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Current State of Apple’s Mail Privacy Protection: Webinar Recording + Q&A

Litmus

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. John: They have made a few changes, but I think the one that we get the most questions about is what they’ve done with the open rate. But it’s really changed the meaning of “the open”.

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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Because of this, you may not be able to tell who opened your emails and when via Apple Mail. Is the open rate dead?

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A year of Apple’s Mail Privacy Protection

Liveintent

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. Identity Resolution Identity Solutions ios 15 Mail Privacy Protection

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. In particular, the lack of visibility around opens will be a challenge. By tracking real openers.

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Apple’s Mail Privacy Protection

JangoMail

In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. In its announcement, Apple said this: “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. How does open tracking work?

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[Confessions of a Marketer] Apple Mail Privacy Protection (MPP): Webinar Recording + QA

Litmus

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. How about new future users (who would have never engaged with our emails and hence would not have any open data)?

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Mail Privacy Protection and iOS 15

Blue Flame Thinking

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection.

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Real Time Banter with Chad White: What you need to know about Mail Privacy Protection (MPP)

Liveintent

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email.

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What Apple’s Mail Privacy Protection Means For Email Marketers

Vision6

While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. Email marketing will continue to evolve, as it has done with other recent data privacy changes.

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How to Create a Reliable Opens Audience for Non-Apple Mail Users

Litmus

Apple’s Mail Privacy Protection announcement falls into that third category. One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing.

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What We Know Now about Apple’s Mail Privacy Protection, What To Do Next & Predictions For The Future: Webinar Recording + Q&A

Litmus

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? Since most emails are opened within 48 hours, there’s a decent chance that most real-time content will function as it should.

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How 2022 Apple Mail Privacy Updates Affect Email Open Rates

SmartBug Media

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business.

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How to Measure Email Marketing Success: Beyond Open Rate

Litmus

That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did. For years, core metrics like email open rates were a staple in email marketing programs.

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Are Your Email Marketing Metrics Being Impacted by Gmail Prefetching Images?

Litmus

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Don’t rely on open rates as your “go to” email marketing metric.

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Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals

Liveintent

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). A focus on engagement beyond open rates.

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How iOS 15 has impacted open rates for creators

ConvertKit

There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection?

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Apple’s New Mail Privacy Protection: Good or Bad for B2B Marketers?

Navigate the Channel

Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates.

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Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?

Litmus

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used.

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How Apple’s Mail Privacy Protection Will Change Your Email Strategy

Sharpspring

and had to defend these allegations with facts including increased open rates, click rates, and revenue. Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. .

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How marketers can adapt to Apple’s Mail Privacy Protection update

Liveintent

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. Start prioritizing clickthrough rates. Arguably the biggest change affecting marketers is the disappearance of clear email open data.

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#44 Hide My Email, Mail Privacy Protection, iCloud Private Relay: iOS 15 Breakdown

LeadsRX

This episode breaks down the three most impactful components of Apple’s iOS 15 that will limit the capabilities of marketers: Hide My Email; Mail Privacy Protection; and iCloud Private Relay. The “email open rate” metric could be rendered useless.

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Who cares about open rates?

DotDigital

Email open rates have always been a controversial topic matter. So all marketers care about email open rates. Opens have always been a “noisy” metric. As a result, it should always be considered a guide, a possibility that the end recipient has opened your email.

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18 Subject Line Tips from Experts to Win Email Opens

Litmus

People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. What will get your email opened, clicked on, and converting? Consider that some emails are designed for low opens.

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MPP in Email Marketing: Myths, Facts and Your Response

Litmus

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. As of May 2022 , the number of MPP impacted opens has exceeded 50%.

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2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

Privacy & trust. How do we create a non-Apple open segment? Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. Will that count as two opens?

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6 Trends in Email Marketing to Watch

Litmus

Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Privacy-proofing. With privacy measures increasing, email marketers are thinking about the health of their email program in the long run.

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How publishers can adapt to iOS 15 with LiveIntent

Liveintent

This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data. Mail Privacy Protection. Email Monetization Apple Mail ios 15 Mail Privacy Protection

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We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Litmus

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

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Email Marketing KPIs You Should Be Tracking

Litmus

This is especially true for email marketers as we continue toward a privacy-focused world. Open rate. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR). Unsubscribe rate. Bounce rate.

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. Open rate. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100. Bounce rate.

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How advertisers can adapt to iOS 15 with LiveIntent

Liveintent

Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing. Programmatic Advertising Apple Mail ios 15 Mail Privacy Protection

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Prepare for the Future of Email Insights and Analytics: Webinar Recording + Takeaways

Litmus

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. 6 tips to prepare for Mail Privacy Protection.

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HubSpot and Litmus Share the 2022 Marketing Trends You Need to Know

Litmus

Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates. Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms.

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Prepare for 2022 with Litmus: Webinar Recording + Q&A

Litmus

What do I do with reliable opens in Litmus? Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count. If you’re running tests where open rates or click-to-open rates (CTORs) are a vital victory metric, reliable opens can help.

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Email Client Market Share in October 2021: Updates and More

Litmus

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. Opens by environment.

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How to Use Email Analytics to Inform Your Marketing Strategy

Litmus

As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. Here’s what you’ll find in Email Analytics: Open rate data. Email Analytics open data includes total opens and reliable opens.

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Our Top 6 Takeaways from Litmus Live 2022

Litmus

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest.

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[ON-DEMAND WEBINAR] Kickstart Your Email Marketing in 2022

V12 Data

Key Topics: How to use micro-segmentation to truly engage your subscribers — Did you know that segmenting your email list can increase engagement rates by 203%? Since the start of the pandemic, consumer behaviors have radically changed.

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Planning Your Email Strategy for 2023: How to Get Maximum ROI

Scoop.it

Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email.

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Which Email Marketing Trends Will Reign Supreme in 2023 and Beyond??

Scoop.it

Read on… Brands will be more open to adopting BIMI Brand Indicators for Message Identification (BIMI) is a new standard that allows companies to display their logo in the subscriber’s inboxes.