Content Marketing Strategy? Think Like A Reporter

Webbiquity

Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions.

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. You can view and download a copy of the complete report here.

Trending Sources

Why Account-Based Reporting Is Essential To Successful B2B Marketing

bizible

And a different marketing approach requires a new way to do reporting. Where account-based marketing (ABM) is the strategy for hunting whales, account-based reporting is knowing how many ships to send out. The Difference Between ABM and Account-Based Reporting.

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. marketing automation martech VEST report

Lead Source Reporting and True ROI

Salesfusion

The post Lead Source Reporting and True ROI appeared first on Salesfusion. Best Practices Nurture Marketing

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6 Marketing Reports Used To Develop Competitive Advantage

bizible

And they do so one marketing report at a time. In this post I’ll share some of the marketing reports our customers use to build competitive advantage for their orgs. But first let’s discuss what makes a good marketing report. The Anatomy Of A Good Marketing Report.

Critical Elements of ABM Reporting

bizible

As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. So why then, does Marketing report on leads? And to do that, they must report on contacts and accounts.

Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive b2b

The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive. We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. Make sure to read this report to get insight into what makes these marketers so successful and where others fall short. 2015 Social Media Marketing Industry Report.

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Why Speed Matters in Marketing Reporting

Captora

Marketing and sales execs are used to putting together quarterly and annual reports for their board and other stakeholders. The need for speed in marketing reporting is greater than ever, because success is heavily dependent on the productivity and efficiency of marketing teams.

How to Decide What Marketing Metrics to Track and Report

Modern Marketing

You need to understand the health of your social media channels through its growth and engagement, but those are not metrics to report up your management chain. This really gets at the distinction between what metrics are worth tracking and what metrics are worth reporting.

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New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients.

Marketing Automation Trends - Download the Report

Everything Technology Marketing

We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here. Enjoy the report

New Marketing Automation Report: Venture Funding is Key to Success

Customer Experience Matrix

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. For more information on the new VEST report, visit www.raabguide.com/vest.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. While GreenRope is new to the VEST report, the company itself was founded in 2008.

Minority Report-style policing?

Beyond

An article in Monday’s ComputerWeekly.com talked about how three-quarters of UK citizens believe that allowing police officers access to more digital technology will improve frontline policing

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. Check out the full benchmark report here , which includes data for six industries.).

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

Modern Marketing

At the recent Social Media Marketing World, we were provided with a preview of some of the data included in the upcoming State of the Social Media Industry Report for 2016. It is 2016 and we are still talking about social media marketing.

Announcing The 2016 AdWords Industry Benchmarks Report

bizible

So we decided to explore these questions in our AdWords Industry Benchmarks Report. Why You Should Read The AdWords Benchmarks Report. The report includes six industries from business services/IT to financial services. Here's further examples of stats you'll find in the report.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

VEST Report. Usually I do this by taking a close look at which features have become more common since the last report. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM.

New Gartner Report: Build Your Digital Marketing Hub

Modern Marketing

Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software.

Principles of Good Marketing Dashboards: Rethinking the Purpose of Reporting

Content Standard

Between growing scrutiny from brand leadership and the increasingly accessible nature of marketing technology, content marketers are taking on reporting and analytical responsibilities that have previously fallen on agencies and marketing analytics specialists. Your team has finally done it.

Google AdWords Releases “Advanced Reporting” in Select Accounts

Fathom

Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access! First off, simply click the Reports tab above and then click +Report.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

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Internet Ad Spend is About to Surpass TV Ad Spend [New Report]

Hubspot

There are few things I look forward to more every year than the release of Mary Meeker’s Internet Trends Report. Meeker’s report is chock-full of data about how the way users operate online is changing. Internet Trends 2017 Report from.

Unveiling: The State of Pipeline Marketing Report 2016

bizible

The past last two years, we’ve been tracking how B2B marketers (and B2C marketers with sales teams) are driving growth at their organizations in the State of Pipeline Marketing Report. This year, the report was produced in partnership with Heinz Marketing, Radius, Reachforce, and Uberflip.

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. marketing analytics marketing automation marketing automation priorities marketing software trends Raab VEST report

The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI

bizible

With all the buzz and technology advances around ABM, there’s a need for a framework to help marketers approach reporting. In this post, we’ll look at the strategic moves you can make around performance measurement and reporting when doing account-based marketing.

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.).

TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics

bizible

Marketing and sales analyst firm, TOPO, recently published a report on the state of account-based marketing. The report found a number of insights and recommendations for both marketers who are just getting their feet wet with ABM and those who have a few years of ABM under their belt.

Introducing The First Annual State of Pipeline Marketing Report

bizible

In the first annual State of Pipeline Marketing report we asked over 350 marketers how they measure success, which activities have the greatest impact on revenue, and what their number one marketing priority is.

Where Are You on the Marketing Maturity Curve? [Report]

Modern B2B Marketing

We are awash in reports, analytics, spreadsheets, charts, and graphs…which is great! 2017 Marketing Benchmark Report–North America . Report] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Adrienne Whitten I love data.

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading.

B2B Content Marketing Report – Need To Focus On The Basics

B2B Marketing Insider

That’s one the key findings of a report from the CMO Council on B2B Content Marketing. The report found that B2B Content Marketing now represents a significant portion of the marketing budget. For more information, check out the following infographic, or download the report.

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The Essential 8: Marketing Reports You Need

Modern B2B Marketing

In short, they’re looking for robust reporting and metrics — and you should be too. Are you running all eight of these essential reports?

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. Here are more than a dozen noteworthy findings from the report. And less than 10% report using tactics like branded apps, podcasts, printed books, or games.

8 Essential Google Analytics Reports For B2B Marketing

MLT Creative

The post 8 Essential Google Analytics Reports For B2B Marketing appeared first on MLT Creative. Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? Want to take your skills to the next level? Perfect.

Marketing Performance Management & Reporting Cookbook — Chapter 1: Foundational Reporting

bizible

Reporting is a critical step in the marketing process. To report on marketing’s impact on the state of the business, there are a few foundational reports that all marketers can use. The Foundational Reporting Problem. Foundational Reports.

Oracle Named Leader in Gartner's New Multichannel Campaign Management Report

Modern Marketing

Gartner published its Magic Quadrant Report on Multichannel Campaign Management, which places Oracle Marketing Cloud among the marketing technology industry’s leading partners--both in completeness of vision and ability to execute to that vision.

How To Improve Events Marketing With Performance Management Reporting

bizible

It starts with reporting engagement. One way to think about whether you need to report points of engagement is whether you are making an intentional effort to engage with attendees and whether you are spending money for these engagements.