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Demand Gen Report and True Influence recently published “The State of Integrated Marketing in B2B” report, and statistics showed that the majority of B2B marketers (44%) have an integrated marketing strategy underway and are testing new strategies. MORE
They’re also strategically monitoring all online and offline activity, tracking and reporting them in regular attribution reports. You’re also probably using Marketo’s Bizible to harness the power of both CRM reporting and Marketo’s sales software and analytics. MORE
Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. The information value of an analyst report – no matter how complimentary – is not that it says nice things about your product. MORE
Verse and Ascend2 recently teamed up to conduct “The State of Lead Conversion in Marketing and Sales” report, and statistics showed that 41% of respondents feel that following up with leads quickly is still a challenge. MORE
We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports. The post In-platform reporting appeared first on Choozle: Digital Advertising Made Easy. MORE
Interestingly, many of their targeted areas of improvement are operationally focused,” wrote the authors of the report. As marketers look ahead to the remainder of the year, new research suggests that the customer journey remains at the top of mind for many. MORE
Stop These Reporting Mistakes and Win Budget Support for Content Marketing. The post B2B Reads: Reporting Mistakes, Checklists, and 2021 Predictions appeared first on Heinz Marketing. MORE
Bizible is a marketing attribution software that tracks and reports on channel performance. As we shared in a previous blog post, attribution reporting is about giving credit to your different marketing initiatives to see which channels are generating the most results. Bizible Reports. MORE
Influencer Marketing Hub recently released its “Social Media Benchmark Report 2021,” and statistics showed that the majority of marketers (69%) use social media to develop more brand awareness. MORE
Even though most marketers agree that tracking attribution is important, only 25 percent of marketers are reporting how their campaigns impact their revenue. There are two types of attribution reports in HubSpot: contact attribution and revenue attribution. MORE
The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity. MORE
Those that have fortified their data environment and improved business reporting have seen improvements in their workforce performance and key business metrics, such as profitability. Streamlined Business Reporting. MORE
Merkle recently published its “Digital Marketing Report” for Q3 2020, and statistics show that mobile organic search visits were up 33% year-over-year in the third quarter, but down from the 35% recorded in the second quarter. MORE
Brandfolder and Demand Metric recently published the “State of Digital Asset Management” report, and statistics showed that 51% of marketers waste money producing or recreating assets that go unused because people don’t know they exist or can’t find them. MORE
PathFactory recently published the “COVID-19 Content Engagement Report,” and statistics showed that B2B “bingers” – customers and prospects who frequently engage with marketing content – are now spending an average of 19:43 minutes engaging with assets. MORE
Everyone knows by now (or at least you should) reporting is a fundamental element in sales and marketing. You must be able to report on your efforts and performance and understand how you got there by using data from said report. In my almost four years at Heinz Marketing, I’ve spent my fair share of time working on reporting for clients whether building dashboards or creating a reporting framework to actually pulling the data and providing my analysis – I’ve done it all! MORE
FourSquare and Advertiser Perceptions recently published the “Location Data in a Marketing Lifecycle” report, and statistics showed that above all else, marketers are now using location data to identify new consumer markets (73%). MORE
This mostly comes to us in the form of an Auction Insights report. This report is an absolute must for understanding what’s happening in the auction landscape and can help to better identify what competitors are doing, and why certain metrics are trending the way they are. MORE
Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles. Purposes of a Sales Report. MORE
Social Media Examiner recently published its “2020 Social Media Marketing Industry Report,” and statistics showed that 91% of B2B marketers now use Facebook to connect with customers and prospects. MORE
If you run online marketing campaigns for your organization, you’ve probably heard a thing or two about the benefits of investing in automation to streamline reporting and drive more effective decision-making. One: undetected errors lead to inaccurate data and reports. MORE
The post Reporting Guide appeared first on ContentMX. Licensed Accounts . This is the total number of accounts that have been created within the selected instance(s). When filtering by channel, this is the number of accounts that have selected the channel(s). Launched Accounts . An account is considered Launched when a user has signed in to the account at least once at any time. When filtering by channel, this is the number of accounts that have signed in and selected the channel(s). MORE
Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5 MORE
Which is why we’re releasing a second State of Email report for 2020. I’ve been a Litmus fangirl and avid reader of the Litmus State of Email reports since they launched. That was just one thing that surfaced in the report when it came to workflows that could use some improving. MORE
Gartner released “The Annual CMO Spend Survey Research: Part 1” report, and data showed that 73% of CMOs believe that COVID-19’s negative impacts will be “short-lived.” MORE
The Association of National Advertising and The Content Council recently teamed up to publish the “Growth and Opportunities in Content Marketing” report, and statistics showed that the majority of marketers (40%) have a “cloudy” outlook on content marketing for the next 12 months. MORE
How to Track Attribution Using Salesforce Reporting. Salesforce is a powerful and flexible platform, but it’s not winning any awards for its sophisticated marketing and sales reporting anytime soon. This allows you to report on it for all three objects. How to Run A Report. MORE
Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research MORE
Report Related Topics Zoominfo
JANUARY 13, 2021
Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles. Purposes of a Sales Report.
The Point
MARCH 8, 2018
Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. The information value of an analyst report – no matter how complimentary – is not that it says nice things about your product.
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KoMarketing Associates
JANUARY 26, 2021
The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.
Act-On
NOVEMBER 1, 2018
Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
KoMarketing Associates
FEBRUARY 23, 2021
Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5
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KoMarketing Associates
FEBRUARY 11, 2021
Influencer Marketing Hub recently released its “Social Media Benchmark Report 2021,” and statistics showed that the majority of marketers (69%) use social media to develop more brand awareness.
SmartBug Media
JANUARY 15, 2021
They’re also strategically monitoring all online and offline activity, tracking and reporting them in regular attribution reports. You’re also probably using Marketo’s Bizible to harness the power of both CRM reporting and Marketo’s sales software and analytics.
KoMarketing Associates
AUGUST 18, 2020
Brandfolder and Demand Metric recently published the “State of Digital Asset Management” report, and statistics showed that 51% of marketers waste money producing or recreating assets that go unused because people don’t know they exist or can’t find them.
KoMarketing Associates
DECEMBER 1, 2020
Verse and Ascend2 recently teamed up to conduct “The State of Lead Conversion in Marketing and Sales” report, and statistics showed that 41% of respondents feel that following up with leads quickly is still a challenge.
Advertiser: ZoomInfo
As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
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KoMarketing Associates
SEPTEMBER 24, 2020
PathFactory recently published the “COVID-19 Content Engagement Report,” and statistics showed that B2B “bingers” – customers and prospects who frequently engage with marketing content – are now spending an average of 19:43 minutes engaging with assets.
Heinz Marketing
JULY 10, 2020
Everyone knows by now (or at least you should) reporting is a fundamental element in sales and marketing. You must be able to report on your efforts and performance and understand how you got there by using data from said report. In my almost four years at Heinz Marketing, I’ve spent my fair share of time working on reporting for clients whether building dashboards or creating a reporting framework to actually pulling the data and providing my analysis – I’ve done it all!
SmartBug Media
DECEMBER 15, 2020
Bizible is a marketing attribution software that tracks and reports on channel performance. As we shared in a previous blog post, attribution reporting is about giving credit to your different marketing initiatives to see which channels are generating the most results. Bizible Reports.
QuanticMind
AUGUST 12, 2020
If you run online marketing campaigns for your organization, you’ve probably heard a thing or two about the benefits of investing in automation to streamline reporting and drive more effective decision-making. One: undetected errors lead to inaccurate data and reports.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
KoMarketing Associates
AUGUST 20, 2020
FourSquare and Advertiser Perceptions recently published the “Location Data in a Marketing Lifecycle” report, and statistics showed that above all else, marketers are now using location data to identify new consumer markets (73%).
Choozle
OCTOBER 2, 2018
We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports. The post In-platform reporting appeared first on Choozle: Digital Advertising Made Easy.
KoMarketing Associates
NOVEMBER 24, 2020
Merkle recently published its “Digital Marketing Report” for Q3 2020, and statistics show that mobile organic search visits were up 33% year-over-year in the third quarter, but down from the 35% recorded in the second quarter.
QuanticMind
JULY 27, 2020
This mostly comes to us in the form of an Auction Insights report. This report is an absolute must for understanding what’s happening in the auction landscape and can help to better identify what competitors are doing, and why certain metrics are trending the way they are.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.
Litmus
SEPTEMBER 21, 2020
Which is why we’re releasing a second State of Email report for 2020. I’ve been a Litmus fangirl and avid reader of the Litmus State of Email reports since they launched. That was just one thing that surfaced in the report when it came to workflows that could use some improving.
SWZD
NOVEMBER 3, 2020
Reports Resources ContentResearch, conducted in June and July 2020 and including 1000+IT decision-makers, reveals significant changes in how businesses stay in touch.
SWZD
JULY 25, 2020
Reports Resources ContentWe examine tech purchasing trends to understand which channels businesses use to buy tech and why in 2020 and beyond.
KoMarketing Associates
OCTOBER 27, 2020
Gartner released “The Annual CMO Spend Survey Research: Part 1” report, and data showed that 73% of CMOs believe that COVID-19’s negative impacts will be “short-lived.”
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B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead
KoMarketing Associates
FEBRUARY 9, 2021
Interestingly, many of their targeted areas of improvement are operationally focused,” wrote the authors of the report. As marketers look ahead to the remainder of the year, new research suggests that the customer journey remains at the top of mind for many.
KoMarketing Associates
SEPTEMBER 22, 2020
The Association of National Advertising and The Content Council recently teamed up to publish the “Growth and Opportunities in Content Marketing” report, and statistics showed that the majority of marketers (40%) have a “cloudy” outlook on content marketing for the next 12 months.
Aberdeen HCM Essentials
FEBRUARY 16, 2021
Those that have fortified their data environment and improved business reporting have seen improvements in their workforce performance and key business metrics, such as profitability. Streamlined Business Reporting.
SmartBug Media
NOVEMBER 3, 2020
How to Track Attribution Using Salesforce Reporting. Salesforce is a powerful and flexible platform, but it’s not winning any awards for its sophisticated marketing and sales reporting anytime soon. This allows you to report on it for all three objects. How to Run A Report.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.
SmartBug Media
OCTOBER 5, 2020
Even though most marketers agree that tracking attribution is important, only 25 percent of marketers are reporting how their campaigns impact their revenue. There are two types of attribution reports in HubSpot: contact attribution and revenue attribution.
KoMarketing Associates
JANUARY 5, 2021
Demand Gen Report and True Influence recently published “The State of Integrated Marketing in B2B” report, and statistics showed that the majority of B2B marketers (44%) have an integrated marketing strategy underway and are testing new strategies.
Heinz Marketing
JANUARY 2, 2021
Stop These Reporting Mistakes and Win Budget Support for Content Marketing. The post B2B Reads: Reporting Mistakes, Checklists, and 2021 Predictions appeared first on Heinz Marketing.
ContentMX
SEPTEMBER 17, 2020
The post Reporting Guide appeared first on ContentMX. Licensed Accounts . This is the total number of accounts that have been created within the selected instance(s). When filtering by channel, this is the number of accounts that have selected the channel(s). Launched Accounts . An account is considered Launched when a user has signed in to the account at least once at any time. When filtering by channel, this is the number of accounts that have signed in and selected the channel(s).
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
SWZD
SEPTEMBER 16, 2020
Reports Resources ContentWe've recently surveyed more than 1,000 B2B tech buyers to gain insights into organizations’ 2021 IT budget and tech adoption plans.
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