The Forward Observer

FEBRUARY 2, 2024

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore.

Top of Funnel 273

Top of Funnel Storytelling Amazon Buyer's Journey 273

Contently

FEBRUARY 8, 2022

Fact : Consumers don’t fully trust corporations. But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. I know, I know.

Storytelling 216

Storytelling Branding Brand Identity Word of Mouth 216

Navigate the Channel

DECEMBER 5, 2023

One of the most effective ways to connect with your audience and differentiate your brand is through storytelling. Effective storytelling can create a lasting impression and emotional connection with your customers. Building Trust : People trust brands that “get” them. Here’s how to go about it: 1.

Storytelling 65

Storytelling Buyer Personas Guidelines Transparency 65

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? ZoomInfo MarketingOS Finally, ABM with data you can trust. Keep reading!

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Storytelling Examples Branding Brand Identity 130

The Forward Observer

MAY 3, 2024

Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm About the Book Discover a proven, easy-to-follow system to feel excited about speaking in public. and storytelling) during his time in New York City while earning his MBA at Columbia University.

Storytelling 156

Storytelling Click Rate Amazon Trust Marketing 156

ClearVoice

AUGUST 30, 2023

There once was a marketer that churned out copy all day. The most effective way to do that is through storytelling. The most effective way to do that is through storytelling. Here’s why B2B storytelling is so powerful, strategies for incorporating storytelling into content marketing, and how to avoid common pitfalls.

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Storytelling Conversion Paid Search Agency Content 91

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect? We live in a story world.

Storytelling 171

Storytelling Consulting Paid Search Agency Marketing & Strategy 171

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive.

Social Media 127

Social Media B2B Thought Leadership Trends Social Marketing 127

Marketing Insider Group

JULY 9, 2024

Marketing your business is necessary to drive growth, and using new methods should be part of this process. These measures create a lasting impression and build trust. From there, you can blaze a unique marketing path for your organization. This guide will help marketers navigate the intricacies of B2B brand campaigns.

Campaigns 249

Campaigns Branding Brand Identity Work Management 249

Contently

JULY 10, 2019

” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. Cue data storytelling.

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Storytelling PR Marketing & Strategy Press 166

Biznology

MAY 13, 2019

With young consumers increasingly demanding brands give more back to society, the challenge today is to create a promise that can be trusted and delivered – with credible authenticity. This trend for brands to create and communicate their CSR (corporate social responsibility) promises reflects a growing decline in trust in business.

Storytelling 123

Storytelling Branding Brand Identity Ethics 123

seo.co

JANUARY 26, 2022

And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling. As the story unfolds, your brain waves actually start synchronizing with those of the storyteller. What is Brand Storytelling? What gives?

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Storytelling Branding Brand Identity Case Studies 97

Scoop.it

SEPTEMBER 28, 2021

So it’s no surprise that more than 99% of current video marketing professionals told HubSpot they were going to continue using video in 2021, with 96% planning to maintain or increase their spend. Of course, video is just one form of visual content marketing. 53% of marketers say video helps them raise awareness. In fact, ??80%

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Storytelling Branding Brand Identity Work Management 100

ClearVoice

SEPTEMBER 13, 2023

From the oral tales of old to today’s written novels, the power of storytelling is undeniable. So, it’s no surprise that more marketers are leveraging B2B storytelling to connect with their target consumers. In this guide, we’ll take a look at the impact of B2B content storytelling.

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Storytelling Marketing AI Effectiveness B2B 52

Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

Storytelling 59

Storytelling Content Marketing Branding Brand Identity 59

Marketing Insider Group

AUGUST 19, 2024

Google News is a news aggregator service that collects headlines from various sources worldwide, presenting them in a personalized feed for users. Accuracy is non-negotiable; factual reporting builds trust and credibility with your readers and Google News. Google News Basics Video Source What is Google News?

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Lead Ranking Lead Scoring Google Guidelines 297

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. And that’s the theme for this week’s Unscripted Marketing Links (UML). As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling?

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Storytelling Examples PR Trigger Marketing 76

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

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Webinar Metrics Demand Work Management Video Marketing 319

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Paid Content 161

Paid Content Advertising Agencies Advertising Advertisements 161

Content4Demand

APRIL 24, 2020

Marketers are learning what neuroscientists have known for some time: Even in business situations, buyers respond to narrative—especially narrative that invokes an emotional response. Adding emotion to narrative triggers the release of oxytocin in the brain, which pushes us to relate, care, trust and help others.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Marketing Insider Group

APRIL 15, 2024

By concentrating on specific niches, B2B creators produce content that directly addresses their audience’s needs, establishing trust and fostering strong connections. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect.

Enterprise Management 262

Enterprise Management B2B B2B Thought Leadership SMB 262

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. They can influence who we trust, play on our nostalgia, and help us make sense of complex information. The lesson: Weave your target market’s everyday scenarios into your videos.

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Storytelling Video Marketing Top of Funnel Work Management 110

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 101

Peer-to-peer Case Studies Hubspot Interactive Marketing 101

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling?

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Storytelling Examples Campaigns Top of Funnel 111

Contently

JULY 17, 2024

Novelty in marketing refers to anything new, original, or unusual that makes a story stand out and grab your audience’s attention. 5 brainy benefits of novelty in marketing By understanding and leveraging the power of novelty, you can elevate your brand’s storytelling , making narratives more memorable and impactful.

Storytelling 78

Storytelling Planning Webinar Metrics Trigger Marketing 78

Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting? Humans have always relied on storytelling to pass down information.

Storytelling 52

Storytelling Advertising Advertisements Practices 52

Sprout Social

FEBRUARY 27, 2020

As a social media professional, presentations are an inevitable part of your job and a vital part of your career growth. Honing your presentation skills takes time, patience and practice. Presentations can be a challenge, but they’re also an opportunity. The first and most important part of any presentation is research.

Social Media 110

Social Media Media Paid Search Agency Peer-to-peer 110

ClearVoice

JULY 18, 2023

For some cloud providers, this can present a challenge: getting people to trust a computer thousands of miles away with their precious business data. One powerful tool companies use to overcome hesitancy to embrace the cloud is content marketing. When it’s on your laptop, it’s different.

Digital Asset Management 52

Digital Asset Management Trust Marketing Work Management Marketing Management 52

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Storytelling 158

Storytelling Tips Marketing & Strategy Word of Mouth 158

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Stevens & Tate

NOVEMBER 21, 2024

In the world of marketing today, a new generation has emerged—the Gen Z, or “TikTok Generation.” Marketing on TikTok offers an exciting way to reach them, but this generation is notoriously hard to engage. Leverage Influencer Marketing Influencers hold a significant place in the hearts of the TikTok generation.

Marketing & Strategy 85

Marketing & Strategy Marketing Strategy Generation Peer-to-peer 85

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 71

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 71

nDash

DECEMBER 12, 2018

As a child, storytelling time was always one of my favorite parts of the school day. As marketing and communications experts, we need to learn to tap into that excitement when promoting our brands. This will allow for you to connect with your audience which leads to brand trust and product purchase. Drive leads or conversions?

Storytelling 66

Storytelling Advertising Mediums Trust Marketing Marketing Management 66

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The answer is by telling stories.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70