How to Market an Analyst Report

The Point

Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution.

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3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

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In-platform reporting

Choozle

We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports.

Report: Marketing Budgets are Slim, But CMOs Remain Optimistic

KoMarketing Associates

Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5%

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

November Deliverability Report

ConvertKit

To live out our value of working in public, we decided to start publishing monthly deliverability reports to give you insight into how ConvertKit’s deliverability is performing. The post November Deliverability Report appeared first on ConvertKit. Inside ConvertKit Reports

How to Report on the Value Marketing Generates

Measure Up Marketing

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. How one small step improves your reporting.

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Forrester Report: Getting Customer Data Management Right

Modern Marketing

Download the report à Data-Driven Marketing

Report: Customer Success Teams Remain Small and Overwhelmed with Obstacles

KoMarketing Associates

Totango recently published the “State of the Customer Success Industry and Salary Report,” and statistics showed that most organizations (45%) have between 0-9 people on their customer success teams.

Rethink Marketing podcast: Creating a Successful Reporting Process

Act-On

In this episode of the Rethink Marketing podcast, Phil Bosley explains how to create a successful reporting process for your marketing team. Marketing Automation Reports & Analytics

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Report: Organizations Intend to Boost Marketers’ Video Budgets in 2020

KoMarketing Associates

Pixability recently conducted the “2019 State of Digital Video” report, and statistics showed that the majority of companies are willing to increase their marketing team’s video budget by 1-10% in 2020.

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Marketing Performance Management & Reporting Cookbook — Chapter 1: Foundational Reporting

bizible

Reporting is a critical step in the marketing process. To report on marketing’s impact on the state of the business, there are a few foundational reports that all marketers can use. The Foundational Reporting Problem. Foundational Reports.

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MPM & Reporting Cookbook: Marketing Team Reports [Chapter 2 of 5]

bizible

In Chapter 1 , we covered the foundational marketing reports, like net new leads/contacts and touchpoint engagement for marketers doing ABM. These reports show week-to-week or month-to-month health and are valuable across departments. This report takes Recipe 1.1

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ConvertKit’s December 2019 Deliverability Report

ConvertKit

Here is our monthly deliverability report to answer that question: If you missed November’s Deliverability Report, you can check it out here. The post ConvertKit’s December 2019 Deliverability Report appeared first on ConvertKit. Inside ConvertKit Reports

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?

Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

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Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” There are other surprises as well in the State of Marketing Strategy Report 2017.

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Report: Marketers Struggle to Improve their Access to Useful Data

KoMarketing Associates

MIT SMR and SAS recently conducted the “2019 Data Analytics Report” and statistics showed that in 2017, nearly 78 percent of marketers “somewhat” or “significantly” improved their access to useful data over the past 12 months. About 30 percent of respondents report at least proactive efforts.

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Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness.

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Report: Marketing Automation Incentives are Fueling Marketers’ Success

KoMarketing Associates

MIT Sloan Management and Google recently teamed up to conduct the “Improving Strategic Execution with Machine Learning” report and found that 82 percent of marketers with incentives to use marketing automation have functional KPIs that help them develop an integrated view of their target customers.

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Software Research Reports and the Marketing Automation Selection Process

Act-On

Tech companies like to point to their recognition in various analyst reports, but have you ever wondered how they wound up in those reports to begin with?

Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

DemandLab and Ascend2 conducted a report titled, “2018 Leadership Perspectives: Leveraging Data and Technology to Drive Marketing Success,” and found that 76 percent of marketers already consider their marketing data and technology strategy to be “somewhat” or “very successful.”

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Report: Challenges Still Causing Issues for Marketers Interested in ABM

KoMarketing Associates

Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM.

4 Steps to Developing Your Customer Care Strategy

2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers

Marketing Insider Group

The post 2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers appeared first on Marketing Insider Group. Content Marketing 2018 Report B2B Marketing content strategy demand generation lead generation

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Report: Marketers Continue to Maintain Relationships with Customers via Email

KoMarketing Associates

Return Path recently conducted the “Lifecycle Benchmark: Insights on new subscriber engagement throughout the first year” report, and statistics showed that marketers are typically able to maintain a 32 percent read rate with new subscribers over the first 12 months of their relationship.

Report: Content Marketing Still Poses Challenges for Many Marketers

KoMarketing Associates

Altimeter recently published its “State of Digital Content” report, and statistics indicated that aligning multiple teams around a unified strategy (24 percent) is the largest challenge marketers currently face when it comes to creating and implementing a content strategy.

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Report: B2B Buyers Engaging Earlier with Sales

The Point

Last week, the folks at Demand Gen Report released their “ 2019 B2B Buyers Survey Report ,” and one of their key findings, supported by multiple data points, was this: “Buyers are accelerating the time to engage with sales reps so they can make decisions as quickly – or as slowly – as desired.”.

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Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

McKinsey’s insights on personalization and martech: New report

ClickZ

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world.

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In Depth: New Salesforce Reporting Package

Ignite Tech

We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts.

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Report: Efficiency in Marketing Remains a Top Priority for CMOs

KoMarketing Associates

Forbes Insights and The Trade Desk recently came together to conduct “The Modern CMO” report, and statistics showed that efficiency in marketing (46 percent) is the leading topic at the front of marketers’ minds heading into the next 12 months.

Report: B2B Marketers Remain Slow to Adopt New Technologies

KoMarketing Associates

To gauge how prepared B2B marketers are for the next wave of technology and data, DemandLab and Ascend2 recently conducted a report titled “2018 Leadership Perspectives: Leveraging Data and Technology to Drive Marketing Success.”.

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Is Our Blog Generating Leads? This Simple Report Has the Answer

DivvyHQ

The value of an individual subscriber will obviously vary for each company, but the important things here are that 1) you have the mechanism in place to capture new subscribers (name/email/other), and 2) you have a way to monitor and report on this KPI. Enter the Blog Conversions Report.

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Report: B2B Marketers Seeing Strong Business Value in Event Marketing

KoMarketing Associates

Splash and the Harvard Business Review recently published “The Event Marketing Evolution” report, and statistics showed that the majority of marketers (52 percent) believe that event marketing drives more business value than other marketing channels.