Marketing Insider Group

AUGUST 1, 2023

Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Conversion Rate Think of your Conversion Rate as the finish line in a race. For B2B companies, the Conversion Rate is key.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Marketing Insider Group

NOVEMBER 29, 2022

Also, make sure your website offers a search function to help users quickly navigate to the pages they want to view. Visitors should have ample opportunity to engage further with your website by clicking on buttons, hovering over elements to reveal more information, and viewing compelling images and videos.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Marketing Insider Group

NOVEMBER 24, 2020

Once there, set the time period to view. The Google Analytics traffic report shows you the pages with the most views. Additionally, you’ll see time on site and bounce rate. Further, the bounce rate can determine how quickly viewers are leaving your site. Why Traffic Analytics Matter. Image: MIG. Navigation Metrics.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Optinmonster

APRIL 8, 2024

360° Views Your shoppers may not be inside your physical store, but you can still give them a 360° view of your products. According to XO3D , a UK-based creative consultancy: “360° views can improve a website’s ranking on search engines. How are they able to charge such high-end rates for such a basic utility tool?

Product 96

Product Lead Ranking Urgency Marketing Cross-Selling 96

Act-On

OCTOBER 4, 2023

But what good is all that data if you can’t view and parse it in the formats and reports that make sense to you and your team? View side-by-side email results to spot trends and anomalies Results for one email are handy. Drill into key deliverability metrics such as bounce rates, spam complaints, and email opens in real-time.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Marketing Insider Group

DECEMBER 20, 2021

Each asset and content category should be graded using a predetermined rating scale. Most importantly, they make your overall content strategy more intentional by giving you a holistic view of your entire content library. Increase conversion or subscription rates. Page views. Why brands should perform content audits.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Martech

APRIL 16, 2024

Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Despite inflation fears, interest rates at record highs, and continuing global unrest, the U.S. Longer view. internet advertising reached a record $225 billion in 2023, a 7.3-percent

Advertisements 119

Advertisements Advertising Paid Search Agency Privacy 119

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Dynamic live polls Providing subscribers with creative ways to engage with your email not only boosts your click-through rate, it gives you great insight into your audience’s engagement, preferences and more!

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Anyword

APRIL 10, 2024

After you connect your marketing channels, you will get a Talking Points view for each channel – a curated list of talking points that the algorithm generated from the channel data. These talking points are ranked by a star rating, with a higher star rating indicating a keyword’s predicted performance.

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate. This activity includes views, shares, “Likes,” comments and new subscribers. What is YouTube engagement?

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Optinmonster

JANUARY 29, 2024

These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate. In contrast, if a business prioritizes lead generation over traffic, the key metric to focus on would be conversion rate. Track views using Google Analytics 4 (GA4).

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Martech

APRIL 15, 2024

Discovering a 5-star customer experience After seeing Dan Gingiss, author of “The Experience Maker,” at a recent event and with his book in hand, I headed to a resort off the coast of South Carolina to find out how it earned its AAA Five Diamond award and Forbes 5-star rating. They all lived it. Every touch point shapes the experience.

Marketing AI 133

Marketing AI Act-On Impressions Validation 133

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Benefits of using Google Analytics include: Understanding website performance: It helps track key metrics like the number of visitors, page views, bounce rate, and average session duration.

Budget Programs 119

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 119

Martech

FEBRUARY 24, 2023

Metrics such as open rate and click-through rate were previously only available in the marketing email tool’s analyze space or exported and pieced together in an Excel sheet. Example reports could include: What day of the week has the best open rate. This release includes managing missed calls and voicemail.

Enterprise Management 123

Enterprise Management Hubspot Click Rate Marketing Management 123

Anyword

APRIL 22, 2024

Anyword’s analytics dashboard offers a granular view of campaign performance metrics by channel such as engagement rates, click-through rates, and conversion statistics. This tool provides an extensive overview of marketing campaigns, offering insights that are critical in today’s data-driven marketing environment.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Convince & Convert

DECEMBER 13, 2023

However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

SmartBrief - Marketing

MARCH 10, 2024

Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Email hygiene is essential to ensure your email newsletter response rates are optimal.

Newsletter 106

Newsletter Practices Analytics Optimization 106

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. We get it, but every additional field can decrease conversion rates.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

SocialPilot

JANUARY 14, 2024

It mellows down the formal tone of the email and heightens the response rate by connecting with your followers. 91% of executives rate LinkedIn as their first choice for professionally relevant content. LinkedIn Live streams witnessed a 437% year-on-year increase in views. Complete’ pages get 30% more weekly views.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. Only then will you get the most comprehensive view of your audience. Filter by date range, profiles, ratings or tags Once you’ve chosen your sources and gathered the data, you will need to filter them to begin your analysis.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Martech

MARCH 28, 2024

Here, they can offer ratings with thumbs up or thumbs down, or swipe right or left to get personalized results. Shoppers who aren’t satisfied with the results or would prefer to continue browsing can rate more items and immediately view another set of results — a throwback to the early days of Netflix and Amazon.

Google 96

Google Personalization Tools Marketing AI 96

SmartBug Media

JULY 10, 2023

A bounce rate of 26-40 percent is considered to be exceptional, whereas a bounce rate of around 50 percent is still considered good. What is a “bounce rate”? What is an “exit rate”? Examining both bounce rates and exit rates is important to understand how you can optimize your website and increase conversions.

Landing Pages 95

Landing Pages Conversion Rate Buyer Personas Mobile Marketing 95

Martech

MARCH 4, 2024

Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Tracking conversion rates at different stages of the customer journey can help identify areas of improvement and optimize the customer experience.

Lead Ranking 108

Lead Ranking Allocation Churn Rate Lead Scoring 108

TrustRadius Marketing

MAY 9, 2023

So, to help buyers make confident decisions, we’re revealing the winners of the 2023 Top Rated Awards. Earning a Top Rated Award means that you’re one of the most trusted, reliable vendors on TrustRadius, according to the people who matter most—your customers. Top Rated status increases credibility. Here’s why.

Marketing Management 98

Marketing Management Customer Satisfaction Ideal Customer Profiles High Quality Lead 98

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. This type of content can have a positive effect on your SEO efforts by increasing page views, links, and long-term visibility.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Valasys

APRIL 22, 2024

Why Your Business Needs to Embrace TV Streaming Platforms Today, consumers are rapidly shifting away from traditional TV viewing habits. With this wealth of information, you can fine-tune your campaigns to target specific demographics, interests, and viewing habits. Thus making them less reachable through traditional TV channels.

Television marketing 40

Television marketing Business Click Rate Customer Satisfaction 40

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. TikTok’s engagement rate for nano influencers is 18% The emergence of TikTok in influencer marketing was a game-changer.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Optinmonster

MARCH 21, 2024

The benefits are various: Increased Conversion Rates: Users who see retargeted ads are more likely to convert, having already expressed interest in your product or service. These insights are drawn from personal experience and industry standards and are aimed at helping you maximize engagement and conversion rates.

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

Contently

MARCH 23, 2023

Engagement content metrics such as likes, comments, and shares provide a more comprehensive view of how audiences are interacting with your brand and what you produce. Which provides a more comprehensive view of the customer journey? They include metrics such as likes, comments, shares, followers, and click-through rates (CTRs).

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. We also tracked open, click and unsubscribe rates along with the average number of transactions in the testing period. Average click rate : The control won with a 16% uplift. Which test won?

Click Rate 119

Click Rate Budget Programs Case Studies Open Rate 119

SmartBrief - Marketing

FEBRUARY 26, 2024

For a holistic view of the newsletter program efficacy, consider tracking the following KPIs in a dashboard: Email list growth (month-over-month) Open/read rate (trending percentage) Click-thru rate (to all or specific targeted website content) Quantity/quality of conversions (inquiries, form fills, phone calls, walk-ins, etc.)

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Salesforce Marketing Cloud

JANUARY 29, 2024

When you get a view of a subscriber’s past purchases, you can tailor content and create more precise messaging. Other email metrics include: Conversion rate of sign-up forms: If your sign-up form received 500 views and 50 new subscribers, the conversion rate would be 10%. What does that tell you?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Sprout Social

OCTOBER 31, 2023

Leaders often view performance marketing as a safer bet because it can be measured clearly and held more accountable for business results, making it easier to see how a company’s marketing dollars connect to revenue. But when you view their audience, their followers care about candy bars. KPIs may include impressions, reach and views.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

illumin

APRIL 25, 2024

With the growing rate of consumption and investment towards OTT and CTV, it’s no surprise then that advertisers often interchange and mix up the two. Put succinctly, OTT is the process of streaming or viewing video content on your phone, tablet, television, or laptop. billion growth projection in 2024 according to eMarketer.

Cable 52

Cable Television marketing Mobile Advertising Broadcasting 52

Martech

APRIL 4, 2024

“Customers can use native reporting in Campaign Manager, like Performance Summary Report, Revenue Attribution Report, Conversions API and our new CTV Brand Lift test to measure their success using metrics like reach, conversion rates and video completion rates,” the LinkedIn representative told us.

Linkedin 84

Linkedin Paid Search Agency Ads Campaigns 84

Only B2B

APRIL 10, 2024

Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. Misalignment between marketing and sales teams can lead to poorly qualified leads being passed on, impacting conversion rates.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

SocialPilot

JANUARY 15, 2024

More than one billion hours of videos are viewed on YouTube daily. Majority ( 87% ) of videos related to the business are viewed from a desktop. Videos that had a duration of 90 seconds or less had a retention rate of 50%. 92% of the videos viewed from mobile devices are shared with others.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84