How to Market an Analyst Report

The Point

Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. The information value of an analyst report – no matter how complimentary – is not that it says nice things about your product.

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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. Why Is an SEO Report Important?

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Report: Marketers Still Lack Control Over Their Budget and Strategy

KoMarketing Associates

If they work to compile the budget and build a strategy but are unable to execute the strategy due to leadership questioning individual budget expenses as they come up, the marketing leader will have a difficult time achieving stated goals,” wrote the authors of the report.

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Report: Marketers Making Adjustments as Third-Party Cookies Fade Out

KoMarketing Associates

Loyalty Research recently partnered with Rep Data to publish the “A Cookieless World: The Shifting MarTech Landscape” report, and statistics indicated that, on average, marketing leaders are making at least five changes to their technology stack as third-party cookies are phased out.

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Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Report: B2B Buyers Consuming More Marketing Content Before Making Purchases

KoMarketing Associates

DemandGen recently published the “2022 Content Preferences Survey Report,” and statistics indicated that the majority of B2B buyers (42%) consume between three and five pieces of content marketing before engaging with a salesperson.

2021 Key Findings Report


The data from Choozle’s Key Findings Report will help guide your marketing strategy as you execute 2022 and beyond. The post 2021 Key Findings Report appeared first on Choozle: Digital Advertising Made Easy.

Report: In-Person B2B Marketing Event Cancelations Continue to Fall

KoMarketing Associates

The CMO Council teamed up with Cvent to conduct the “Aligning Strategy, Teams and Tech for Success in a New Era of Events” report, and statistics indicated that most marketers (64%) were only moderately effective or not effective at executing valuable virtual events.

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The 2022 State of the Creator Economy Report is live


Tldr: We just published The 2022 State of the Creator Economy Report. The 2022 State of the Creator Economy Report. Inside ConvertKit ReportsThe creator economy is on the move. Upward, that is.

Content Reporting and Analysis: The Tape Measure of Marketing


With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. But is this easier said than done?

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Report: Personalized Marketing Helps Organizations Grow Their Customer Base

KoMarketing Associates

McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021.

Sales Reporting: A Guide to Creating Useful Sales Reports


Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles. Purposes of a Sales Report.

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Report: Omnichannel Marketing Yielding Positive Results for B2B Marketers

KoMarketing Associates

MRP conducted its “State of ABM Maturity” report, and statistics suggested that 43% of high-performing marketers those who choose a more mature approach for each element of their marketing program 100% of the time — are 2.5

InsightSquared Earns “Leader” Badge in New G2 Sales Analytics Report


We are excited to once again be ranked as a leader in the G2 Grid® Report for Sales Analytics. These reports not only validate the value we deliver to you, but the level of satisfaction our customers receive from doing so. The customers have spoken!

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Report: B2B Marketers Utilizing ABM Remain Challenged By Poor Data

KoMarketing Associates

Bad data is the kryptonite of ABM campaigns — with inaccurate information, organizations are at risk of targeting out-of-market accounts and prioritizing the wrong leads,” wrote the authors of the report.

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ConvertKit’s April 2022 Deliverability Report


Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: January 2022. One of our values at ConvertKit is to work in public.

Report: Marketers are Struggling to Leverage Data for Demand Generation

KoMarketing Associates

Ascend2 recently published its “Using Data to Drive Demand” report, and statistics suggested that the majority of marketers (58%) “moderately agree” that demand generation is significantly improved when a data-driven strategy is used.

Report: Marketers Focused on Digital Initiatives Despite Budget Constraints

KoMarketing Associates

Ascend2 conducted “The Outlook on Performance Marketing” report, and data indicated that the majority of marketers (33%) are intent on using most of their budget to fuel social media initiatives.

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

In-platform reporting


We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports. The post In-platform reporting appeared first on Choozle: Digital Advertising Made Easy.

April 2022 Media Impact Report

Rain The Growth Agency

In the April 2022 edition of the Media Impact Report… Why and how advertisers should start considering gaming as part of their strategy The importance of a strong normative database for efficient campaign analysis How to market directly to your target audience through OTT To download the full report, click here. Source.

2022 Experiential Marketing Trend Report


Each year, Agency EA conducts an industry-wide research study, surveying professionals, experts and top case studies to identify the most impactful trends for the year ahead. The results are in: 2022 will be a comeback year for #experientialmarketing.

How to Report on the Value Marketing Generates

Vision Edge Marketing

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. We have found, as a part of our dashboard review process , that many of the dashboards created by Marketing primarily fall into one of these two types (or a combination of them both): activity reports and financial reports.

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Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Understanding Your Auction Insights Report


This mostly comes to us in the form of an Auction Insights report. This report is an absolute must for understanding what’s happening in the auction landscape and can help to better identify what competitors are doing, and why certain metrics are trending the way they are.

Report: Marketers Challenged By Customers Looking to Maintain Data Privacy

KoMarketing Associates

Designit conducted its “When Upheaval Leads to Elevation” report, and data showed that 81% of marketing and customer experience leaders now believe personalization and ease for the customer at digital touchpoints will become critical in the next few years.

Report: A Disconnect Remains Between Martech Utilization and Data

KoMarketing Associates

Dun and Bradstreet recently conducted its “8th Annual B2B Sales & Marketing Data Report,” and statistics indicated that 23% of B2B marketers believe that the cost of new martech is preventing their company from aligning their revenue teams around data.

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Report: Email Still Tops Marketers’ List of Most Effective Channels

KoMarketing Associates

Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Spiceworks Ziff Davis Recognized in 2021 Gartner® Market Guide for Revenue Data Solutions (RDS) Report


Industry leader Gartner has recognized SWZD in their 2021 Market Guide for Revenue Data Solutions Report.

ConvertKit’s March 2022 Deliverability Report


Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2021. One of our values at ConvertKit is to work in public.

Report: Marketers Still See Room for Improvement with Data and Analytics

KoMarketing Associates

Salesforce recently published the third edition of its “Marketing Intelligence Report,” and statistics indicated that only 26% of marketers believe their organization has exceeded expectations when it comes to harnessing accurate, validated data.

Report: Marketers Still Challenged to Strategize Around Customer Experience

KoMarketing Associates

B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge. B2B marketers have primarily focused on improving the customer experience (CX) in the past.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Report: Marketers Lacking the Necessary Resources to Execute Personalization

KoMarketing Associates

Dynamic Yield recently published “The State of Personalization Maturity” report for the fourth quarter of 2021, and statistics suggested that the majority of marketers (42%) believe that their organization values personalization.

3 Email Reports Marketing Leaders Should Look At With an Eye Toward the Future


Top email reports every company needs to have. While there’s much to consider, there are three foundational reports you definitely need to make sure you have. The most critical report you must have is for monitoring your audience’s health.

Report: Organizations Continue to Undervalue Social Media Marketing Data

KoMarketing Associates

Sprout Social recently published its “Sprout Social Index XVII: Accelerate” report, and statistics showed that 47% of marketers say social data is viewed as a resource that influences strategy for multiple teams.

Report: Marketers Struggling with Both Paid & Organic Search

KoMarketing Associates

Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.