SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. What Is Apple’s Mail Privacy Protection Update?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Martech

OCTOBER 27, 2021

This year’s iOS changes, including Apple Mail Privacy Protection, have 43% of marketers saying they will look for new ways to measure their email campaigns. Also, 55% are looking to boost personalization, while 35% are considering enriching customer profiles. Conversely, 24% say that don’t plan to make any changes.

Search Marketing 113

Search Marketing Email Marketing Planning Privacy Protection 113

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Email performance in the U.K. Listen to customers and look past open rates.

Privacy 101

Privacy Email Marketing Privacy Protection Open Rate 101

Litmus

NOVEMBER 16, 2021

Here’s what you’ll find in Email Analytics: Open rate data. Email Analytics open data includes total opens and reliable opens. Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). Read time tells you whether a subscriber read, skimmed, or merely glanced at your email.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Litmus

NOVEMBER 15, 2022

Trends in Email Engagement [Infographic]. How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? When’s the best time to send an email campaign based on your unique audience? How many subscribers now use Dark Mode ?

Trends 89

Trends Privacy Protection Privacy Analytics 89

Litmus

FEBRUARY 4, 2022

We wanted to take this opportunity to give you more insight about why Litmus and Kickdynamic are joining forces and what this means for the future of email for Litmus customers. . You likely already know we really love email here at Litmus. Creating a hyper-relevant experience . Personalization in a data-centric world.

Personalization 86

Personalization Privacy Protection Privacy Interactive Marketing 86

Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. Therefore when Apple caches images when an email is sent, by the time the recipient has opened the email, the content is no longer relevant.

Personalization 74

Personalization Privacy Protection Class Tagging 74

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Litmus

OCTOBER 11, 2021

As part of the role, I supported the company’s presence on comparison shopping engines and helped on affiliate marketing and email campaigns. When the email manager put in her notice, my boss asked if I’d like to be promoted into running email given I had some experience supporting it. The rest, you could say, is history.

Privacy Protection 103

Privacy Protection Paid Search Agency Enterprise Management Advertising Agencies 103

Litmus

APRIL 19, 2022

As Cynthia Price, Litmus’ SVP of Marketing, pointed out on a Litmus Talks webinar , many email marketers have trained our leadership to want to see it, too. But open rate has become more complex to accurately interpret since Apple’s Mail Privacy Protection (MPP) came into effect in the fall of 2021. of all Apple clients.

Open Rate 85

Open Rate Email Marketing Planning Webinar Metrics 85

Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Why use social proof in email marketing? 3 ways to use social proof in email. Social signals.

Email Marketing 68

Email Marketing Social Marketing Privacy Protection Banners 68

Scoop.it

JANUARY 24, 2023

Source: BIMI Group Here’s how an email by Wayfair will look in the inboxes supporting BIMI: Use AI-assisted personalization strategy Most customers expect hyper-personalized communications that go beyond their first name. It can surface hard-to-find information that can be used to create more meaningful email campaigns.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Martech

SEPTEMBER 22, 2021

RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Read more here. iOS 15 and letting go of open rates. Read more here. A closer look at marketing automation’s core features.

Marketing Automation Services 124

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 124

Martech

OCTOBER 28, 2021

This year’s iOS changes, including Apple Mail Privacy Protection, have 43% of marketers saying they will look for new ways to measure their email campaigns. Also, 55% are looking to boost personalization, while 35% are considering enriching customer profiles. Conversely, 24% say that don’t plan to make any changes.

Facebook 111

Facebook Planning Marketing Budget Creation Marketing Budget 111

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

Vision6

AUGUST 23, 2021

By following these 6 email automation best practices you’ll be able to deliver highly targeted email campaigns that will ultimately, win over your subscribers and keep them coming back for more. If executed poorly, it can just as easily drive your business sales in the opposite direction. Know your audience segments.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Litmus

JANUARY 25, 2022

Keep in mind that with Apple’s Mail Privacy Protection (MPP) now in play, the open rate for your Apple Mail users may be inaccurate and unreliable until the market settles. Knowing where to start tracking KPIs is only the tip of the iceberg when analyzing email campaigns. Tracking the metrics that matter.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Litmus

JULY 8, 2021

To avoid the danger of incorrectly analyzing email performance, you must have an eye on the whole picture: Our Holistic Email Metrics Matrix shows that the response to an email campaign ripples outward, affecting your: Direct business impact in terms of revenue and leads generated, for example. Email revenue and profit.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Salesforce Marketing Cloud

FEBRUARY 2, 2022

With the ever-changing privacy landscape, the metrics that marketers use to gauge email campaign success are constantly in flux. In the upcoming Marketing Cloud release, you’ll be able to use Pardot’s latest feature to help evolve your email marketing strategy and focus on metrics that matter. Pardot Open Activity Audit.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Hank Hoffmeier, Sr.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Navigate the Channel

JANUARY 3, 2024

Connect email campaigns to specific goals, such as product purchases or sign-ups, and track conversion rates and the ROI of each campaign. RELATED: Deeper Email Analytics for Building Product Marketers Segment your list based on engagement levels and send re-engagement campaigns to inactive subscribers.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

OCTOBER 30, 2023

If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often. When it comes to relevance, having an email marketing calendar will help create a strategic schedule for your email campaigns. Most email service providers have new, innovative capabilities in their toolbox.

Email Marketing 124

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 124

Porch Group Media

NOVEMBER 10, 2022

A/B testing can increase your email marketing ROI by as much as 37%. 59% of respondents say marketing emails influence their purchase decisions and 80% of business professionals believe that email marketing increases customer retention. Let us help rock your email campaigns in 2023. Just For Fun.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Navigate the Channel

SEPTEMBER 15, 2023

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? This is where AI shines as a productivity booster.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Litmus

JUNE 28, 2021

It might be a sign that your emails aren’t being delivered to the inbox. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Are all of your email programs still compliant? Stay up-to-date on email marketing. you need to do some digging.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user,” Apple states.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

Budget Programs 119

Budget Programs Long Tail Marketing Ad Frequency Click Rate 119

Scoop.it

FEBRUARY 28, 2023

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. This can be detrimental for your email campaign performance and deliverability.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

DECEMBER 15, 2023

Campaign calendar Our annual State of Email Workflows Report found that 62% of email teams spend two weeks or more to build an email, so if you need to create a new email campaign, you better start early. Feel free to copy our free email campaign planning template !

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Litmus

JULY 7, 2021

Thankfully, nearly half of email marketers think their approval process is “just right.” If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. So don’t look at email as a separate thing. You need to be ready to track more than just opens.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Litmus

AUGUST 2, 2021

Some typical FOMO strategies, like countdown timers, might not work for Apple Mail users this holiday season because of Mail Privacy Protection updates. It is the most popular email client on average, when combining Apple Mail opens from iPhones, Macs, and iPads. Litmus helps your holiday email plans go as planned.

Examples 137

Examples Privacy Protection Bundling Email Marketing 137

Litmus

JUNE 16, 2021

Get powerful, holistic insights to optimize email campaigns. With so much competition in the inbox, it’s critical to understand what’s resonating in your email program—and what’s not, so you can be agile and effective with your email strategy. Sounds impossible, right? Not anymore. Introducing: Litmus Integrated Insights.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

Litmus

NOVEMBER 9, 2021

The launch of iOS15—and Apple Mail Privacy Protection —is a great example of that. Consumer data privacy has quickly made its way to the forefront of marketing. And while many claimed this change to be the death of email marketing, our recent State of Email Report found otherwise. iPhone 13 Dark iOS15.

Analytics 73

Analytics Privacy Protection Eloqua Privacy 73

Martech

AUGUST 15, 2022

If you’re an e-commerce brand, your number one question should be, “How much money did this email campaign bring in?” ” All the metrics you use should help you answer that question: total revenue attributed to email, revenue per email, revenue per subscriber, and so on. How do you measure success?

Budget Programs 98

Budget Programs Privacy Protection Paid Search Agency Planning 98

Scoop.it

NOVEMBER 3, 2022

As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Revamp your email automation workflows with relevant content. Running the email campaigns on autopilot makes life easy for the email manager.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. What’s a data-driven email marketer to do? You can access four types of data to build your email campaigns: 1.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Litmus

APRIL 22, 2022

Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send. . We have provided steps to help you take more control over your email campaign consistency by implementing responsive email templates into your email design.

Template 98

Template Privacy Protection Mobile Marketing Click Rate 98