Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

Privacy Protection 71

Privacy Protection Privacy Clickthrough Paid Search Agency 71

ConvertKit

DECEMBER 22, 2021

There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection? You can view past reports here.

Open Rate 107

Open Rate Privacy Protection Deliverability Privacy 107

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect. And it goes live as early as next month.

Privacy Protection 116

Privacy Protection Privacy Open Rate Deliverability 116

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? Fortunately, mailbox providers don’t really use opens to determine email deliverability, so we recommend focusing more on engagement metrics such as reads, clicks, and inbox behaviors.

Privacy Protection 74

Privacy Protection Privacy Webinar Metrics Opt-out 74

Litmus

OCTOBER 21, 2021

Lauren’s session will teach you about email deliverability, what impacts inbox placement most, and more. ( My session is all about email deliverability and what tactics you should (and should not) consider on your path to hitting the inbox. Lauren Meyer. Chief Marketing Officer, SocketLabs. Follow Lauren on LinkedIn and Twitter.

Deliverability 80

Deliverability Privacy Protection Privacy Conference 80

Martech

MARCH 26, 2025

.” These include navigating efforts by governments and tech companies to safeguard customer privacy, which are making it harder to gather data about individual users. Apple’s Mail Privacy Protection (MPP) , which conceals opens and IP addresses, is one specific example.

Marketing Management 52

Marketing Management SMS Privacy Protection Deliverability 52

Martech

JULY 20, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Email may have been around since the dawn of the internet, but the space doesn’t stand still.

Email Marketing 117

Email Marketing Privacy Protection Deliverability Advertising Agencies 117

Litmus

AUGUST 2, 2021

Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. What are the stats and metrics we should focus on once the Apple Mail Privacy Protection goes into effect?

Webinar Metrics 115

Webinar Metrics Privacy Protection Trends Privacy 115

Litmus

DECEMBER 13, 2024

While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. If youre looking for how to fix your email deliverability, you get stuck on all the acronyms to keep track of: DMARC, DKIM, SPFwhat does it all mean?

Deliverability 64

Deliverability CAN-SPAM Opt-out Domain 64

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots. That’s key to boosting deliverability.”.

Webinar Metrics 111

Webinar Metrics Email Marketing Deliverability Work Management 111

Litmus

OCTOBER 27, 2021

Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. He continued the conversation on the (virtual) stage during his session, “Apple’s Mail Privacy Protection: How It Will Affect Email Marketers & How They Should Respond.”. Email deliverability is complex.

Privacy Protection 102

Privacy Protection Work Management Deliverability Privacy 102

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless).

Webinar Metrics 138

Webinar Metrics Click Rate Deliverability Open Rate 138

DotDigital

SEPTEMBER 3, 2021

It would appear that Apple will be serving up a false open for all active users of its Mail Privacy Protection. Of course, ensure that your deliverability is as strong as it can be. We need to consider working on our email design and driving the recipient to our CTA(s) and deliverability. Every cloud ay.

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Deliverability management. Improved deliverability and design of email messages.

Marketing Automation Services 141

Marketing Automation Services Enterprise Management Work Management Marketing Management 141

Spiralytics

JANUARY 11, 2023

But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Ensure deliverability. However, you can use automation software to ensure emails reach your targeted prospects’ inboxes with high-deliverability IPs. Trend 1: Content!

Email Marketing 118

Email Marketing Trends Planning Privacy Protection 118

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. A lot of people take open rate as the most important thing to look at, but it’s not the only metric you should care about,” says Paxton Nicholas, Deliverability Ops Team Lead from HubSpot. The real solution?

Email Marketing 107

Email Marketing Deliverability Tips Work Management 107

Litmus

JULY 8, 2021

Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Deliverability metrics. In the long term, how subscribers of a particular inbox engage with your emails and whether you abuse their platform adds up, potentially leading to deliverability problems. See more of the email picture.

Webinar Metrics 122

Webinar Metrics Deliverability CAN-SPAM Co-Registration 122

Litmus

SEPTEMBER 30, 2021

The biggest concern about that for marketers has been Mail Privacy Protection. If you have a lot of these, your email deliverability will be negatively impacted. Here’s what a few email marketing experts shared during our recent webinar, Confessions of a Marketer: Apple Mail Privacy Protection. “My Not really.

Email Marketing 96

Email Marketing Privacy Protection Privacy Paid Search Agency 96

Scoop.it

NOVEMBER 3, 2022

As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Monitor email deliverability rate regularly. Email deliverability becomes another issue during the Holidays as the send volumes reach sky high.

Email Marketing 115

Email Marketing Tips Planning Deliverability 115

Litmus

JANUARY 25, 2022

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Open rate can also give you insight into your historical brand presence. Unsubscribe rate.

Email Marketing 110

Email Marketing Click Rate Open Rate CTR 110

Litmus

SEPTEMBER 20, 2022

Deliverability rate or inbox placement rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Phase #6: Email deliverability. Determine how you’ll measure your success. Unsubscribe rate. Bounce rate.

Deliverability 112

Deliverability CAN-SPAM Privacy Protection Churn Rate 112

Scoop.it

FEBRUARY 28, 2023

Moreover, it enhances email deliverability and sender reputation. Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency.

Email Marketing 115

Email Marketing Trends Lead Ranking Planning 115

ConvertKit

JULY 6, 2021

Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s open data. However, we can’t deny that open rates have long been the metric that email senders most heavily rely on to determine the performance of their email marketing and deliverability. How Apple’s email privacy protection hurts creators.

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.

Email Marketing 106

Email Marketing Marketing Automation Services Planning Work Management 106

Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. Toxins Now that we’ve shown you what good elements can do for email optimization and deliverability, now it’s time to look at the bad elements your marketing team should stay away from. This can be executed as a “welcome” email.

Email Marketing 125

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 125

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Warming up your IP before increased send volume protects deliverability. If you plan on boosting your email volume during the holidays, you should start thinking about deliverability now.

Planning 117

Planning Deliverability Privacy Protection Email Campaigns 117

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. In fact, up to 79% of consumers admit they would delete an email that isn’t mobile optimized.

Template 111

Template Privacy Protection Mobile Marketing Click Rate 111

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s what to include: Email marketing goals. What do you want your emails to do? Audience overview.

Email Marketing 103

Email Marketing Marketing Strategy Marketing & Strategy Planning 103

Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Deliver and win Why is personalized content important? I recently blogged about the subscriber lifecycle and the need to have an active list hygiene strategy in place.

Webinar Metrics 121

Webinar Metrics Click Rate Blast Campaigns Open Rate 121

Litmus

MARCH 8, 2024

2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023. 2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. Bonus points if you have BIMI setup!)

Privacy 101

Privacy Email Marketing Marketing AI Data Hygiene 101

Litmus

OCTOBER 14, 2021

And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. As part of the report on negative metrics, I would also look at deliverability. Then, there’s all the privacy changes going on right now. A great open rate just shows how flashy your subject line is.

Marketing Report 85

Marketing Report Email Marketing Privacy Protection Paid Search Agency 85

Litmus

OCTOBER 28, 2022

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. It was really just a lot of activity to say, ‘Well, we think that they opened.

Open Rate 94

Open Rate Privacy Protection Marketing Management Click Rate 94

Litmus

JULY 28, 2021

But as email has evolved, hidden content has become much more common and doesn’t hurt your deliverability in the same way it used to. Speaking of open rates, you may not be able to rely on that as a success metric anymore after Apple’s Mail Privacy Protection launches (as early as September 2021).

Click Rate 128

Click Rate Privacy Protection Paid Search Agency Open Rate 128

Litmus

JUNE 28, 2021

Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Then dive into deliverability. Integrated Insights Report in Litmus.

Budget Programs 69

Budget Programs Deliverability CAN-SPAM Privacy Protection 69

Navigate the Channel

JULY 12, 2023

In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? What are the specifics?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Product 65

Litmus

NOVEMBER 15, 2022

How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? Trends in Email Engagement [Infographic]. How many subscribers now use Dark Mode ? When’s the best time to send an email campaign based on your unique audience?

Trends 101

Trends Privacy Protection Privacy Analytics 101

Litmus

DECEMBER 13, 2024

It’s no longer just about compliance with existing regulations or adapting to privacy-focused features like Apples Mail Privacy Protection (MPP). Instead, as privacy concerns continue to evolve, we anticipate to see marketers shift their focus towards the long-term health of their email programs.

Marketing AI 94

Marketing AI Email Marketing Trends Work Management 94