Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. Get MarTech! In your inbox.

Top of Funnel 126

Top of Funnel Forecasting SMS Work Management 126

Martech

FEBRUARY 8, 2024

this year,” said Zoe Soon, VP at the IAB Experience Center in a release. The post IAB, MRC release augmented reality measurement guidelines appeared first on MarTech. . “The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. Click here for survey Get MarTech! In your inbox.

Guidelines 105

Guidelines Deliverability Transparency Click Rate 105

Martech

DECEMBER 21, 2023

Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. D-ID and LivingAI have released a new integration that lets businesses create personalized email videos using AI avatars. The post AI-powered martech releases and news: Dec. What could go wrong with that? Get MarTech!

Marketing AI 119

Marketing AI Marketing Analytics Tools Work Management Marketing Management 119

Martech

FEBRUARY 22, 2024

Now, on to this week’s releases. The post AI-powered martech releases: Feb 22 appeared first on MarTech. Does it say that there are some symbols or ideas that can never be re-contextualized? These and other questions are undoubtedly coming to a semiotics class soon. Get MarTech! In your inbox.

Marketing AI 94

Marketing AI Marketing Automation Services Word of Mouth CPA 94

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. The post AI-powered martech releases and news: March 7 appeared first on MarTech.

Marketing AI 96

Marketing AI Work Management Marketing Management Barriers 96

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. The post HubSpot’s November 2023 releases: The manager’s guide appeared first on MarTech. Previously, users had to scroll down in the right-side menu to find the playbooks.

Top of Funnel 114

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 114

Martech

OCTOBER 19, 2023

And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. The post This week’s AI-powered martech releases appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 116

Marketing AI Paid Search Agency Aggregators Forecasting 116

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Clearly view any column of the index page table, such as contacts or companies, without losing track of which record you’re looking at by using the new release to freeze the first column of the table (beta).

SMS 113

SMS Bundling Terms and Conditions Opt-out 113

Martech

OCTOBER 30, 2023

Marketo’s October releases are all improvements to existing features. As of this October release, Adobe has developed the ability to add external co-hosts who do not need a Marketo Engage user account to co-host webinars. View the complete set of October 2023 Marketo Release Notes. Get MarTech! In your inbox.

Marketo 109

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 109

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. The post This week’s AI-powered martech releases appeared first on MarTech. The economics of AI have been mostly ignored since the ChatGPT frenzy kicked off in December. Look for them to move center stage soon. Get MarTech! In your inbox.

Multivariate analysis 117

Multivariate analysis Forecasting API Paid Search Agency 117

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. The release includes AI HTML5-Asset Generator, AI Marketing Copy Generator, Enterprise Catalog Image & Video Generator, Multi-Variant Manager and Digital Asset Traceability.

Digital Asset Management 113

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 113

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. But MAT releases offer many positives, like guaranteed placements and consumer-focused messaging.

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Press Distribution Click Rate Advertising Agencies 117

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. View the complete set of September 2023 Marketo Release Notes. Marketo Release Notes is presented through a partnership between MarTech and MERGE ’s marketing operations consultancy. Get MarTech!

Marketo 117

Marketo Enterprise Management Template Sales Qualified Leads 117

Martech

DECEMBER 14, 2023

Now, here are this week’s releases, upgrades and features: Dstillery’s Audience Brief Genius matches advertisers’ audience briefs with the best audiences from Dstillery’s taxonomy using OpenAI’s technology. The post New AI-powered martech releases: Dec. They want to donate 50,000 meals this month, so go here to contribute. (

Marketing AI 100

Marketing AI Advertising Agencies Paid Search Agency API 100

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. The post AI-powered martech releases and news: Jan. The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Get MarTech! In your inbox.

Marketing AI 106

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 106

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 91

Enterprise Management Hubspot Paid Search Agency Work Management 91

Martech

SEPTEMBER 8, 2023

The post This week’s AI-powered martech releases appeared first on MarTech. Outboundly can also be used to find contact information for prospects, such as their email address and phone number. Get MarTech! In your inbox. Business email address Subscribe Processing.

Amazon 120

Amazon Ideal Customer Profiles User-Generated Content Outreach 120

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. The post This week’s AI-powered martech releases appeared first on MarTech. Dig deeper: What does the future hold for genAI? Get MarTech! In your inbox.

Marketing AI 107

Marketing AI Digital Asset Management Enterprise Management Gartner 107

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. HubSpot has released many approval features in the past year, including marketing email approvals. Watch a video about the release.

Hubspot 101

Hubspot Landing Pages Budget Programs Work Management 101

Martech

OCTOBER 5, 2023

The post This week’s AI-powered martech releases appeared first on MarTech. LinkedIn ’s Accelerate uses AI to streamline ad creation and improve performance through data-driven insights and optimization. Get MarTech! In your inbox. Business email address Subscribe Processing.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Mobile Advertising 117

Martech

AUGUST 4, 2023

Marketo released a native function for creating visualizations of Smart Campaigns. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. View the complete set of July 2023 Marketo Release Notes here. Get MarTech! In your inbox.

Marketo 95

Marketo API Display Verticals 95

Martech

SEPTEMBER 28, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Kognitiv ’s Kognitiv Ignite is AI-native, outcome-based, one-to-one personalization software. The post This week’s roundup of AI-powered martech releases appeared first on MarTech. Get MarTech! In your inbox.

Paid Search Agency 119

Paid Search Agency Domain Gartner Barriers 119

Zoominfo

OCTOBER 20, 2020

Figure 1 : New product release totals are higher in 2020 than in the prior two years. ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Figure 3 : Medium firms released less products in 2020 than in 2019. Source: ZoomInfo. Source: ZoomInfo.

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Zoominfo Product Advertising Mediums Business 225

Martech

FEBRUARY 15, 2024

The post AI-powered martech releases and news: Feb. Curated for You’s AI-driven lifestyle commerce platform launched its Purchase Intent Email and SMS Trigger platform, which uses advanced algorithms to predict and engage customers based on their lifestyle interests and events. 15 appeared first on MarTech.

Marketing AI 101

Marketing AI Enterprise Management CPC Cost Per Click 101

Martech

NOVEMBER 30, 2023

Anyway, here’s this week’s latest AI-powered martech releases, integrations and upgrades: CivicScience ’s Sage AI is designed to address trust issues surrounding artificial intelligence. The post The latest in AI-powered marketing technology releases appeared first on MarTech.

Marketing AI 99

Marketing AI Marketing Management User-Generated Content Amazon 99

ANNUITAS

NOVEMBER 28, 2023

In this vein, the company recently announced its latest set of product releases. The post Salesloft’s Latest Release Focuses on Partner Ecosystem, Improved AI and a New Mobile App appeared first on Annuitas.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Martech

JANUARY 11, 2024

NICE’s 2023 CXone Fall Release added AutoSummary, a feature that uses generative AI to create summaries for voice and digital interactions and improve CX. The post AI-powered martech releases and news: Jan. Get MarTech! In your inbox. Business email address Subscribe Processing. 11 appeared first on MarTech.

Marketing AI 92

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 92

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. The post AI-powered martech releases and news: Feb. It uses generative AI to provide insights and recommendations for sellers. Get MarTech!

Marketing AI 86

Marketing AI Allocation Zoominfo ROAS 86

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Send subscription-related emails to the right buying contact for a company by using the new release to designate the buyer contact on a subscription record.

Data Hygiene 93

Data Hygiene Privacy Landing Pages CAN-SPAM 93

Martech

DECEMBER 14, 2022

The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Plus, several Payments and Playbooks releases allow managers to access the information they need. Learn more about best practices to begin using this new release. Get MarTech!

Hubspot 103

Hubspot Work Management Contact Marketing Fulfillment 103

Martech

NOVEMBER 16, 2023

The post The latest AI-powered marketing tech releases appeared first on MarTech. It allows instant adaptation to changing customer needs and preferences, anticipates future behaviors and trends, and drives personalized interactions across various touchpoints based on a deep understanding of each customer. Get MarTech! In your inbox.

Paid Search Agency 110

Paid Search Agency Planning Touchpoints Mobile Advertising 110

Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. The post This week in AI-powered martech releases: Dec. Put them together and you get some nerve-wracking brand safety issues. If this happens, please remember you read it here first.

Marketing AI 107

Marketing AI Multi-Channel Customer Satisfaction FAQ 107

Martech

JANUARY 25, 2024

And now, this week’s AI-powered marketing technology releases. The post AI-powered martech releases and news: Jan. However, it has a very real impact on data quality and thus the bottom line. See our article here for ways to prevent that. It also provides confidence scores and allows front-line staff to adjust the responses as needed.

Marketing AI 83

Marketing AI Paid Search Agency Lead Ranking Psychographics 83

Martech

MAY 19, 2023

HubSpot’s April releases include a long-requested ability to book meetings for other users, many new Payments features and AI functionality to associate calls with deals. The release enables you to report on who scheduled a meeting and who was assigned the meeting. New HubSpot embed for Salesforce (beta).

Terms and Conditions 96

Terms and Conditions Enterprise Management Hubspot Mobile Marketing 96

Martech

NOVEMBER 4, 2022

The October release continues a series of Dynamic Chat chatbot enhancements. The release of Dynamic Chat is discussed here. View the complete set of October 2022 Marketo Release Notes. The post Marketo’s October releases: A manager’s guide appeared first on MarTech. Previous chatbot enhancements are here.

Lead Scoring 118

Lead Scoring Lead Ranking Marketo Paid Search Agency 118

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Nativo ’s released its ContentAI suite for advertisers and publishers. The post The latest in AI-powered martech releases appeared first on MarTech. Meltwater has added AI Assistants to its suite of products.

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API Gartner Paid Search Agency PR 97