Sales Reporting: A Guide to Creating Useful Sales Reports


Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles. Purposes of a Sales Report.

Report 148

How to Market an Analyst Report

The Point

Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. The information value of an analyst report – no matter how complimentary – is not that it says nice things about your product.

Report 176

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Report: Manufacturing Marketers Seeing Early Success with Content Marketing

KoMarketing Associates

The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.

Report 219

3 Types of Vendor Reports When You Need Marketing Automation


Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

Report 124

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Report: Marketers Still Posting More on Facebook Above All Other Platforms

KoMarketing Associates

Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5

Report 177

Report: 69% of Marketers Use Social Media to Develop More Brand Awareness

KoMarketing Associates

Influencer Marketing Hub recently released its “Social Media Benchmark Report 2021,” and statistics showed that the majority of marketers (69%) use social media to develop more brand awareness.

How Mature Is Your Marketo Attribution Reporting

SmartBug Media

They’re also strategically monitoring all online and offline activity, tracking and reporting them in regular attribution reports. You’re also probably using Marketo’s Bizible to harness the power of both CRM reporting and Marketo’s sales software and analytics.

Report: Digital Asset Management Remains Critical to Content Marketing Success

KoMarketing Associates

Brandfolder and Demand Metric recently published the “State of Digital Asset Management” report, and statistics showed that 51% of marketers waste money producing or recreating assets that go unused because people don’t know they exist or can’t find them.

Report 212

Report: Many Marketers Still Faced with Lead Generation Challenges

KoMarketing Associates

Verse and Ascend2 recently teamed up to conduct “The State of Lead Conversion in Marketing and Sales” report, and statistics showed that 41% of respondents feel that following up with leads quickly is still a challenge.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Report: COVID-19 Has Advanced the Consumption of B2B Marketing Content

KoMarketing Associates

PathFactory recently published the “COVID-19 Content Engagement Report,” and statistics showed that B2B “bingers” – customers and prospects who frequently engage with marketing content – are now spending an average of 19:43 minutes engaging with assets.

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Key Foundational Elements for Any Reporting Framework

Heinz Marketing

Everyone knows by now (or at least you should) reporting is a fundamental element in sales and marketing. You must be able to report on your efforts and performance and understand how you got there by using data from said report. In my almost four years at Heinz Marketing, I’ve spent my fair share of time working on reporting for clients whether building dashboards or creating a reporting framework to actually pulling the data and providing my analysis – I’ve done it all!

Bizible Reporting Tools Explained

SmartBug Media

Bizible is a marketing attribution software that tracks and reports on channel performance. As we shared in a previous blog post, attribution reporting is about giving credit to your different marketing initiatives to see which channels are generating the most results. Bizible Reports.

8 Hidden Costs of Repetitive Manual Reporting


If you run online marketing campaigns for your organization, you’ve probably heard a thing or two about the benefits of investing in automation to streamline reporting and drive more effective decision-making. One: undetected errors lead to inaccurate data and reports.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Report: Marketers Reaping the Benefits of Leveraging Location-based Data

KoMarketing Associates

FourSquare and Advertiser Perceptions recently published the “Location Data in a Marketing Lifecycle” report, and statistics showed that above all else, marketers are now using location data to identify new consumer markets (73%).

Report 204

In-platform reporting


We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports. The post In-platform reporting appeared first on Choozle: Digital Advertising Made Easy.

Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Merkle recently published its “Digital Marketing Report” for Q3 2020, and statistics show that mobile organic search visits were up 33% year-over-year in the third quarter, but down from the 35% recorded in the second quarter.

Mobile 167

Understanding Your Auction Insights Report


This mostly comes to us in the form of an Auction Insights report. This report is an absolute must for understanding what’s happening in the auction landscape and can help to better identify what competitors are doing, and why certain metrics are trending the way they are.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Announcing: The State of Email Report, Fall 2020 Edition


Which is why we’re releasing a second State of Email report for 2020. I’ve been a Litmus fangirl and avid reader of the Litmus State of Email reports since they launched. That was just one thing that surfaced in the report when it came to workflows that could use some improving.

Workplace Communications Trends in 2020: Report


Reports Resources ContentResearch, conducted in June and July 2020 and including 1000+IT decision-makers, reveals significant changes in how businesses stay in touch.

B2B Buying Trends – Report


Reports Resources ContentWe examine tech purchasing trends to understand which channels businesses use to buy tech and why in 2020 and beyond.

Report: More B2B Buyers Delaying Potential Purchases Due to COVID-19

KoMarketing Associates

Gartner released “The Annual CMO Spend Survey Research: Part 1” report, and data showed that 73% of CMOs believe that COVID-19’s negative impacts will be “short-lived.”

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Report: The Customer Journey Remains a Key Area of Improvement for Marketers

KoMarketing Associates

Interestingly, many of their targeted areas of improvement are operationally focused,” wrote the authors of the report. As marketers look ahead to the remainder of the year, new research suggests that the customer journey remains at the top of mind for many.

Report: Despite ‘Cloudy’ Outlook, Marketers Remain Dedicated to Content Marketing

KoMarketing Associates

The Association of National Advertising and The Content Council recently teamed up to publish the “Growth and Opportunities in Content Marketing” report, and statistics showed that the majority of marketers (40%) have a “cloudy” outlook on content marketing for the next 12 months.

Report 167

Transformative Data Intelligence: Strengthening Business Reporting to Drive Performance

Aberdeen HCM Essentials

Those that have fortified their data environment and improved business reporting have seen improvements in their workforce performance and key business metrics, such as profitability. Streamlined Business Reporting.

The Beautiful Game: A Guide to Attribution Reports with Salesforce

SmartBug Media

How to Track Attribution Using Salesforce Reporting. Salesforce is a powerful and flexible platform, but it’s not winning any awards for its sophisticated marketing and sales reporting anytime soon. This allows you to report on it for all three objects. How to Run A Report.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

How Mature Is Your HubSpot Attribution Reporting?

SmartBug Media

Even though most marketers agree that tracking attribution is important, only 25 percent of marketers are reporting how their campaigns impact their revenue. There are two types of attribution reports in HubSpot: contact attribution and revenue attribution.

Report: 44% of B2B Marketers Have an Integrated Marketing Strategy in Place

KoMarketing Associates

Demand Gen Report and True Influence recently published “The State of Integrated Marketing in B2B” report, and statistics showed that the majority of B2B marketers (44%) have an integrated marketing strategy underway and are testing new strategies.

Report 186

B2B Reads: Reporting Mistakes, Checklists, and 2021 Predictions

Heinz Marketing

Stop These Reporting Mistakes and Win Budget Support for Content Marketing. The post B2B Reads: Reporting Mistakes, Checklists, and 2021 Predictions appeared first on Heinz Marketing.

Reporting Guide


The post Reporting Guide appeared first on ContentMX. Licensed Accounts . This is the total number of accounts that have been created within the selected instance(s). When filtering by channel, this is the number of accounts that have selected the channel(s). Launched Accounts . An account is considered Launched when a user has signed in to the account at least once at any time. When filtering by channel, this is the number of accounts that have signed in and selected the channel(s).

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

2021 State of IT – APAC Report


Reports Resources ContentWe've recently surveyed more than 1,000 B2B tech buyers to gain insights into organizations’ 2021 IT budget and tech adoption plans.