People Don’t Read Your White Papers. Who Cares?

The Point

This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting higher lead scores when an individual prospect reads more than say, 80 percent of a white paper. feedback from his team) suggests that no-one reads his company’s white papers and, he concluded, this rendered the entire purpose of content marketing moot.

Paper 162

What Content Is Important to Include in a White Paper? The DNA of an Influential and Shareable White Paper

DivvyHQ

Producing a white paper takes more effort and planning vs. shorter-form content, but they can be a highly effective marketing tool for building authority and generating leads. Let's take a quick look at the anatomy of a great white paper.

Paper 76

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White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you'll want to sustain.

Paper 120

White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you'll want to sustain.

Paper 120

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Why Salespeople Hate Most White Paper Leads

The Point

How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.” B2B Marketing Content marketing Content Syndication Demand Generation lead generation White Paper Syndication White Papers white paper marketing

Paper 175

How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.”

Paper 127

How To Create A White Paper That Converts

Modern Marketing

White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. White papers are among most requested resource formats of B2B buyers. If not a boring version of an eBook, what is a white paper? This is an outline for how to create a white paper that converts , complete with tips on optimizing. Why should I read this white paper?

Paper 204

WriteSpark: Best Blog Posts about White Papers

WriteSpark

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Set the purchasing agenda with white papers. Crafting White Paper 2.0

Paper 131

Programmatic Audience Development Global Trends [White Paper]

Modern Marketing

The white paper titled, “Going Global: Programmatic Audience Development Around the World,” published by Winterberry Group in partnership with the Interactive Advertising Bureau , explores these dynamics to present a snapshot of how publishers, marketers, and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. The proliferation of data and technology is reshaping the media business.

Paper 207

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you''ll want to sustain.

Paper 131

WriteSpark: Best Blog Posts about White Papers

WriteSpark

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Set the purchasing agenda with white papers. Crafting White Paper 2.0

Paper 120

How Interactive White Papers Are Changing the Boring, Old White-Paper Experience

DivvyHQ

We all want our content to be engaging and relevant, but for the the longest time, white papers have been known as the boring cousin of ebooks. Content Marketing Content Marketing Toolbox Content Planning Tips & How-Tos assessments audience buyer personas content conversions demand generation engagement graphics infographics interactive interactivity marketing navigation quizzes segmentation trends video white papers

Paper 67

5 Creative Ways to Make Your White Paper Irresistible

The Point

I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Yes, I have attended half-day photo shoots in which all we shot was a white paper on a desk.) Fast forward to today, and we’re still marketing white papers, except an image of that paper is only a right-click away. “Always show an image of the offer.”

Paper 153

Sample Outline for a Lead Generation White Paper

The Point

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral.

Sample 160

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers. White papers jumped the shark when they became paid content. Blue Paper?

Paper 145

How to Write a White Paper That Generates Quality Leads

NuSpark

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. Often, white papers require users to register contact details before downloading, which makes them a valuable lead generation tool.

Paper 109

Six Best Practices for Marketing with White Papers

Webbiquity

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic.

Paper 196

Is Your Topic Worthy of a White Paper?

WriteSpark

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper? For example, a common white paper topic for many technical products is a discussion of the product architecture.

Paper 131

White Paper: Crafting Effective Virtual Event Marketing Programs

Ledger Bennett

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results.

Paper 56

Is Your Topic Worthy of a White Paper?

WriteSpark

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper? For example, a common white paper topic for many technical products is a discussion of the product architecture.

Paper 120

How to write blog posts from a white paper

Chris Koch

If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans? The white paper has one big idea. White papers are serious.

Paper 155

Great Tips for White Paper Writers

WriteSpark

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010). Know thy audience: business and technical white papers (should you write separate white papers for each?).

Paper 131

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? With all of these advancements for content marketing, it’s about time we shred the white paper.

Paper 148

DynamoDB – 11 Billion Document Benchmark White Paper

Technology Services Group

Amazon DynamoDB Hadoop OpenContent Management Suite White PaperIn May of 2019, Technology Services Group initiated an 11 Billion Document DynamoDB benchmark, which was completed in June 2019. With the success of the benchmark, TSG was able to successfully demonstrate that AWS, DynamoDB, Elasticsearch and our OpenContent, OpenAnnotate and OpenMigrate products could scale to an unprecedented level and represented the next evolution of […].

Paper 40

Great Tips for White Paper Writers

WriteSpark

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010). Know thy audience: business and technical white papers (should you write separate white papers for each?).

Paper 120

How Interactive White Papers Are Changing the Boring, Old White-Paper Experience

DivvyHQ

We all want our content to be engaging and relevant, but for the the longest time, white papers have been known as the boring cousin of ebooks. Content Marketing Content Marketing Toolbox Content Planning Tips & How-Tos assessments audience buyer personas content conversions demand generation engagement graphics infographics interactive interactivity marketing navigation quizzes segmentation trends video white papers

Paper 40

How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. At the other end of the list would be a customized white paper. In my case a specific example would be a white paper for one of my executive coaching clients.

Paper 119

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Put a link to your new white paper on your home page.

Paper 176

Permission Marketing Drives White Paper Relevance

NuSpark

Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial.

Set the Purchasing Agenda with White Papers

WriteSpark

Many companies use white papers at the beginning of the sales cycle to attract prospects. But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration. For example, a statement of direction white paper communicates the importance of future product directions as a purchasing factor.

Paper 120

White Paper Do’s and Don’ts

SWZD

These do’s and don’ts for white papers will make your content shine. With the market inundated with white papers, you want yours to stand out. Follow these simple rules for successful white paper writing. Lead Generation White Papers Writing Blog Blog Post Content Marketing Editing Homepage Resources

Paper 48

Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Across the buyer’s decision-making journey, white papers are leveraged: 35% during the early Discovery phase, for finding new ideas and potential solutions – helping answer “Why Change?”

Paper 59

What is interactive white paper and how to use them in your strategy

RockContent

White papers represent another relevant type of content but have been losing space over time. However, the advent of the interactive white paper has brought back this type of format, enabling several benefits to a marketing and sales strategy. Learn the advantages and how to extract the best of the interactive white papers for your strategy in this article. We’ll cover the following points: What is an interactive white paper?

Paper 124

White Papers: Too Much Fat, Not Enough Meat

WriteSpark

It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. white papers that don't contain enough technical information are more likely to disappoint than those that possess too much.". The ideas below will help you avoid this problem by trimming the "fat"--unnecessary or excessive content--from your technical white papers. Are you trying to cram too much content into one white paper?

Paper 142

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description.

Paper 100