Litmus
JANUARY 24, 2022
Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. John: They have made a few changes, but I think the one that we get the most questions about is what they’ve done with the open rate. But it’s really changed the meaning of “the open”.
Litmus
JUNE 8, 2021
Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Because of this, you may not be able to tell who opened your emails and when via Apple Mail. Is the open rate dead?
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Liveintent
NOVEMBER 15, 2022
It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. Identity Resolution Identity Solutions ios 15 Mail Privacy Protection
Litmus
JUNE 29, 2021
Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. In particular, the lack of visibility around opens will be a challenge. By tracking real openers.
JangoMail
DECEMBER 24, 2021
In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. In its announcement, Apple said this: “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. How does open tracking work?
Litmus
SEPTEMBER 16, 2021
Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. How about new future users (who would have never engaged with our emails and hence would not have any open data)?
Blue Flame Thinking
SEPTEMBER 13, 2021
This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection.
Liveintent
SEPTEMBER 1, 2021
This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email.
Vision6
AUGUST 3, 2021
While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. Email marketing will continue to evolve, as it has done with other recent data privacy changes.
Litmus
JULY 2, 2021
Apple’s Mail Privacy Protection announcement falls into that third category. One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing.
Litmus
OCTOBER 14, 2021
Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? Since most emails are opened within 48 hours, there’s a decent chance that most real-time content will function as it should.
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SmartBug Media
APRIL 20, 2022
The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business.
Litmus
APRIL 19, 2022
That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did. For years, core metrics like email open rates were a staple in email marketing programs.
Litmus
FEBRUARY 3, 2022
The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Don’t rely on open rates as your “go to” email marketing metric.
Liveintent
FEBRUARY 22, 2022
Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). A focus on engagement beyond open rates.
ConvertKit
DECEMBER 22, 2021
There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection?
Navigate the Channel
JULY 21, 2022
Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates.
Litmus
AUGUST 3, 2021
Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used.
Sharpspring
SEPTEMBER 9, 2021
and had to defend these allegations with facts including increased open rates, click rates, and revenue. Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. .
Liveintent
OCTOBER 8, 2021
Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. Start prioritizing clickthrough rates. Arguably the biggest change affecting marketers is the disappearance of clear email open data.
LeadsRX
DECEMBER 27, 2021
This episode breaks down the three most impactful components of Apple’s iOS 15 that will limit the capabilities of marketers: Hide My Email; Mail Privacy Protection; and iCloud Private Relay. The “email open rate” metric could be rendered useless.
DotDigital
SEPTEMBER 3, 2021
Email open rates have always been a controversial topic matter. So all marketers care about email open rates. Opens have always been a “noisy” metric. As a result, it should always be considered a guide, a possibility that the end recipient has opened your email.
Litmus
JUNE 17, 2021
People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. What will get your email opened, clicked on, and converting? Consider that some emails are designed for low opens.
Litmus
JUNE 7, 2022
The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. As of May 2022 , the number of MPP impacted opens has exceeded 50%.
Litmus
AUGUST 2, 2021
Privacy & trust. How do we create a non-Apple open segment? Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. Will that count as two opens?
Litmus
MAY 24, 2022
Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Privacy-proofing. With privacy measures increasing, email marketers are thinking about the health of their email program in the long run.
Liveintent
SEPTEMBER 9, 2021
This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data. Mail Privacy Protection. Email Monetization Apple Mail ios 15 Mail Privacy Protection
Litmus
JUNE 23, 2022
Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?
Litmus
JANUARY 25, 2022
This is especially true for email marketers as we continue toward a privacy-focused world. Open rate. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR). Unsubscribe rate. Bounce rate.
Litmus
JULY 20, 2021
Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. Open rate. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100. Bounce rate.
Liveintent
SEPTEMBER 28, 2021
Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing. Programmatic Advertising Apple Mail ios 15 Mail Privacy Protection
Litmus
JULY 16, 2021
Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. 6 tips to prepare for Mail Privacy Protection.
Litmus
JULY 14, 2022
Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates. Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms.
Litmus
DECEMBER 10, 2021
What do I do with reliable opens in Litmus? Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count. If you’re running tests where open rates or click-to-open rates (CTORs) are a vital victory metric, reliable opens can help.
Litmus
NOVEMBER 22, 2021
This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. Opens by environment.
Litmus
NOVEMBER 16, 2021
As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. Here’s what you’ll find in Email Analytics: Open rate data. Email Analytics open data includes total opens and reliable opens.
Litmus
OCTOBER 28, 2022
Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest.
V12 Data
FEBRUARY 2, 2022
Key Topics: How to use micro-segmentation to truly engage your subscribers — Did you know that segmenting your email list can increase engagement rates by 203%? Since the start of the pandemic, consumer behaviors have radically changed.
Scoop.it
JANUARY 24, 2023
Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email.
Scoop.it
FEBRUARY 28, 2023
Read on… Brands will be more open to adopting BIMI Brand Indicators for Message Identification (BIMI) is a new standard that allows companies to display their logo in the subscriber’s inboxes.
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