As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. So why then, does Marketing report on leads? And to do that, they must report on contacts and accounts. MORE
And they do so one marketing report at a time. In this post I’ll share some of the marketing reports our customers use to build competitive advantage for their orgs. But first let’s discuss what makes a good marketing report. The Anatomy Of A Good Marketing Report. MORE
According to the 11th annual State of Agile Report, these benefits are at the […]. The post Agile Marketing Takeaways from the 2017 State of Agile Report appeared first on The Agile Marketer. Would you like to better manage changing priorities on your marketing team? MORE
Marketing and sales execs are used to putting together quarterly and annual reports for their board and other stakeholders. The need for speed in marketing reporting is greater than ever, because success is heavily dependent on the productivity and efficiency of marketing teams. MORE
For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. Now that marketers have access to an even larger set of keyword data, this post outlines four key areas of Google search performance report that B2B marketers should leverage. About Search Console / Search Performance Reporting. This is Google’s search performance reporting. MORE
According to the State of Content Marketing Report by CMI, while 88% of B2B organizations utilize content marketing, when asked what their top challenges are, 57% said “measuring content effectiveness” and 52% “measuring the ROI of their content marketing programs.”. MORE
The past last two years, we’ve been tracking how B2B marketers (and B2C marketers with sales teams) are driving growth at their organizations in the State of Pipeline Marketing Report. This year, the report was produced in partnership with Heinz Marketing, Radius, Reachforce, and Uberflip. MORE
Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. MORE
Reporting is a critical step in the marketing process. To report on marketing’s impact on the state of the business, there are a few foundational reports that all marketers can use. The Foundational Reporting Problem. Foundational Reports. MORE
The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. marketing analytics marketing automation marketing automation priorities marketing software trends Raab VEST report MORE
Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. MORE
Reporting has and always will be a key component for B2B Marketers. Reporting isn’t just finding a tool or way that works for your organization but also, what are you tracking? Fine tuning your process for reporting will ensure that you are reporting on the factors that matter to your business but will also help to make the process more efficient and effective. Expert Google Analytics Reports. 2017 Marketing Performance Management Report. MORE
According to a report from cable news network CNN earlier today, Facebook CEO Mark Zuckerberg has decided to testify before U.S. Congress amid growing concerns over user privacy. MORE
In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. The report also covers year-over-year trends, and industry-specific breakdowns. MORE
But how you report on revenue makes a significant difference in proving your worth. To report on revenue, marketers turn to more advanced performance reporting, including multi-touch attribution. But even then, not all multi-touch revenue attribution reports show the same value. MORE
We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts. MORE
The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. You can view and download a copy of the complete report here. MORE
Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. marketing automation martech VEST report MORE
We’ve created an easy-to-use reporting template that will help you keep these KPIs top-of-mind throughout the quarter. The post Inbound Reporting Templates Every B2B Marketer Should Use [Free Download] appeared first on Captora Blog. MORE
Marketing and sales analyst firm, TOPO, recently published a report on the state of account-based marketing. The report found a number of insights and recommendations for both marketers who are just getting their feet wet with ABM and those who have a few years of ABM under their belt. MORE
With the right add-ons, you can streamline your reporting process, collect big-picture data predictions and analysis, and even send emails -- all from your spreadsheets. Now that we’ve got that covered, here are 12 Google Sheet add-ons that can streamline your entire reporting process. MORE
In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. Make sure to read this report to get insight into what makes these marketers so successful and where others fall short. 2015 Social Media Marketing Industry Report. MORE
CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” There are other surprises as well in the State of Marketing Strategy Report 2017. MORE
EMEDIA'S LEAD GENERATION RESEARCH REPORTS emedia is proud to sponsor original research for the benefit of the B2B lead generation community. Article Research Reports Homepage Resourcestable cellpadding="10" cellspacing="20". MORE
As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report. MORE
And a different marketing approach requires a new way to do reporting. Where account-based marketing (ABM) is the strategy for hunting whales, account-based reporting is knowing how many ships to send out. The Difference Between ABM and Account-Based Reporting. MORE
Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients. MORE
That’s the ultimate question we answered in the 3rd annual State of Pipeline Marketing Report , through a variety of questions surrounding Marketing in 2017. For more data on how marketers are driving revenue in 2017, download the full State of Pipeline Marketing Report below MORE
The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months. As the industry matures—and becomes more transparent—we’re likely to see more and more data-driven influencer marketing platforms popping up to help brands identify niche communities and provide real-time data on campaign performance,” wrote the authors of the report. MORE
Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions. MORE
It starts with reporting engagement. One way to think about whether you need to report points of engagement is whether you are making an intentional effort to engage with attendees and whether you are spending money for these engagements. MORE
In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. We’ve also put together an excellent panel of marketing experts to discuss the data from the report. MORE
InsideView recently published “The State of Sales and Marketing Alignment in 2018: How Leading B2B Companies Drive Growth by Aligning Teams and Go-to-Market Teams” report, and found three major roadblocks to sales and marketing alignment: a lack of accurate/shared data on target accounts and prospects (43 percent), communication (43 percent) and measuring with different metrics (41 percent). Sales and marketing alignment can help with everything from lead nurturing to demand generation. MORE
REPORT] appeared first on Marketing Insider Group. In order to answer the important question of who are the top digital marketing influencers of 2018, I reached out to Magdalena Urbaniak, the Global Communications Manager for social media monitoring leader, Brand24. MORE
Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. times more likely to report their content is shared frequently or very frequently, it is important to reduce the barriers by ensuring that content can be shared with ease,” wrote the authors of the report. MORE
× Get the Report. Get the Report. That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. It’s really difficult to plan a journey if you don’t know your destination. MORE
To see how a particular element of your online marketing program is performing, you likely turn to your most recent reporting. Correcting for the Bias Marketers can take two steps to improve this bias in search reporting. Measurement reporting search MORE
The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive. We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones. MORE
In Chapter 1 , we covered the foundational marketing reports, like net new leads/contacts and touchpoint engagement for marketers doing ABM. These reports show week-to-week or month-to-month health and are valuable across departments. This report takes Recipe 1.1 MORE
The challenge According to the report, most companies admit to struggling to build reports that drive ROI: Numbers, numbers, numbers but no ROI The D&B study shows that 92% of marketers recognize the importance of having the right data, but more than half said their efforts needed a rework. MORE
When the next planning cycle arrives you’ll already have a dashboard setup to report on progress or success in hitting those market goals. Marketing budgets and dashboards are typically managed and operated separately. MORE
Recently, Econsultancy and Adobe teamed up to conduct the “Digital Intelligence Briefing: 2018 Digital Trends” report to gauge how AI is being used by marketers globally. The slow adoption could be put down to confusion or lack of knowledge around AI’s applications, amid widespread concerns over the societal impact of automation in general,” wrote the authors of the report. MORE
Report Related Topics The Point
MARCH 8, 2018
Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution.
The Point
DECEMBER 28, 2017
Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.
Webbiquity
SEPTEMBER 19, 2017
CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” There are other surprises as well in the State of Marketing Strategy Report 2017.
Webbiquity
APRIL 12, 2016
Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions.
Advertisement
B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead
Infer
SEPTEMBER 21, 2016
We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts.
Modern Marketing
JANUARY 24, 2018
The challenge According to the report, most companies admit to struggling to build reports that drive ROI: Numbers, numbers, numbers but no ROI The D&B study shows that 92% of marketers recognize the importance of having the right data, but more than half said their efforts needed a rework.
The Point
APRIL 6, 2016
The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. You can view and download a copy of the complete report here.
Customer Experience Matrix
JULY 31, 2015
Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. marketing automation martech VEST report
Captora
MARCH 22, 2016
We’ve created an easy-to-use reporting template that will help you keep these KPIs top-of-mind throughout the quarter. The post Inbound Reporting Templates Every B2B Marketer Should Use [Free Download] appeared first on Captora Blog.
Marketing Insider Group
APRIL 10, 2018
REPORT] appeared first on Marketing Insider Group. In order to answer the important question of who are the top digital marketing influencers of 2018, I reached out to Magdalena Urbaniak, the Global Communications Manager for social media monitoring leader, Brand24.
Captora
NOVEMBER 19, 2015
Marketing and sales execs are used to putting together quarterly and annual reports for their board and other stakeholders. The need for speed in marketing reporting is greater than ever, because success is heavily dependent on the productivity and efficiency of marketing teams.
Hubspot
APRIL 17, 2018
With the right add-ons, you can streamline your reporting process, collect big-picture data predictions and analysis, and even send emails -- all from your spreadsheets. Now that we’ve got that covered, here are 12 Google Sheet add-ons that can streamline your entire reporting process.
KoMarketing Associates
APRIL 3, 2018
For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. Now that marketers have access to an even larger set of keyword data, this post outlines four key areas of Google search performance report that B2B marketers should leverage. About Search Console / Search Performance Reporting. This is Google’s search performance reporting.
KoMarketing Associates
APRIL 2, 2018
The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months. As the industry matures—and becomes more transparent—we’re likely to see more and more data-driven influencer marketing platforms popping up to help brands identify niche communities and provide real-time data on campaign performance,” wrote the authors of the report.
bizible
AUGUST 29, 2016
As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. So why then, does Marketing report on leads? And to do that, they must report on contacts and accounts.
Vidyard
NOVEMBER 29, 2016
× Get the Report. Get the Report. That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. It’s really difficult to plan a journey if you don’t know your destination.
KoMarketing Associates
MARCH 26, 2018
Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. times more likely to report their content is shared frequently or very frequently, it is important to reduce the barriers by ensuring that content can be shared with ease,” wrote the authors of the report.
bizible
NOVEMBER 8, 2017
When the next planning cycle arrives you’ll already have a dashboard setup to report on progress or success in hitting those market goals. Marketing budgets and dashboards are typically managed and operated separately.
Marketing Insider Group
MAY 2, 2017
According to the 11th annual State of Agile Report, these benefits are at the […]. The post Agile Marketing Takeaways from the 2017 State of Agile Report appeared first on The Agile Marketer. Would you like to better manage changing priorities on your marketing team?
Influitive b2b
AUGUST 31, 2016
The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive. We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones.
bizible
JANUARY 19, 2016
And they do so one marketing report at a time. In this post I’ll share some of the marketing reports our customers use to build competitive advantage for their orgs. But first let’s discuss what makes a good marketing report. The Anatomy Of A Good Marketing Report.
Digital B2B Marketing
AUGUST 9, 2012
To see how a particular element of your online marketing program is performing, you likely turn to your most recent reporting. Correcting for the Bias Marketers can take two steps to improve this bias in search reporting. Measurement reporting search
bizible
OCTOBER 3, 2017
That’s the ultimate question we answered in the 3rd annual State of Pipeline Marketing Report , through a variety of questions surrounding Marketing in 2017. For more data on how marketers are driving revenue in 2017, download the full State of Pipeline Marketing Report below
Customer Experience Matrix
AUGUST 5, 2014
The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. marketing analytics marketing automation marketing automation priorities marketing software trends Raab VEST report
bizible
NOVEMBER 11, 2016
The past last two years, we’ve been tracking how B2B marketers (and B2C marketers with sales teams) are driving growth at their organizations in the State of Pipeline Marketing Report. This year, the report was produced in partnership with Heinz Marketing, Radius, Reachforce, and Uberflip.
bizible
JULY 11, 2017
In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. The report also covers year-over-year trends, and industry-specific breakdowns.
bizible
JANUARY 13, 2016
And a different marketing approach requires a new way to do reporting. Where account-based marketing (ABM) is the strategy for hunting whales, account-based reporting is knowing how many ships to send out. The Difference Between ABM and Account-Based Reporting.
Heinz Marketing
DECEMBER 8, 2017
Reporting has and always will be a key component for B2B Marketers. Reporting isn’t just finding a tool or way that works for your organization but also, what are you tracking? Fine tuning your process for reporting will ensure that you are reporting on the factors that matter to your business but will also help to make the process more efficient and effective. Expert Google Analytics Reports. 2017 Marketing Performance Management Report.
bizible
AUGUST 17, 2017
In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. We’ve also put together an excellent panel of marketing experts to discuss the data from the report.
bizible
DECEMBER 5, 2016
Marketing and sales analyst firm, TOPO, recently published a report on the state of account-based marketing. The report found a number of insights and recommendations for both marketers who are just getting their feet wet with ABM and those who have a few years of ABM under their belt.
bizible
NOVEMBER 14, 2016
It starts with reporting engagement. One way to think about whether you need to report points of engagement is whether you are making an intentional effort to engage with attendees and whether you are spending money for these engagements.
KoMarketing Associates
MARCH 28, 2018
InsideView recently published “The State of Sales and Marketing Alignment in 2018: How Leading B2B Companies Drive Growth by Aligning Teams and Go-to-Market Teams” report, and found three major roadblocks to sales and marketing alignment: a lack of accurate/shared data on target accounts and prospects (43 percent), communication (43 percent) and measuring with different metrics (41 percent). Sales and marketing alignment can help with everything from lead nurturing to demand generation.
KoMarketing Associates
MARCH 5, 2018
Recently, Econsultancy and Adobe teamed up to conduct the “Digital Intelligence Briefing: 2018 Digital Trends” report to gauge how AI is being used by marketers globally. The slow adoption could be put down to confusion or lack of knowledge around AI’s applications, amid widespread concerns over the societal impact of automation in general,” wrote the authors of the report.
bizible
NOVEMBER 7, 2016
According to the State of Content Marketing Report by CMI, while 88% of B2B organizations utilize content marketing, when asked what their top challenges are, 57% said “measuring content effectiveness” and 52% “measuring the ROI of their content marketing programs.”.
ScribbleLive
OCTOBER 12, 2015
In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. Make sure to read this report to get insight into what makes these marketers so successful and where others fall short. 2015 Social Media Marketing Industry Report.
emedia
AUGUST 5, 2015
EMEDIA'S LEAD GENERATION RESEARCH REPORTS emedia is proud to sponsor original research for the benefit of the B2B lead generation community. Article Research Reports Homepage Resourcestable cellpadding="10" cellspacing="20".
KoMarketing Associates
JANUARY 3, 2017
As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report.
Hubspot
MARCH 27, 2018
According to a report from cable news network CNN earlier today, Facebook CEO Mark Zuckerberg has decided to testify before U.S. Congress amid growing concerns over user privacy.
Customer Experience Matrix
FEBRUARY 4, 2014
Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients.
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