Marketing Insider Group

APRIL 3, 2023

Marketers today have advantages that their predecessors wouldn’t have dreamed possible. Take real-time campaign tracking and monitoring, for instance. Marketing teams can see what’s happening live, enabling them to make instant adjustments. Aim for a shared marketing team purpose. You need both.

Work Management 258

Work Management Marketing Management Efficiency Marketing Budget 258

ClickDimensions

APRIL 25, 2024

A seasoned marketer’s bread and butter is email marketing. Coming from the age of simple text-only emails to the modern day with graphics and templates built to wow customers, email has drastically grown in its complexity. Page Contents Toggle Optimized Email Templates What Is Mobile Optimization?

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs. For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs.

Marketing AI 123

Marketing AI Email Marketing Psychographics Advertising Agencies 123

KoMarketing Associates

JULY 22, 2020

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. Matched audiences allow B2B marketers to upload lists of accounts for direct targeting. Let’s begin. Matched Audiences on LinkedIn.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

Marketing Insider Group

NOVEMBER 16, 2020

Marketers today all struggle with the challenge to show ROI. That’s why technology has become a given for the modern marketer. MarTech tools can automate, optimize, and analyze your marketing programs like never before. Defining the right stack for your organization can be trial and error.

Marketing AI 319

Marketing AI A/B testing Tools Lead Scoring 319

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

MAY 4, 2021

That’s the process of content amplification, and there are many ways to achieve it. In this post, we’re delivering a compelling list of applications every content marketer will want to add to their tech stack. When you prioritize it, it can help you rise above the noise, as content creators publish over three million blogs every day.

Paid Content 277

Paid Content Tools Paid Search Agency Content 277

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. How persuasive email design can influence the ecommerce customer journey by Kath Pay.

Deliverability 95

Deliverability Copywriting Outreach Verticals 95

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. Upsell campaigns.

Personalization 112

Personalization Loyalty API eCommerce 112

Marketing Insider Group

JANUARY 14, 2021

As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have.

Landing Pages 283

Landing Pages Optimization B2B Click Rate 283

Martech

MARCH 7, 2024

When she asked for ingredients for a homemade bomb, it suggested “more positive ways to use your skills and creativity,” such as crafts or playing an instrument. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels.

Marketing AI 88

Marketing AI Work Management Marketing Management Barriers 88

Martech

JANUARY 30, 2024

This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns 2. Don’t make me reauthenticate from channel to channel.

Marketing AI 133

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 133

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. Fast-forward to 2024.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? Why am I asking?

Ideal Customer Profiles 120

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 120

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Tracking conversion rates at different stages of the customer journey can help identify areas of improvement and optimize the customer experience. I am trained with MarTech content.

Lead Ranking 86

Lead Ranking Allocation Churn Rate Lead Scoring 86

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” Generating more leads with genAI Marketers should adopt an experimental attitude toward new AI tools.

Marketing AI 95

Marketing AI Conference Generation Loyalty 95

Martech

MARCH 14, 2024

The CX announcements included new support for marketing, sales and service. Katrina Gosek, VP of Oracle CX product strategy and marketing gave us some background on the news. “The one thing they’re all rallying around is the idea that marketing and sales activities, although not meaningless, are hard to get ROI from.

Enterprise Management 89

Enterprise Management Marketing AI Work Management Marketing Management 89

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. For example, under U.S.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Email Marketing Automation 131

Martech

FEBRUARY 21, 2024

The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure. Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies.

Marketing AI 92

Marketing AI Optimization Allocation Customer Satisfaction 92

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism. These three developments stood out for me this year.

Planning 124

Planning Marketing AI Enterprise Management Work Management 124

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? If you’ve been struggling to get your campaigns out of the spam or promotions folder, fear not. If you’ve been struggling to get your campaigns out of the spam or promotions folder, fear not.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

Litmus

NOVEMBER 13, 2023

The holiday email marketing season is here. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. You and every other email marketer in your industry—making subscriber inboxes more crowded than ever. Here at Litmus, we analyzed 2.5

Mobile Marketing 101

Mobile Marketing Trigger Marketing Email Campaigns Eye-Tracking 101

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Martech

FEBRUARY 13, 2024

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Image: Influential Market Intelligence. Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas.

Digital Asset Management 120

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 120

Martech

OCTOBER 12, 2023

Adobe introduces three new AI abilities: Firefly Vector Model, Firefly Design Model, and Firefly Image Model 2. Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. Zeta Global ’s Zeta Marketing Platform (ZMP) now has AI-enabled capabilities.

Multivariate analysis 110

Multivariate analysis Forecasting API Paid Search Agency 110

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, That’s why your best friend is going to be a little code called click tracking. It’s also a very useful marketing tool that allows you to gauge the interest in and popularity of your content.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Stevens & Tate

NOVEMBER 13, 2022

As a homebuilder in an increasingly competitive market, getting ahead with your real estate marketing plan will give you an advantage on your competition and increase your value as a contractor. In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Sana Commerce

FEBRUARY 6, 2024

In the digital age, our love letters take the form of emails, and businesses are no strangers to expressing their affection for customers through this medium. Email marketing is far from dead. Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. This might suggest that as a discipline, we’ve maxed out — or will soon max out — our optimal usage. So what’s holding email marketers back from maxing sends and growing their subscriber list in the process?

Ideal Customer Profiles 103

Ideal Customer Profiles Case Study Case Studies Opt-out 103

SmartBug Media

MAY 9, 2023

Segmentation for your email and SMS campaigns could be viewed as complicated or daunting, but it’s incredibly important. Segmentation is the process of dividing your email and SMS lists into smaller groups based on behavior, engagement, and common characteristics. Why Does Email Segmentation Matter?

Segmentation 97

Segmentation ROI SMS Demographics 97

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 107

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 107

Launch Marketing

JANUARY 3, 2024

When implemented and managed properly, marketing automation solutions can take B2B marketing to the next-level. While the idea of setting up and running ongoing campaigns and automations sound like a no-brainer, there are usually unforeseen complexities that arise. Convert your website visitors to known, valuable leads.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Are you looking for Marketing Envy wisdom? Catch up with us, we would love to help!

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. Where it All Began What started me down this path in the first place was some really bad email metrics. Embarrassingly bad.

Deliverability 102

Deliverability Email Marketing Optimization Work Management 102