How to Market an Analyst Report

The Point

Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. The information value of an analyst report – no matter how complimentary – is not that it says nice things about your product.

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3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

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Report: COVID-19 Has Advanced the Consumption of B2B Marketing Content

KoMarketing Associates

PathFactory recently published the “COVID-19 Content Engagement Report,” and statistics showed that B2B “bingers” – customers and prospects who frequently engage with marketing content – are now spending an average of 19:43 minutes engaging with assets.

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Key Foundational Elements for Any Reporting Framework

Heinz Marketing

Everyone knows by now (or at least you should) reporting is a fundamental element in sales and marketing. You must be able to report on your efforts and performance and understand how you got there by using data from said report. Foundational Elements for Reporting.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Report: Despite ‘Cloudy’ Outlook, Marketers Remain Dedicated to Content Marketing

KoMarketing Associates

The Association of National Advertising and The Content Council recently teamed up to publish the “Growth and Opportunities in Content Marketing” report, and statistics showed that the majority of marketers (40%) have a “cloudy” outlook on content marketing for the next 12 months.

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Reporting Guide

ContentMX

The post Reporting Guide appeared first on ContentMX. Licensed Accounts . This is the total number of accounts that have been created within the selected instance(s). When filtering by channel, this is the number of accounts that have selected the channel(s). Launched Accounts . An account is considered Launched when a user has signed in to the account at least once at any time. When filtering by channel, this is the number of accounts that have signed in and selected the channel(s).

In-platform reporting

Choozle

We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports.

Announcing: The State of Email Report, Fall 2020 Edition

Litmus

Which is why we’re releasing a second State of Email report for 2020. I’ve been a Litmus fangirl and avid reader of the Litmus State of Email reports since they launched. That was just one thing that surfaced in the report when it came to workflows that could use some improving.

Report: Marketers Reaping the Benefits of Leveraging Location-based Data

KoMarketing Associates

FourSquare and Advertiser Perceptions recently published the “Location Data in a Marketing Lifecycle” report, and statistics showed that above all else, marketers are now using location data to identify new consumer markets (73%).

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Report: Facebook Remains Dominant Among B2B Social Media Marketers

KoMarketing Associates

Social Media Examiner recently published its “2020 Social Media Marketing Industry Report,” and statistics showed that 91% of B2B marketers now use Facebook to connect with customers and prospects. There are several benefits associated with utilizing social media across the board, according to the report. A large percentage of marketers find better sales results with more years of social media experience,” noted the authors of the report.

B2B Buying Trends – Report

SWZD

Reports Resources ContentWe examine tech purchasing trends to understand which channels businesses use to buy tech and why in 2020 and beyond.

Report: One-Third of Marketers Say Lead Nurturing Has No Impact

The Point

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. Report: One-Third of Marketers Say Lead Nurturing Has No Impact via @spearmktg.

2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

Creating a report that has real meaning for B2B marketers is challenging. NetLine just so happens to be uniquely positioned to serve up a report such as this. With this unparalleled first-party data, we’re proud to announce The 2020 State of B2B Content Consumption and Demand Report. If you like what we’ve shared about the report thus far, you’re going to love Audience Explorer. This is a guest post by David Fortino, SVP of Product & Audience at Netline.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Report: 69% of B2B Marketers to Increase Digital Advertising Spend Amidst Pandemic

KoMarketing Associates

Merkle published a special COVID-19 edition of its “Customer Engagement Report,” and statistics suggested that 74% of marketers have ultimately changed their approach to customer content.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” There are other surprises as well in the State of Marketing Strategy Report 2017.

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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

PFL, in conjunction with Demand Metric, recently published the “State of Multichannel Marketing” report, and statistics showed that 54% of marketers use three or four different marketing channels for their campaigns.

Forrester Report: Getting Customer Data Management Right

Modern Marketing

Download the report à Data-Driven Marketing

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Report: 73% of CMOs Believe COVID-19’s Negative Impacts Will Be ‘Short-Lived’

KoMarketing Associates

Gartner recently released “The Annual CMO Spend Survey Research: Part 1” report, and statistics showed that 73% of CMOs believe that COVID-19’s negative impacts will be “short-lived.”

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Report: Lead Generation Remains a Top Challenge for Marketers Focused on Building Relationships

KoMarketing Associates

Ascend2 recently published the “Building Relationships for Lead Conversion” report, and statistics suggested that the top challenge for marketers looking to build relationships for lead conversion is lead generation itself (50%).

8 Hidden Costs of Repetitive Manual Reporting

QuanticMind

If you run online marketing campaigns for your organization, you’ve probably heard a thing or two about the benefits of investing in automation to streamline reporting and drive more effective decision-making. According to statistics outlined in a study by Marketo and Ascend2 , 52% of marketers surveyed declared that applying artificial intelligence to analytics and reporting was considered the most valuable use of automation. .

Report: 34% of Marketers Still Do Not Have an Account-Based Marketing Strategy in Place

KoMarketing Associates

Canam Research conducted “The State of ABM Survey 2020 Trend Report,” and data suggested that most marketers (27.31%) are in the middle of integrating ABM into their overall strategy.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Report: The Ambitious SME

Savanta

Read the full report here. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone.

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November Deliverability Report

ConvertKit

To live out our value of working in public, we decided to start publishing monthly deliverability reports to give you insight into how ConvertKit’s deliverability is performing. The post November Deliverability Report appeared first on ConvertKit. Inside ConvertKit Reports

Report: Instagram Stories Now Have an Average Completion Rate of 87%

KoMarketing Associates

Conviva recently published the “2020 Instagram Stories Benchmark Report,” and statistics showed that this year, the average completion rate for Stories – the video component of Instagram – has come in at 87%.

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4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report. In this blog post, I will review four ways B2B marketers can use Google Search Console’s search performance report to uncover actionable insights for ongoing SEO and content marketing campaigns.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

How to Report on the Value Marketing Generates

Measure Up Marketing

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. We have found, as a part of our dashboard review process , that many of the dashboards created by Marketing primarily fall into one of these two types (or a combination of them both): activity reports and financial reports.

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Report: B2B Marketers Seeing Strong Business Value in Event Marketing

KoMarketing Associates

Splash and the Harvard Business Review recently published “The Event Marketing Evolution” report, and statistics showed that the majority of marketers (52 percent) believe that event marketing drives more business value than other marketing channels.

Understanding Your Auction Insights Report

QuanticMind

This mostly comes to us in the form of an Auction Insights report. This report is an absolute must for understanding what’s happening in the auction landscape and can help to better identify what competitors are doing, and why certain metrics are trending the way they are. It is, however, an incredibly easy report to misunderstand or misinterpret. If you selected all of your campaigns or keywords, then the report will only show you data for those terms.

Live reporting guide: how to cover news in real-time

RockContent

Would you like to know more about the subject, understand the advantages of live reporting, and learn about practices that can optimize your strategy? In this guide, we will discuss: What is live reporting? What are the benefits of live reporting? What are the best tips for live reporting? What are the best live reporting platforms? What is live reporting? Many of them already use specialized tools to include real-time reporting pages on their websites.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Marketing Performance Management & Reporting Cookbook — Chapter 1: Foundational Reporting

bizible

Reporting is a critical step in the marketing process. To report on marketing’s impact on the state of the business, there are a few foundational reports that all marketers can use. These reports are ones that can be monitored and shared daily, weekly, or monthly to check up on day-to-day health. The Foundational Reporting Problem. In order for reports to be useful, you need to report on the right metrics. Foundational Reports.

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