How to Market an Analyst Report

The Point

Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution.

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Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

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Five Surprising Findings from the 2017 Marketing Strategy Report


CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” There are other surprises as well in the State of Marketing Strategy Report 2017.

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Content Marketing Strategy? Think Like A Reporter


Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions.

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

In Depth: New Salesforce Reporting Package


We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts.

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3 Steps to Build Reports that Drive ROI

Modern Marketing

The challenge According to the report, most companies admit to struggling to build reports that drive ROI: Numbers, numbers, numbers but no ROI The D&B study shows that 92% of marketers recognize the importance of having the right data, but more than half said their efforts needed a rework.

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Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. You can view and download a copy of the complete report here.

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VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. marketing automation martech VEST report

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Inbound Reporting Templates Every B2B Marketer Should Use [Free Download]


We’ve created an easy-to-use reporting template that will help you keep these KPIs top-of-mind throughout the quarter. The post Inbound Reporting Templates Every B2B Marketer Should Use [Free Download] appeared first on Captora Blog.

Who Are The Top Digital Marketing Influencers of 2018? [REPORT]

Marketing Insider Group

REPORT] appeared first on Marketing Insider Group. In order to answer the important question of who are the top digital marketing influencers of 2018, I reached out to Magdalena Urbaniak, the Global Communications Manager for social media monitoring leader, Brand24.

Why Speed Matters in Marketing Reporting


Marketing and sales execs are used to putting together quarterly and annual reports for their board and other stakeholders. The need for speed in marketing reporting is greater than ever, because success is heavily dependent on the productivity and efficiency of marketing teams.

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12 Google Sheets Add-Ons to Streamline Reporting


With the right add-ons, you can streamline your reporting process, collect big-picture data predictions and analysis, and even send emails -- all from your spreadsheets. Now that we’ve got that covered, here are 12 Google Sheet add-ons that can streamline your entire reporting process.

How B2B Marketers Can Leverage Google’s Search Performance Reports

KoMarketing Associates

For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. Now that marketers have access to an even larger set of keyword data, this post outlines four key areas of Google search performance report that B2B marketers should leverage. About Search Console / Search Performance Reporting. This is Google’s search performance reporting.

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Report: Influencer Marketing Continues to Grow as a Popular Tactic

KoMarketing Associates

The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months. As the industry matures—and becomes more transparent—we’re likely to see more and more data-driven influencer marketing platforms popping up to help brands identify niche communities and provide real-time data on campaign performance,” wrote the authors of the report.

Critical Elements of ABM Reporting


As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. So why then, does Marketing report on leads? And to do that, they must report on contacts and accounts.

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Key Video Benchmarks from Demand Metric’s 2016 Report


× Get the Report. Get the Report. That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. It’s really difficult to plan a journey if you don’t know your destination.

Report: Interactive Content May Boost Content Marketing Strategies

KoMarketing Associates

Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. times more likely to report their content is shared frequently or very frequently, it is important to reduce the barriers by ensuring that content can be shared with ease,” wrote the authors of the report.

How To Align Your Marketing Budget With Your Reporting Dashboard


When the next planning cycle arrives you’ll already have a dashboard setup to report on progress or success in hitting those market goals. Marketing budgets and dashboards are typically managed and operated separately.

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Agile Marketing Takeaways from the 2017 State of Agile Report

Marketing Insider Group

According to the 11th annual State of Agile Report, these benefits are at the […]. The post Agile Marketing Takeaways from the 2017 State of Agile Report appeared first on The Agile Marketer. Would you like to better manage changing priorities on your marketing team?

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Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive b2b

The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive. We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones.

6 Marketing Reports Used To Develop Competitive Advantage


And they do so one marketing report at a time. In this post I’ll share some of the marketing reports our customers use to build competitive advantage for their orgs. But first let’s discuss what makes a good marketing report. The Anatomy Of A Good Marketing Report.

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How Search Reporting Misleads Marketers

Digital B2B Marketing

To see how a particular element of your online marketing program is performing, you likely turn to your most recent reporting. Correcting for the Bias Marketers can take two steps to improve this bias in search reporting. Measurement reporting search

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The 2017 State of Pipeline Marketing Report [Infographic]


That’s the ultimate question we answered in the 3rd annual State of Pipeline Marketing Report , through a variety of questions surrounding Marketing in 2017. For more data on how marketers are driving revenue in 2017, download the full State of Pipeline Marketing Report below

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VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. marketing analytics marketing automation marketing automation priorities marketing software trends Raab VEST report

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Unveiling: The State of Pipeline Marketing Report 2016


The past last two years, we’ve been tracking how B2B marketers (and B2C marketers with sales teams) are driving growth at their organizations in the State of Pipeline Marketing Report. This year, the report was produced in partnership with Heinz Marketing, Radius, Reachforce, and Uberflip.

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Just Released: AdWords Industry Benchmark Report 2017


In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. The report also covers year-over-year trends, and industry-specific breakdowns.

Why Account-Based Reporting Is Essential To Successful B2B Marketing


And a different marketing approach requires a new way to do reporting. Where account-based marketing (ABM) is the strategy for hunting whales, account-based reporting is knowing how many ships to send out. The Difference Between ABM and Account-Based Reporting.

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12 Days of B2B Marketing: Reporting (Day 3)

Heinz Marketing

Reporting has and always will be a key component for B2B Marketers. Reporting isn’t just finding a tool or way that works for your organization but also, what are you tracking? Fine tuning your process for reporting will ensure that you are reporting on the factors that matter to your business but will also help to make the process more efficient and effective. Expert Google Analytics Reports. 2017 Marketing Performance Management Report.

2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth


In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. We’ve also put together an excellent panel of marketing experts to discuss the data from the report.

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TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics


Marketing and sales analyst firm, TOPO, recently published a report on the state of account-based marketing. The report found a number of insights and recommendations for both marketers who are just getting their feet wet with ABM and those who have a few years of ABM under their belt.

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How To Improve Events Marketing With Performance Management Reporting


It starts with reporting engagement. One way to think about whether you need to report points of engagement is whether you are making an intentional effort to engage with attendees and whether you are spending money for these engagements.

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Report: Sales and Marketing Alignment Still Comes with Challenges

KoMarketing Associates

InsideView recently published “The State of Sales and Marketing Alignment in 2018: How Leading B2B Companies Drive Growth by Aligning Teams and Go-to-Market Teams” report, and found three major roadblocks to sales and marketing alignment: a lack of accurate/shared data on target accounts and prospects (43 percent), communication (43 percent) and measuring with different metrics (41 percent). Sales and marketing alignment can help with everything from lead nurturing to demand generation.

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Report: Marketers Remain Slow to Integrate AI into Their Strategies

KoMarketing Associates

Recently, Econsultancy and Adobe teamed up to conduct the “Digital Intelligence Briefing: 2018 Digital Trends” report to gauge how AI is being used by marketers globally. The slow adoption could be put down to confusion or lack of knowledge around AI’s applications, amid widespread concerns over the societal impact of automation in general,” wrote the authors of the report.

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How To Report On Content Marketing [Part 4 of 5]


According to the State of Content Marketing Report by CMI, while 88% of B2B organizations utilize content marketing, when asked what their top challenges are, 57% said “measuring content effectiveness” and 52% “measuring the ROI of their content marketing programs.”.

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10 Marketing Reports Everyone Working Online Should Read


In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. Make sure to read this report to get insight into what makes these marketers so successful and where others fall short. 2015 Social Media Marketing Industry Report.

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Research Reports


EMEDIA'S LEAD GENERATION RESEARCH REPORTS emedia is proud to sponsor original research for the benefit of the B2B lead generation community. Article Research Reports Homepage Resourcestable cellpadding="10" cellspacing="20".

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report.

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Mark Zuckerberg Will Testify Before Congress, According to Reports


According to a report from cable news network CNN earlier today, Facebook CEO Mark Zuckerberg has decided to testify before U.S. Congress amid growing concerns over user privacy.

New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients.

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