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Report: What’s Working in Email Marketing

The Point

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers.

Email 207
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A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

In fact, GA4 reporting gives you more control and deeper insights—but there is definitely a bit of a learning curve. . Pro tip: The KoMarketing team recommends exporting primary reporting data from Universal Analytics to maintain an archive of historic traffic information and benchmarks. .

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How to Market an Analyst Report

The Point

Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. The information value of an analyst report – no matter how complimentary – is not that it says nice things about your product.

Report 160
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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. Why Is an SEO Report Important?

Report 114
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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The Rise Of AI-assisted Sales Tools Report

HG Data

The Rise of AI-assisted Sales Tools market report examines how market conditions are driving investment in revenue efficiency software. The post The Rise Of AI-assisted Sales Tools Report appeared first on HG Insights.

Report 60
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The 2022 Cloud Gaming Report

HG Data

We wanted to uncover the trends driving this growth—so HG Insights has taken a deeper look and created The 2022 Cloud Gaming Report. Briefs & Guides Data Report HG Learning Zone Latest Posts aws market market report report saas

Report 52
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The Ultimate Guide to Content Reporting

DivvyHQ

Are your reports going to tell a good story? If you're struggling with content reporting, know that you're not alone, and we can help. You probably know the feeling.

Report 71
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3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

Act-On 127
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The 2022 Cloud Gaming Report

HG Data

We wanted to uncover the trends driving this growth—so HG Insights has taken a deeper look and created The 2022 Cloud Gaming Report. Briefs & Guides HG Learning Zone Latest Posts aws market market report report saas

Report 52
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Report: Marketers Now Have More Personnel Dedicated to Influencer Marketing

KoMarketing Associates

CreatorIQ recently published its “Influencer Marketing Trends Report,” and statistics indicated that most marketing teams (35%) now have between three and five marketers dedicated to influencer marketing, while 20% have six or more focused on this area.

Report 196
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Report: More Marketers Seeking to Leverage Predictive Analytics and AI

KoMarketing Associates

Pecan recently published its “State of Predictive Analytics in Marketing” report, and data suggested that most marketers (46%) wish that they could utilize AI to predict churn and retention on a customer level.

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The 2022 APM Market Report

HG Data

That’s why it’s tech’s fastest-growing sector, increasing 68% … The post The 2022 APM Market Report appeared first on HG Insights. Briefs & Guides Data Report Latest Posts

Report 52
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Report: Marketers Now Leveraging Video Marketing to Resolve Pain Points

KoMarketing Associates

Vidico recently published the “State of Video Marketing 2022” report, and statistics suggested that 38% of product marketers, 24% of content marketers , 19% of social media marketers, and 12% of performance marketers now rely on video.

Report 217
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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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InsightSquared Earns “Leader” Badge in New G2 Sales Analytics Report

InsightSquared

We are excited to once again be ranked as a leader in the G2 Grid® Report for Sales Analytics. These reports not only validate the value we deliver to you, but the level of satisfaction our customers receive from doing so. The customers have spoken!

Report 156
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What is a Report Catalog?

Ataccama

Learn about report catalogs, a singular point of access for your company's reporting system.

Report 81
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Report: Many Marketers Expect a Budget Cut Heading Into 2023

KoMarketing Associates

Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023.

Budget 205
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Report: Martech Continues to Grow in Importance to Remote Marketers

KoMarketing Associates

Optimizely recently published its “Hybrid Work Impacts Delivery of Exceptional Customer Experiences” report, shedding light on how this shift has changed the way marketers operate. As a result of the Covid-19 pandemic, many marketing teams have adopted a remote or hybrid work arrangement.

Report 213
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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

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Report: Artificial Intelligence Grows in Importance to Email Marketers

KoMarketing Associates

Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.”

Report 211
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In-platform reporting

Choozle

We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports. The post In-platform reporting appeared first on Choozle: Digital Advertising Made Easy.

Report 40
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The 2023 Microsoft Azure Ecosystem Report

HG Data

Azure is a champion of the little … The post The 2023 Microsoft Azure Ecosystem Report appeared first on HG Insights. Data Report HG Cloud Consumption HG Learning Zone Latest Posts

Report 52
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The 2023 Microsoft Azure Ecosystem Report

HG Data

Azure is a champion of the little … The post The 2023 Microsoft Azure Ecosystem Report appeared first on HG Insights. Briefs & Guides Data Report Data Sheet HG Learning Zone Latest Posts Newsroom

Report 52
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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

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Content Reporting and Analysis: The Tape Measure of Marketing

DivvyHQ

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. But is this easier said than done?

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2021 Key Findings Report

Choozle

The data from Choozle’s Key Findings Report will help guide your marketing strategy as you execute 2022 and beyond. The post 2021 Key Findings Report appeared first on Choozle: Digital Advertising Made Easy.

Report 73
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How to Report on the Value Marketing Generates

Vision Edge Marketing

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. We have found, as a part of our dashboard review process , that many of the dashboards created by Marketing primarily fall into one of these two types (or a combination of them both): activity reports and financial reports.

Report 156
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Report: Customers’ Declining Trust in Social Media to Impact Marketing Investments

KoMarketing Associates

Integral Ad Science recently published its “Industry Pulse Report” for 2023, and statistics indicated that the majority of respondents (77%) agree that customers’ decreasing trust in major social media platforms will negatively impact their media spend this year.

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Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

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Report: Most Marketers Struggling to Find Multi-Channel Strategy Success

KoMarketing Associates

Ascend2 recently published “The State of Multi-Channel Marketing” report, and statistics suggested that the majority of marketers (67%) only consider their multi-channel marketing strategy to be “somewhat successful” at achieving strategic objectives.

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3 Analytics Reports Every Writer Should Be Using

Parse.ly

customers, I get a lot of questions from writers and editors about reports. What kind of reports should my team be pulling? How often should we be running reports? What is the information in the report telling us? . reports is available in the analytics dashboard.

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How to Get a Free SEO Report Card in Minutes

SEMrush

Need an SEO report card for free and minus going back to school? Reporting & AnalysisSemrush has the solution right here.

Report 95
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Understanding Your Auction Insights Report

QuanticMind

This mostly comes to us in the form of an Auction Insights report. This report is an absolute must for understanding what’s happening in the auction landscape and can help to better identify what competitors are doing, and why certain metrics are trending the way they are.

Report 79
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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

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9 Marketing Report Templates & Examples for SEO, SEM & More

SEMrush

Here are 9 free marketing report templates for your daily, weekly, and monthly reporting. Check them out! Marketing Basics

SEM 114
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Report: B2B Buyers Consuming More Marketing Content Before Making Purchases

KoMarketing Associates

DemandGen recently published the “2022 Content Preferences Survey Report,” and statistics indicated that the majority of B2B buyers (42%) consume between three and five pieces of content marketing before engaging with a salesperson.

Purchase 215
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Report: Personalized Marketing Helps Organizations Grow Their Customer Base

KoMarketing Associates

McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021.

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Report: Marketers Still Lack Defined Customer Experience Strategies

KoMarketing Associates

Forbes Insights recently partnered with Glassbox to publish “The Leading Edge of Digital Customer Experience” report, and statistics indicated that 84% of executives now agree that excellence in digital CX is critical to their organization’s survival.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!