How to Market an Analyst Report

The Point

Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. The information value of an analyst report – no matter how complimentary – is not that it says nice things about your product.

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Report: Many Marketers Still Faced with Lead Generation Challenges

KoMarketing Associates

Verse and Ascend2 recently teamed up to conduct “The State of Lead Conversion in Marketing and Sales” report, and statistics showed that 41% of respondents feel that following up with leads quickly is still a challenge.

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Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Merkle recently published its “Digital Marketing Report” for Q3 2020, and statistics show that mobile organic search visits were up 33% year-over-year in the third quarter, but down from the 35% recorded in the second quarter.

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Report: Facebook Remains Dominant Among B2B Social Media Marketers

KoMarketing Associates

Social Media Examiner recently published its “2020 Social Media Marketing Industry Report,” and statistics showed that 91% of B2B marketers now use Facebook to connect with customers and prospects.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

3 Types of Vendor Reports When You Need Marketing Automation


Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

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Report: Digital Asset Management Remains Critical to Content Marketing Success

KoMarketing Associates

Brandfolder and Demand Metric recently published the “State of Digital Asset Management” report, and statistics showed that 51% of marketers waste money producing or recreating assets that go unused because people don’t know they exist or can’t find them.

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Workplace Communications Trends in 2020: Report


Reports Resources ContentResearch, conducted in June and July 2020 and including 1000+IT decision-makers, reveals significant changes in how businesses stay in touch.

How to Report on the Value Marketing Generates

Measure Up Marketing

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. We have found, as a part of our dashboard review process , that many of the dashboards created by Marketing primarily fall into one of these two types (or a combination of them both): activity reports and financial reports.

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9 Custom Reporting Tools For Your Marketing Team


When it comes to creating reports for your data , sometimes a pre-built dashboard, table, or template will do the trick. But what happens when your current tool doesn’t have a pre-built report that meets your needs or includes the metrics and dimensions you want to use?

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Report: More B2B Buyers Delaying Potential Purchases Due to COVID-19

KoMarketing Associates

Gartner released “The Annual CMO Spend Survey Research: Part 1” report, and data showed that 73% of CMOs believe that COVID-19’s negative impacts will be “short-lived.”

Key Foundational Elements for Any Reporting Framework

Heinz Marketing

Everyone knows by now (or at least you should) reporting is a fundamental element in sales and marketing. You must be able to report on your efforts and performance and understand how you got there by using data from said report. In my almost four years at Heinz Marketing, I’ve spent my fair share of time working on reporting for clients whether building dashboards or creating a reporting framework to actually pulling the data and providing my analysis – I’ve done it all!

Report: Marketers Reaping the Benefits of Leveraging Location-based Data

KoMarketing Associates

FourSquare and Advertiser Perceptions recently published the “Location Data in a Marketing Lifecycle” report, and statistics showed that above all else, marketers are now using location data to identify new consumer markets (73%).

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The Beautiful Game: A Guide to Attribution Reports with Salesforce

SmartBug Media

How to Track Attribution Using Salesforce Reporting. Salesforce is a powerful and flexible platform, but it’s not winning any awards for its sophisticated marketing and sales reporting anytime soon. This allows you to report on it for all three objects. How to Run A Report.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Announcing: The State of Email Report, Fall 2020 Edition


Which is why we’re releasing a second State of Email report for 2020. I’ve been a Litmus fangirl and avid reader of the Litmus State of Email reports since they launched. That was just one thing that surfaced in the report when it came to workflows that could use some improving.

Report: 55% of Marketers Now Focused On Campaign Effectiveness Due to COVID-19

KoMarketing Associates

Kantar Media recently published its “Media Reactions 2020” report, and statistics showed that most marketers (55%) are going to place a greater focus on campaign effectiveness in the future as a result of the COVID-19 pandemic.

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B2B Buying Trends – Report


Reports Resources ContentWe examine tech purchasing trends to understand which channels businesses use to buy tech and why in 2020 and beyond.

In-platform reporting


We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports. The post In-platform reporting appeared first on Choozle: Digital Advertising Made Easy.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Report: Enterprise Video Views on the Rise as Marketers Lean on This Form of Content

KoMarketing Associates

Brightcove recently published the “Q2 2020 Global Video Index: Enterprise and Retail Edition” report, and statistics showed that enterprise video views on computers increased 66% during the second quarter of 2020.

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8 Hidden Costs of Repetitive Manual Reporting


If you run online marketing campaigns for your organization, you’ve probably heard a thing or two about the benefits of investing in automation to streamline reporting and drive more effective decision-making. One: undetected errors lead to inaccurate data and reports.

Report: Despite ‘Cloudy’ Outlook, Marketers Remain Dedicated to Content Marketing

KoMarketing Associates

The Association of National Advertising and The Content Council recently teamed up to publish the “Growth and Opportunities in Content Marketing” report, and statistics showed that the majority of marketers (40%) have a “cloudy” outlook on content marketing for the next 12 months.

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How Mature Is Your HubSpot Attribution Reporting?

SmartBug Media

Even though most marketers agree that tracking attribution is important, only 25 percent of marketers are reporting how their campaigns impact their revenue. There are two types of attribution reports in HubSpot: contact attribution and revenue attribution.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Reporting Guide


The post Reporting Guide appeared first on ContentMX. Licensed Accounts . This is the total number of accounts that have been created within the selected instance(s). When filtering by channel, this is the number of accounts that have selected the channel(s). Launched Accounts . An account is considered Launched when a user has signed in to the account at least once at any time. When filtering by channel, this is the number of accounts that have signed in and selected the channel(s).

2021 State of IT – APAC Report


Reports Resources ContentWe've recently surveyed more than 1,000 B2B tech buyers to gain insights into organizations’ 2021 IT budget and tech adoption plans.

2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

Creating a report that has real meaning for B2B marketers is challenging. NetLine just so happens to be uniquely positioned to serve up a report such as this. With this unparalleled first-party data, we’re proud to announce The 2020 State of B2B Content Consumption and Demand Report. If you like what we’ve shared about the report thus far, you’re going to love Audience Explorer. This is a guest post by David Fortino, SVP of Product & Audience at Netline.

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Five Surprising Findings from the 2017 Marketing Strategy Report


CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” There are other surprises as well in the State of Marketing Strategy Report 2017.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Live reporting guide: how to cover news in real-time


Would you like to know more about the subject, understand the advantages of live reporting, and learn about practices that can optimize your strategy? In this guide, we will discuss: What is live reporting? What are the benefits of live reporting? What is live reporting?

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Understanding Your Auction Insights Report


This mostly comes to us in the form of an Auction Insights report. This report is an absolute must for understanding what’s happening in the auction landscape and can help to better identify what competitors are doing, and why certain metrics are trending the way they are.

Report: 49% of B2B Buyers Have Decreased Tech Spend Over COVID-19

KoMarketing Associates

TrustRadius recently published its “2021 B2B Buying Disconnect” report, and statistics showed that 49% of B2B buyers decreased technology spending over the course of 2020, primarily due to the impact of COVID-19.

Measuring ABM Success with HubSpot Reports

SmartBug Media

In this blog, we’ll show you how to build six custom Hubspot reports for ABM that can help your sales team understand who’s engaging with your campaign, who they need to follow up with, and how much revenue your campaign has helped generate. Finding ABM Success Using HubSpot Reports.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Report: One-Third of Marketers Say Lead Nurturing Has No Impact

The Point

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. The brighter news is that the other two-thirds reported that nurture programs resulted in at least a 10% increase in sales opportunities, so there’s hope yet.). Report: One-Third of Marketers Say Lead Nurturing Has No Impact via @spearmktg.