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Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. The implications of this are intriguing.

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Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers. How can consumer demands for data privacy coexist with the realities of effective digital marketing? blocklist providers. Dig deeper: U.S. Dig deeper: U.S.

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Data privacy laws are tightening across the US, advertisers need to get ahead

illumin

Data privacy has long been a new wild west in the US, but as technology advances, so does the demand for stronger data privacy laws. That demand is being heard loud and clear and now the American Privacy Rights Act sits in Congress. The APRA strongly signals that data privacy laws are tightening in the US.

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How to get your email marketing ready for iOS 18

Martech

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. Its Mail Privacy Protection pre-downloaded email images, including tracking pixels, thereby obscuring open rate data. This really was the first major disruption to measuring email opens.

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Google’s cookie pivot leaves 88% of industry in uncertainty: IAB

Martech

The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future. Google has also not explained how these changes will affect Android devices, creating uncertainty about how privacy will be handled across its ecosystem.

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Real Time Banter with Chad White: What you need to know about Mail Privacy Protection (MPP)

Liveintent

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

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Social Media Laws: What Are They and How Do They Impact Brands?

Contently

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing. How do international regulations like the GDPR influence U.S.