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How to get your email marketing ready for iOS 18

Martech

Because Apple Mail accounts for nearly half of all email opens, these changes have a considerable reach. iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. This really was the first major disruption to measuring email opens.

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Real Time Banter with Chad White: What you need to know about Mail Privacy Protection (MPP)

Liveintent

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

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Apple and Gmail make it harder for email campaigns to get to the inbox

Martech

The answer is yes if the update is iOS 15 (and Mail Privacy Protection, or MPP). Because iOS 15 thoroughly messed up the accuracy of open rates, Apple Mail users who opted into MPP were generally tracked as opening every email sent by brands they subscribed to. Increased steps to viewing a specific email.

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Who cares about open rates?

DotDigital

Email open rates have always been a controversial topic matter. So all marketers care about email open rates. Opens have always been a “noisy” metric. As a result, it should always be considered a guide, a possibility that the end recipient has opened your email. The post Who cares about open rates?

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Why Email Open Rates Are Unreliable—And What to Measure Instead

New North

Your email open rates might be higher than ever – but those numbers are lying to you. Traditional email metrics have become increasingly unreliable between Apple’s privacy changes and aggressive spam filters. “It’s not about opens or tracking who clicked,” Jacob explains. The result?

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How iOS 15 has impacted open rates for creators

ConvertKit

The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection? Apple’s Mail Privacy Protection feature will automatically load the pixels in an email to prevent email senders from collecting any information about the receiver.

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Study finds iOS 15 is inflating email open rates

Martech

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% year-over-year in 2021, while click-to-open rates were down 3.6%. Get the daily newsletter digital marketers rely on.

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