Not All Industrial White Papers Merit Registration

Industrial Marketing Today

White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. Content Marketing Industrial Lead Generation White Paper Marketing Gated industrial lead generation Industrial Marketing lead nurturing Regsitration Ungated White papers

Paper 213

People Don’t Read Your White Papers. Who Cares?

The Point

This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting higher lead scores when an individual prospect reads more than say, 80 percent of a white paper. feedback from his team) suggests that no-one reads his company’s white papers and, he concluded, this rendered the entire purpose of content marketing moot.

Paper 159
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White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you'll want to sustain.

Paper 120

White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you'll want to sustain.

Paper 120

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution

Your White Paper Tanked: 3 Common Mistakes To Avoid

Content Marketing Institute

Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper.

Paper 111

How To Write an Exceptional White Paper for Your B2B Brand [Examples]

Content Marketing Institute

Every step of a white paper should help your reader along with your company goals. Here’s how to make sure your next white paper isn’t one that fails. Too many marketers skip important steps or don’t do them effectively.

Paper 83

Technical Writer’s Dilemma: White Paper Vs. Blog Post

DivvyHQ

White paper or blog post. Content Marketing Content Planning Tips & How-Tos blog posts blogging sme subject matter experts technical writers white papersWhy not both? Technical writers and content marketers dwell in very different worlds.

Paper 83

White Paper: Product Portfolio Strategy

Product Management University

Download the White Paper. How It Drives a Chain Reaction of Success Across Product Management, Product Marketing, Sales & Customer Success. In any team sport, the ultimate goal is to outscore every opponent and win the game.

Paper 52

Why Salespeople Hate Most White Paper Leads

The Point

How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.” B2B Marketing Content marketing Content Syndication Demand Generation lead generation White Paper Syndication White Papers white paper marketing

Paper 171

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy

WriteSpark: Best Blog Posts about White Papers

WriteSpark

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Set the purchasing agenda with white papers. Crafting White Paper 2.0

Paper 131

Technical Content Smarts: How to Write a White Paper (And Promote It)

DivvyHQ

Learn how to write a white paper and showcase that technical know-how. Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion.

Paper 73

White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you''ll want to sustain.

Paper 131

WriteSpark: Best Blog Posts about White Papers

WriteSpark

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Set the purchasing agenda with white papers. Crafting White Paper 2.0

Paper 120

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

5 Creative Ways to Make Your White Paper Irresistible

The Point

I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Yes, I have attended half-day photo shoots in which all we shot was a white paper on a desk.) Fast forward to today, and we’re still marketing white papers, except an image of that paper is only a right-click away. “Always show an image of the offer.”

Paper 153

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers. White papers jumped the shark when they became paid content. Blue Paper?

Paper 145

Sample Outline for a Lead Generation White Paper

The Point

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral.

Paper 157

What Content Is Important to Include in a White Paper? The DNA of an Influential and Shareable White Paper

DivvyHQ

Producing a white paper takes more effort and planning vs. shorter-form content, but they can be a highly effective marketing tool for building authority and generating leads. Let's take a quick look at the anatomy of a great white paper.

Paper 57

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

Is Your Topic Worthy of a White Paper?

WriteSpark

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper? For example, a common white paper topic for many technical products is a discussion of the product architecture.

Paper 131

How to Write a White Paper That Generates Quality Leads

NuSpark

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. Often, white papers require users to register contact details before downloading, which makes them a valuable lead generation tool.

Paper 109

Is Your Topic Worthy of a White Paper?

WriteSpark

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper? For example, a common white paper topic for many technical products is a discussion of the product architecture.

Paper 120

How Interactive White Papers Are Changing the Boring, Old White-Paper Experience

DivvyHQ

We all want our content to be engaging and relevant, but for the the longest time, white papers have been known as the boring cousin of ebooks. Times are a-changin' folks.

Paper 71

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.”

Paper 120

How to write blog posts from a white paper

Chris Koch

If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans? The white paper has one big idea. White papers are serious.

Paper 155

Great Tips for White Paper Writers

WriteSpark

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010). Know thy audience: business and technical white papers (should you write separate white papers for each?).

Paper 131

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? With all of these advancements for content marketing, it’s about time we shred the white paper.

Paper 148

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation

What Is a White Paper?

ClearVoice

What is a white paper? A white paper is an in-depth piece of content (similar to an ebook) or well-researched report that allows a business to serve as an authority on a topic, often by presenting a problem alongside a solution. Research papers.

Paper 52

Great Tips for White Paper Writers

WriteSpark

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010). Know thy audience: business and technical white papers (should you write separate white papers for each?).

Paper 120

How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. At the other end of the list would be a customized white paper. In my case a specific example would be a white paper for one of my executive coaching clients.

Paper 119

White Paper Syndication: Fool-Proof Formula for B2B Lead Generation

TrueInfluence

White papers rank among the most effective content types for b2b lead generation. Developing a white paper or other long-format content alone won’t spur leads, however. Herein lies the value of white paper syndication.

Paper 56

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

White Paper Success Summit 2010

Ambal's Amusings

White paper marketing works! White papers yield powerful influence: 84% of businesses find white papers either moderately or extremely influential in their purchasing decisions. White papers are the most viral form of marketing collateral: White papers are the most commonly shared form of marketing collateral, with 89% of readers passing them along to others. How do you leverage the power of white papers in your marketing?

Paper 130

How Interactive White Papers Are Changing the Boring, Old White-Paper Experience

DivvyHQ

We all want our content to be engaging and relevant, but for the the longest time, white papers have been known as the boring cousin of ebooks. Times are a-changin' folks.

Paper 52

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Put a link to your new white paper on your home page.

Paper 176

Permission Marketing Drives White Paper Relevance

NuSpark

Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies