3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

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How to Market an Analyst Report

The Point

Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution.

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In-platform reporting

Choozle

We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports.

Report: One-Third of Marketers Say Lead Nurturing Has No Impact

The Point

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. Report: One-Third of Marketers Say Lead Nurturing Has No Impact via @spearmktg.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Report: More Manufacturing Marketers are Now Turning to Content Marketing

KoMarketing Associates

The “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends” report from the Content Marketing Institute, MarketingProfs and IEEE GlobalSpec found that the vast majority of respondents (86 percent) were utilizing content marketing.

Report 194

Report: B2B Marketers Seeing Strong Business Value in Event Marketing

KoMarketing Associates

Splash and the Harvard Business Review recently published “The Event Marketing Evolution” report, and statistics showed that the majority of marketers (52 percent) believe that event marketing drives more business value than other marketing channels.

Report: Increasing Viewability on Desktops for Display and Video

KoMarketing Associates

IAS recently published the “Media Quality Report H1 2018” to determine how video and display marketing performed in the first half of 2018 compared to last year. report and found that over one-quarter of advertising budgets are now dedicated to digital video.

Marketing Performance Management & Reporting Cookbook — Chapter 1: Foundational Reporting

bizible

Reporting is a critical step in the marketing process. To report on marketing’s impact on the state of the business, there are a few foundational reports that all marketers can use. The Foundational Reporting Problem. Foundational Reports.

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MPM & Reporting Cookbook: Marketing Team Reports [Chapter 2 of 5]

bizible

In Chapter 1 , we covered the foundational marketing reports, like net new leads/contacts and touchpoint engagement for marketers doing ABM. These reports show week-to-week or month-to-month health and are valuable across departments. This report takes Recipe 1.1

Report 222

Report: Only 17% of Marketers Measure the ROI of All their Marketing Activities

KoMarketing Associates

Kantar-Millward Brown recently published the “Getting Media Right 2018” report and discovered that only 17 percent of marketers measure the ROI of all of their marketing activities.

The Sales Enablement Handbook

reports which are presented to different. training, which can allow sales ops to collect data, structure strategies and report. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” There are other surprises as well in the State of Marketing Strategy Report 2017.

Report 202

Report: Real-Time Analytics Becoming More Critical to Marketing

KoMarketing Associates

SAS, Intel, and Accenture recently teamed up with the Harvard Business Review to conduct the “Real-Time Analytics: The Key to Unlocking Customer Insights and Driving the Customer Experience” report.

Report: Marketers are Failing to Determine the ROI of Sponsorship Efforts

KoMarketing Associates

According to the report, the top metrics used to measure ROI of sponsorship are total sponsorship investment financial return, total media exposure financial return, and product or service sales.

Report 206

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. marketing automation martech VEST report

Report 286

Content Marketing Strategy? Think Like A Reporter

Webbiquity

Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions.

Report 200

How B2B Marketing is Changing in 2018

and tools to accurately assess and report on. Among the one-off responses (not shown) to produce more of in 2018 were how-to-guides, original research reports, news releases, and solution briefs for sales. 1How B2B Marketing.

Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

Report 167

In Depth: New Salesforce Reporting Package

Ignite Tech

We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts.

Report 158

2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers

Marketing Insider Group

The post 2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers appeared first on Marketing Insider Group. Content Marketing 2018 Report B2B Marketing content strategy demand generation lead generation

Report 175

Report: 86% of Customers Want Transparency from Brands on Social Media

KoMarketing Associates

Sprout Social recently published the “From Risk to Responsibility: Social Media and the Evolution of Transparency” report and discovered that 86 percent of Americans believe transparency from companies is more important than ever before.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs.

Report: B2B Companies Lag in the Adoption of Email Marketing

KoMarketing Associates

SuperOffice recently published “The State of B2B Email Marketing” report and discovered that 59 percent of B2B companies do not use email marketing at all. It’s the sender’s name,” concluded the authors of the report. “64

Report 197

Reinventing Reporting for Marketing Performance

Heinz Marketing

Throughout the history of Heinz Marketing blog posts, reporting has been mentioned a number of times but it’s a very important topic and we are going to write about it again! I still hear people talking about reporting, sometimes it might be they aren’t sure what to report on or even how to do it, so I thought I would jot down a few helpful tips and additional notes to think about. 1 What should you include in your reporting? 2 Reporting is a work in progress.

Optimize your marketing reporting library

Beckon

In this digital era, leading brands are tapping into the growing pools of marketing data to measure, report on, and optimize everything. We want more data, more reports, and ultimately more insight. For some, reports are (finally!)

Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

Creating Dynamic Year-to-Month and Year-to-Date Reports. The majority of Salesforce formulas that you’ll find online are overcomplicated, hyper-niche, or just plain unhelpful.

The 2018 State of Revenue Marketing Report

Heinz Marketing

Heinz Marketing and CaliberMind have partnered to deliver the “2018 State of Revenue Marketing” report. We surveyed over 200 B2B marketing leaders in the United States to explore how the best marketers think about, measure, report on, and operationalize revenue marketing using data, analytics, and automation to meet their company revenue goals. Our report has 5 big takeaways. Top performing marketers use historical reporting and analytics to help forecast future performance.

Report: Marketing Orgs that Plan Based on Revenue Are More Successful

KoMarketing Associates

Bizible’s “State of Pipeline Marketing 2018” report discovered that B2B marketers who build plans based on revenue are 31 percent more likely to be confident that they will hit their revenue goal, compared to those who build plans based on leads.

Report 216

2018 Report: Engaging Your Audience With Visual Content

Contently

We collaborated on a widespread report about the state of visual content, asking more than 500 marketing and creative professionals about their strategies, tactics, challenges, and results. To dig into the full results, download the 2018 report “ Engaging Your Audience With Visual Content ” by filling out the form at the top of the page. Downloading this report will subscribe you to Contently and PhotoShelter’s newsletters.

Report 121

Report: The Ambitious SME

The B2B Research Blog

Read the full report here. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone.

SME 199

Introducing the 2018 State of Pipeline Marketing Report

bizible

Pipeline marketers are more likely to hit their revenue goals, report alignment with broader business objectives, be aligned with their sales counterparts, and be perceived as revenue centers. Download the report here

Report 170

Consumer Trend Report: Transportation

Crimson Hexagon

We looked at the social media conversation on transportation trends. Uncategorized bikeshare bikesharing car Cars driving lyft public transportation rideshare ridesharing scootershare scootersharing transit transportation uber

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. marketing analytics marketing automation marketing automation priorities marketing software trends Raab VEST report

Report 277

Introducing the 2018 Content Planning Report

DivvyHQ

It’s with this mindset that we’re proud to unveil the 2018 Content Planning Report. By reading this report, you’ll be able to benchmark and contextually analyze your own content planning efforts across various dimensions (strategy, workflow, collaboration, tools, metrics, etc.).

Plan 69

Report: More Marketing Emails are Making it to Recipients’ Inboxes

KoMarketing Associates

Return Path recently conducted the “2018 Deliverability Benchmark Report,” which found that the average global inbox placement increased by five percentage points this year (85 percent versus 80 percent in the previous 12 months).

Report 159

Report: Mobile Organic Search Visits on the Rise

KoMarketing Associates

Merkle recently published its “Digital Marketing Report” for the second quarter of 2018, and statistics showed that total site visits driven by organic search rose 2 percent year-over-year in Q2 2018, up from flat growth a quarter earlier.

Mobile 157

New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients.

Report 287

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report.

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Critical Elements of ABM Reporting

bizible

As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. So why then, does Marketing report on leads? And to do that, they must report on contacts and accounts.

Report 161

The Truth About Marketing Revenue Reporting

bizible

But how you report on revenue makes a significant difference in proving your worth. To report on revenue, marketers turn to more advanced performance reporting, including multi-touch attribution. But even then, not all multi-touch revenue attribution reports show the same value.

Report 130

Report: 82% of Marketers Now Practicing Email Segmentation

KoMarketing Associates

Segmentation essentially allows marketers to deliver more tailored messaging to customers, depending on their circumstances or behavior,” note the authors of the report. The “2018 State of Email Workflows” report from Litmus recently found that 55 percent of marketers are now utilizing a content calendar year-round.