As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. So why then, does Marketing report on leads? And to do that, they must report on contacts and accounts. MORE
And they do so one marketing report at a time. In this post I’ll share some of the marketing reports our customers use to build competitive advantage for their orgs. But first let’s discuss what makes a good marketing report. The Anatomy Of A Good Marketing Report. MORE
According to the 11th annual State of Agile Report, these benefits are at the […]. The post Agile Marketing Takeaways from the 2017 State of Agile Report appeared first on The Agile Marketer. Would you like to better manage changing priorities on your marketing team? MORE
For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. Now that marketers have access to an even larger set of keyword data, this post outlines four key areas of Google search performance report that B2B marketers should leverage. About Search Console / Search Performance Reporting. This is Google’s search performance reporting. MORE
The past last two years, we’ve been tracking how B2B marketers (and B2C marketers with sales teams) are driving growth at their organizations in the State of Pipeline Marketing Report. This year, the report was produced in partnership with Heinz Marketing, Radius, Reachforce, and Uberflip. MORE
Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. MORE
We collaborated on a widespread report about the state of visual content, asking more than 500 marketing and creative professionals about their strategies, tactics, challenges, and results. To dig into the full results, download the 2018 report “ Engaging Your Audience With Visual Content ” by filling out the form at the top of the page. Downloading this report will subscribe you to Contently and Photoshelter’s newsletters. MORE
The post 2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers appeared first on Marketing Insider Group. Content Marketing 2018 Report B2B Marketing content strategy demand generation lead generation MORE
Reporting is a critical step in the marketing process. To report on marketing’s impact on the state of the business, there are a few foundational reports that all marketers can use. The Foundational Reporting Problem. Foundational Reports. MORE
The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. marketing analytics marketing automation marketing automation priorities marketing software trends Raab VEST report MORE
We collaborated on a widespread report about the state of visual content, asking more than 500 marketing and creative professionals about their strategies, tactics, challenges, and results. To dig into the full results, download the 2018 report “ Engaging Your Audience With Visual Content ” by filling out the form at the top of the page. Downloading this report will subscribe you to Contently and PhotoShelter’s newsletters. MORE
Read the full report here. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone. MORE
Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. MORE
To find out, Openprise recently surveyed marketing executives for its “2018 Marketing Operations Benchmarking Report.” Surprisingly, respondents had more confidence in their ability to execute their ABM strategy than most other categories, suggesting the coming of age for ABM programs,” wrote the authors of the report. Marketers have been integrating account-based marketing (ABM) into their overall strategies, but how confident are they in executing this part of their plan? MORE
To learn more about the manufacturing sector in particular, the Content Marketing Institute teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. The “Running on Experience: 2017 Digital Marketing Report” from Adobe discovered that 38 percent of marketers are investing in all areas of digital maturity, such as structure, people, processes, and tools. MORE
The New Yorker is the gold standard for investigative and cultural reporters. So when I saw there would be a panel called “Reporting for Reform: When Words Change Lives” at The New Yorker Festival, I wanted to go to learn more about the magazine’s philosophy and process. MORE
But how you report on revenue makes a significant difference in proving your worth. To report on revenue, marketers turn to more advanced performance reporting, including multi-touch attribution. But even then, not all multi-touch revenue attribution reports show the same value. MORE
We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts. MORE
Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. marketing automation martech VEST report MORE
The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. You can view and download a copy of the complete report here. MORE
CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” There are other surprises as well in the State of Marketing Strategy Report 2017. MORE
EMEDIA'S LEAD GENERATION RESEARCH REPORTS emedia is proud to sponsor original research for the benefit of the B2B lead generation community. Article Research Reports Homepage Resourcestable cellpadding="10" cellspacing="20". MORE
Kantar Millward Brown recently published its report titled, “AdReaction: The Art of Integration,” which looked into how marketers navigate various ad formats to deliver integrated campaigns. The “2017 Trends in Personalization” report from Evergage discovered that 96 percent of marketers believe personalization advances customer relationships. MORE
As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report. MORE
Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients. MORE
And a different marketing approach requires a new way to do reporting. Where account-based marketing (ABM) is the strategy for hunting whales, account-based reporting is knowing how many ships to send out. The Difference Between ABM and Account-Based Reporting. MORE
The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months. As the industry matures—and becomes more transparent—we’re likely to see more and more data-driven influencer marketing platforms popping up to help brands identify niche communities and provide real-time data on campaign performance,” wrote the authors of the report. MORE
Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions. MORE
Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. MORE
InsideView recently published “The State of Sales and Marketing Alignment in 2018: How Leading B2B Companies Drive Growth by Aligning Teams and Go-to-Market Teams” report, and found three major roadblocks to sales and marketing alignment: a lack of accurate/shared data on target accounts and prospects (43 percent), communication (43 percent) and measuring with different metrics (41 percent). Sales and marketing alignment can help with everything from lead nurturing to demand generation. MORE
REPORT] appeared first on Marketing Insider Group. In order to answer the important question of who are the top digital marketing influencers of 2018, I reached out to Magdalena Urbaniak, the Global Communications Manager for social media monitoring leader, Brand24. MORE
Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. times more likely to report their content is shared frequently or very frequently, it is important to reduce the barriers by ensuring that content can be shared with ease,” wrote the authors of the report. MORE
To see how a particular element of your online marketing program is performing, you likely turn to your most recent reporting. Correcting for the Bias Marketers can take two steps to improve this bias in search reporting. Measurement reporting search MORE
And they understand that delivering a consistent and high-quality customer experience for both customers and users (such as sales reps and partner channels) is essential to sales strategies today,” wrote the authors of the report. New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. MORE
The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive. We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones. MORE
In Chapter 1 , we covered the foundational marketing reports, like net new leads/contacts and touchpoint engagement for marketers doing ABM. These reports show week-to-week or month-to-month health and are valuable across departments. This report takes Recipe 1.1 MORE
The challenge According to the report, most companies admit to struggling to build reports that drive ROI: Numbers, numbers, numbers but no ROI The D&B study shows that 92% of marketers recognize the importance of having the right data, but more than half said their efforts needed a rework. MORE
Demand Gen Report, a lead publication for B2B marketing professionals, recently released a special report on strategies for improving lead scoring. The report includes Salesfusion client, ePromos, experience in implementing marketing automation to help in lead scoring efforts. MORE
The “2018 State of Branding Report” from Bynder and OnBrand found that 79 percent of marketing decision-makers intend to invest in influencer marketing at some point this year. Social media marketers may have turned to influencers to reach out to their target audience in the past, but new research shows they are turning to more budget-friendly in-house. More specifically, they are turning to employee advocacy to resonate with their customers and prospects. MORE
Recently, Econsultancy and Adobe teamed up to conduct the “Digital Intelligence Briefing: 2018 Digital Trends” report to gauge how AI is being used by marketers globally. The slow adoption could be put down to confusion or lack of knowledge around AI’s applications, amid widespread concerns over the societal impact of automation in general,” wrote the authors of the report. MORE
When the next planning cycle arrives you’ll already have a dashboard setup to report on progress or success in hitting those market goals. Marketing budgets and dashboards are typically managed and operated separately. MORE
Report Related Topics The Point
MARCH 8, 2018
Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution.
Marketing Insider Group
MAY 29, 2018
The post 2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers appeared first on Marketing Insider Group. Content Marketing 2018 Report B2B Marketing content strategy demand generation lead generation
Webbiquity
SEPTEMBER 19, 2017
CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” There are other surprises as well in the State of Marketing Strategy Report 2017.
The Point
DECEMBER 28, 2017
Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.
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B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead
KoMarketing Associates
MAY 3, 2018
Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs.
bizible
OCTOBER 17, 2016
Reporting is a critical step in the marketing process. To report on marketing’s impact on the state of the business, there are a few foundational reports that all marketers can use. The Foundational Reporting Problem. Foundational Reports.
bizible
OCTOBER 24, 2016
In Chapter 1 , we covered the foundational marketing reports, like net new leads/contacts and touchpoint engagement for marketers doing ABM. These reports show week-to-week or month-to-month health and are valuable across departments. This report takes Recipe 1.1
Customer Experience Matrix
JULY 31, 2015
Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. marketing automation martech VEST report
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reports which are presented to different. training, which can allow sales ops to collect data, structure strategies and report. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.
KoMarketing Associates
MAY 29, 2018
And they understand that delivering a consistent and high-quality customer experience for both customers and users (such as sales reps and partner channels) is essential to sales strategies today,” wrote the authors of the report. New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers.
Modern Marketing
JANUARY 24, 2018
The challenge According to the report, most companies admit to struggling to build reports that drive ROI: Numbers, numbers, numbers but no ROI The D&B study shows that 92% of marketers recognize the importance of having the right data, but more than half said their efforts needed a rework.
The B2B Research Blog
SEPTEMBER 30, 2014
Read the full report here. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone.
KoMarketing Associates
MAY 9, 2018
To find out, Openprise recently surveyed marketing executives for its “2018 Marketing Operations Benchmarking Report.” Surprisingly, respondents had more confidence in their ability to execute their ABM strategy than most other categories, suggesting the coming of age for ABM programs,” wrote the authors of the report. Marketers have been integrating account-based marketing (ABM) into their overall strategies, but how confident are they in executing this part of their plan?
KoMarketing Associates
JUNE 20, 2018
The “2018 State of Branding Report” from Bynder and OnBrand found that 79 percent of marketing decision-makers intend to invest in influencer marketing at some point this year. Social media marketers may have turned to influencers to reach out to their target audience in the past, but new research shows they are turning to more budget-friendly in-house. More specifically, they are turning to employee advocacy to resonate with their customers and prospects.
The Point
APRIL 6, 2016
The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. You can view and download a copy of the complete report here.
Contently
MAY 2, 2018
We collaborated on a widespread report about the state of visual content, asking more than 500 marketing and creative professionals about their strategies, tactics, challenges, and results. To dig into the full results, download the 2018 report “ Engaging Your Audience With Visual Content ” by filling out the form at the top of the page. Downloading this report will subscribe you to Contently and Photoshelter’s newsletters.
Marketing Insider Group
APRIL 10, 2018
REPORT] appeared first on Marketing Insider Group. In order to answer the important question of who are the top digital marketing influencers of 2018, I reached out to Magdalena Urbaniak, the Global Communications Manager for social media monitoring leader, Brand24.
KoMarketing Associates
APRIL 2, 2018
The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months. As the industry matures—and becomes more transparent—we’re likely to see more and more data-driven influencer marketing platforms popping up to help brands identify niche communities and provide real-time data on campaign performance,” wrote the authors of the report.
bizible
APRIL 2, 2018
But how you report on revenue makes a significant difference in proving your worth. To report on revenue, marketers turn to more advanced performance reporting, including multi-touch attribution. But even then, not all multi-touch revenue attribution reports show the same value.
Customer Experience Matrix
AUGUST 5, 2014
The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. marketing analytics marketing automation marketing automation priorities marketing software trends Raab VEST report
KoMarketing Associates
APRIL 3, 2018
For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. Now that marketers have access to an even larger set of keyword data, this post outlines four key areas of Google search performance report that B2B marketers should leverage. About Search Console / Search Performance Reporting. This is Google’s search performance reporting.
Contently
OCTOBER 20, 2016
The New Yorker is the gold standard for investigative and cultural reporters. So when I saw there would be a panel called “Reporting for Reform: When Words Change Lives” at The New Yorker Festival, I wanted to go to learn more about the magazine’s philosophy and process.
KoMarketing Associates
MARCH 26, 2018
Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. times more likely to report their content is shared frequently or very frequently, it is important to reduce the barriers by ensuring that content can be shared with ease,” wrote the authors of the report.
KoMarketing Associates
JANUARY 3, 2017
As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report.
Marketing Insider Group
MAY 2, 2017
According to the 11th annual State of Agile Report, these benefits are at the […]. The post Agile Marketing Takeaways from the 2017 State of Agile Report appeared first on The Agile Marketer. Would you like to better manage changing priorities on your marketing team?
bizible
AUGUST 29, 2016
As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. So why then, does Marketing report on leads? And to do that, they must report on contacts and accounts.
KoMarketing Associates
MARCH 5, 2018
Recently, Econsultancy and Adobe teamed up to conduct the “Digital Intelligence Briefing: 2018 Digital Trends” report to gauge how AI is being used by marketers globally. The slow adoption could be put down to confusion or lack of knowledge around AI’s applications, amid widespread concerns over the societal impact of automation in general,” wrote the authors of the report.
emedia
AUGUST 5, 2015
EMEDIA'S LEAD GENERATION RESEARCH REPORTS emedia is proud to sponsor original research for the benefit of the B2B lead generation community. Article Research Reports Homepage Resourcestable cellpadding="10" cellspacing="20".
Influitive b2b
AUGUST 31, 2016
The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive. We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones.
KoMarketing Associates
MARCH 28, 2018
InsideView recently published “The State of Sales and Marketing Alignment in 2018: How Leading B2B Companies Drive Growth by Aligning Teams and Go-to-Market Teams” report, and found three major roadblocks to sales and marketing alignment: a lack of accurate/shared data on target accounts and prospects (43 percent), communication (43 percent) and measuring with different metrics (41 percent). Sales and marketing alignment can help with everything from lead nurturing to demand generation.
KoMarketing Associates
JANUARY 16, 2018
Kantar Millward Brown recently published its report titled, “AdReaction: The Art of Integration,” which looked into how marketers navigate various ad formats to deliver integrated campaigns. The “2017 Trends in Personalization” report from Evergage discovered that 96 percent of marketers believe personalization advances customer relationships.
Customer Experience Matrix
FEBRUARY 4, 2014
Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients.
bizible
JANUARY 19, 2016
And they do so one marketing report at a time. In this post I’ll share some of the marketing reports our customers use to build competitive advantage for their orgs. But first let’s discuss what makes a good marketing report. The Anatomy Of A Good Marketing Report.
Digital B2B Marketing
AUGUST 9, 2012
To see how a particular element of your online marketing program is performing, you likely turn to your most recent reporting. Correcting for the Bias Marketers can take two steps to improve this bias in search reporting. Measurement reporting search
Salesfusion
DECEMBER 7, 2015
Demand Gen Report, a lead publication for B2B marketing professionals, recently released a special report on strategies for improving lead scoring. The report includes Salesfusion client, ePromos, experience in implementing marketing automation to help in lead scoring efforts.
bizible
NOVEMBER 8, 2017
When the next planning cycle arrives you’ll already have a dashboard setup to report on progress or success in hitting those market goals. Marketing budgets and dashboards are typically managed and operated separately.
KoMarketing Associates
NOVEMBER 22, 2017
To learn more about the manufacturing sector in particular, the Content Marketing Institute teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. The “Running on Experience: 2017 Digital Marketing Report” from Adobe discovered that 38 percent of marketers are investing in all areas of digital maturity, such as structure, people, processes, and tools.
bizible
NOVEMBER 11, 2016
The past last two years, we’ve been tracking how B2B marketers (and B2C marketers with sales teams) are driving growth at their organizations in the State of Pipeline Marketing Report. This year, the report was produced in partnership with Heinz Marketing, Radius, Reachforce, and Uberflip.
bizible
JANUARY 13, 2016
And a different marketing approach requires a new way to do reporting. Where account-based marketing (ABM) is the strategy for hunting whales, account-based reporting is knowing how many ships to send out. The Difference Between ABM and Account-Based Reporting.
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