Sprout Social

DECEMBER 16, 2020

They take storytelling to a new level. They present a clear point of view. From feed to frozen aisle, you’re mentally inserting yourself in the chic social moments they curated as you eye your next pint of Jeni’s at the grocery store. Let’s take a look at some key ways this ice cream brand scoops people’s hearts on social.

Creativity 111

Creativity Curation Advertisements Advertising 111

Single Grain

SEPTEMBER 15, 2023

It’s practically a personalized curation service, so why not take advantage of it? To that end, Facebook has learned how to re-attract younger audiences to the platform — by carefully prioritizing and presenting content in a format that their target demographic will resonate best with. The secret sauce is storytelling.

Facebook 52

Facebook Video Marketing Content Work Management 52

Content Standard

JULY 28, 2016

Those that had originally focused on licensed or curated content shifted in our direction and talked about content creation. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. It was an extraordinary day.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Scoop.it

SEPTEMBER 22, 2020

Use the power of storytelling. No wonder, messages presented as stories get etched in human memory 22 times better than plain facts. . It uses interactive storytelling to convey its features and preparation of the products. To make curating content a breeze, use a tool like Scoop.it We all love stories.

Conversion 86

Conversion Content Optimization Email Marketing 86

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. As marketing tactics continue to evolve, accurately measuring the success of campaigns and allocating resources effectively presents itself as a challenge. Find Your Niche.

Marketing & Strategy 187

Marketing & Strategy Marketing Allocation Marketing Strategy 187

FMG Suite

DECEMBER 14, 2020

Marketing is all about storytelling, and digital marketing is all about digital storytelling. We’ve provided links to several other articles, webinars, and resources so you can take a deeper dive into any of the topics we present here. Ask yourself: Is this custom, curated, or catered content? Contact details.

Planning 98

Planning Marketing Plans Marketing & Strategy Work Management 98

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This present approach has a better chance of converting an audience into leads. Visual presentations. …

Demand Generation Agencies 147

Demand Generation Agencies Paid Content Demand Generation Lead Generation 147

Magisto

MAY 20, 2020

Remote learning presents many opportunities, as well as challenges, for both teachers and students. Your videos should present one topic or chunk of information in a way that’s memorable and easily absorbed. Videos present a creative and innovative way to connect with your students and help them grasp educational content.

Video Marketing 52

Video Marketing Best Practices Storytelling Curation 52

Zoominfo

DECEMBER 18, 2019

The ease of creating personalized news feeds, customized social media dashboards, and curated internet experiences means that it’s harder than ever to reach consumers with the one-size-fits-all marketing tactics of the past. So how do you make sure people want to see what you’re offering? When you build a brand, you need to get granular.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Seismic

AUGUST 31, 2020

The Seismic Storytelling Platform TM helps marketers through every step of the content lifecycle — creating the right content, curating it, and activating it for sellers who are then able to discover and deliver the most relevant content for every touchpoint in their buyer’s journey. Learn more.

Content 95

Content Buyer's Journey Interactive Marketing B2B Sales 95

Single Grain

MAY 25, 2023

The real magic lies in how you present this information to your audience. Creating a narrative involves presenting your data in a compelling, easily digestible and relatable manner. This unique blend of curation and personal insights can make your content genuinely stand out.

Marketing AI 52

Marketing AI Content User-Generated Content Trends 52

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Social Media Social Marketing 28

Contently

JUNE 26, 2018

” Many agree that the stock photos we often see adorning corporate hand-outs and Powerpoint presentations aren’t the most dynamic. A curated collection. When we choose stock images, we typically use Unsplash, a photo service with curated collections. Technology could help find better alternatives.

Paid Search Agency 152

Paid Search Agency Curation Content Search Marketing 152

Single Grain

JULY 6, 2023

Marketers will find the most success by embracing a collaborative approach, leveraging AI to assist in the content creation process while relying on human expertise to curate and refine the material. Modifying AI-generated content involves infusing it with emotions, context and storytelling elements that resonate with the target audience.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Multi-Channel Paid Search Agency 52

Seismic

APRIL 29, 2021

Microsoft Relationship Sales solution (MRSs) , Seismic LiveSocial , and the Seismic Storytelling Platform TM bring together robust business intelligence and analytics to help your organization focus on smart moves that generate revenue. The integration features give sellers resources to build trust and relationships with buyers—at scale.

Design 52

Design Marketing Prospects Linkedin Marketing Management 52

Sprout Social

APRIL 28, 2020

They also need to know how to present that data in a digestible way for others. To close the gap, we need thoughtful data storytelling focused on audiences’ desired outcomes. Sprout’s research reveals that 33% of social media practitioners and 31% of social media leaders have this issue. There’s no need to reinvent the wheel.

Social Media 115

Social Media Media Work Management Enterprise Management 115

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. These insights are presented as intuitive reports that can then be shared with multiple teams to improve the overall brand experience.

Brand Identity 106

Brand Identity Branding Work Management Ad Building 106

Bluetext

OCTOBER 24, 2023

In order to avoid these UX pitfalls and have the highest chance at digital success, Bluetext has curated a list of our favorite and most functional UX design practices. That being said, your brand’s story is still important but just needs to be presented in a clever way to sustain attention.

Marketing Websites 36

Marketing Websites Design Paid Search Agency Lock-In 36

Mailmunch

JULY 9, 2021

For this reason, many organizations would curate the newsletter from their best article of the week, month, or quarter. A poorly curated newsletter will not only be ignored, but it can also increase your unsubscribe rate. Should one automate newsletters or curate them? No one does newsletter storytelling better than Unicef.

Newsletter 52

Newsletter Email Marketing Click Rate Mobile Marketing 52

Marketing Insider Group

MAY 7, 2014

Storytelling and the battle for customer attention. How Content marketers must be content curators and consumers themselves. And the best storyteller wins. I think the best storytellers are amazing synthesizers of all the overwhelming information and content and stories available to us. Where do you go for great content?

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Marketing B2B Marketing 100

Bluetext

MARCH 15, 2023

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Followed by a complete spec user experience design presentation that knocked the cover off the ball. How has curation become a larger part of creative direction? Who was your first creative director?

Creativity 30

Creativity Marketing AI Curation Paid Search Agency 30

ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. A new paradigm for interactive storytelling. This is a big development for a company that needs to find creative new ways to monetize.

Content 70

Content Brand Identity Branding Interactive Marketing 70

Digilant

SEPTEMBER 28, 2023

Target Similar to Walmart, Target’s retail media network focuses on the seamless integration of curated shopping experiences across its physical stores, online platform, and app. Importantly, it presents benefits to marketers in the face of the following larger industry trends: 1. Why Is Retail Media Advertising Important?

Media 59

Media Advertising Agencies Funnel Advertising Paid Search Agency 59

Content Marketing Institute

MARCH 30, 2018

They bought into the idea of presenting their dealership staff as helpful members of the community to get more people to think of Honda (and visit Honda showrooms) when they’re ready to look for a car. Non-Obvious trend: Back-storytelling. One bonus idea to steal: Curate trends yourself. Be thoughtful. Be elegant.

Content 106

Content Content Marketing Planning Curation 106

Hubspot

JANUARY 22, 2021

The Thank You Page presents a prime opportunity to turn a lead into a customer — or a customer into a brand advocate. The Content Marketing Institute incorporates both native download links and curated suggestions for additional on-site content into their Thank You Pages. The best way to do this? Best Thank You Page for Downloadables.

Examples 98

Examples Best Practices Landing Pages Lead Scoring 98

Scoop.it

MARCH 7, 2023

To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality videos. This is especially important now that short-form videos like Instagram Reels have completely taken over social media.

Video Marketing 95

Video Marketing Content Tools Planning 95

KoMarketing Associates

JANUARY 16, 2013

Or, for new ideas about how to present content visually, keep current with Pinterest , the “ultimate visual content curation tool.”. After all, storytelling “sets a rhythm in motion to allow your readers to finish what they’ve started.” What lesson can B2B marketers learn from Beasts of the Southern Wild ?

Content Marketing 120

Content Marketing Planning Content Marketing & Strategy 120

Convince & Convert

FEBRUARY 1, 2016

Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer. The tool asks questions such as, “Does Jack search for vendors online?”

Top of Funnel 94

Top of Funnel Content Digital Marketing Funnels Marketing Funnels 94

Content Standard

JANUARY 23, 2019

Unlike the more formal presentation style and structure you’d use on your main site or company newsletter, the best social posts and profiles rarely take themselves too seriously, and speak to followers like real-life friends. The most natural sounding bios present the brand and its mission in the first person.

Social Media 107

Social Media Twitter Media Branding 107

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. According to this presentation by Bryan Rieger, that''s only a small fraction of the mobile web story.

Marketing & Strategy 28

Marketing & Strategy Marketing Management Advertising Agencies Paid Search Agency 28

Hubspot

JANUARY 23, 2015

Some presentations are better than others. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own PowerPoint or SlideShare presentation , why not learn from the best of the best? 25 Great SlideShare/PowerPoint Presentation Examples for Marketers.

Advertising Agencies 28

Advertising Agencies Marketing & Strategy Examples Paid Search Agency 28

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. 10 Lessons from the World’s Most Captivating Presenters from HubSpot. Curated Lists I Wish We Created. Sure I could just gather up all the stuff my team and I created and promote it here.

Examples 100

Examples Content B2B Marketing Paid Search Agency 100

Content Standard

SEPTEMBER 24, 2015

The most innovative, disruptive brands across all industries have one thing in common: They are storytelling masters. Warby Parker built an eyeglasses empire by billing itself as a socially conscious lifestyle brand, and it carefully curated content to share that story. Enhancing Emotional Storytelling in Content Marketing.

Brand Identity 40

Brand Identity Branding B2B Marketing Marketing Management 40

Vidyard

JULY 25, 2018

It all depends on how much content you can create or curate. Use that to shape your social media storytelling. Be fearless in how you present your company. Consistency: Regularity Over Volume When I talk about posting consistency, most people’s minds immediately jump to publishing volume. How often is too often?

Social Media 94

Social Media Media Brand Identity Branding 94

Sprout Social

JANUARY 12, 2023

Now that you’ve developed a slimmer list of themes, it’s time to present them to the executive team for feedback. Brand storytelling goes beyond the facts to highlight the “why” behind your business. While these efforts can be polarizing, they will ultimately help you curate an audience of loyal fans that want what you’re selling.

Lead Scoring 122

Lead Scoring Lead Ranking Brand Identity Branding 122

Content4Demand

FEBRUARY 28, 2020

In his 2020 presentation, “Meet the Millennials: How B2B Brands Are Bridging Generational Divides for Teams and Buyers,” the Founder of iSocialFanz shared new insights on the importance of the millennial generation — both as B2B buyers and as part of the marketing team. The idea of storytelling in marketing isn’t new,” Fanzo said.

B2B Marketing 53

B2B Marketing B2B B2B Thought Leadership B2B Sales 53

Content Standard

MARCH 17, 2016

Where Kleon’s list is unique in its careful curation and sense of style, executive search firm BSG Team Ventures takes a very different, but similarly effective approach to its regular mailings. The Content Standard’s Newsletter moved from something sent at recipients to content curated by and for recipients.

Email Marketing 40

Email Marketing Marketing & Strategy Marketing Strategy Newsletter 40