Contently

MARCH 24, 2020

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. Turns out, the most beloved storytellers on the list—Ernest Hemingway, Cormac McCarthy, J.K.

Content 154

Content Storytelling Barriers Video Marketing 154

Convince & Convert

NOVEMBER 10, 2014

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. Through their campaign, “Delivering Hugs,” Huggies and Ogilvy created a viral video that triggered an emotional response from anyone with a soul—especially expecting mothers.

Case Study 126

Case Study Case Studies Storytelling Studies 126

Outbrain

FEBRUARY 26, 2020

Many of them succeed with video storytelling. Let’s take a look at what video storytelling is, and how you can effectively apply it to your marketing strategy. What Is Video Storytelling? Video storytelling is much more than a sales pitch, as it focuses on a story rather than a product. Video Storytelling Basics.

Storytelling 48

Storytelling Planning Video Marketing Paid Search Agency 48

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

ClearVoice

FEBRUARY 15, 2020

He was just named in Forbes 30 under 30 for marketing and advertising and, yes, effective storytelling. Approaching his topic like an Investigator, Jon wrote a viral post for Forbes, The Uberpreneur: How An Uber Driver Makes $252,000 A Year. lorihil @EveryVowel #storytelling #freelancing Click To Tweet. Happy Investigating.

Storytelling 78

Storytelling Viral Marketing Stats Trends 78

Sage Marketing

JANUARY 20, 2022

This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed. Flex Your Storytelling Muscle . Is your post going viral or is it toast? I can’t emphasize enough how important a “story” is.

Linkedin 98

Linkedin Startups Ideal Customer Profiles Social Media 98

Single Grain

SEPTEMBER 15, 2023

To that end, Facebook has learned how to re-attract younger audiences to the platform — by carefully prioritizing and presenting content in a format that their target demographic will resonate best with. Storytelling: The Ultimate Engagement Tool Why is short-form content so irresistible? The secret sauce is storytelling.

Facebook 52

Facebook Video Marketing Content Work Management 52

Vidyard

FEBRUARY 27, 2020

The Evolution of Video Storytelling. Auto-playing video ads, while likely appealing to certain brands for obvious reasons, present a terrible experience for users—especially the ones that pin themselves to the corner of your screen as you scroll through a website. Video offers a ton of potential for creative storytelling.

Video Marketing 149

Video Marketing Trends Top of Funnel Digital Marketing Funnels 149

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Content Marketing 87

Content Marketing Planning Top of Funnel Marketing Analytics Tools 87

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. Herve: When brands forget that filmmaking, marketing and storytelling are professions. Benefits require investments.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Tips on content writing with storytelling and emotion. This book helps you learn exactly how to do that. Easy grammar and usage rules.

Social Media 135

Social Media Social Marketing Planning Marketing & Strategy 135

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Planning 100

Planning Enterprise Management Effectiveness Work Management 100

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

Content 97

Content Storytelling Paid Search Agency Work Management 97

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. Thought Leadership and Educational Content : Videos present an excellent opportunity for B2B companies to position themselves as industry thought/category leaders.

B2B Marketing 87

B2B Marketing B2B B2B Thought Leadership Video Marketing 87

ClearVoice

NOVEMBER 23, 2021

In the case of Instagram Reels and TikTok, music is more than simply an entertaining element or a storytelling device — though, to be clear, including some fun music will probably make your short-form videos more watchable. ” Anybody who uses this hashtag is trying to take a ride on the algorithm express straight to viral town.

Video Marketing 102

Video Marketing Social Media Social Marketing Trends 102

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This present approach has a better chance of converting an audience into leads. Visual presentations. … Slideshares.

Demand Generation Agencies 147

Demand Generation Agencies Paid Content Demand Generation Lead Generation 147

Content Standard

MAY 15, 2019

Given the unique economic factors at play, it helps to look at nonprofit content marketing examples from organizations with a proven ability for engaging current and prospective donors through a multi-faceted approach to storytelling and donor activation. Emotional Content That Galvanizes Its Audience. Story-Centric Email Campaigns.

Top of Funnel 111

Top of Funnel Planning Content Marketing Marketing & Strategy 111

Zoominfo

MARCH 14, 2018

You’re competing against your customers’ friends and family and viral videos and cute puppies. In this fast-paced, dynamic, modern presentation Jay Baer presents you with a simple, yet critical choice: do you want to be the same, or do you want to be different? Same is lame. We ignore average, but we discuss different.

Planning 164

Planning Paid Search Agency Word of Mouth Marketing 164

ClearVoice

DECEMBER 27, 2021

This presents yet another content channel for brand marketers — podcasts. Here are some examples of riveting influencer campaigns of 2021, along with highlights of the campaign: Chipotle : The brand launched a Chipotle Creator Class of 15 influencers, including viral TikTok creators, to promote Chipotle to the masses.

Content Marketing 98

Content Marketing Planning Marketing AI Content 98

Content Marketing Institute

MAY 22, 2018

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. The #CuteAnimalTweetOff went viral and several major news outlets picked it up. Online presentations: 24Slides. Want proof? pic.twitter.com/D9zDWXxuDb.

Content Marketing 98

Content Marketing Planning Paid Search Agency Content 98

Vidyard

SEPTEMBER 3, 2019

The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral popularity is still social media, where video is the preferred format. This is the term used when video views ‘blow up’ and reach phenomenal numbers. How will you format each episode?

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Sprout Social

NOVEMBER 21, 2016

If the lowest-priced Kindle was presented by itself, you would think that $79.99 But since the high-priced Kindle Oasis is present, all the other options seem like a bargain. When presented with a pricing table, you lock onto the first price you see. When presented with a pricing table, you lock onto the first price you see.

Facebook 100

Facebook Tips Work Management Marketing Management 100

Single Grain

JULY 12, 2023

It can require a bit of brainstorming and experimentation to settle on the right graphics, language, and overall presentation of your ad creatives, which is why it is often the most time-consuming and mentally involved process of the entire digital advertising process. Remember, a good story resonates and sticks with people.

Paid Search Agency 52

Paid Search Agency Ads Creativity AIDA 52

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. Thought Leadership and Educational Content : Videos present an excellent opportunity for B2B companies to position themselves as industry thought/category leaders.

B2B Marketing 52

B2B Marketing B2B B2B Thought Leadership Video Marketing 52

Circle Studio

MARCH 12, 2020

Jay Baers’ NY Times Best Seller and #1 Amazon Best Seller, Youtility, shows readers that they aren’t just competing against similar products in their online communities anymore, but that they are competing against the posts of customers’ friends and family, viral videos and popular memes. Building a StoryBrand.

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. According to this presentation by Bryan Rieger, that''s only a small fraction of the mobile web story.

Marketing & Strategy 28

Marketing & Strategy Marketing Management Advertising Agencies Paid Search Agency 28

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. While this would be true of any age, Brian presents some suggestions for dealing with the increasing rate of change. Viral’s Secret Formula (197,782 pageviews / 327 comments) by Jonah Berger.

Linkedin 100

Linkedin Work Management Paid Search Agency Marketing Management 100

SmartBug Media

MARCH 8, 2022

I found Michaela years ago after she published a viral blog on LinkedIn about her experience of being fired and what she was determined to do to not slow down her career aspirations. Contemporary marketing is a medley of hard-core metrics and processes intertwined with stunning and creative storytelling. Writer and public speaker.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Vidyard

SEPTEMBER 3, 2019

The golden ticket to viral popularity is still social media, where video is the preferred format. From rom-coms to pop songs to talk shows, every piece of content follows a format in order to present unique information within a familiar structure. Make sure your hosts match well with your chosen topic if you want your podcast to last!

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Single Grain

FEBRUARY 14, 2020

Takeaway : One thing you can steal from this video is the use of an exciting, humorous approach to storytelling. Another thing to learn from this video is the incredible creativity in using blatant humor and a complete lack of euphemisms for brand storytelling. Growth Study] Slack: The Fastest Business App Growth in History.

Promotion 141

Promotion Startups Campaigns Video Marketing 141

Onalytica B2B

NOVEMBER 15, 2018

Present on most social platforms with large audiences with the ability to share content and make it viral. They normally have friends/peers in their network who will also help content become viral within a specific industry. • High Reach. • 100 Posts+ per month. • Low Post / Share Ratio. . Social Amplifiers.

Social Media 279

Social Media Top of Funnel Social Marketing Work Management 279

Vidyard

APRIL 17, 2015

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.”

Advertising Agencies 51

Advertising Agencies Work Management Marketing Marketo 51

Outbrain

JANUARY 1, 2019

Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. #2 Every year has at least one viral meme, and 2018 was no different. This is not just an ad campaign; it’s a mini adventure movie. 2 Laurel or Yanny?

Paid Search Agency 55

Paid Search Agency Examples Ads Advertising Agencies 55

Content Marketing Institute

SEPTEMBER 26, 2018

First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. But it’s also important to realize that HOW you craft and present your ideas is what really matters when it comes to originality. Structure – order and way you present your ideas. Attitude – tone.

Content Marketing 92

Content Marketing Paid Search Agency FAQ Work Management 92

Hubspot

JANUARY 23, 2015

Some presentations are better than others. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own PowerPoint or SlideShare presentation , why not learn from the best of the best? 25 Great SlideShare/PowerPoint Presentation Examples for Marketers.

Advertising Agencies 28

Advertising Agencies Examples Marketing & Strategy Paid Search Agency 28

Outbrain

JUNE 16, 2021

Use storytelling to convey your authentic voice. All of these video engagement efforts have one thing in common: They utilize storytelling. Storytelling helps to create an authentic, trustworthy voice that resonates with consumers. Great video storytelling pushes on people’s pain points and provides a satisfying solution.

Video Marketing 29

Video Marketing Top of Funnel Storytelling Planning 29

Vidyard

DECEMBER 18, 2013

The now viral WestJet video is exactly the kind of magic marketers are asking Santa for (and for good reason). While you can’t plan a viral video, I want to explore what marketers can learn from this Christmas story. Think about how you can present your next video in a familiar way.

Planning 51

Planning Paid Search Agency Video Marketing Work Management 51