Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Why Is B2B Storytelling Important—and Challenging? Many don’t know where to start or don’t have the right tools to execute storytelling properly, said Mark Evans, principal at Marketing Spark.

Storytelling 206

Storytelling Top of Funnel B2B Ad Building 206

Contently

FEBRUARY 8, 2024

It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Storytelling: Visuals can tell a story instantly.

Storytelling 78

Storytelling Examples Viral Marketing Paid Search Agency 78

Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. She’s a highly-regarded marketing leader, and she totally gets why storytelling matters. Storytelling Eclipses Promotion.

Storytelling 296

Storytelling CMO Paid Search Agency Companies 296

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading!

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Storytelling Examples Branding Brand Identity 130

Webbiquity

MARCH 10, 2020

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey. Storytelling is a big one.

Sales Qualified Leads 318

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 318

Vidyard

OCTOBER 27, 2019

Along with videos announcing big news and stories that are of interest to your subscribers, your video library should showcase—in an indirect or fun way—how you fit into their daily challenges. Cvent does this really well their video, Don’t be a Meetings Dinosaur. Build Video Stories Around Emotion 3. Learn From the Pros.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Contently

MARCH 9, 2020

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. So with his last $5,000, he made one of the weirdest, most novel brand videos you’ll ever see. That’s one hell of a return on a $5,000 video.

Storytelling 175

Storytelling Cable Class Viral Marketing 175

Zoominfo

MARCH 22, 2018

For this reason, modern sales reps require a different set of guidelines to deliver a successful sales presentation. Today we give you seven tips to nail your next sales presentation! Think about it—the key to a successful sales presentation lies in your ability to understand your prospect’s needs and serve them a solution that fits.

Storytelling 196

Storytelling Zoominfo B2B Thought Leadership B2B Sales 196

ClearVoice

MAY 17, 2024

That’s where data storytelling comes in. By blending the traditional elements of storytelling with data visualizations, you can turn plain statistics into relatable and compelling narratives that captivate your audience and drive meaningful action. Present ways to proactively mitigate risks and seize opportunities.

Storytelling 52

Storytelling Customer Satisfaction Gartner Marketing Proposals 52

Contently

FEBRUARY 8, 2022

If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. Having those videos on YouTube can also help you rank for certain keywords. ” into, “I brought a list of customers who are doing amazing things with our products.

Storytelling 216

Storytelling Branding Brand Identity Word of Mouth 216

Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. That voice makes everything more relatable—from your presentations to your blog posts to your explainer videos.

Storytelling 192

Storytelling Amazon Paid Search Agency Advertising Agencies 192

Navigate the Channel

DECEMBER 5, 2023

One of the most effective ways to connect with your audience and differentiate your brand is through storytelling. Effective storytelling can create a lasting impression and emotional connection with your customers. Staying in tune with your audience’s evolving needs ensures that your storytelling remains effective over time.

Storytelling 65

Storytelling Buyer Personas Guidelines Transparency 65

Stevens & Tate

FEBRUARY 10, 2022

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain. 5 Storytelling Techniques to Keep in Mind.

Storytelling 115

Storytelling Buyer Personas Case Studies Case Study 115

Marketing Insider Group

SEPTEMBER 16, 2024

As you might know, AI is revolutionizing how brands generate articles, videos, and even art. However, as AI’s influence grows , so does the debate: Can AI truly replace human creativity, or is there something irreplaceable about the human touch in storytelling and design?

Marketing AI 250

Marketing AI Content Storytelling Creativity 250

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

ClearVoice

AUGUST 30, 2023

The most effective way to do that is through storytelling. Harvard Business Review found that human brains naturally favor narratives, and therefore, people are more likely to respond positively to content with a storytelling component. What will make your audience tick? to connect the audience to the story.

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Storytelling Conversion Paid Search Agency Content 91

Scoop.it

SEPTEMBER 28, 2021

So it’s no surprise that more than 99% of current video marketing professionals told HubSpot they were going to continue using video in 2021, with 96% planning to maintain or increase their spend. Of course, video is just one form of visual content marketing. Showcase Your Vision Through Brand Videos. In fact, ??80%

Storytelling 100

Storytelling Branding Brand Identity Work Management 100

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Scoop.it

SEPTEMBER 2, 2021

In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations. Marketing presentations can do wonders when it comes to pitching ideas to management/clients, proposing a new marketing campaign, and launching a new product. Begin Your Presentation with a Bang. Here we go!

Tips 100

Tips Paid Search Agency Marketing Management High Quality Lead 100

Convince & Convert

NOVEMBER 12, 2024

You can watch the full video replay of the episode below, or add it to your podcast line-up on your favorite platform. This shift mirrors strategies typically seen in B2C marketing, where relatability and storytelling are crucial. In fact, 72% of B2B marketers report success with lead generation through short-form video content.

Social Media 127

Social Media B2B Thought Leadership Trends Social Marketing 127

Stevens & Tate

NOVEMBER 21, 2024

(LOMBARD, IL) – Stevens & Tate Marketing has been honored with a W3 Award in the category of Branded Entertainment–Not-for-Profit and a Silver Davey Award in the category of Film/Video-Corporate Image for “ Protecting The People In The Land Of Lincoln ,” the 50th anniversary video created for its client JULIE, Inc.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Video Marketing Cable 52

seo.co

JANUARY 26, 2022

And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling. As the story unfolds, your brain waves actually start synchronizing with those of the storyteller. What is Brand Storytelling? Position Your Brand Appropriately.

Storytelling 97

Storytelling Branding Brand Identity Case Studies 97

Circle Studio

AUGUST 13, 2020

Presentations play an important role in marketing and business development. Whether speaking at a conference, making a new business pitch, meeting with a client, or hosting a webinar, presentations can be a true differentiator—for better or worse. But as important as presentations are, they can often be treated as an afterthought.

Effectiveness 141

Effectiveness Act-On Webinar Metrics Statistics 141

Zoominfo

FEBRUARY 27, 2019

For this reason, modern sales reps require a different set of guidelines to deliver a successful sales presentation. Today we give you seven tips to nail your next sales presentation! Without the appropriate background information, your sales presentation will lack context, personalization, and authority. Ready to learn more?

Storytelling 100

Storytelling B2B Thought Leadership B2B Sales Zoominfo 100

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 111

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

Marketing Insider Group

JULY 9, 2024

High-quality, authoritative content, like case studies, whitepapers, blog posts, and videos, is crucial for B2B campaigns. Here’s how to create content that resonates with B2B audiences: Video Source Types of Content B2B audiences value informative and authoritative content.

Campaigns 249

Campaigns Branding Brand Identity Work Management 249

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 76

Storytelling Examples PR Trigger Marketing 76

Marketing Insider Group

MAY 2, 2013

” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has been around for as long as humans have walked the earth.

Storytelling 100

Storytelling Video Marketing Banner Ads Banners 100

KoMarketing Associates

MAY 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. In 2018, an average of 47 percent of digital video budgets will go toward producing original content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). He used images we all recognize. And you know it.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

Storytelling 59

Storytelling Content Marketing Branding Brand Identity 59

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 111

B2B Marketing Video Marketing B2B Thought Leadership B2B 111

ClearVoice

SEPTEMBER 13, 2023

From the oral tales of old to today’s written novels, the power of storytelling is undeniable. So, it’s no surprise that more marketers are leveraging B2B storytelling to connect with their target consumers. In this guide, we’ll take a look at the impact of B2B content storytelling. Share testimonials and case studies.

Storytelling 52

Storytelling Marketing AI Effectiveness B2B 52

Single Grain

JUNE 22, 2023

Storytelling is a captivating art that has been embedded in human culture for centuries. And in today’s fast-paced and competitive marketing landscape, the role of storytelling has become crucial. Effective storytelling in marketing has the power to captivate audiences, foster emotional connections and drive conversions.

Storytelling 52

Storytelling Paid Search Agency Merchandising Loyalty 52

Bannerflow

AUGUST 27, 2021

Storytel is a remarkable success story, one where adaptation and best in class localisation plays a starring role. And in terms of display campaigns, Storytel is a brand at the forefront of multi-market, multi-channel advertising. Present in 20+ different markets it prides itself on connecting with customers at a local level.

Storytelling 94

Storytelling Advertising Agencies Display Multi-Channel 94

Marketing Insider Group

NOVEMBER 6, 2024

Video and interactive ads will dominate, engaging users through platforms like YouTube and TikTok with dynamic, immersive content. The Growth of Video and Interactive Ads Video and interactive ads could dominate paid media in 2025 because they continue to captivate audiences and drive higher engagement rates.

Paid Content 161

Paid Content Advertising Agencies Advertising Advertisements 161