How to Market an Analyst Report

The Point

Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution.

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3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

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2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

Creating a report that has real meaning for B2B marketers is challenging. NetLine just so happens to be uniquely positioned to serve up a report such as this. With this unparalleled first-party data, we’re proud to announce The 2020 State of B2B Content Consumption and Demand Report.

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4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

In-platform reporting

Choozle

We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports.

Report: One-Third of Marketers Say Lead Nurturing Has No Impact

The Point

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. Report: One-Third of Marketers Say Lead Nurturing Has No Impact via @spearmktg.

2020 Multichannel Marketing Report

PFL

View or Download the Report . The post 2020 Multichannel Marketing Report appeared first on PFL. General

How to Report on the Value Marketing Generates

Measure Up Marketing

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. How one small step improves your reporting.

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Report: Majority of Marketers Implementing Some Form of Account-Based Marketing Practices

KoMarketing Associates

Canam Research recently published “The State of ABM Survey 2020 Trend Report,” and data suggested that the majority of marketers (27.31%) are in the middle of integrating ABM into their overall strategy, while 25.21% have an ABM program in place.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Rethink Marketing podcast: Creating a Successful Reporting Process

Act-On

In this episode of the Rethink Marketing podcast, Phil Bosley explains how to create a successful reporting process for your marketing team. Marketing Automation Reports & Analytics

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Marketing Performance Management & Reporting Cookbook — Chapter 1: Foundational Reporting

bizible

Reporting is a critical step in the marketing process. To report on marketing’s impact on the state of the business, there are a few foundational reports that all marketers can use. The Foundational Reporting Problem. Foundational Reports.

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Report: The eBook May Now Be the Top B2B Content Marketing Asset

KoMarketing Associates

NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers.

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MPM & Reporting Cookbook: Marketing Team Reports [Chapter 2 of 5]

bizible

In Chapter 1 , we covered the foundational marketing reports, like net new leads/contacts and touchpoint engagement for marketers doing ABM. These reports show week-to-week or month-to-month health and are valuable across departments. This report takes Recipe 1.1

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” There are other surprises as well in the State of Marketing Strategy Report 2017.

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Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

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Report: Email Still Beats Out Other Forms of Marketing in the Buyer’s Journey

KoMarketing Associates

Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic.

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Report: COVID-19 Has Forced the Majority of Marketers to Shift Top Priorities

KoMarketing Associates

LinkedIn recently released a report titled, “COVID Marketing Impact and How Marketers are Responding,” and statistics showed that for the majority of marketers (76%), being forced to shift marketing priorities has been the top challenge during the pandemic.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Report: Digital Video, Mobile Remain Priorities for Marketers in 2020

KoMarketing Associates

Integral Ad Science recently published its “Industry Pulse Report 2020,” and statistics showed that organizations are expected to spend close to $41.76

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In Depth: New Salesforce Reporting Package

Ignite Tech

We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts.

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November Deliverability Report

ConvertKit

To live out our value of working in public, we decided to start publishing monthly deliverability reports to give you insight into how ConvertKit’s deliverability is performing. The post November Deliverability Report appeared first on ConvertKit. Inside ConvertKit Reports

Report: Marketing Budgets are Slim, But CMOs Remain Optimistic

KoMarketing Associates

Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5%

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

ConvertKit’s March 2020 Deliverability Report

ConvertKit

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2019. The post ConvertKit’s March 2020 Deliverability Report appeared first on ConvertKit. Inside ConvertKit Reports

Report: Marketers Struggle to Improve their Access to Useful Data

KoMarketing Associates

MIT SMR and SAS recently conducted the “2019 Data Analytics Report” and statistics showed that in 2017, nearly 78 percent of marketers “somewhat” or “significantly” improved their access to useful data over the past 12 months. About 30 percent of respondents report at least proactive efforts.

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Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness.

Report: Marketing Automation Incentives are Fueling Marketers’ Success

KoMarketing Associates

MIT Sloan Management and Google recently teamed up to conduct the “Improving Strategic Execution with Machine Learning” report and found that 82 percent of marketers with incentives to use marketing automation have functional KPIs that help them develop an integrated view of their target customers.

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Report: Challenges Still Causing Issues for Marketers Interested in ABM

KoMarketing Associates

Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM.

Report: Content Marketing Still Poses Challenges for Many Marketers

KoMarketing Associates

Altimeter recently published its “State of Digital Content” report, and statistics indicated that aligning multiple teams around a unified strategy (24 percent) is the largest challenge marketers currently face when it comes to creating and implementing a content strategy.

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Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

DemandLab and Ascend2 conducted a report titled, “2018 Leadership Perspectives: Leveraging Data and Technology to Drive Marketing Success,” and found that 76 percent of marketers already consider their marketing data and technology strategy to be “somewhat” or “very successful.”

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Report: Marketers Continue to Maintain Relationships with Customers via Email

KoMarketing Associates

Return Path recently conducted the “Lifecycle Benchmark: Insights on new subscriber engagement throughout the first year” report, and statistics showed that marketers are typically able to maintain a 32 percent read rate with new subscribers over the first 12 months of their relationship.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Report: B2B Marketers Remain Slow to Adopt New Technologies

KoMarketing Associates

To gauge how prepared B2B marketers are for the next wave of technology and data, DemandLab and Ascend2 recently conducted a report titled “2018 Leadership Perspectives: Leveraging Data and Technology to Drive Marketing Success.”.

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