Remove video
article thumbnail

HubSpot and Litmus Share the 2022 Marketing Trends You Need to Know

Litmus

Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates. You’ll also learn trends in content marketing, social media, video, and digital advertising that will help you build a smarter and more sophisticated marketing strategy in 2022. .

Hubspot 101
article thumbnail

Good morning: B2B is adopting D2C habits

Martech

What we’re reading: On the subject of privacy, marketers experienced a rewind last week when HBO was slapped with a class action lawsuit alleging that it was sharing the viewing histories of its HBO Max subscribers with Facebook. The law was passed after a journalist obtained the rental history of Robert Bork.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How 2022 Apple Mail Privacy Updates Affect Email Open Rates

SmartBug Media

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers?

Open Rate 105
article thumbnail

How to Use Email Analytics to Inform Your Marketing Strategy

Litmus

Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). For example, with the release of Apple Mail Privacy Protection, email marketers have been understandably concerned about inflated opens. To learn how to read through your results, check out this helpful video.). Happy tracking!

article thumbnail

3 Email Marketing Trends You Can’t Afford to Skip in 2023

Spiralytics

But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Videos, games, slides, and images to swipe ensure that recipients won’t just send your emails to the trash. Trend 1: Content! Now, good email content is the trend and the hope.

article thumbnail

Do you know how to target in a post-cookie era?

illumin

Four key cookieless marketing strategies Contextual targeting With contextual targeting , marketers can target users based on the content they consume, including text, video, and audio content. This data lets marketers personalize ads similarly to how they would using third-party cookies but with user privacy top of mind.

article thumbnail

Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. Video editing. Sharing buttons. Branded embedding.