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What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?

Webbiquity

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides.

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B2B email marketing: 3 strategies for advanced personalization

Martech

Harnessing behavioral triggers in email campaigns Leveraging behavioral triggers can revamp your email campaigns, turning them into personal conversations with prospects. Trigger-based emails have been shown to outperform standard blasts by 497% , pinpointing the prime times to reach out. Website visits and page views.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

This tool helps you get a full view of your customers and leads so you can segment your marketing. Other touchpoints or triggers signal the system to send fitting messages. For example, an abandoned cart can trigger an email reminder to complete the purchase. You need to be engaging in email, texting, or social media marketing.

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The 5 Things Every B2B Tech CEO Should Know About Drip Marketing Campaigns

Launch Marketing

These actions can be anything from opening an email to viewing a landing page on your website. Often, these actions indicate interest, whether it is a topic area or a product, that can be used to trigger an additional touchpoint(s) to take place. Triggers: Triggers are key to a drip campaign and getting their timing right is critical.

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Use org charts to identify hidden talent within company hierarchies

Zoominfo

Triggers There are not enough qualified active candidates applying to the role and it’s necessary to look for passive candidates. Click into org charts from the company tab to see a bubble view of the different departments within the org. View department groupings by clicking on a bubble to drill down into specific groups and teams.

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The Dos and Don’ts of Building a Global Sales Strategy

Zoominfo

Using Triggers Identifying triggers is a great way to understand the right time to reach out to prospects and the best messaging to use. Triggers not only signal when it’s a great time to give more attention to a specific company, but also that there is likely legitimate interest in your product or service.

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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

Most allow you to do these things: Email automation: You can set up various campaign workflows for segments of your audience, such as nurture emails, autoresponders, or triggered events. Once they reach a certain score, you can then trigger actions like an email campaign or a call from sales. Top Marketing Automation Platforms.