Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. She’s a highly-regarded marketing leader, and she totally gets why storytelling matters. Storytelling Eclipses Promotion.

Storytelling 283

Storytelling CMO Paid Search Agency B2B 283

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading! schools.

Storytelling 130

Storytelling B2B Examples Brand Identity 130

Contently

MARCH 2, 2020

As Jonathan Gottschall writes in The Storytelling Animal , human beings are built for stories. We all have storytelling superpowers inside us, but as the pressures of life builds—tests, grades, jobs, mortgages, performance reviews—we lose sight of this instinctual skill. We spend our lives telling ourselves tales.

Storytelling 191

Storytelling Paid Search Agency B2B Thought Leadership B2B Marketing 191

Contently

FEBRUARY 8, 2022

If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. Adding reviews and case studies to your website can have a positive impact on your SEO. This one customer brought in $16 million with $0 spent on advertising.

Storytelling 205

Storytelling Brand Identity Branding Paid Search Agency 205

Convince & Convert

NOVEMBER 10, 2014

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. I love this case study because it really demonstrates the value of authenticity and natural storytelling. Image via BigStockPhoto.com.

Case Study 126

Case Study Case Studies Storytelling Studies 126

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Video Marketing Studies 147

Stevens & Tate

FEBRUARY 10, 2022

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? Think about how it felt to go to school and study for tests. The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain.

Storytelling 112

Storytelling Buyer Personas Marketing Case Studies 112

seo.co

JANUARY 26, 2022

And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling. As the story unfolds, your brain waves actually start synchronizing with those of the storyteller. What is Brand Storytelling?

Storytelling 97

Storytelling Brand Identity Branding Planning 97

Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

Storytelling 59

Storytelling Content Marketing Paid Search Agency Brand Identity 59

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 86

Storytelling Examples B2B Marketing Paid Search Agency 86

WriteSpark

AUGUST 3, 2011

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. Instead of turning down a willing customer, you can focus the case study on qualitative results and value.

Case Study 120

Case Study Case Studies Studies Storytelling 120

WriteSpark

AUGUST 3, 2011

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. Instead of turning down a willing customer, you can focus the case study on qualitative results and value.

Case Study 120

Case Study Case Studies Studies Storytelling 120

Lattice

MAY 31, 2016

I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world. And SiriusDecisions agrees, Senior Research Director Kerry Cunningham has advocated that in a world of more advanced analytics we actually have to become better storytellers.

Storytelling 100

Storytelling B2B Sales B2B Marketing Marketing Prospects 100

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Video Marketing Studies 65

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. You probably already have case studies. Instead of simply presenting the facts, add a narrative. The post Storytelling in B2B Marketing appeared first on Content4Demand. And 50% of B2B buyers are more likely to purchase from brands they connect with emotionally.

B2B Marketing 66

B2B Marketing Storytelling B2B Marketing 66

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Quick Takeaways.

Content Marketing 322

Content Marketing Paid Search Agency Content Marketing & Strategy 322

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey.

Case Study 58

Case Study Case Studies Planning Work Management 58

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Brand Identity Branding 101

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies B2B Marketing B2B 100

Marketing Insider Group

JULY 20, 2020

And now that it is getting some recognition for great storytelling, I thought it could offer some lessons for marketers as well. I’ll use the storytelling framework from the show to offer lessons for marketers on content marketing and brand storytelling. Then we’ll look at some other storytelling templates.

Planning 306

Planning Paid Search Agency Advertising Agencies Marketing & Strategy 306

Optinmonster

JULY 20, 2020

Then, we’ll dive into 5 case studies that achieved real success using those same tips. Incorporate storytelling. In many cases, a short-form landing page (with minimal information) will be all you need for squeeze pages. 8 Benefits + 12 Case Studies). What Is a Landing Page? Short-form.

Landing Pages 81

Landing Pages Case Studies Case Study Optimization 81

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. Among the key findings : “Using a high-performing seller to present new collateral increased the likelihood of us.e Storytelling enhances value.

B2B Sales 57

B2B Sales B2B Marketing Planning B2B 57

Content Standard

MARCH 21, 2017

Leadership has marked this as a land-and-expand opportunity and they’ve asked you to write a case study that will be used to sell other companies on your services. When the next opportunity rolls around, your sales team trots out your manufacturing case study, hoping it’s enough to close the deal.

Case Studies 74

Case Studies Case Study Marketing Strategy Marketing & Strategy 74

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Interactive Marketing 100

Interactive Marketing Hubspot Peer-to-peer Content 100

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This is why case studies are structured the way they are. Why Stories Matter.

Case Study 56

Case Study Case Studies Work Management Studies 56

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 99

Storytelling Business Work Management Paid Search Agency 99

Content4Demand

FEBRUARY 7, 2020

The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses. The focus on content development will also be evident in the “Visual Storytelling With PowerPoint” workshop on Monday, led by Oracle’s Gee.

Case Study 54

Case Study Case Studies B2B Marketing Account Based Marketing 54

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Lead Generation Peer-to-peer 97

BOP Design

APRIL 13, 2020

Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. WellAware’s use of a video case study allows viewers to make an emotional connection with the brand. They present social proof that gives potential customers buying confidence.

B2B 126

B2B B2B Sales Design B2B Marketing 126

Marketing Insider Group

JULY 6, 2020

If this is the case for your business, you’re missing out on a huge opportunity. Storytelling. Case studies. Slides and presentations. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Optimize Your Company Page for Lead Generation. Industry news and research. Source: [link].

Planning 363

Planning Marketing & Strategy Marketing Strategy Linkedin 363

Walker Sands

SEPTEMBER 16, 2022

To make a splash across media types, including venture capital, tech, local and energy outlets, the Walker Sands team created a PR strategy that leveraged brand storytelling and strategic outreach to ensure timely and impactful coverage. Read the full case study here.

Outreach 98

Outreach Public Relations PR Thought Leadership 98

nDash

AUGUST 20, 2020

Case Studies. Presentations. They usually present a problem or provide a solution and are written in a persuasive and authoritative tone. Case Studies. Case studies provide detailed information that targets prospects in the consideration or purchase stage of the customer lifecycle. Checklists.

Top of Funnel 98

Top of Funnel Content Marketing Content Work Management 98

Marketing Insider Group

MARCH 27, 2023

Brand storytelling is unique to each individual company. Brand Storytelling Brand storytelling allows us to connect with our customers by telling stories about what we do (and why it matters). But ChatGPT can only understand what others say about your brand — not the way you want to present it to the world.

Marketing AI 202

Marketing AI Content Marketing Content Paid Search Agency 202

ClearVoice

OCTOBER 31, 2023

In that case, their decision will likely be influenced by the $70,000 anchor. Marketers can use anchoring to present prices. They first present a higher-priced product to make subsequent lower-priced options more appealing. The power of storytelling One fundamental aspect of human nature is our love of stories.

Marketing Management 52

Marketing Management Marketing & Strategy Paid Search Agency Effectiveness 52

ClearVoice

OCTOBER 31, 2023

In that case, their decision will likely be influenced by the $70,000 anchor. Marketers can use anchoring to present prices. They first present a higher-priced product to make subsequent lower-priced options more appealing. The power of storytelling One fundamental aspect of human nature is our love of stories.

Marketing Management 52

Marketing Management Marketing & Strategy Paid Search Agency Effectiveness 52

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 47

Storytelling Content Marketing Enterprise Management Work Management 47

Biznology

FEBRUARY 16, 2018

In fact, a Mediakix study found that Snapchat’s top influencers posted 25 percent more content via Instagram stories than they posted on Snapchat. I want to discuss how the addition of stories to Instagram positions the platform to present what is typically the most important and powerful tool in content marketing: the ability to teach.

Budget Programs 156

Budget Programs Paid Search Agency Planning Marketing Prospects 156