Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. It would be done by system administrators instead.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Webbiquity

JUNE 24, 2013

And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. Content Rules is a must-read for anyone who wants to create compelling, useful information for their target audiences. Ann Handley and C.C.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

The Point

FEBRUARY 28, 2023

The rules by which partners are eligible for MDF, the way in which those dollars are allocated, and the manner in which partners can use the funds, vary widely. For some, it may be the hassle of navigating an onerous MDF approval process. For others, it might be a lack of marketing resources. Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

The ROI Guy

SEPTEMBER 13, 2011

It is very easy for us to maintain and continue to evolve the content within the Interactive White Paper , and the personalization rules. No custom software application development / programming is needed to specify the content or rules.

Budget Programs 40

Budget Programs Paper Tools Class 40

Customer Experience Matrix

DECEMBER 1, 2006

Yesterday’s entry about Sage Software’s paper “17 Rules of the Road for CRM” may have given an overly positive impression. In stating that the points in the paper were all valid, I didn’t mean that the paper itself is a fair treatment of the subject. There are other, equally valid points that the paper leaves out.

Paper 120

Paper Vendors CRM Verticals 120

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Marketing Insider Group

DECEMBER 4, 2019

Google rules also change, and it’s necessary to keep up to date with the times, and consistently checking what others are doing will help you. For more in in-depth resource on how to develop powerful content for your website check out our white paper, 7 Steps for Developing Better Content: A Marketer’s Guide.

Landing Pages 320

Landing Pages Conversion Top of Funnel Classified Ads 320

The ROI Guy

SEPTEMBER 13, 2011

Interactive White Papers are designed to quickly personalize white paper content for relevancy. This occurs automatically on program launch, and means the user does not have to retype important profile information.

Paper 40

Paper Ideal Customer Profiles Profiling Peer-to-peer 40

BOP Design

JANUARY 7, 2022

Read more: The rule of 3 in managing your website leads. Professionally designed and printed guides and white papers delivered via mail will help your firm stand out among the noise on other channels like email. Make sure to develop content illustrating ROI, seamless onboarding, references from companies in a similar industry.

B2B Thought Leadership 120

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 120

EMagine B2B Blog

MARCH 2, 2010

OK, so you’re convinced that your B2B needs a good white paper – or two or three – to help nurture prospects through your sales cycle. Problem is, no one in your organization even remotely claims to be an expert in writing them. The good news is that, with the help of Michael Stelzner’s recent post, [.].

Paper 40

Paper Rules Buy Sales Cycle 40

Trade Press Services

MAY 6, 2024

A good rule of thumb is to begin outreach six weeks to a month before the event. This could be a white paper that explores a topic you discussed or an invitation to another event that aligns with their interests. It’s about engaging them, stimulating their interest, and encouraging them to seek you out on the show floor.

Trade Show 83

Trade Show Marketing Management Planning B2B Thought Leadership 83

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. If they’re still in the discovery phase, get to know them better by tracking their content engagements and activities.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance.

Product 219

Product Paid Search Agency Advertising Agencies Press 219

Biznology

JANUARY 26, 2018

By “the diagram” I mean the one that’s probably on Slide 9 of the sales deck or Page 6 of a white paper. A good way to come up with a story for a tech business video is to find the diagram that tells the story and extract what you need.

Video Marketing 185

Video Marketing Business Storytelling Paper 185

Onalytica B2B

OCTOBER 26, 2017

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. The golden rule of influencer discovery is to look for individuals with high relevance and topical resonance rather than using reach as a standalone metric. Influencers’ reach is not everything.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Launch Marketing

FEBRUARY 8, 2023

Product Launch Schedule and Marketing Budget Two of the most basic rules of a marketing plan are to know the budget and know the schedule. Creating the content marketing plan might seem easy, but here is a refresher on what to include: The format of the content, whether it be a blog, eBook, white paper, etc.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

The ROI Guy

SEPTEMBER 13, 2011

Typically for an Interactive White Paper , as a rule of thumb, you don’t want more than 4 or 5 profile questions. Second, buyers expect that an interactive white paper will be customized to match their relevancy needs.

Ideal Customer Profiles 40

Ideal Customer Profiles Paper Order Profiling 40

The Point

AUGUST 27, 2019

LinkedIn is inherently a content feed, and for that reason, content offers (white papers, ebooks, reports) generate much higher engagement compared to more late stage calls to action such as trials, demos, or “talk to an expert.” A good rule of thumb is to aim for an audience in a range of 15,000-100,000. Non-Content Offers.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

The Point

MAY 16, 2018

How about: * a white paper on “10 Most Popular PBX Features (& Top 10 Pet Peeves)”. * a “Business Phone System User Satisfaction Survey” (with a free gift card for responding). * a product comparison matrix or third party report comparing leading phone systems (“How Does Your Current System Rank?”). No thank you.

Campaigns 191

Campaigns Tips Demand Generation Agencies Lead Scoring 191

SnapApp

OCTOBER 7, 2015

With that in mind, Fishkin’s words of wisdom are a golden rule both for static and interactive content alike. Interactivity means you can spin that old white paper into a brand new experience for your audience in the same or different stage of the sales funnel. Content loading. Make It Mobile-Friendly. Conclusion.

Rules 48

Rules Top of Funnel Digital Marketing Funnels Content 48

DAGMAR Marketing

FEBRUARY 8, 2021

You can also test various data segmentation rules to test a new view idea such as removing existing client traffic if your website has a client portal. Start with your three most important goals; for example, product purchase, email lead form fill, white paper download. Then, define the Rule. Name your new Channel.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Contently

SEPTEMBER 20, 2022

Since many cases of stolen content may be generated by creators who don’t realize they’re committing plagiarism, it can be helpful to publish a copyright notice to your website and other web properties to remind them about the rules regarding the unauthorized use of your content. How to take action if your content is stolen.

Ethics 189

Ethics Social Media Trends Copyright 189

The Point

JULY 16, 2015

Seriously though, that is one gorgeous white paper. Let me count the ways: The aforementioned white paper image is HUGE. However, it’s only now, a full two-thirds through the email, that I’m offered any semblance of WHY I would want to download the white paper. But what a beautiful white paper.

CMO 100

CMO Paper Marketing Management Marketing Proposals 100

The Mx Group

MAY 5, 2017

Focus on actions that actually matter to your buying cycle, like specific white paper clicks or form fills. The post Rules of Engagement from Marketo Summit: How Marketing Automation Wows Your Buyers appeared first on The Mx Group. It helps you judge which buyers are ready for what action. Were you at the Marketo Summit?

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Martech

MAY 8, 2023

Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. I can write a hundred rules (algorithms) and train my website to execute them. “If

Marketing AI 107

Marketing AI Enterprise Management Work Management Marketing Management 107

Anyword

DECEMBER 1, 2021

Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. In comparison, content writing seeks to convince you that the brand behind the blog or white paper is trustworthy, so you should buy from it the next time you need their product.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

NuSpark Consulting

JANUARY 3, 2017

Gated, free downloads such as white papers and special reports are a great way to do that. Any number of white papers or special reports can be created covering various topics, and you can set different ones to be offered depending on the blog post category to better match the post’s content. Relevance is the key!

Design 0

Design Top of Funnel Tips Leads 0

Webbiquity

SEPTEMBER 19, 2017

Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” Ebooks, checklists, online tools, and white papers can be effective at top-of-the-funnel lead generation, while webinars are effective mid-funnel. ” That conclusion seemed so stark it was worth quoting directly.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Biznology

OCTOBER 9, 2019

With the recent passing of Assembly Bill 5 , which will take effect January 1, 2020, Californians will soon be considered employees of a business unless an employer can show an individual’s work meets a detailed set of criteria established last year by a California Supreme Court ruling.

Paper 116

Paper Rules Automation Twitter 116

Martech

NOVEMBER 24, 2021

The rules of the game are changing. Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). A brand can just go along with the rules. Or it can turn data privacy into a competitive advantage.

Top of Funnel 112

Top of Funnel Ad Building Privacy Opt-out 112

Full Circle Insights

OCTOBER 1, 2022

It’s generally a good idea for marketers to follow the 80/20 rule when creating a campaign mix, i.e., use tried-and-true campaign techniques that you know will drive leads 80% of the time and use experimental tactics for the remaining 20%. The Marketing and Sales Alignment Playbook White Papers. Download eBook.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The same holds true for video white papers. See rule #4 for other ideas on creating interaction.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Step 3: Brainstorm. Brainstorm content ideas that will resonate with your segment.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Segment and Set Rules. Here are three solid rules of thumb to get you started: Your subject line is the most import content in your newsletter.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215