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Creating a report that has real meaning for B2B marketers is challenging. NetLine just so happens to be uniquely positioned to serve up a report such as this. With this unparalleled first-party data, we’re proud to announce The 2020 State of B2B Content Consumption and Demand Report. MORE
The Content Marketing Institute, MarketingProfs and IDG published the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and data showed that 41% of technology marketers now have a documented content strategy intact. MORE
There are somehow even more marketing and reporting tools to help you manage your strategy. Categories of Marketing and Reporting Tools. Monitoring and reporting. Fundamental Marketing and Reporting Tools. Monitoring and reporting. Monitoring and Reporting. MORE
So here are 6 key performance indicators (KPI) you can track in your clients’ email metrics reports. Take a look at our handy Email Marketing Metrics Report. You’ll be able to see in your email metrics reports which email addresses bounced and why. MORE
They’re also strategically monitoring all online and offline activity, tracking and reporting them in regular attribution reports. You’re also probably using Marketo’s Bizible to harness the power of both CRM reporting and Marketo’s sales software and analytics. MORE
Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. The information value of an analyst report – no matter how complimentary – is not that it says nice things about your product. MORE
We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports. The post In-platform reporting appeared first on Choozle: Digital Advertising Made Easy. MORE
Bizible is a marketing attribution software that tracks and reports on channel performance. As we shared in a previous blog post, attribution reporting is about giving credit to your different marketing initiatives to see which channels are generating the most results. Bizible Reports. MORE
Read the full report here. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone. MORE
The same report found, however, that marketers’ investment in ABM has remained steady, with 44% reporting no change in their ABM budget due to the pandemic. MORE
The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity. MORE
Validity published “The State of Email Marketing” report, and statistics showed that for the majority of respondents (39%), the effectiveness of email is holding steady. MORE
Social Media Examiner recently published its “2021 Social Media Marketing Industry Report,” and statistics showed that all of the reported benefits of social media marketing have risen since 2020. MORE
A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. Why Is an SEO Report Important? MORE
A new report from Content Science and the AI-powered writing software company Acrolinx details the steps you need to take to scale brand voice successfully. MORE
Everyone knows by now (or at least you should) reporting is a fundamental element in sales and marketing. You must be able to report on your efforts and performance and understand how you got there by using data from said report. Foundational Elements for Reporting. MORE
Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2019. The post ConvertKit’s March 2020 Deliverability Report appeared first on ConvertKit. Inside ConvertKit Reports MORE
MightyHive recently published “The Data-Confident Marketer” report, and statistics showed that fewer than one in 20 marketers believe that they have tapped into more than 80% of their first-party data potential. MORE
Eloqua campaign reporting on SFDC Dashboards. Implement closed loop reporting – even though our actual reporting was to be done using lead, contact, campaign member and opportunity objects in SFDC. Eloqua campaign reporting on SFDC Dashboards. MORE
This mostly comes to us in the form of an Auction Insights report. This report is an absolute must for understanding what’s happening in the auction landscape and can help to better identify what competitors are doing, and why certain metrics are trending the way they are. MORE
Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles. Purposes of a Sales Report. MORE
Social Media Examiner recently published its “2020 Social Media Marketing Industry Report,” and statistics showed that 91% of B2B marketers now use Facebook to connect with customers and prospects. MORE
If you run online marketing campaigns for your organization, you’ve probably heard a thing or two about the benefits of investing in automation to streamline reporting and drive more effective decision-making. One: undetected errors lead to inaccurate data and reports. MORE
The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. The brighter news is that the other two-thirds reported that nurture programs resulted in at least a 10% increase in sales opportunities, so there’s hope yet.). Report: One-Third of Marketers Say Lead Nurturing Has No Impact via @spearmktg. MORE
Sure, building reports to track the performance of your (or your clients') content marketing efforts isn't sexy, but it's crucial. It can also be a very manual and time-consuming process if you don't have the right tech in place, or a solid reporting template to work from. MORE
Influencer Marketing Hub recently published its “Influencer Marketing Benchmark Report” for 2021, and statistics showed that 90% of marketers now believe influencer marketing is effective. MORE
Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research MORE
Report Related Topics 
Single Grain
MAY 6, 2021
A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. Why Is an SEO Report Important?
The Point
MARCH 8, 2018
Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. The information value of an analyst report – no matter how complimentary – is not that it says nice things about your product.
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Zoominfo
JANUARY 13, 2021
Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles. Purposes of a Sales Report.
Act-On
NOVEMBER 1, 2018
Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research
Advertiser: ZoomInfo
As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
Content Science Review
JUNE 29, 2021
A new report from Content Science and the AI-powered writing software company Acrolinx details the steps you need to take to scale brand voice successfully.
Marketing Insider Group
JUNE 15, 2020
Creating a report that has real meaning for B2B marketers is challenging. NetLine just so happens to be uniquely positioned to serve up a report such as this. With this unparalleled first-party data, we’re proud to announce The 2020 State of B2B Content Consumption and Demand Report.
Vision6
JULY 5, 2021
So here are 6 key performance indicators (KPI) you can track in your clients’ email metrics reports. Take a look at our handy Email Marketing Metrics Report. You’ll be able to see in your email metrics reports which email addresses bounced and why.
Heinz Marketing
JULY 10, 2020
Everyone knows by now (or at least you should) reporting is a fundamental element in sales and marketing. You must be able to report on your efforts and performance and understand how you got there by using data from said report. Foundational Elements for Reporting.
QuanticMind
AUGUST 12, 2020
If you run online marketing campaigns for your organization, you’ve probably heard a thing or two about the benefits of investing in automation to streamline reporting and drive more effective decision-making. One: undetected errors lead to inaccurate data and reports.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
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Eloqua Tips and Tricks
JUNE 11, 2021
Eloqua campaign reporting on SFDC Dashboards. Implement closed loop reporting – even though our actual reporting was to be done using lead, contact, campaign member and opportunity objects in SFDC. Eloqua campaign reporting on SFDC Dashboards.
KoMarketing Associates
APRIL 14, 2021
Validity published “The State of Email Marketing” report, and statistics showed that for the majority of respondents (39%), the effectiveness of email is holding steady.
QuanticMind
JULY 27, 2020
This mostly comes to us in the form of an Auction Insights report. This report is an absolute must for understanding what’s happening in the auction landscape and can help to better identify what competitors are doing, and why certain metrics are trending the way they are.
SmartBug Media
JULY 12, 2021
There are somehow even more marketing and reporting tools to help you manage your strategy. Categories of Marketing and Reporting Tools. Monitoring and reporting. Fundamental Marketing and Reporting Tools. Monitoring and reporting. Monitoring and Reporting.
Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs
Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!
DivvyHQ
MAY 14, 2021
Sure, building reports to track the performance of your (or your clients') content marketing efforts isn't sexy, but it's crucial. It can also be a very manual and time-consuming process if you don't have the right tech in place, or a solid reporting template to work from.
KoMarketing Associates
MARCH 11, 2021
Influencer Marketing Hub recently published its “Influencer Marketing Benchmark Report” for 2021, and statistics showed that 90% of marketers now believe influencer marketing is effective.
KoMarketing Associates
APRIL 6, 2021
The same report found, however, that marketers’ investment in ABM has remained steady, with 44% reporting no change in their ABM budget due to the pandemic.
ConvertKit
APRIL 14, 2020
Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2019. The post ConvertKit’s March 2020 Deliverability Report appeared first on ConvertKit. Inside ConvertKit Reports
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!
KoMarketing Associates
JUNE 29, 2021
The Content Marketing Institute, MarketingProfs and IDG published the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and data showed that 41% of technology marketers now have a documented content strategy intact.
SWZD
JULY 25, 2020
Reports Resources ContentWe examine tech purchasing trends to understand which channels businesses use to buy tech and why in 2020 and beyond.
The Point
OCTOBER 25, 2018
The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. The brighter news is that the other two-thirds reported that nurture programs resulted in at least a 10% increase in sales opportunities, so there’s hope yet.). Report: One-Third of Marketers Say Lead Nurturing Has No Impact via @spearmktg.
SmartBug Media
DECEMBER 15, 2020
Bizible is a marketing attribution software that tracks and reports on channel performance. As we shared in a previous blog post, attribution reporting is about giving credit to your different marketing initiatives to see which channels are generating the most results. Bizible Reports.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.
SmartBug Media
JANUARY 15, 2021
They’re also strategically monitoring all online and offline activity, tracking and reporting them in regular attribution reports. You’re also probably using Marketo’s Bizible to harness the power of both CRM reporting and Marketo’s sales software and analytics.
Savanta
SEPTEMBER 30, 2014
Read the full report here. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone.
KoMarketing Associates
JANUARY 26, 2021
The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.
KoMarketing Associates
JUNE 8, 2021
Social Media Examiner recently published its “2021 Social Media Marketing Industry Report,” and statistics showed that all of the reported benefits of social media marketing have risen since 2020.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Oracle
JANUARY 15, 2020
Download the report à Data-Driven Marketing
KoMarketing Associates
JULY 21, 2020
Social Media Examiner recently published its “2020 Social Media Marketing Industry Report,” and statistics showed that 91% of B2B marketers now use Facebook to connect with customers and prospects.
SWZD
NOVEMBER 3, 2020
Reports Resources ContentResearch, conducted in June and July 2020 and including 1000+IT decision-makers, reveals significant changes in how businesses stay in touch.
KoMarketing Associates
MAY 19, 2021
MightyHive recently published “The Data-Confident Marketer” report, and statistics showed that fewer than one in 20 marketers believe that they have tapped into more than 80% of their first-party data potential.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.
PFL
JULY 7, 2020
View or Download the Report . The post 2020 Multichannel Marketing Report appeared first on PFL. General
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