Writing on the Web

How Content Marketing Works on Pinterest

Writing on the Web

So how does your content marketing strategy work for this site? When Business Blogging Works Too Well… Content Marketing: Connect the Dots and Drive Results. For a social media site to truly step into the spotlight, it has to have something special.

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Content Marketing: How do you know if it???s working?

Writing on the Web

How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical.

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Trending Sources

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Paul Wilberforce is a professional social media marketer working with clients around the United Kingdom. A Note from Patsi: This week’s guest post is about social media and it’s really important.

4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

According to Business 2 Community , in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post!

Compelling Newsletter Content:2 Big Problems

Writing on the Web

When I’m working with my clients on their newsletters, I often find one of two problems (or both): lack of clarity and lack of connection. From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy.

5 Key Elements for Your “About” Page: How to Tell Your Story

Writing on the Web

However, when I work with clients to improve their blog, I don’t often see them telling their story well, if at all. When’s the last time you updated your bio on your About page on your blog or website?

Get Found Online: 5 Question Quiz

Writing on the Web

The more you address their issues, their problems, and their interests, the easier it will be for readers to find you and the better your site will work for your business. Do you have a different approach that works well for you? How easy is it for you to get found online?

SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. to share his insights on working with SEO and CM together instead of separately.

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Better Business Blogs: Correct Those Broken Links

Writing on the Web

If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. Are you keeping your business blog fresh?

Business Blog Writing: How to Avoid Time-Suck

Writing on the Web

So here’s a tip for saving time writing on your blog: Write something you’re already working on. What types of projects are you working on? How do you avoid time-sucking traps when it comes to blog writing ?

Content Marketing Graphic: What’s Missing in this Visual?

Writing on the Web

width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. What’s Missing in this Visual?

Is Your Content Writing Appealing to Thinkers AND Feelers?

Writing on the Web

In The Collected Works of C. Is your blog content writing appealing to both thinkers AND feelers ? If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

This list is in no particular order, nor is it exhaustive, but in a nut shell, here is how it works: Advertising. Can you still make money blogging ? Or is it too late to get in to the game?

The ABC’s of Business Blogging:How to be Heard above the Noise

Writing on the Web

Other times a good hook works better. How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging.

Tips on Writing a Great Blog Post:Give it a Rest

Writing on the Web

When we are working a problem, we can become so fixated on the problem that we block a great solution. It’s the rainy season here in Mexico – a great time to do a lot of reading, writing and recovery – at least, that’s what I told myself when I scheduled my shoulder surgery.

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

Writing on the Web

Hiring someone to do this for you makes sense, because you are freeing up brain-space for more creative and challenging work. How can you use Social Media tips when you’re away from the office for a week?

Best Kept Secret of an Email Newsletter Bio

Writing on the Web

Let them know what kinds of people you work with, and how long you’ve been helping them. What’s the best kept secret of a newsletter bio?

What Hemingway Knew: How to Write Blog Content that Attracts Readers

Writing on the Web

Let me know how it works for you: connect with me on LinkedIn. Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling).

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

Writing on the Web

When I’m working with my clients on their blogs, I often find their content is all over the map. Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track?

Connect Your Blog to Facebook Automatically

Writing on the Web

Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. It works the same way for both profiles and fan pages.

Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

Provide leadership coaching insights for your work. Whats Best?" width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ?

How to Lure Readers to Your Blog from Social Media

Writing on the Web

I mean, every writer wants millions of eyes on their work. from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.

How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

But if it does, or if you are considering starting a blog, please allow me to share this story… Several years ago, I took up needle work, you know, cross-stitching designs on canvas with yarn. I looked down at my needle work and like a shock, it hit me. How do I start a blog ? .

Top 5 Content Marketing Blog Aggregators

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I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today. This part requires a little recon work on your part. Have you created a list of your top 10 blogs?

Why Writing Like You Talk Works Better for Your Brain

Writing on the Web

Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. Neuromarketing and How Content Marketing Works.

6 Easy Tips to Be a Better Blog Writer

Writing on the Web

Here are a few ways that you can work on becoming a faster and better blog writer , which will in turn free up your time: Set yourself up for success. Work on increasing your typing speed. How can you get to be a better, faster blog writer ?

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course).

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How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

Let them know what kinds of people you work with, and how long you’ve been helping them. All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic is your blog writing? Do you sound authentic?

4 Ideas to Generate Blog Topics

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Instead of blogging every day, develop a scheme that’s reasonable and workable for you: e.g. twice weekly and then schedule different topics to work through in that time. How are you doing with your 2015 blog goals ?

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Better Content Marketing: Words and Numbers Matter

Writing on the Web

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

Expert Ebooks: More Ways Ebook Writing Goes Wrong

Writing on the Web

If you’re a professional who’s been helping clients for decades, you know a lot and you know what works.

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

My shopping cart also works with my website and other blogs, where clients can download free white papers, resources and products. When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients.

6 Tips for Easy Ebook Promotion with Social Media

Writing on the Web

Even if you’re working with a publishing house, make sure your own ‘house’ is in order. Publishing a book is a dream come true for every author so if you have finally finished your book, remember there is more work to do!

Should Thought Leadership Content Be Ghostwritten?

Writing on the Web

An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” ” He contends that busy executives who outsource their thought leadership content are missing out on quality elements.

2 Writing Tips for Expert Ebooks from TED Talks

Writing on the Web

Identify a central idea, and work backwards to establish a reader-centric narrative that includes stories and facts. I’m a big fan of the 20-minute video talks from experts on TED.com.

Success Secrets of a Writing Career: WOOT & WOOF

Writing on the Web

Objectivity to see your work from readers’ perspectives. Feedback is necessary and good; get it often and work with good editors, proofers, and trusted reviewers.

Better Blog Writing: Getting Hooked by Your Own Hook

Writing on the Web

Other times a good hook works better. The lesson to learn when working with clients is to not get too attached to your words and listen to feedback. “I It must have been the coffee. But there I was at 5 a.m.

5 Uses for Your Business Blog

Writing on the Web

Your blog works as an extension of your website, so provide more information than customers would receive from the product page. Find qualified people to work for your business by recruiting applicants via your blog. Maintaining a business blog is time-consuming.

2 Goals for Experts Who Write Ebooks

Writing on the Web

They’ve worked for decades and want to leave a legacy and advice for those who follow. Show readers how others who’ve worked with you achieved results. Before you write a single word of your expert ebook , step back and reconsider your goals in becoming an author.