The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles. Consideration.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

ClearVoice

JANUARY 26, 2021

This is why it’s crucial to be aware of what social media is good for and what it is not ; when to get on and when to get off the social media train. In some cases, engagement fell through the floor before social media managers were able to make adjustments to restore engagement to where it was prior to the change.

Social Media 116

Social Media Paid Content Training Media 116

Marketing Insider Group

MARCH 18, 2024

Think of it as laying down the tracks for a train. Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. Yes, better.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Webbiquity

APRIL 5, 2023

Research Different Digital Asset Management Options There are many DAM options available, each with unique features and capabilities. Do your research to find the options that best meet your system requirements. Read reviews and case studies from similar businesses to see how the system has worked for them.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

ClearVoice

FEBRUARY 16, 2020

Online or in-classroom training can help you to remain in touch with the latest marketing shifts — and they can fit into your already-full schedule. Betters your marketing skills : The field of marketing is changing every day, so setting aside time to study the latest updates and trends will help to modernize your overall marketing game.

Course 101

Course Training Work Management Planning 101

SalesGrape

NOVEMBER 18, 2023

According to a study by Salesforce, 84% of customers say being treated like a person rather than a number is very important to winning their business. This attention to detail shows that they have taken the time to research and understand each prospect individually rather than using a one-size-fits-all approach.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

ClickZ

NOVEMBER 5, 2019

The site enables users find and book cheap flights, trains, and buses by comparing prices across multiple carriers. When Kiwi.com wanted to improve containment for calls, particularly during times of travel disruption, they began researching interactive voice response systems (IVRs) but found them limited. Kiwi.com Home Page.

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases.

Work Management 116

Work Management Trends Business Forrester 116

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Heinz Marketing

APRIL 17, 2024

I proceeded to test that assumption in a free trial with DataRobot (no affiliation with this blog – my research suggested that their platform was user friendly for novices). Business Case Walkthrough When I opened “Workbench” (where you run your models in the platform), I didn’t know where to start.

Marketing AI 59

Marketing AI Analytics Case Studies Training 59

Marketing Insider Group

JANUARY 18, 2021

In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. By updating teammates on wins, drawbacks, case studies, and new information, marketing and sales teams can remain in alignment. Cross-Departmental Training and Education.

Top of Funnel 283

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 283

Engagio

JULY 11, 2018

You not only need to hire the right people for the job, but you’ve got to onboard, train, and coach them to success. In a 2016 Bridge Group study, ramp time (time to full productivity) fell from 3.8 After onboarding, continuously train your SDRs. The best teams are built on continuous training. Outreach best practices.

Training 59

Training Case Studies Webinar Metrics Class 59

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. Research/Survey Reports . Training Courses.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Salesforce Marketing Cloud

AUGUST 30, 2023

According to a recent Salesforce study, 40 percent of desk workers don’t know how to effectively use generative AI at work. And a study by NNG shows that, on average, generative AI tools increase business users’ throughput by 66 percent when performing realistic tasks. Can we make our research phase faster?

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Salesforce Marketing Cloud

MAY 18, 2023

We may live in the time of TikTok, where an unknown number calling your phone strikes fear, but in my 13 years of training sales teams, I’ve found nothing is more impactful than the cold call. In fact, cold calling accounts for up to 50% of new deals , according to Dale Carnegie Training. They’re seen as more relatable and objective.

Cold Calling 97

Cold Calling Case Studies Case Study Training 97

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Usability – Remember, marketing automation platforms are supposed to simplify your marketing processes – if a tool isn’t easy to use, then it probably won’t help your case. Invest in training. Prioritize Data Hygiene.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Topical ideation (based on what they were qualified to write about), keyword research, content structure, content type, etc.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Zoominfo

APRIL 19, 2023

In cases where confidence is the main issue, offering words of encouragement or reassurance may suffice. How Does Sales Coaching Differ From Sales Training? Sales coaching differs from sales training because it’s personalized. Sales training also offers some value, both during the onboarding phase and after.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Martech

MARCH 12, 2024

By studying the LinkedIn behaviors of more than 500+ equity partners in a law firm we were able to show a link between the size of partner networks and activity, with billable revenue. Social must be considered in producing any marketing asset — video, white paper, case study or event. Effective social media use takes a village.

Social Media 78

Social Media Media B2B Advertising Agencies 78

Oktopost

APRIL 26, 2024

Research shows that 81% of lawyers are already leveraging social media to set themselves apart professionally and 71% of them are acquiring clients through their social media marketing efforts. According to recent studies, 84% of law firms are already marketing their practices on social media.

Social Media 62

Social Media Work Management Marketing Management Media 62

Hubspot

MARCH 18, 2024

Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell. According to a study from two Stanford Graduate School of Business researchers , highlighting the experience someone will have with your product is key.

Pricing 72

Pricing Price Tactics Customer Satisfaction 72

Martech

JUNE 3, 2022

There’s an overwhelming selection of relevant and vital skills, and the savvy marketer needs to choose the perfect program to fit their needs and gain critical training and certification. Based on the criteria from the above research findings, here are the top five digital marking courses available today in the United States.

Course 102

Course Paid Content Marketing Analytics Tools Work Management 102

SnapApp

JULY 10, 2018

So we set out to compile a list of the top training resources that we guarantee will up your demand gen game, so you don’t have to sort through the thousands of emails cluttering your gmail promotions tab to find the best training. Demand Gen Blogs to Study. Check out our research and resources. DemandGen.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Vision Edge Marketing

OCTOBER 18, 2018

For each race that made the initial list, we researched that race’s previous years’ information for course, racers, and winner details. Once we finalized the races, we would put together the training strategy and plan. Research is only valuable if it is actionable. Is there valid secondary research available to fill the gaps?

Work Management 183

Work Management Analysis Validation Marketing Management 183

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Market research ChatGPT is skilled at emulating customer personas in hypothetical interviews. Assessing ChatGPTs impact on key marketing functions 1.

Marketing AI 124

Marketing AI Enterprise Management Paid Search Agency Work Management 124

Marketing Insider Group

JANUARY 21, 2021

percent implementing employee advocacy programs , according to a survey from the Hinge Research Institute. Image: Hinge Research Institute. It’s people, as 61 percent of buyers say they’re more likely to research a product or service when a friend or colleague shares the message over a brand. And who will they trust?

Ideal Customer Profiles 299

Ideal Customer Profiles Social Media Trust Marketing Tagging 299

Heinz Marketing

APRIL 26, 2023

Use data analysis and research to identify key decision-makers and influencers within these accounts. This can include white papers, case studies, webinars, and other resources that address the specific challenges and opportunities of each segment. Most important step to ABX rollout is team training!

Ideal Customer Profiles 102

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 102

Zoominfo

FEBRUARY 7, 2023

Find case studies Perhaps you don’t have a ton of sales data at your disposal. Consider researching other companies in your industry that have implemented effective sales strategies. Use those trends to tweak your future training programs. We recommend that you invest in training strategically — using data, of course.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. The importance of training Sales people don’t sell what they don’t know, goes the old adage. It’s just that they’re not telling that story.”

Work Management 107

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 107

Sprout Social

FEBRUARY 28, 2024

According to Deloitte’s research from January 2024, “Social-first brands are repositioning social media at the core of the entire brand and customer experience, as a key driver of strategic priorities across the entire C-suite—from commerce and customer care to risk management, product development and beyond.”

Social Media 102

Social Media Work Management Marketing Management Media 102

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. ChatGPT has been trained on billions of pieces of data and information and uses that data as the foundation for the copy and content it produces. That has all changed, almost overnight.

Marketing AI 123

Marketing AI Generation Work Management Marketing Management 123

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. 3 of the best use cases for the B2B metaverse. “How?”

Enterprise Management 104

Enterprise Management B2B Marketing B2B Marketing Management 104

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. Case Studies. B2B businesses today operate in a new reality.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148