Why CMOs should embrace data privacy protection

ClickZ

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Unfortunately, one vital department, marketing, often ignores the call for the cultural and technology changes required to protect private information.

Our Partnership with DataGrail Offers New Data Privacy Protection for Revenue Teams

Outreach

You can’t have escaped the importance of meeting privacy standards this year, as the General Data Protection Regulation (GDPR) went into effect and California Consumer Privacy Act (CCPA) was signed into law.

Marketing to Kids? Mind the New Children’s Online Privacy Protection Act (COPPA) Provisions

Marketing Action

If you run a website designed for kids or have a website geared to a general audience but collect information from someone you know is under 13*, you must comply with the Federal Trade Commission’s Children’s Online Privacy Protection Act ( COPPA).

How an Absence of Privacy Shield Certification Could Put your Brand at Risk

NetLine

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. Technology brand safety data privacy GDPR Privacy Shield

The California Consumer Privacy Act of 2018: Do you know where your personal data is?

Modern Marketing

Your answers are probably ‘No’ That’s because you’ve handed over a lot of private data to service providers on the internet and trusted that they’re protecting you and that data. New legislation will add significant privacy protections for Californians and place new burdens on businesses. Earlier this year law makers in California introduced sweeping consumer privacy legislation. It’s past your bedtime.

How the California Consumer Privacy Act (CCPA) Will Impact Your Business: Definition, Guidelines, and Obligations

Outreach

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers.

Facebook to Roll Out 'Similar' EU Privacy Options to All Users

Hubspot

Facebook announced today that it will be sending all users a News Feed alert asking them to review their data and privacy options. The alert, says Facebook, is "similar" to the one received by users in the European Union (EU), as required by the General Data Protection Regulation (GDPR), which comes into force this Friday. Everyone globally on Facebook will get asked about their privacy settings as GDPR goes into effect.

How the California Consumer Privacy Act (CCPA) Will Impact Your Business: Definition, Guidelines, and Obligations

Outreach

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers.

Are You Still Content Marketing Like It’s 2018?

Content Marketing Institute

Ignoring Privacy Protections. Given that you’re collecting data for personalization, you also should be thinking about privacy regulations, right? 55% of consumers say they have decided against buying something due to privacy concerns via @KPMG?.

Demystifying data driven advertising

Choozle

Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers. What privacy protections are in place during the collection and delivery process?

The Internet Had a Busy Week. Here's What You Missed.

Hubspot

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He This is not a tough one to figure out, folks: Transparency is everything. The drama of this week’s Apple event is hardly over.

FTC & its Do Not Track List: Themes and Terminology

Marketo

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. Released just over a month ago, this report is one of many indicators making clear that online privacy is changing in the US.

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