INDUSTRY INSIGHTS YOUR PEERS ARE READING
According to the report, the top metrics used to measure ROI of sponsorship are total sponsorship investment financial return, total media exposure financial return, and product or service sales. MORE
As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. So why then, does Marketing report on leads? And to do that, they must report on contacts and accounts. MORE
Sprout Social recently published the “From Risk to Responsibility: Social Media and the Evolution of Transparency” report and discovered that 86 percent of Americans believe transparency from companies is more important than ever before. MORE
The “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends” report from the Content Marketing Institute, MarketingProfs and IEEE GlobalSpec found that the vast majority of respondents (86 percent) were utilizing content marketing. MORE
Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. MORE
The post 2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers appeared first on Marketing Insider Group. Content Marketing 2018 Report B2B Marketing content strategy demand generation lead generation MORE
Reporting is a critical step in the marketing process. To report on marketing’s impact on the state of the business, there are a few foundational reports that all marketers can use. The Foundational Reporting Problem. Foundational Reports. MORE
SAS, Intel, and Accenture recently teamed up with the Harvard Business Review to conduct the “Real-Time Analytics: The Key to Unlocking Customer Insights and Driving the Customer Experience” report. MORE
We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports. MORE
The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. marketing analytics marketing automation marketing automation priorities marketing software trends Raab VEST report MORE
We collaborated on a widespread report about the state of visual content, asking more than 500 marketing and creative professionals about their strategies, tactics, challenges, and results. To dig into the full results, download the 2018 report “ Engaging Your Audience With Visual Content ” by filling out the form at the top of the page. Downloading this report will subscribe you to Contently and PhotoShelter’s newsletters. MORE
Read the full report here. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone. MORE
Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. MORE
Pipeline marketers are more likely to hit their revenue goals, report alignment with broader business objectives, be aligned with their sales counterparts, and be perceived as revenue centers. Download the report here MORE
But how you report on revenue makes a significant difference in proving your worth. To report on revenue, marketers turn to more advanced performance reporting, including multi-touch attribution. But even then, not all multi-touch revenue attribution reports show the same value. MORE
We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts. MORE
Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. marketing automation martech VEST report MORE
Bizible’s “State of Pipeline Marketing 2018” report discovered that B2B marketers who build plans based on revenue are 31 percent more likely to be confident that they will hit their revenue goal, compared to those who build plans based on leads. MORE
CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” There are other surprises as well in the State of Marketing Strategy Report 2017. MORE
As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report. MORE
Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients. MORE
Splash and the Harvard Business Review recently published “The Event Marketing Evolution” report, and statistics showed that the majority of marketers (52 percent) believe that event marketing drives more business value than other marketing channels. MORE
Return Path recently conducted the “2018 Deliverability Benchmark Report,” which found that the average global inbox placement increased by five percentage points this year (85 percent versus 80 percent in the previous 12 months). MORE
In this digital era, leading brands are tapping into the growing pools of marketing data to measure, report on, and optimize everything. We want more data, more reports, and ultimately more insight. For some, reports are (finally!) MORE
Throughout the history of Heinz Marketing blog posts, reporting has been mentioned a number of times but it’s a very important topic and we are going to write about it again! I still hear people talking about reporting, sometimes it might be they aren’t sure what to report on or even how to do it, so I thought I would jot down a few helpful tips and additional notes to think about. 1 What should you include in your reporting? 2 Reporting is a work in progress. MORE
SuperOffice recently published “The State of B2B Email Marketing” report and discovered that 59 percent of B2B companies do not use email marketing at all. It’s the sender’s name,” concluded the authors of the report. “64 MORE
Merkle recently published its “Digital Marketing Report” for the second quarter of 2018, and statistics showed that total site visits driven by organic search rose 2 percent year-over-year in Q2 2018, up from flat growth a quarter earlier. MORE
Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions. MORE
Heinz Marketing and CaliberMind have partnered to deliver the “2018 State of Revenue Marketing” report. We surveyed over 200 B2B marketing leaders in the United States to explore how the best marketers think about, measure, report on, and operationalize revenue marketing using data, analytics, and automation to meet their company revenue goals. Our report has 5 big takeaways. Top performing marketers use historical reporting and analytics to help forecast future performance. MORE
Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. MORE
We looked at the social media conversation on transportation trends. Uncategorized bikeshare bikesharing car Cars driving lyft public transportation rideshare ridesharing scootershare scootersharing transit transportation uber MORE
Segmentation essentially allows marketers to deliver more tailored messaging to customers, depending on their circumstances or behavior,” note the authors of the report. The “2018 State of Email Workflows” report from Litmus recently found that 55 percent of marketers are now utilizing a content calendar year-round. MORE
IAS recently published the “Media Quality Report H1 2018” to determine how video and display marketing performed in the first half of 2018 compared to last year. report and found that over one-quarter of advertising budgets are now dedicated to digital video. MORE
Kantar-Millward Brown recently published the “Getting Media Right 2018” report and discovered that only 17 percent of marketers measure the ROI of all of their marketing activities. MORE
The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. Report: One-Third of Marketers Say Lead Nurturing Has No Impact via @spearmktg. MORE
An efficient business report is crucial for any successful project. However, if you want the results of your work to be appreciated properly, the report should be impressive. Moreover, the layout and the choice of fonts also play an important role in the design of the report. MORE
It’s with this mindset that we’re proud to unveil the 2018 Content Planning Report. By reading this report, you’ll be able to benchmark and contextually analyze your own content planning efforts across various dimensions (strategy, workflow, collaboration, tools, metrics, etc.). MORE
In Chapter 1 , we covered the foundational marketing reports, like net new leads/contacts and touchpoint engagement for marketers doing ABM. These reports show week-to-week or month-to-month health and are valuable across departments. This report takes Recipe 1.1 MORE
Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research MORE
Report Related Topics Act-On
NOVEMBER 1, 2018
Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research
The Point
MARCH 8, 2018
Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution.
Choozle
OCTOBER 2, 2018
We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports.
The Point
OCTOBER 25, 2018
The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. Report: One-Third of Marketers Say Lead Nurturing Has No Impact via @spearmktg.
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B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead
KoMarketing Associates
NOVEMBER 14, 2018
The “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends” report from the Content Marketing Institute, MarketingProfs and IEEE GlobalSpec found that the vast majority of respondents (86 percent) were utilizing content marketing.
KoMarketing Associates
OCTOBER 30, 2018
Splash and the Harvard Business Review recently published “The Event Marketing Evolution” report, and statistics showed that the majority of marketers (52 percent) believe that event marketing drives more business value than other marketing channels.
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KoMarketing Associates
NOVEMBER 6, 2018
IAS recently published the “Media Quality Report H1 2018” to determine how video and display marketing performed in the first half of 2018 compared to last year. report and found that over one-quarter of advertising budgets are now dedicated to digital video.
bizible
OCTOBER 17, 2016
Reporting is a critical step in the marketing process. To report on marketing’s impact on the state of the business, there are a few foundational reports that all marketers can use. The Foundational Reporting Problem. Foundational Reports.
bizible
OCTOBER 24, 2016
In Chapter 1 , we covered the foundational marketing reports, like net new leads/contacts and touchpoint engagement for marketers doing ABM. These reports show week-to-week or month-to-month health and are valuable across departments. This report takes Recipe 1.1
KoMarketing Associates
NOVEMBER 15, 2018
Kantar-Millward Brown recently published the “Getting Media Right 2018” report and discovered that only 17 percent of marketers measure the ROI of all of their marketing activities.
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reports which are presented to different. training, which can allow sales ops to collect data, structure strategies and report. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.
Webbiquity
SEPTEMBER 19, 2017
CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” There are other surprises as well in the State of Marketing Strategy Report 2017.
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KoMarketing Associates
SEPTEMBER 10, 2018
SAS, Intel, and Accenture recently teamed up with the Harvard Business Review to conduct the “Real-Time Analytics: The Key to Unlocking Customer Insights and Driving the Customer Experience” report.
KoMarketing Associates
NOVEMBER 12, 2018
According to the report, the top metrics used to measure ROI of sponsorship are total sponsorship investment financial return, total media exposure financial return, and product or service sales.
Customer Experience Matrix
JULY 31, 2015
Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. marketing automation martech VEST report
Webbiquity
APRIL 12, 2016
Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions.
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and tools to accurately assess and report on. Among the one-off responses (not shown) to produce more of in 2018 were how-to-guides, original research reports, news releases, and solution briefs for sales. 1How B2B Marketing.
The Point
DECEMBER 28, 2017
Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.
Ignite Tech
SEPTEMBER 21, 2016
We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts.
Marketing Insider Group
MAY 29, 2018
The post 2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers appeared first on Marketing Insider Group. Content Marketing 2018 Report B2B Marketing content strategy demand generation lead generation
KoMarketing Associates
OCTOBER 29, 2018
Sprout Social recently published the “From Risk to Responsibility: Social Media and the Evolution of Transparency” report and discovered that 86 percent of Americans believe transparency from companies is more important than ever before.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?
KoMarketing Associates
MAY 3, 2018
Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs.
KoMarketing Associates
AUGUST 27, 2018
SuperOffice recently published “The State of B2B Email Marketing” report and discovered that 59 percent of B2B companies do not use email marketing at all. It’s the sender’s name,” concluded the authors of the report. “64
Heinz Marketing
OCTOBER 1, 2018
Throughout the history of Heinz Marketing blog posts, reporting has been mentioned a number of times but it’s a very important topic and we are going to write about it again! I still hear people talking about reporting, sometimes it might be they aren’t sure what to report on or even how to do it, so I thought I would jot down a few helpful tips and additional notes to think about. 1 What should you include in your reporting? 2 Reporting is a work in progress.
Beckon
AUGUST 23, 2018
In this digital era, leading brands are tapping into the growing pools of marketing data to measure, report on, and optimize everything. We want more data, more reports, and ultimately more insight. For some, reports are (finally!)
Speaker: Steve Molis, Salesforce MVP
Creating Dynamic Year-to-Month and Year-to-Date Reports. The majority of Salesforce formulas that you’ll find online are overcomplicated, hyper-niche, or just plain unhelpful.
Heinz Marketing
SEPTEMBER 25, 2018
Heinz Marketing and CaliberMind have partnered to deliver the “2018 State of Revenue Marketing” report. We surveyed over 200 B2B marketing leaders in the United States to explore how the best marketers think about, measure, report on, and operationalize revenue marketing using data, analytics, and automation to meet their company revenue goals. Our report has 5 big takeaways. Top performing marketers use historical reporting and analytics to help forecast future performance.
KoMarketing Associates
OCTOBER 24, 2018
Bizible’s “State of Pipeline Marketing 2018” report discovered that B2B marketers who build plans based on revenue are 31 percent more likely to be confident that they will hit their revenue goal, compared to those who build plans based on leads.
Contently
MAY 2, 2018
We collaborated on a widespread report about the state of visual content, asking more than 500 marketing and creative professionals about their strategies, tactics, challenges, and results. To dig into the full results, download the 2018 report “ Engaging Your Audience With Visual Content ” by filling out the form at the top of the page. Downloading this report will subscribe you to Contently and PhotoShelter’s newsletters.
The B2B Research Blog
SEPTEMBER 30, 2014
Read the full report here. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone.
bizible
AUGUST 22, 2018
Pipeline marketers are more likely to hit their revenue goals, report alignment with broader business objectives, be aligned with their sales counterparts, and be perceived as revenue centers. Download the report here
Crimson Hexagon
OCTOBER 31, 2018
We looked at the social media conversation on transportation trends. Uncategorized bikeshare bikesharing car Cars driving lyft public transportation rideshare ridesharing scootershare scootersharing transit transportation uber
Customer Experience Matrix
AUGUST 5, 2014
The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. marketing analytics marketing automation marketing automation priorities marketing software trends Raab VEST report
DivvyHQ
SEPTEMBER 5, 2018
It’s with this mindset that we’re proud to unveil the 2018 Content Planning Report. By reading this report, you’ll be able to benchmark and contextually analyze your own content planning efforts across various dimensions (strategy, workflow, collaboration, tools, metrics, etc.).
KoMarketing Associates
SEPTEMBER 18, 2018
Return Path recently conducted the “2018 Deliverability Benchmark Report,” which found that the average global inbox placement increased by five percentage points this year (85 percent versus 80 percent in the previous 12 months).
KoMarketing Associates
SEPTEMBER 6, 2018
Merkle recently published its “Digital Marketing Report” for the second quarter of 2018, and statistics showed that total site visits driven by organic search rose 2 percent year-over-year in Q2 2018, up from flat growth a quarter earlier.
Customer Experience Matrix
FEBRUARY 4, 2014
Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients.
KoMarketing Associates
JANUARY 3, 2017
As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report.
bizible
AUGUST 29, 2016
As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. So why then, does Marketing report on leads? And to do that, they must report on contacts and accounts.
bizible
APRIL 2, 2018
But how you report on revenue makes a significant difference in proving your worth. To report on revenue, marketers turn to more advanced performance reporting, including multi-touch attribution. But even then, not all multi-touch revenue attribution reports show the same value.
KoMarketing Associates
JULY 23, 2018
Segmentation essentially allows marketers to deliver more tailored messaging to customers, depending on their circumstances or behavior,” note the authors of the report. The “2018 State of Email Workflows” report from Litmus recently found that 55 percent of marketers are now utilizing a content calendar year-round.
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