome for ActionIQ customers as well.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Webbiquity

OCTOBER 16, 2018

The financial market meltdown in 2008 seemed like the final straw. First, the dot-com bust of 2000 and then the terrorist attacks on 9/11 badly damaged the travel and events world. Then technologies like Skype, lower-cost video conferencing, and web conferencing tools seemed to make live meetings needless.

Marketing Automation Services 248

Marketing Automation Services Trade Show Advertising Agencies Verticals 248

Webbiquity

DECEMBER 19, 2017

Social media marketing itself began emerging as a hot trend at the end of 2008. There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use. Social Media Marketing Trends. Almost a decade ago? Time flies.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Tony Zambito

MAY 4, 2020

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. The COVID-19 pandemic has forever altered the global business economy. There have been crises in the past where disruptive impact rippled through business commerce.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

The Point

JANUARY 19, 2021

“Continuing a pandemically-caused shift in brand voice and design, more and more B2B brands will begin proactively displaying (maybe even discovering) their “softer,” human side to better empathize with prospects and customers, much in the same way that B2C brands did in the wake of the 2008 housing crash. – Ben, Creative Director.

Demand Generation Agencies 144

Demand Generation Agencies Demand Generation Demand Lead Ranking 144

Contently

JANUARY 22, 2021

Ever since Marcario took over as Patagonia’s CEO in 2008 and made a huge bet on sustainable manufacturing and design, the company’s revenue has grown more than 500 percent.

Storytelling 218

Storytelling Trends Ethics Content 218

Zoominfo

FEBRUARY 3, 2021

Bizo was founded in 2008 when it was spun out of its parent company. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? That description sounds quite a bit like ZoomInfo’s core offering today. Twelve years later, I came to the exact same conclusion myself.

Paid Search Agency 130

Paid Search Agency Zoominfo Ads Mobile Advertising 130

The Daily Egg

DECEMBER 30, 2020

He’s a hedge fund manager who had foreseen the shocking 2007-2008 housing collapse. Have you heard of Michael Burry? Having betted against subprime-mortgage bonds ahead of the meltdown, he made about $750 million in profits for his investors and $100 million personally. But how was he able to predict something like that?

Analysis 102

Analysis Software Best Practices Personalization 102

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). The key differentiator here is this: Compared to traditional CRM platforms that require on-premise deployment, cloud-based services are instead, deployed on the web.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Webbiquity

SEPTEMBER 5, 2019

Chen’s corporate career crashed when the NASDAQ dropped by 50% back in 2008. In that role, Chen learned how some business organizations are powerful in terms of their market position and how some businesses fight each other to gain a competitive advantage. He had no job and decided to try something different.

Startups 203

Startups Budget Programs Marketing Budget Tips 203

Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Companies obviously have to prepare. Companies have two options for that freed-up marketing budget. Conserve it to ride out the storm, or. Virtual Events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

markempa

APRIL 14, 2014

“When I came on in 2008, we had a webinar program and a lot of other programs running very disjointed. Tweet Providing relevant and valuable content in webinars is key to a successful strategy. But for Adobe, while the content was there, the strategy was not.

Lead Qualification 120

Lead Qualification Webinar Metrics Lead Ranking Lead Scoring 120

Marketing Insider Group

JUNE 15, 2020

Scott has published the chiefmartec.com blog since 2008 and speaks at many industry events including the MarTech conference (which Scott leads as program chair) a major industry event with both East and West Coast venues.

Work Management 282

Work Management Marketing Management Marketing Automation Services Paid Search Agency 282

Webbiquity

JANUARY 4, 2022

But back in 2008, it was a small IT services firm struggling to stand apart in a crowded market as well as weather the storm of the impending financial crisis and economic slowdown. Here’s the story of how Aric Bandy and his company made the transition from managed services to innovative solutions provider.

Enterprise Management 342

Enterprise Management Work Management Marketing Management Marketing Automation Services 342

Marketing Insider Group

JANUARY 20, 2017

” Marcus Sheridan’s pool company struggled after the housing collapse in 2008; today, it’s one of the largest pool installers in the U.S. How did […]. The post Weekend Reading: “They Ask You Answer” by Marcus Sheridan appeared first on Marketing Insider Group.

Content Marketing 100

Content Marketing Paid Search Agency Content Companies 100