Content Marketing Strategy? Think Like A Reporter

Webbiquity

Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions.

Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. marketing automation martech VEST report

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. You can view and download a copy of the complete report here.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report.

Search 141

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. Make sure to read this report to get insight into what makes these marketers so successful and where others fall short. 2015 Social Media Marketing Industry Report.

Report 117

Why Account-Based Reporting Is Essential To Successful B2B Marketing

bizible

And a different marketing approach requires a new way to do reporting. Where account-based marketing (ABM) is the strategy for hunting whales, account-based reporting is knowing how many ships to send out. The Difference Between ABM and Account-Based Reporting.

Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive b2b

The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive. We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones.

Why Speed Matters in Marketing Reporting

Captora

Marketing and sales execs are used to putting together quarterly and annual reports for their board and other stakeholders. The need for speed in marketing reporting is greater than ever, because success is heavily dependent on the productivity and efficiency of marketing teams.

New Marketing Automation Report: Venture Funding is Key to Success

Customer Experience Matrix

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. For more information on the new VEST report, visit www.raabguide.com/vest.

New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients.

Marketing Automation Trends - Download the Report

Everything Technology Marketing

We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here. Enjoy the report

How to Decide What Marketing Metrics to Track and Report

Modern Marketing

You need to understand the health of your social media channels through its growth and engagement, but those are not metrics to report up your management chain. This really gets at the distinction between what metrics are worth tracking and what metrics are worth reporting.

Report 132

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. While GreenRope is new to the VEST report, the company itself was founded in 2008.

12 Days of B2B Marketing: Reporting (Day 3)

Heinz Marketing

Reporting has and always will be a key component for B2B Marketers. Reporting isn’t just finding a tool or way that works for your organization but also, what are you tracking? Fine tuning your process for reporting will ensure that you are reporting on the factors that matter to your business but will also help to make the process more efficient and effective. Expert Google Analytics Reports. 2017 Marketing Performance Management Report.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” There are other surprises as well in the State of Marketing Strategy Report 2017.

Just Released: AdWords Industry Benchmark Report 2017

bizible

In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. The report also covers year-over-year trends, and industry-specific breakdowns.

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

Modern Marketing

At the recent Social Media Marketing World, we were provided with a preview of some of the data included in the upcoming State of the Social Media Industry Report for 2016. It is 2016 and we are still talking about social media marketing.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

VEST Report. Usually I do this by taking a close look at which features have become more common since the last report. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM.

3 Steps to Build Reports that Drive ROI

Modern Marketing

The challenge According to the report, most companies admit to struggling to build reports that drive ROI: Numbers, numbers, numbers but no ROI The D&B study shows that 92% of marketers recognize the importance of having the right data, but more than half said their efforts needed a rework.

2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

bizible

In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. We’ve also put together an excellent panel of marketing experts to discuss the data from the report.

6 Marketing Reports Used To Develop Competitive Advantage

bizible

And they do so one marketing report at a time. In this post I’ll share some of the marketing reports our customers use to build competitive advantage for their orgs. But first let’s discuss what makes a good marketing report. The Anatomy Of A Good Marketing Report.

Google AdWords Releases “Advanced Reporting” in Select Accounts

Fathom

Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access! First off, simply click the Reports tab above and then click +Report.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

Budget 134

New Gartner Report: Build Your Digital Marketing Hub

Modern Marketing

Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software.

Critical Elements of ABM Reporting

bizible

As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. So why then, does Marketing report on leads? And to do that, they must report on contacts and accounts.

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. marketing analytics marketing automation marketing automation priorities marketing software trends Raab VEST report

Report: Marketers Struggle to Leverage Tech to Better Understand Customers

KoMarketing Associates

The CMO Club and Conversant recently released the “5 Ways to Win Customers with Tech” report, which exhibited the opinions of 60 senior marketers. Part 3 of the “B-to-B Loyalty Report” from Merkle Loyalty Solution looked at how B2B marketers are aligning with their customers. Research now shows that although marketers are interested in providing a personalized customer experience, they still lack the tools and data to do so on a consistent basis.

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video

Vidyard

To help answer these questions and many more, Vidyard has released its 2017 Video in Business Benchmark Report offering unique insights and trend analysis data from across its global customer base. Get the Report. 2017 Video in Business Benchmark Report. Get the Report.

Announcing The Inaugural B2B Web Usability Report

KoMarketing Associates

The survey responses were both validating and surprising and we’re excited to share our findings in this free, 32 page report: The 2014 B2B Web Usability Survey. Again, we hope you find this report of value and let us know your thoughts and perspective via comments below!

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.).

B2B Content Marketing Report – Need To Focus On The Basics

Marketing Insider Group

That’s one the key findings of a report from the CMO Council on B2B Content Marketing. The report found that B2B Content Marketing now represents a significant portion of the marketing budget. For more information, check out the following infographic, or download the report.

Report 146

Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success.

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. Here are more than a dozen noteworthy findings from the report. And less than 10% report using tactics like branded apps, podcasts, printed books, or games.

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading.

The Essential 8: Marketing Reports You Need

Modern B2B Marketing

In short, they’re looking for robust reporting and metrics — and you should be too. Are you running all eight of these essential reports?

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Modern Marketing

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey.

8 Essential Google Analytics Reports For B2B Marketing

MLT Creative

The post 8 Essential Google Analytics Reports For B2B Marketing appeared first on MLT Creative. Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? Want to take your skills to the next level? Perfect.

Minority Report-style policing?

BaseOne

An article in Monday’s ComputerWeekly.com talked about how three-quarters of UK citizens believe that allowing police officers access to more digital technology will improve frontline policing