How much Sales Communication is too much?


The post How much Sales Communication is too much? Communications Sales Technology Communications Strategies Enterprise Technology adoption Information overload IT-led teams Sales Communnication thought leadership content

How to Synch Marketing and Sales to Achieve Growth

Measure Up Marketing

One of the primary reasons is that Marketing and Sales are not in synch. HubSpot found that in one in four companies, the Sales and Marketing teams are misaligned or rarely aligned. How to Evaluate Your Sales and Marketing Alignment.

Sales 164

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What is Sales Enablement, Anyway?


The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. It got me thinking: What is sales enablement, anyway? But it seemed to be mainly about collateral and sales presentations in those days.

Sales 131

LinkedIn Sales Navigator Isn’t Just For Sales


Marketing and sales are more connected (or at least, they should be aligned ) than ever. LinkedIn Sales Navigator can help. Yes, it’s typically thought of as a sales tool (it’s in the name, after all). But Sales Nav is powerful for B2B marketing, too. The platform helps you find your target audience, get to know those people and companies, and know when the sales team should act. What Is Linkedin Sales Navigator? Guest post by Brooklin Nash.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How Content Marketing Directly Improves Sales

Marketing Insider Group

Businesses have a wealth of options for promoting their solutions to boost sales. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Admittedly, it was much harder to make B2B sales decades ago.

How Video Marketing Strategies Can Elevate Sales Efforts


Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. You have to look back to appreciate just how far the profession has come; from the days of cold-calling and door-to-door pitches, sales in the 21st century is radically different from decades past in many ways. And that’s where having a proper sales enablement strategy becomes critical factor to your success. Guest post by Sean Gordon.

Video 202

10 Top AI-Based Tools for Marketing and Sales


Here are nine of the top AI-based tools for marketing and sales professionals. 10 AI-Based Marketing and Sales Tools. It’s a sales and marketing intelligence platform that uses deep learning to extract actionable insights from prospect engagement on your site.

Tools 223

Funny Sales Video: Real People, Real Sales Intelligence


Our gracious host is determined to show two newcomers – from sales and marketing, respectively – how real sales intelligence powers a larger pipeline, more conversations, and faster revenue growth. Check out our funny sales video showing off how marketing and sales intelligence really works! Our sales guy and marketing gal gaze around a room filled with … people. DiscoverOrg for Sales Intelligence.

Sales 120

Why are Sales Intelligence Tools a Necessity in 2020?


It's generally your sales efforts that help bring a huge portion of the windfall to your business. As a result, sales intelligence tools have become a key component in the suite of business intelligence tools that teams today use.

Tools 195

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

Sales Content & The Future of Sales Enablement


Seismic Recognized as a Leader in the Latest Sales Enablement Industry Report by Leading Independent Research Firm. The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. It’s always an important moment for the sales enablement space, and 2020 is no different.

Sales 65

How To Cut Your Bottom-Performing Sales Reps And Get Better Sales Results

Square 2 Marketing

We hear this a lot at Square 2, especially from prospects who haven’t worked with us yet: “Why should we hire your team when we can just hire two more sales reps and get the same results?”. sales process improvements sales execution sales operations

Sales 64

Buyer-Enabled Selling: The Next Progression In B2B Sales

Tony Zambito

In modern B2B sales, we are witnessing the story arc of selling progressing from seller-directed to buyer-directed. Causing B2B sales leaders to rethink how their sales organizations engage with buyers. . Such a shift means B2B sales organizations adopt the role of an enabler.

7 Best Practices for Optimizing Sales Enablement


Marketing and sales have traditionally had a bit of a contentious relationship in many companies. And out of that contentious relationship, a new role was born: sales enablement. Sales Enablement is a strategic, ongoing process to equip the sales team with the tools, resources and skills to make them more efficient, and ultimately improve sales execution and drive revenue. Communications (sales newsletters). Integrate sales enablement across the business.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales? MarTech tools can be a pivotal piece of increasing conversions and sales. Measuring the impact of AI-driven content on sales.

Help 208

Getting sales enablement right to increase results

B2B Lead Generation

Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos. For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do what they think is best” with no overarching structure at all. And all the tools and technologies meant to help boost sales productivity are now are slowing things down.

Sales 217

How Has B2B Sales Changed in the Digital Era?

Heinz Marketing

Buyer enablement, customer success, revenue acceleration – in the digital age, this all relies on so much more than random acts of marketing and unsolicited sales calls. To break through the surface, sales models must be re-molded to fit a digital-first reality.

Sales 72

B2B Sales tips and tricks

Datafusion Solutions

In the same manner, every B2B salesperson should be prepared to gain prospects with their best B2B sales strategies using helpful B2B Sales tips. Read what your buyers write” Coming to B2B sales Timing is everything.

Sales 52

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

B2B Sales Content Strategy


This is a sales content strategy guide for the perplexed. It is for people in marketing and sales who must collaborate to get these strategic assets right. See Content is a Strategic Imperative for B2B Selling Organizations) The linked articles below are integral to a complete understanding of how to develop, document and execute an effective sales content strategy. For this article we are talking about sales content.

Demo: Salesforce Sales Cloud vs. Microsoft Dynamics 365 Sales

Ledgeview Partners

Register for this webinar to see how sales teams are using both Microsoft Dynamics 365 and Salesforce to manage their day, connect with customers, move opportunities through the pipeline, and close deals faster. Webinar: Salesforce vs. Microsoft Dynamics 365 Sales.

Sales 81

Five Sales Enablement Tactics B2B Marketers Need to Master


Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. Even though it’s been around for a while, sales enablement has undergone several improvements, with dozens of tools for sales professionals , solutions, and software platforms to make it easier and faster for reps to do their job. Put Solutions Above Sales.

Why Sales-Marketing Alignment Is Necessary for ABM to Be Effective

Marketing Insider Group

Clearly, ABM has an effect on sales – but is true alignment between both the sales and marketing departments in terms of goals, strategies, and key areas of focus entirely necessary in order for this type of marketing to be a success? ABM gives the sales team fewer leads to work with.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What Is Sales Intelligence? An Interview With DiscoverOrg CEO, Henry Schuck


The term “Sales Intelligence” is frequently thrown around in sales and marketing, but there’s a lot of confusion about what it actually refers to. What is sales intelligence? To explore the subject, we sat down with DiscoverOrg cofounder and CEO Henry Schuck, to find out exactly what sales intelligence means – and what it means for sales and marketing professionals. Q: What is sales intelligence? Q: Where do you see Sales Intelligence going?

Sales 216

Improving Lead Scoring for Sales Efforts

Launch Marketing

One way to ensure that marketing delivers quality leads to sales is to implement a lead scoring methodology. This is a process used by marketing and sales teams that determine how likely prospects are to buy your product or service. Sales and Marketing Alignment.

Improve Sales, Marketing, SEO and more with Sales Call Analysis


In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more. Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysis

The B2B Value Sale is Actually Three Distinct Sales


Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Symptoms include too few quality additions to the sales pipeline, protracted and lengthening sales cycles, and low win rates. A significant cause is sellers haven’t realigned messages, sales conversations, and sales process to the way buyers buy. Sales Conversations Sales Enablement

Sales 181

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The B2B Value Sale is Actually Three Distinct Sales

Marketing Insider Group

Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Symptoms include too few quality additions to the sales pipeline, protracted and lengthening sales cycles, and low win rates. A significant cause is sellers haven’t realigned messages, sales conversations, and sales […]. Sales Alignment

Sales 189

Sales Content for Knowledge and Sales Performance Support


This article is a deeper consideration of some of the questions and answers raised in my article, Marketing and Sales Content — Differences that Matter. A category of sales content I highlighted is Sales Knowledge and Performance Support. When this is the case, sales organizations lose an important sales performance lever — a continuous, collaborative learning and performance support program.

Sales 131

1 Key SaaS Sales Metric to Fine-Tune Sales Productivity


Sales is the Growth Engine. Sales is the engine driving SaaS company value. Top and bottom line performance are totally dependent on the sales organization and its performance. And sales expense is typically the largest expense item on a growth SaaS company’s income statement. When scaling the business, sales typically averages roughly 30% of revenue, so therefore sales spend is one of the biggest investments a company can make.

Marketing and Sales Content – Differences That Matter


What IS the difference between marketing and sales content? Effective sales content is a strategic imperative when selling in a digital age of hyper-connected, hard to engage, low attention span buyers. Sales performance suffers due to poor or missing sales content. This is the common state across most B2B sales organizations. According to SiriusDecisions, 65% of content created by marketing for sales is never used.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

7 Types of Emails You Need to Use in Your Sales Strategy


Besides marketing, email can be an amazing sales tool if you devote enough time to crafting the ideal email and sending it to the right target audience. The emails where you send a business proposal are one of the most important in the sales process and you need to be very careful about them.

Email 265