Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Navigate the Channel

JANUARY 25, 2024

AI-powered personalization in marketing represents a sea change in how brands engage with their audiences, offering tailored experiences that not only captivate consumers, but also drive conversion rates and brand loyalty. We’re not immune to this, even when we know it’s happening. But what are the specifics?

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? When to Write for Outreach Email marketing is not limited to your subscribers. The problem, however, is usually how marketers perform their outreach. Photo by Miguel Á.

Copywriting 151

Copywriting Tips Template Content 151

SalesIntel

NOVEMBER 16, 2021

From your inbox, you may access customized email templates and content. Lattice is the first enterprise-grade solution to cover the whole customer experience. It enables you to utilize lead outreach based on real-time updates on purchase signals. . You can view your marketing automation platform’s scores and insights.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Lead Ranking Tools 98

Vidyard

MARCH 30, 2022

There is no shortage of great sales resources out there. Now That You Know All the Top Sales Experts and Communities Get the Newsletter Get the best of Sales Feed, along with the latest sales resources, direct to your inbox every week. Amy Volas Amy Volas wears many hats and wears them well.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Rev

JANUARY 11, 2023

Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. And that’s what we’re going to show you how to do in this blog post! Inbound marketing is about creating valuable content and experiences tailored to your ideal customer. Good question!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Hinge Marketing

SEPTEMBER 13, 2023

This experience inspired me to write this article and share a better approach to producing educational webinars. An interesting topic catches my attention in my email inbox, I register, I put it on my calendar and join the webinar—only to encounter very limited helpful information and a tight sales pitch.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Zoominfo

MAY 10, 2018

Although the sales productivity quandary can be attributed to many different factors—it’s largely due to bad habits formed after years of sales experience—bad habits you’re likely not even aware of. In today’s blog post we break down your bad sales habits and teach you the tactics you need to be more productive.

Sales Management 236

Sales Management Top of Funnel Cold Calling Work Management 236

Stevens & Tate

MARCH 10, 2020

We are all social creatures, and we love sharing our experiences with our families and friends. If we have a good experience, we’ll want everyone to know about it. It benefits advertisers too-we help each other avoid bad experiences, and encourage each other to support places that provide an excellent experience.

Mobile Marketing 83

Mobile Marketing eCommerce Budget Programs Mobile Advertising 83

Metadata

JUNE 1, 2021

But here’s an unfortunate paradox: Marketers pour resources into producing content for buyers, but buyers see most content as a commodity. Rethink your nurture strategy beyond the inbox. Try directing them to use their newly found “spare time” so they can conduct research and build more personalized outreach for higher intent leads.

Marketing Analytics Tools 105

Marketing Analytics Tools Lead Scoring Lead Ranking Content 105

Inbox Insight

APRIL 2, 2020

Channels might include phone outreach, programmatic display, direct mail, and highly targeted email, landing pages or social content. Channels typically include SEO, social media, blog content and email nurture. What resources do you need for ABM? What is inbound marketing? A combined approach.

Inbound Marketing 112

Inbound Marketing Account Based Marketing B2B Marketing Work Management 112

QuanticMind

OCTOBER 9, 2023

In essence, creating personalized experiences matters now more than ever before. Aside from that, there are numerous ways to optimize and iterate on your CTA , from testing different action-oriented text options to experimenting with color and playing around with button shapes. Linear TV, too, is still a good option.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

SalesIntel

OCTOBER 5, 2023

The eternal outreach channel connects businesses, fosters client relationships, and fuels growth. This blog will explore the symbiotic relationship between email marketing and email list segmentation. In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. The Power of Data Quality 1.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Seismic

MAY 3, 2022

As business evolves, two things remain the same: sellers want to bemore productive and B2B buyers want purchase experiences that help them solve their business challenges. For everything in between, digital sales rooms help reps stay in touch with their prospects and share valuable content and resources throughout the sales cycle.

Sales Cycle 52

Sales Cycle Work Management Marketing Management Sales Qualified Leads 52

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

There’s outbound prospecting, which involves cold outreach to folks who match your buyer persona, and there’s inbound prospecting, which involves outreach to individuals and businesses who have already expressed interest in your product or company by signing up for an event, a newsletter, product information, or a demo.

Top of Funnel 59

Top of Funnel Work Management Marketing Management Ad Building 59

DealSignal

JULY 19, 2023

In addition to data coverage, data accuracy is absolutely critical to the productivity and effectiveness of sales & marketing teams performing outreach to prospective customers. Seamless AI’s poor user experience is a common complaint among its users. B2B Data Beyond the Business Card Fresh, Global Data.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

In addition to data coverage, data accuracy is absolutely critical to the productivity and effectiveness of sales & marketing teams performing outreach to prospective customers. Seamless AI’s poor user experience is a common complaint among its users. B2B Data Beyond the Business Card Fresh, Global Data.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 17, 2023

In addition to data coverage, data accuracy is absolutely critical to the productivity and effectiveness of sales & marketing teams performing outreach to prospective customers. Seamless AI’s poor user experience is a common complaint among its users. B2B Data Beyond the Business Card Fresh, Global Data.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Hubspot

DECEMBER 19, 2017

As marketers, we spend a lot of time planning, writing, and experimenting with content to grow our audience and get prospects into our sales reps’ pipeline. This means 80-85% of sales outreach efforts are going unnoticed by those prospects you’ve worked so hard to capture with content. And only 20% of all sales emails are ever opened.

Content 75

Content Word of Mouth Case Studies Paid Search Agency 75

Marketing Insider Group

OCTOBER 30, 2023

If you’re thinking of starting some backlink outreach of your own, stick around. The same goes for backlink outreach. Here’s why being direct and clear is crucial: Immediate Understanding Start your outreach email with a clear intention. Stand Out in the Inbox Everyone’s inbox is flooded.

Outreach 159

Outreach Tactics Marketing Proposals Lead Scoring 159

SalesIntel

JANUARY 21, 2022

According to surveys, an average B2B prospect is 67% of the way through the purchase experience before connecting with a salesperson. The appropriate information can then be delivered straight to your prospects’ inboxes. They go online, read content, hunt for answers, and learn to cope with their discomfort.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Inbox Insight

AUGUST 1, 2017

To experience the full benefits from content marketing, you need a plan, don’t just wing it! There are many ways to achieve this to deliver scale, some examples are Social Media, Email, Programmatic, Re-Marketing, Blogs, Events, Webinars, Micro-sites, Outreach and Resource Centers. Have a plan.

Sales Qualified Leads 75

Sales Qualified Leads Marketing Qualified Leads Lead Scoring Lead Ranking 75

Vidyard

FEBRUARY 17, 2017

Even if you’re starting with a super small group, it’s time for you – or your team manager – to join the ranks and start doing some cold outreach yourselves. You get to experience any pain points your team is having in real-time and start coming up with solutions and new strategies right away.

Video Marketing 92

Video Marketing Enterprise Management Lead Scoring Lead Ranking 92

The Mx Group

MARCH 7, 2018

To create a best-in-class customer experience, there should no longer be a formal demarcation point for lead the hand offs from marketing to sales. ABM tools can help with target account identification and prioritization, automate personalization, and supercharge sales outreach. Begin by breaking the process into steps you can tackle.

Account Based Marketing 63

Account Based Marketing Budget Programs Marketing Automation Services Tactics 63

Hubspot

APRIL 6, 2020

Your subject line is the first thing a recipient sees when they glance at their inbox — meaning, it needs to grab their attention and make them want to open your message. If you're missing a response to your initial meeting request, it's possible your follow-up email got lost the recipient's inbox or they simply forgot to respond.

Conference 76

Conference Template Customer Satisfaction Contacts 76

Valasys

APRIL 19, 2023

In this blog post, we’ll explore 7 sales-qualified leads tactics you must know in 2023. And while traditional methods like cold calling and email outreach are still important, there are some unique and new ideas you should consider to take your lead generation to the next level in 2023.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Hubspot

AUGUST 28, 2019

Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts. You might also add links to your social media accounts or blog, so new customers can find other ways to engage with your brand.

Order 93

Order Template Examples Effectiveness 93

Belkins

FEBRUARY 21, 2021

Attract and nurture your target audience with genuine communication and resources that provide profound insights. 58% of them start their routine by checking their inbox, according to Exact Target research. Guest Blogging. A couple of fancy case studies or any other useful resources will also add value to your online events.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Valasys

NOVEMBER 5, 2019

B2B marketing is all about the inbound practices to improve customer experiences (CX) & ultimately provide the customers with apt products or services resonating with their pain-points. Email marketing can do much more than just delivering messages to the inboxes & helping marketers improve their B2B outreach.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

ClearVoice

APRIL 23, 2020

For writers looking to connect at a granular level and improve overall consumer experience, lean into psychographic data, suggests the CMO blog by Adobe. And their key resource? Blog posts. When do writers write about people? These focus on us, and may be requested by a brand too. Buyer’s guides. Buyer personas.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

DealSignal

APRIL 3, 2023

When sales and marketing teams are not fully aligned, they often experience a lot of friction, inefficiencies, conflict, and lost revenue. Without a process in place, sales teams experience roadblocks like being unable to find where content assets are stored or having the wrong or outdated version on hand. But where is the payback?

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

Biznology

OCTOBER 21, 2014

I’m doing a big influencer outreach right now on behalf of a technology startup. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. Sadly, that’s just step one: the initial outreach. Even the Pity Mention is a Media Mention. My client also has their media list.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

The Mx Group

NOVEMBER 9, 2017

Are we just going to be flooding prospects’ inboxes? Be transparent about your strategy and the rules you’ve put in place to ensure you’re not just inbox-bombing prospects. Depending on what’s available internally, it may be necessary to bring in outside resources to generate the content you need. MAPs make this easy for you.

Marketing Automation Services 54

Marketing Automation Services Marketing Automation Buy Automation 54

Adobe Experience Cloud Blog

AUGUST 4, 2014

To successfully leverage inbound marketing in higher education, you need to do more than send messages to an inbox. Can you score website visitors based on demographic and behavioral criteria, allowing your recruiters, admission, and alumni outreach to focus their limited resources on the most promising candidates?

Work Management 48

Work Management Marketing Automation Services Marketing Management Budget Programs 48

Albacross

JANUARY 16, 2018

And a host of resources, from blogs to books to podcasts, are becoming available. Alongside books that are specifically about ABM, we’ve also covered the topics of customer profiling, analytics, outreach and even automation. Think Outside the Inbox by David Cummings and Adam Blitzer. Do you need account-based marketing?

Account Based Marketing 40

Account Based Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 40

Vidyard

JULY 27, 2022

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. 2: Allocating Staff Time and Resources for Video Production 3.7.3 #3: Curating Resources 1.2 Curate Sales Enablement Tools and Resources (Instead of Collecting) 2.2 For Cold Outreach—Use Curious Word Choices 2.2

Template 73

Template Video Marketing Work Management FAQ 73

DealSignal

SEPTEMBER 27, 2021

When sales and marketing teams are not fully aligned, they often experience a lot of friction, inefficiencies, conflict, and lost revenue. Without a process in place, sales teams experience roadblocks like being unable to find where content assets are stored or having the wrong or outdated version on hand. But where is the payback?

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52