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Android may be biggest beneficiary of Apple’s privacy protections

Martech

The report, by mobile game measurement service Tenjin and Growth FullStack , a mobile advertising intelligence provider, shows how much has changed since Apple introduced its App Tracking Transparency (ATT) rules slightly more than a year ago. What it is. Introduced as part of iOS 14.5 Get the daily newsletter digital marketers rely on.

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5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

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Web analytics is badly broken 

Martech

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari.

Analytics 126
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MarTech’s generative AI pledge

Martech

They are also responsible for transparency. from generative AI; When working with proprietary data or assets, always turn on any privacy settings (ChatGPT for example). Researching, brainstorming and copy editing are all acceptable use cases for generative AI.

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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

Privacy-First Means Customer-Centric If and when the ADPPA becomes a law, marketers should welcome the new guidelines that will eliminate compliance uncertainty and provide a standard approach to privacy policies.

Privacy 130
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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

We ensure that data sharing through CE complies with our industry-leading privacy practices. Let’s break down exactly how CE opens up markets for small businesses while keeping your privacy protected. This is a level of commitment to data transparency rarely seen among other companies in our industry.

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2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. What are the stats and metrics we should focus on once the Apple Mail Privacy Protection goes into effect?