A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

In fact, GA4 reporting gives you more control and deeper insights—but there is definitely a bit of a learning curve. . Pro tip: The KoMarketing team recommends exporting primary reporting data from Universal Analytics to maintain an archive of historic traffic information and benchmarks. .

The 2022 Cloud Gaming Report

HG Data

We wanted to uncover the trends driving this growth—so HG Insights has taken a deeper look and created The 2022 Cloud Gaming Report. Briefs & Guides Data Report HG Learning Zone Latest Posts aws market market report report saas

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How to Create and Use Benchmark Reports in Content Marketing

DivvyHQ

And why should you be making it a regular part of your content marketing reporting? What is content benchmarking? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

How to Market an Analyst Report

The Point

Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. The information value of an analyst report – no matter how complimentary – is not that it says nice things about your product.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. Why Is an SEO Report Important?

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The 2022 APM Market Report

HG Data

That’s why it’s tech’s fastest-growing sector, increasing 68% … The post The 2022 APM Market Report appeared first on HG Insights. Briefs & Guides Data Report Latest Posts

Report: Artificial Intelligence Grows in Importance to Email Marketers

KoMarketing Associates

Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.”

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3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

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September 2022 Media Impact Report

Rain The Growth Agency

In the September 2022 edition of the Media Impact Report… Ad spend and political action is heating up ahead of the midterms—what does it mean for advertisers? consumer behaviors To download the full report, click here.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Report: Martech Continues to Grow in Importance to Remote Marketers

KoMarketing Associates

Optimizely recently published its “Hybrid Work Impacts Delivery of Exceptional Customer Experiences” report, shedding light on how this shift has changed the way marketers operate. As a result of the Covid-19 pandemic, many marketing teams have adopted a remote or hybrid work arrangement.

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Report: Marketers Still Challenged to Deliver an Optimal Customer Experience

KoMarketing Associates

Qualtrics XM Institute recently published its “2022 State of CX Management” report, and statistics suggested that 46% of respondents make CX a significant priority, while 23% consider it to be a critical priority.

Report: Most Marketers Struggling to Find Multi-Channel Strategy Success

KoMarketing Associates

Ascend2 recently published “The State of Multi-Channel Marketing” report, and statistics suggested that the majority of marketers (67%) only consider their multi-channel marketing strategy to be “somewhat successful” at achieving strategic objectives.

Sales Reporting: A Guide to Creating Useful Sales Reports

Zoominfo

Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles. Purposes of a Sales Report.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

How to Get a Free SEO Report Card in Minutes

SEMrush

Need an SEO report card for free and minus going back to school? Reporting & AnalysisSemrush has the solution right here.

ConvertKit’s August 2022 Deliverability Report

ConvertKit

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: May 2022. One of our values at ConvertKit is to work in public.

Report: Most Marketers Only ‘Somewhat Satisfied’ with Existing CRM Solutions

KoMarketing Associates

Insightly recently published “The State of CRM” report, and statistics indicated that most respondents (62%) were only “somewhat satisfied” with their existing CRM platform, and 15% were “somewhat unsatisfied” altogether.

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InsightSquared Earns “Leader” Badge in New G2 Sales Analytics Report

InsightSquared

We are excited to once again be ranked as a leader in the G2 Grid® Report for Sales Analytics. These reports not only validate the value we deliver to you, but the level of satisfaction our customers receive from doing so. The customers have spoken!

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

Report: B2B Marketers Strategizing to Overcome Google Algorithm Changes

KoMarketing Associates

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue.

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2021 Key Findings Report

Choozle

The data from Choozle’s Key Findings Report will help guide your marketing strategy as you execute 2022 and beyond. The post 2021 Key Findings Report appeared first on Choozle: Digital Advertising Made Easy.

Content Reporting and Analysis: The Tape Measure of Marketing

DivvyHQ

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. But is this easier said than done?

Report: Sales and Marketing Misalignment is Hurting the Customer Experience

KoMarketing Associates

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back.

Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Report: All Categories of Marketing Technology Continue to Experience Growth

KoMarketing Associates

Chief Martec recently published “The State of Martech 2022” report, and statistics indicated that over the past two years, management martech has experienced more growth than any other type.

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In-platform reporting

Choozle

We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports. The post In-platform reporting appeared first on Choozle: Digital Advertising Made Easy.

Campaign Reporting Enhancements

JangoMail

In JangoMail’s latest updates on June 8th, Campaign Reports has been updated to enhance the look of JangoMail’s user interface and make it easier to use. UPDATED – Instantly download reports with the new Export button.

Report: Marketers Still Lack Defined Customer Experience Strategies

KoMarketing Associates

Forbes Insights recently partnered with Glassbox to publish “The Leading Edge of Digital Customer Experience” report, and statistics indicated that 84% of executives now agree that excellence in digital CX is critical to their organization’s survival.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Report: B2B Marketers Still Struggling with Account-Based Marketing

KoMarketing Associates

Nielsen conducted its “Era of Alignment: Future-focused Strategies for Brand Building and Customer Acquisition” report, and statistics indicated that 36% of marketers still find data to be “extremely/very difficult” to access.

Report: B2B Buyers Consuming More Marketing Content Before Making Purchases

KoMarketing Associates

DemandGen recently published the “2022 Content Preferences Survey Report,” and statistics indicated that the majority of B2B buyers (42%) consume between three and five pieces of content marketing before engaging with a salesperson.

Using SEO Progress Report Templates on Semrush

SEMrush

Learn how you can draw up worthy progress report templates with Semrush‘s My Reports PDF builder. Agencies

Report: Personalized Marketing Helps Organizations Grow Their Customer Base

KoMarketing Associates

McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Report on the Value Marketing Generates

Vision Edge Marketing

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. We have found, as a part of our dashboard review process , that many of the dashboards created by Marketing primarily fall into one of these two types (or a combination of them both): activity reports and financial reports.

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Report: Marketers Still Not Fully Engaged in App Development and Enhancement

KoMarketing Associates

Chief Martec conducted “The State of Martech 2022” report, and data suggested that over the past two years, every category of martech has grown. Many marketers have started turning to mobile apps for everything from customer acquisition to user experience.

Report: In-Person B2B Marketing Event Cancelations Continue to Fall

KoMarketing Associates

The CMO Council teamed up with Cvent to conduct the “Aligning Strategy, Teams and Tech for Success in a New Era of Events” report, and statistics indicated that most marketers (64%) were only moderately effective or not effective at executing valuable virtual events.

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Content Strategy – Custom Reporting

PathFactory

Custom Reporting. Specific reports that are outside the scope of PathFactory’s out-of-the-box reporting. Every company is different in terms of what is required from a reporting perspective. What Is It?

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.