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How to Use Data Analytics to Refine Your SEO Strategy

Marketing Insider Group

Maybe it loads too slowly, doesnt answer the question, or looks like it was built in 2008. Analyze Bounce Rates A high bounce rate signals one of two thingseither the wrong audience is landing on the page, or something about the content isnt working. Time on page offers another clue.

Analytics 191
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Marketing automation vendor Act-On acquired for $53 million

Martech

Act-On was founded in 2008, one year after Marketo and two years after Pardot. Banzai became a special purpose acquisition company (SPAC) in December 2023 and offers a collection of marketing tools, including Curate, which uses AI to create newsletters, webinar platform Demio and Reach, which deploys multichannel outbound campaigns.

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EU hits Google with $2.6 billion fine in antitrust case

Martech

Google’s lead attorney, Karen Dunn, said the company has improved the sector with its investments in research and development, pointing out that the market for online ad sales has increased from $8 billion in 2008 to $140 billion in 2022. We are a big company among many others, intensely competing,” said Dunn.

Google 112
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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. Again, every recession hits different business sectors unequally. The dot-com meltdown and recession in 2000 impacted every sector somewhat, but hit the tech industry hardest by far.

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What is DeepSeek? A boon for marketers and a threat to Big Tech

Martech

Will it be like the very short-term Dot Com bubble in 2000 or the Mortgage Meltdown of 2008? Marketers should keep an eye on the impact of the AI bubble’s collapse and how it affects the overall economy. At this point, it’s looking more like the first of those two. Email: Business email address Sign me up! Processing.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today.

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Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

Bizo was founded in 2008 when it was spun out of its parent company. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? That description sounds quite a bit like ZoomInfo’s core offering today. Twelve years later, I came to the exact same conclusion myself.

Zoominfo 246