How to Market an Analyst Report

The Point

Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution.

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3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

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In-platform reporting

Choozle

We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports.

How to Report on the Value Marketing Generates

Measure Up Marketing

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. How one small step improves your reporting.

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Rethink Marketing podcast: Creating a Successful Reporting Process

Act-On

In this episode of the Rethink Marketing podcast, Phil Bosley explains how to create a successful reporting process for your marketing team. Marketing Automation Reports & Analytics

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How Accurate Are Your Marketing Reports?

Reachforce

When you're putting together marketing reports to share with your team, with your C-Suite, or with your clients, accuracy is incredibly important. After all, what is a marketing report without accuracy?

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Software Research Reports and the Marketing Automation Selection Process

Act-On

Tech companies like to point to their recognition in various analyst reports, but have you ever wondered how they wound up in those reports to begin with?

10 tips for creating effective business reports

Biznology

An efficient business report is crucial for any successful project. However, if you want the results of your work to be appreciated properly, the report should be impressive. Moreover, the layout and the choice of fonts also play an important role in the design of the report.

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2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers

Marketing Insider Group

The post 2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers appeared first on Marketing Insider Group. Content Marketing 2018 Report B2B Marketing content strategy demand generation lead generation

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How B2B Marketing is Changing in 2018

and tools to accurately assess and report on. Among the one-off responses (not shown) to produce more of in 2018 were how-to-guides, original research reports, news releases, and solution briefs for sales. 1How B2B Marketing.

5 Ways to Simplify Your Marketing Reports

Reachforce

Every marketing team needs to put together marketing reports to share their progress and their results and to determine if certain strategies or campaigns were successes or not.

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Marketing Performance Management & Reporting Cookbook — Chapter 1: Foundational Reporting

bizible

Reporting is a critical step in the marketing process. To report on marketing’s impact on the state of the business, there are a few foundational reports that all marketers can use. The Foundational Reporting Problem. Foundational Reports.

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MPM & Reporting Cookbook: Marketing Team Reports [Chapter 2 of 5]

bizible

In Chapter 1 , we covered the foundational marketing reports, like net new leads/contacts and touchpoint engagement for marketers doing ABM. These reports show week-to-week or month-to-month health and are valuable across departments. This report takes Recipe 1.1

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Report: Marketers Struggle to Improve their Access to Useful Data

KoMarketing Associates

MIT SMR and SAS recently conducted the “2019 Data Analytics Report” and statistics showed that in 2017, nearly 78 percent of marketers “somewhat” or “significantly” improved their access to useful data over the past 12 months. About 30 percent of respondents report at least proactive efforts.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” There are other surprises as well in the State of Marketing Strategy Report 2017.

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Content Marketing Strategy? Think Like A Reporter

Webbiquity

Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions.

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Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness.

McKinsey’s insights on personalization and martech: New report

ClickZ

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

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Report: B2B Buyers Engaging Earlier with Sales

The Point

Last week, the folks at Demand Gen Report released their “ 2019 B2B Buyers Survey Report ,” and one of their key findings, supported by multiple data points, was this: “Buyers are accelerating the time to engage with sales reps so they can make decisions as quickly – or as slowly – as desired.”.

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The Promise and Pitfalls of Marketing Reporting

Reachforce

Although reporting can be the bane of marketers' existence, it serves an incredibly important function. After all, without marketing reporting, there's absolutely no way of knowing whether or not a marketing strategy is succeeding or failing.

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Report: Marketing Automation Incentives are Fueling Marketers’ Success

KoMarketing Associates

MIT Sloan Management and Google recently teamed up to conduct the “Improving Strategic Execution with Machine Learning” report and found that 82 percent of marketers with incentives to use marketing automation have functional KPIs that help them develop an integrated view of their target customers.

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4 Steps to Developing Your Customer Care Strategy

Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

DemandLab and Ascend2 conducted a report titled, “2018 Leadership Perspectives: Leveraging Data and Technology to Drive Marketing Success,” and found that 76 percent of marketers already consider their marketing data and technology strategy to be “somewhat” or “very successful.”

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Report: Challenges Still Causing Issues for Marketers Interested in ABM

KoMarketing Associates

Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM.

Report: Marketers Continue to Maintain Relationships with Customers via Email

KoMarketing Associates

Return Path recently conducted the “Lifecycle Benchmark: Insights on new subscriber engagement throughout the first year” report, and statistics showed that marketers are typically able to maintain a 32 percent read rate with new subscribers over the first 12 months of their relationship.

Report: Content Marketing Still Poses Challenges for Many Marketers

KoMarketing Associates

Altimeter recently published its “State of Digital Content” report, and statistics indicated that aligning multiple teams around a unified strategy (24 percent) is the largest challenge marketers currently face when it comes to creating and implementing a content strategy.

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Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

Report: Efficiency in Marketing Remains a Top Priority for CMOs

KoMarketing Associates

Forbes Insights and The Trade Desk recently came together to conduct “The Modern CMO” report, and statistics showed that efficiency in marketing (46 percent) is the leading topic at the front of marketers’ minds heading into the next 12 months.

Report: B2B Marketers Remain Slow to Adopt New Technologies

KoMarketing Associates

To gauge how prepared B2B marketers are for the next wave of technology and data, DemandLab and Ascend2 recently conducted a report titled “2018 Leadership Perspectives: Leveraging Data and Technology to Drive Marketing Success.”.

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Is Our Blog Generating Leads? This Simple Report Has the Answer

DivvyHQ

The value of an individual subscriber will obviously vary for each company, but the important things here are that 1) you have the mechanism in place to capture new subscribers (name/email/other), and 2) you have a way to monitor and report on this KPI. Enter the Blog Conversions Report.

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In Depth: New Salesforce Reporting Package

Ignite Tech

We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts.

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The Sales Enablement Handbook

reports which are presented to different. training, which can allow sales ops to collect data, structure strategies and report. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Report: More Leads Now Coming from Sales Teams than Marketers

KoMarketing Associates

CSO Insights recently published the “2019 Sales Performance Report” to measure the B2B sales cycle and hone in on lead generation within companies. The usual assumption is that lead generation is first and foremost a marketing responsibility,” wrote the authors of the report.

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Report: Most Content Marketers Now Strive to Increase Brand Awareness

KoMarketing Associates

NetLine published the “2019 State of B2B Content Consumption and Demand Report” and found that Executive VPs (22 hours) and Individual Contributors (24 hours) are typically the fastest to consume content.

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Report: The Gap Between Sales and Marketing Teams is Diminishing

KoMarketing Associates

Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true?

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Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity

Despite choosing to squander development time building a new, preschool-ish, wildly unpopular user interface (UI) rather than fixing functionality gaps that become more glaring the longer they go unaddressed, the company reported surprisingly strong second-quarter financial results.