Seismic

APRIL 16, 2024

In the Generation Enablement Report: The Rise of Enablement’s Influence , you’ll find research on everything from the outcomes for users and non-users, to adoption challenges, and more. If you’re ready to dive into the full report, you can download it here. Another 93% say it makes them more productive. Yinyin Liu, Ph.D,

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

SmartBug Media

NOVEMBER 23, 2021

There’s something to learn in every position, which makes prioritizing ongoing training almost as important as the job itself. Although company-wide training sessions have their benefits, they risk not being relevant to everyone in attendance. The Benefits of Remote Training. If you have, you’re not alone. Colleague Interaction.

Training 98

Training Deliverability Barriers Touchpoints 98

Seismic

DECEMBER 6, 2023

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. Seismic VP of Product Marketing, Eve Alexander, attended Aragon Transform 2023, the annual Aragon Research awards ceremony, on December 5, 2023, to formally accept the award on Seismic’s behalf.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

Vision Edge Marketing

MARCH 26, 2024

According to a Salesforce report , 89% of buyers are more likely to buy from people who understand their mission and goals. Research has found a relationship between emotional intelligence and loyalty. Invest in Training : Equip human agents with the skills necessary to collaborate seamlessly with technology.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Heinz Marketing

JUNE 29, 2022

Click here to access the full research report. Here is a sneak peak of the report and the findings we uncovered. Today’s buyers are doing more independent research than ever before. The post New Research: The Buying Experience of the Future appeared first on Heinz Marketing. 2022 Buying Experience Insights.

Buy 101

Buy Research Correlation Training 101

ANNUITAS

MARCH 21, 2023

It is also easier to now have multiple, separately trained models against key criteria like industries, or analyzing new business leads vs existing customers. The post Adobe Marketing Automation Updates 2023 | Research Brief appeared first on Annuitas.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Heinz Marketing

OCTOBER 14, 2021

Our research aimed to explore the importance and need for investing in a comprehensive sales readiness strategy to drive a continuous state of excellence within revenue organizations. Click here to access the full research report. The post New Research: The New Sales Enablement Standard appeared first on Heinz Marketing.

Research 120

Research Ideal Customer Profiles Training B2B Sales 120

Biznology

FEBRUARY 3, 2020

So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. This is the go-to place for research and how-to. Demand Gen Report. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic.

Resources 171

Resources Research B to B Advertising Agencies 171

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Whether social media posts, email marketing, or research, AI streamlines monotonous tasks, which commonly results in increased efficiency, reduced workload, and faster campaign execution.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Engagio

JULY 16, 2019

The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. The resulting report distills the stats you need to know to understand the current state of ABM, and where your peers are succeeding (and falling short.)

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

The Forward Observer

APRIL 12, 2024

Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research.

Work Management 183

Work Management Marketing Management Wikipedia Click Rate 183

Valasys

APRIL 11, 2024

By analyzing job postings and required skills, researchers assess AI’s impact on specific ICT functions and their evolving job responsibilities. Respecting their findings, the consortium will issue a consolidated report with implications of AI on ICT employees laid down.

Marketing AI 40

Marketing AI Research Digital Transformation Class 40

Modern B2B

JANUARY 22, 2024

That’s why the new Tech Talent Charter & MotherBoard report ‘Overcoming the Motherhood Penalty’ , published this month, is such a useful resource for our industry. Special mention should go to QBE Insurance Group, which also features as a case study in the report, for its enhanced partner leave policy.

Paid Search Agency 52

Paid Search Agency Case Study Case Studies Promotion 52

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

xiQ

JANUARY 12, 2022

xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. Grid® Report for Sales Intelligence. Enterprise Grid® Report for Sales Intelligence.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

ClearVoice

JANUARY 26, 2021

This is why it’s crucial to be aware of what social media is good for and what it is not ; when to get on and when to get off the social media train. According to researchers at Texas Christian University, this disconnect is a common contributor to social media fatigue. Know when to step on the train and when it’s your stop.

Social Media 116

Social Media Paid Content Training Media 116

Martech

NOVEMBER 14, 2022

Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. On the good news front, only 23% said they didn’t have the training they needed. What content channels will get more money. Why we care. Processing.

Marketing Report 108

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 108

markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? images/2017/05/Matt-Sweezy-interview.mp3.

Linkedin 297

Linkedin Research Studies B2B 297

KoMarketing Associates

DECEMBER 29, 2022

Many marketers have turned to marketing technology (martech) to resolve pain points, but new research suggests that existing martech stacks are going unused. This is followed by not using the full capabilities of existing tools (40%), a lack of training/experience and support (37%), and an integration of tools (29%).

Planning 220

Planning Work Management Budget Programs Paid Search Agency 220

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. The author(s) of the report included the following statement in the description of the survey methodology.

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Liveintent

DECEMBER 14, 2021

The new Rev Ops Barometer Report provides insight into the challenges publishers currently face and how to move forward. According to Ian Gibbs, research and insight specialist with CoLab Media Consulting and the presenter on Beeler.Cast, ad ops professionals currently have their work cut out for them. The bottom line?

Paid Search Agency 71

Paid Search Agency Work Management Privacy Advertising Agencies 71

Webbiquity

NOVEMBER 29, 2022

Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Train your employees.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Televerde

JANUARY 14, 2020

The latter operates a business model that delivers sales and marketing solutions to top businesses like SAP, Adobe-Marketo and Pulse Secure with a talent pool that consists largely of women hired, trained and compensated inside two U.S. Findings from Arizona State University’s Seidman Research Institute. Until today…. Saves up to $9.5M

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

ClearVoice

MARCH 18, 2022

All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course. Digital content marketing studies and research: More than 80 percent of U.S. B2B content marketing studies and research: MarketingProfs releases surprising results with State of B2B Marketing Training report.

Studies 52

Studies Research Paid Search Agency Transparency 52

Hinge Marketing

APRIL 20, 2020

That is the conclusion of the Hinge Research Institute’s newly released analysis and Executive Summary of the Accounting and Financial Services segment of their 2020 High Growth Study. The report then goes on to compare the fastest growing firms with their slower growth peers. Train your existing staff. It’s time to go digital.

Marketing Automation Services 98

Marketing Automation Services Peer-to-peer Service Sales Qualified Leads 98

Webbiquity

DECEMBER 18, 2018

For instance, according to a report by DigiDay the Huffington Post puts out 1,600 pieces of new content per day. Every week he researches the best lifetime software deals, from sites like AppSumo and StackSocial along with independent developers. Unsurprisingly, the dominant media properties on the net are content-producing monsters.

Training 214

Training Planning Work Management Marketing Management 214

ClickZ

JULY 12, 2019

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world. The report also has some suggestions as to where brands need to focus in order to be proactive on their personalization journey.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Hinge Marketing

MARCH 21, 2016

If you are at all familiar with Hinge, you know that we do an awful lot of research on high growth professional services firms. Our latest research report marks the first of Hinge’s new annual High Growth Study. The growth rates for each of the research groups is shown in Figure 2. Well, we finally took the plunge.

Research 48

Research Marketing Budget Peer-to-peer Marketing Budget Creation 48

Modern B2B

FEBRUARY 23, 2023

In our latest Digital Connections report, the proportion of CMOs with growth as their top priority has jumped from 10% to 30% this year, followed by better customer experience, leaping from 5% to 21%. ” To read the full report, visit Digital Connections 2.0 This year, that figure has shot up to 29%. About Digital Connections 2.0

Research 52

Research Paid Search Agency Acquisitions B2B Sales 52

Vidyard

SEPTEMBER 22, 2021

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. And 53% of those not currently using video plan to do so soon.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

Webbiquity

AUGUST 18, 2020

A brandable virtual event platform for hosting client forums, team meetings, town halls, conferences, webinars, symposia, and online training. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events. Total reviews: 100. Average user rating: 9.20. Total reviews: 28.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Aberdeen

APRIL 28, 2021

However, as organizations (and their data) grow more complex, finding and reporting the insights in a timely fashion – or even at all – is becoming an increasing challenge. In order to streamline business reporting and maintain an edge on competition, IT and business leaders are transitioning away from legacy IT-centric methods.

Analytics 52

Analytics Distribution Order Automation 52

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Of those using video, 94% report that it performs as well, if not better, than other outreach forms.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76