Martech

APRIL 15, 2025

Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. An outreach campaign by the Connected Commerce Council asks recipients to sign a letter opposing the bill.

Astroturfing 73

Astroturfing Privacy Privacy Protection Paid Search Agency 73

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

Privacy Protection 71

Privacy Protection Privacy Clickthrough Paid Search Agency 71

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? Check out the webinar recording and read the Q&A below. How exactly are we able to identify which users are opting in to MPP? What should marketers be doing differently?

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Privacy Protection Privacy Webinar Metrics Opt-out 74

Martech

JUNE 3, 2024

While these laws share some similarities, such as granting consumers rights to access, delete and opt out of the sale of their personal information (PI), there are also notable differences in scope, definitions and requirements. Five are already in effect, 12 more will come online by October of next year.

Privacy 137

Privacy Opt-out Privacy Policies Opt-in 137

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.

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Privacy Protection Email Marketing Privacy Work Management 93

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. These laws have led to those ubiquitous pop-ups asking users to opt in to data collection on websites they visit. For brands, however, it means a paradigm shift. What will change for brands.

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Paid Content Marketing AI Lead Ranking Paid Search Agency 155

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. To learn why, check out this blog post.

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Email Marketing Privacy Protection Privacy Stats 104

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. What changed with Litmus’ email client market share site? The answer: Yes!

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Privacy Protection Email Marketing Privacy Differentiation 104

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Third party advertising opt-outs are through prescribed links and need to be ‘controlled’ by the Business.

Privacy 97

Privacy Privacy Policies Advertising Agencies Paid Search Agency 97

Heinz Marketing

JUNE 27, 2022

Transparency isn’t a bad thing, and with the knowledge, some are opting in. According to an article from 9to5mac.com by Filipe Espósito , “ While the number of users opting to let apps track them was low at first, new research from Adjust shows that some people have been changing their mind about this option. Good luck out there!

Privacy 101

Privacy Privacy Protection Opt-out Opt-in 101

Zoominfo

JANUARY 18, 2023

We ensure that data sharing through CE complies with our industry-leading privacy practices. Let’s break down exactly how CE opens up markets for small businesses while keeping your privacy protected. Most of the opt-out requests we receive are processed in a few hours. Still Have Questions?

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Communities Zoominfo Promotion Privacy 130

Martech

JANUARY 8, 2024

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. Google is building a consent mode to perform data modeling that fills in data that can’t be collected from opt-out users.

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Analytics Privacy Privacy Policies Banners 129

Litmus

JANUARY 25, 2022

Keep in mind that with Apple’s Mail Privacy Protection (MPP) now in play, the open rate for your Apple Mail users may be inaccurate and unreliable until the market settles. The unsubscribe rate measures how many people opt out of your emails, and in general, you want to aim for less than 1-2% to stay on the good side of deliverability.

Email Marketing 110

Email Marketing Click Rate Open Rate CTR 110

Martech

JULY 28, 2023

Privacy legislation, consumer pressure reshaping marketing Since 2018, more than 75% of states have considered privacy legislation, and 10 have enacted comprehensive state privacy laws, with more passing privacy legislation as the year progresses. Still, the explosion in U.S. should be paying attention.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Martech

APRIL 27, 2022

Google Play is rolling out a new safety section aimed at giving users more detail about what data apps collect and how it’s used. Providing incorrect information about data collection or failing to fill out this section can result in updates being blocked or the app’s removal from the Play Store. What it does.

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Google Privacy Protection Privacy Opt-out 98

Convert

NOVEMBER 30, 2020

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). Right to Opt-Out of Third-Party Sales.

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Privacy Advertising Agencies Privacy Protection Opt-out 93

Martech

JANUARY 18, 2022

Then the Delta variant threw everything into flux again, followed by Apple’s Mail Privacy Protection, inventory shortages, the Great Resignation, and Omicron. These include your acquisition strategy, welcome/onboarding, promotional emails, marketing automation for transactional and triggered messaging, and your opt-out process.

Planning 141

Planning Advertising Agencies Paid Search Agency Terms and Conditions 141

Litmus

MARCH 8, 2024

Current state of email privacy laws To understand today’s email privacy laws, it’s helpful to start with a bit of history. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. And as technology advances, so do privacy measures.

Privacy 101

Privacy Email Marketing Marketing AI Data Hygiene 101

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

Navigate the Channel

OCTOBER 15, 2024

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. Bonus Trend #4 – Data Privacy and Personalization As data privacy concerns grow, marketers must prioritize ethical data usage.

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Marketing AI Trends Ethics Privacy 65

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. From a privacy perspective, It includes transparency and user control, allowing users to view, edit or opt out of their UID at any time. Google’s full deprecation of third-party cookies is right around the corner.

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Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 133

Litmus

APRIL 19, 2022

As Cynthia Price, Litmus’ SVP of Marketing, pointed out on a Litmus Talks webinar , many email marketers have trained our leadership to want to see it, too. But open rate has become more complex to accurately interpret since Apple’s Mail Privacy Protection (MPP) came into effect in the fall of 2021. of all Apple clients.

Open Rate 98

Open Rate Email Marketing Planning Webinar Metrics 98

Zoominfo

AUGUST 11, 2022

Free Trial California California Consumer Privacy Act (CCPA) Specifics: The CCPA allows California residents to request that businesses disclose which types of personal data they’re collecting, along with the source and business reason for collecting that information. It will also allow consumers to opt out and delete collected data.

Opt-out 100

Opt-out Privacy Opt-in Privacy Policies 100

Convert

APRIL 21, 2021

Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. FIrst, have the lawyers, IT professionals, and privacy specialists within your organization assess the law’s application to your business.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Your opt-out list. You should willingly remove unengaged subscribers from your list at least once a quarter, to protect your email deliverability. Spam reports.

Webinar Metrics 111

Webinar Metrics Email Marketing Deliverability Work Management 111

Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Clean your email lists quarterly You should willingly remove unengaged subscribers from your list at least once a quarter, to protect your email deliverability.

Email Marketing 107

Email Marketing Deliverability Tips Work Management 107

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” We’ll see how it plays out.

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. But how about measuring the results?

Email Marketing 127

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 127

Convert

SEPTEMBER 15, 2021

Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Opt in or opt out for processing of sensitive information. Data Protection Assessments. Accountability/Governance.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Choozle

JUNE 13, 2022

California’s Attorney General and the new California Privacy Protection Agency (CPPA) have also indicated support for an “ opt-out preferences signal” or global privacy control (GPC) to enable devices or browsers to direct websites to automatically remove oneself from data sharing. Data protection for consumers.

Privacy 97

Privacy Privacy Policies Opt-out Advertising Agencies 97

Litmus

MARCH 15, 2024

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. The loss of third-party cookies isn’t the first change that marketers have contended with, but it may be one of the most impactful.

Work Management 111

Work Management Marketing Management Privacy Protection Privacy 111

Martech

SEPTEMBER 30, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Or, you might just want to stop looking at them altogether. Chances are, those prospects and influencers are on LinkedIn.

Multi-Touch Attribution 103

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 103

Hubspot

AUGUST 9, 2017

But with so many new data privacy regulations and lawsuits cropping up, skipping out on a privacy policy is just asking for trouble. To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield.

Privacy Policies 78

Privacy Policies Privacy Privacy Protection Marketing Management 78

DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

SMS 98

SMS Privacy Opt-out Open Rate 98

Litmus

DECEMBER 13, 2024

It’s no longer just about compliance with existing regulations or adapting to privacy-focused features like Apples Mail Privacy Protection (MPP). Instead, as privacy concerns continue to evolve, we anticipate to see marketers shift their focus towards the long-term health of their email programs. Stay informed.

Marketing AI 94

Marketing AI Email Marketing Trends Work Management 94

Martech

MAY 11, 2023

These laws are notable in the present context because — with the exception of California — they all “ adapt terminology ” from GDPR, yet diverge in how they are enforced, with district attorneys, attorneys general, and, in the case of California, the California Privacy Protection Agency, all in the enforcement mix.

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Paid Search Agency Privacy Work Management Marketing Proposals 119

Litmus

JUNE 23, 2022

Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Or, check out the full piece on Forbes. Read on for some of the highlights that she shared.

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Privacy Protection Personalization Privacy Mobile Advertising 68