What Is Sales Intelligence? An Interview With DiscoverOrg CEO, Henry Schuck

DiscoverOrg

The term “Sales Intelligence” is frequently thrown around in sales and marketing, but there’s a lot of confusion about what it actually refers to. What is sales intelligence? Q: What is sales intelligence? Get the ebook: The Power of Sales Intelligence.

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6 Steps Toward Sales and Marketing Alignment

Act-On

Businesses can not afford sales and marketing not working together. Here are six steps toward achieving sales and marketing alignment. Sales & Marketing Alignment

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Sales Content for Knowledge and Sales Performance Support

Marketing Insider Group

This article is a deeper consideration of some of the questions and answers raised in my article, Marketing and Sales Content — Differences that Matter. A category of sales content I highlighted is Sales Knowledge and Performance Support.

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Improve Sales, Marketing, SEO and more with Sales Call Analysis

Act-On

In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more. Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysis

The Sales Enablement Handbook

The Sales Enablement. hello@marketjoy.com www.marketjoy.com | +1 484-302-0110 Sales Enablement is Not Sales Operations What is Sales Operations In the sphere of sales, it helps to get. thought sales operations and sales. sales operations. Sales.

Fast Track Your Sales with New Tools

DiscoverOrg

The idea of supercharging your sales is nothing new. Even if you’re the three-time Formula One World Champion Lewis Hamilton of Sales, you still need a top-performing vehicle, or in this case, a serious set of tools, to help you close. The Sales Dataset.

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Get Ready for the TilLT Sales Development Challenge

DiscoverOrg

Sales development is now the need-to-know skill set for growth and enterprise companies. How to Grow Your Sales Development Performance. Modern sales teams craft personas and use our business intelligence to increase engagement.

Sales and Marketing Alignment: Facing Professional Culture Clash

Marketing Craftmanship

An oversimplified description of the CMO’s role is to promote the brand, and to generate viable leads for the sales team. The simple answer is that there is a longstanding culture clash between marketing and sales professionals.

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7 Best Practices for Optimizing Sales Enablement

Act-On

Marketing and sales have traditionally had a bit of a contentious relationship in many companies. And out of that contentious relationship, a new role was born: sales enablement. Sales Enablement is a strategic, ongoing process to equip the sales team with the tools, resources and skills to make them more efficient, and ultimately improve sales execution and drive revenue. Communications (sales newsletters). Integrate sales enablement across the business.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The B2B Value Sale is Actually Three Distinct Sales

Marketing Insider Group

Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Symptoms include too few quality additions to the sales pipeline, protracted and lengthening sales cycles, and low win rates.

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2016’s Top 5 Sales Focused Blogs

DiscoverOrg

Sales is a crucible, burning away excuses and bad habits. Go back to the phones and meet sales goals by providing prospects with solutions. High CIO and CISO Turnover: What it Means for IT Sales. Gain sales knowledge with TED Talks. Looking for the science of sales?

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Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales

Act-On

This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. The “qualified lead” definition is the point at which marketing determines that a lead is ready to be handed to sales. A qualified lead must be ready to speak to sales.

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The untapped potential of video for sales enablement

Biznology

“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. Video has double the impact late in the sales process.

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How to Drive Sales Effectiveness with Automation

Act-On

A successful sales consultant recently told me a story about an organization that held a webinar that attracted 400 participants. It was an enormous success for the marketing folks, who handed all 400 leads directly to the sales department. What is sales effectiveness?

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion.

Get it in Writing: The Benefits of a Sales and Marketing SLA

Act-On

Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA of your own using our free template.

7 Forms of Content Marketing That Can Help You Generate More Sales Leads in 2018

Marketing Insider Group

Your prospects are tuning out ads and fending off sales pitches. The new year is a great time to take action and help your company reach its sales and marketing goals. Sales AlignmentHere are 7 ways to reach them using content instead.

Successful Sales Coaching Best Practices

DiscoverOrg

Sales is tough and ongoing sales development is a never ending process. Take it from us – our sales and sales development functions are constantly evolving as we look to accelerate our record growth rates over the past few years.

Sales Content for Knowledge and Sales Performance Support

Avitage

This article is a deeper consideration of some of the questions and answers raised in my article, Marketing and Sales Content — Differences that Matter. A category of sales content I highlighted is Sales Knowledge and Performance Support. When this is the case, sales organizations lose an important sales performance lever — a continuous, collaborative learning and performance support program.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

22 Potential Touchpoints for Your Next ABM Sales Play

The Point

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach.

Selling to Sales – Like Cooking for Chefs

DiscoverOrg

For years we’ve provided in-depth intelligence on the IT, Engineering, Marketing, and Finance departments of companies, but we wanted to talk to Sales Departments and specifically the leaders there. So, we’re selling to sales – that creates some unique challenges for us.

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Improve Your Facebook Sales With These 10 Tips

Webbiquity

Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. Here’s how you can improve your sales and get ahead on Facebook. ” Take Advantage Of Facebook Sales Tools. Guest post by Rachel Summers.

An Interview with Henry Schuck: 4 Ways to Move the Sales Performance Needle

DiscoverOrg

Henry has always seen the sales team as the growth engine of the company. So freshly out of a successful Q1, we asked him how the sales team needs to evolve alongside the company in order to support this kind of aggressive growth goal. What sales activities make the biggest difference?

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9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg

Sales and marketing event season just ended. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. sales).

The Human Element of Sales and Marketing

DiscoverOrg

This could teach us a lot about a human approach to sales and marketing. While most marketers and sales professionals may not think of themselves as change agents, they would be mistaken. Why a Rational Approach to Sales Isn’t Enough.

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Sales and Marketing: Tearing Down the Silos

Act-On

Sales is sales and marketing is marketing, and never the twain shall meet …. The view of sales and marketing as two separate, competing camps with two separate sets of interests is all too common in businesses and organizations. Today the lines between sales and marketing teams have become blurred. Marketing teams are often tasked with converting new leads from social media interactions, emails, and website visits into customers – traditionally a sales role.

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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Recently, DiscoverOrg sat down with Schulze to uncover the momentum sales technology has gained over the past 12 months. Where do sales organizations focus?

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

The Power of Marketing and Sales Intelligence

DiscoverOrg

Sales intelligence. For many years, sales and marketing teams turned to list providers for prospecting and lead generation. You may have heard terms like sales intelligence , marketing intelligence , intent data , predictive data , or similar: They generally refer to the same thing, which we refer to it as marketing and sales intelligence , and it’s revolutionizing the industry. The answers to these questions — and many others — can be found in sales intelligence.

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B2B Sales Content Strategy

Avitage

This is a sales content strategy guide for the perplexed. It is for people in marketing and sales who must collaborate to get these strategic assets right. For this article we are talking about sales content. The post B2B Sales Content Strategy appeared first on Avitage.

Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Myth 1: Contact lists = sales intelligence. Fact: Sales intelligence is more than a list of names and numbers. In the same way that “chocolate muffins” are really just cupcakes, contact lists might be “data,” but they’re not sales intelligence. Sales intelligence includes a depth of information that is both accurate and predictive. It’s sales intelligence.

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Six Essential Time Management Tips for Small Business Sales Success 

Webbiquity

Here are a few time management tips for your small business sales process: Waste not, want not: Pay rigorous attention to how much time is being wasted every day on non-essential activities. Make sales a daily ritual. Guest post by Gregg Schwartz.

The B2B Value Sale is Actually Three Distinct Sales

Avitage

Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Symptoms include too few quality additions to the sales pipeline, protracted and lengthening sales cycles, and low win rates.

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The Eight Best Online Tools for Sales Professionals

Webbiquity

It’s hardly news that B2B sales and marketing teams aren’t always on the same page. According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. But in top-performing organizations, sales and marketing are closely aligned.

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B2B sales lead generation is easy: Four rights will get you there.

Sales Lead Insights

B2B sales lead generation is easy: Four rights will get you there. The right offers Compelling calls-to-action designed to generate inquiries that, when qualified, become sales leads. The post B2B sales lead generation is easy: Four rights will get you there.

Successful Sales and Marketing Alignment, Part 1: Get Started

Act-On

This post is part of a series to help B2B organizations improve sales and marketing cooperation. Sales and marketing alignment is key to business success. Clearly, if your sales and marketing teams aren’t going to collaborate, you’ll pay the price as your revenue suffers.

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Enhance Sales Momentum

ViewPoint

Momentum in sales and sports is a strange phenomenon. For salespeople and sales managers, few understand the Prime Directive of Sales Management: Enhance Sales Momentum (Never Interrupt It). Sales momentum isn’t about sales skills. It’s measured as a product of its mass and velocity of your sales efforts. The greater the velocity, the more likely your momentum will continue, unless the sales effort runs into major obstacles.

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