Market & Sales Intelligence — Why Both are Essential for Sales Teams

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Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is Sales Intelligence?

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The Sales Prospecting Strategy Guide

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Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase.

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Map Your Sales Funnel for a Smoother Sales Journey

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Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Abundant lead conversion can happen when sales reps practice meaningful engagement with them throughout the sales funnel. Sales Funnel vs. Sales Pipeline.

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Sales Reporting: A Guide to Creating Useful Sales Reports

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Exceptional sales performances aren’t achieved through sheer willpower — they’re accomplished by understanding goals that are easily tracked and planned out. Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. B2B Sales.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

8 Simple Steps to Prep Your Webinar Funnel for Sales

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Are you thinking about increasing sales with a webinar? A webinar funnel works a lot like a sales funnel or marketing funnel. Now, as people get comfortable with the idea of running a sales webinar, we’ll likely see a continued uptick in these sales presentations.

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How Swim Lanes Get Marketing, Sales Development, and Sales More Wins

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Is your team going in the same direction as sales development and sales? B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals. Sales Development Swim Lane = One-to-Few. Hey, Marketing.

Sales Productivity: Where Are You Wasting The Most Time?

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If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. In fact, there are a host of obstacles that keep sales reps from being their most productive selves. Where Do Sales Reps Waste The Most Time?

Triple Touch: A Stealth Sales Tactic for Rapid Prospect Responses

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It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. .

Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

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Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. It’s no wonder that 43% of salespeople in 2020 used sales intelligence tools, compared to 28% in 2018. LinkedIn Sales Navigator.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

10 Sales Influencers You Should Be Following On Social Media

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But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. As the CEO of SalesLoft, a leading sales software platform, Kyle knows firsthand how to a salesperson to close more deals – even when the clock is working against them.

7 Sales Prospecting Tips to Ignite Even the Coldest Pipes

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If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Prospecting is an early and critical stage in the sales process.

Prospecting Insights: Boost Your Sales Strategy with High-Octane Data

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How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. It could be that their sales reps know how to prospect effectively.

Embracing New Sales Traditions in 2020

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From sales processes to how we celebrate holidays, there has been no area left untouched by this pandemic. So, as sales leaders, how have we kept ‘remote’ control? Communication in Sales: Clear is Kind. Sales is an individual sport but sharing insight helps us all win.

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Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

An SDR’s Field Guide to Sales Territory Mapping

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Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind.

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How to Improve Communication Between Marketing and Sales

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In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important?

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Sales Account Management: Your Go-To Guide for Greater Growth

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Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. What Is the Difference Between Sales and Account Management?

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Do Extroverts Or Introverts Make Better Sales Leaders?

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Both sides of the personality coin offer traits that can be incredibly valuable in the world of sales. Sales for Introverts. While they might not seem like likely candidates, their reserved, reflective natures actually have a lot of value in sales. B2B Sales

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Who Run The World?: Women in B2B Sales

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When I think of sales floors of the past, I think of Mad Men – esque scenes of phones ringing, men yelling, and glasses of whiskey being passed around every time a deal closes, or doesn’t. Yet modern day sales floors look quite different. What’s It Like Being A Woman In B2B Sales?

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What is Sales Enablement, Anyway?

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The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. It got me thinking: What is sales enablement, anyway? But it seemed to be mainly about collateral and sales presentations in those days.

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Artificial Intelligence for Sales: Discover How Sales is Changing

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Today John Holland, Chief Content Officer of CustomerCentric Selling, helps us cover the other side of the coin—artificial intelligence within the sales process. The Problem with B2B Artificial Intelligence and Sales. Only a mere 13% of the modern sales force consists of ‘A Players’ – or reps who consistently exceed quota. In fact, for the last few decades, only about 50% of sales reps have achieved quota ( source ). Key Takeaways Regarding AI for Sales.

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How to Build a B2B Sales Funnel That Rakes in Dream Customers

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If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Sales Prospecting Techniques for 2021

Heinz Marketing

When was the last time you read a sales prospecting email? I’m sales’ worst nightmare, I rarely ever open and read sales emails; like many, they are sent directly to my delete box. Personalizing your sales prospecting touchpoints. Personalized sales calls.

Team Leads & Sales Professional Development at ZoomInfo

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For lots of sales professionals that seem to suit a management path, a Team Lead position is usually the next step. This kind of sales structure creates a team that naturally pushes out talent in sales and beyond,” explains Vital. B2B Growth B2B Sales

How to Conduct Effective Sales Cold Calls with ZoomInfo Insights

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At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. ZoomInfo Solutions Just for Sales.

How To Use Sales Dialers To Close Deals Faster

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You might not think that automatic sales dialers have that much to offer you. What Is A Sales Dialer? A sales dialer is pretty much what it sounds like: technology that automatically dials numbers for salespeople. You’re a sales representative. B2B Sales Engage

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

B2B Sales Intelligence: Bad Data and Sales

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Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. This week, we’re flipping the script and taking a look at how bad data impacts B2B sales. How does bad data kill your B2B sales success? Bad data impacts every department within an organization—but none more so than the sales department. of sales reps’ time. That’s 546 hours a year per full-time sales rep ( source )!

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Building Trust in Sales: A Guide for Sales Professionals

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Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ). We’ve compiled a comprehensive guide to building trust in sales. For the seasoned B2B sales rep, there’s no denying the power of referrals. There is no such thing as being too prepared – especially in the sales industry. B2B Sales

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The Top 35 Sales Podcasts for Sales Professionals

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Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. So if you’re already familiar with the sales podcasts on this list, we recommend you check out that post as well. The Ultimate List of Sales Podcasts. 2. Sales Pipeline Radio.

4 Ways To Optimize Your Sales Prospecting Workflow

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Prospecting workflows are established so that sales reps don’t spend their whole day looking for prospects. Here are just a few common pain points associated with sales workflows. Sales reps often juggle multiple prospects at one time. B2B Sales workflow

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How much Sales Communication is too much?

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The post How much Sales Communication is too much? Communications Sales Technology Communications Strategies Enterprise Technology adoption Information overload IT-led teams Sales Communnication thought leadership content

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