Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 109

Storytelling Content Marketing Advertising Agencies Paid Search Agency 109

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

Storytelling 162

Storytelling Marketing Budget Creation Social Media Social Marketing 162

Bannerflow

AUGUST 27, 2021

Storytel is a remarkable success story, one where adaptation and best in class localisation plays a starring role. And in terms of display campaigns, Storytel is a brand at the forefront of multi-market, multi-channel advertising. Present in 20+ different markets it prides itself on connecting with customers at a local level.

Storytelling 94

Storytelling Advertising Agencies Paid Search Agency Display 94

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Successful creative writers and novelists are all too familiar with this technique.

Top of Funnel 138

Top of Funnel B2B Marketing Content Marketing Storytelling 138

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt.

Storytelling 101

Storytelling Advertising Mediums Brand Identity Branding 101

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Video Storytelling Tips 3.1 Don’t Be Afraid to Get Creative 3.3 Video Storytelling Tips.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

Storytelling 111

Storytelling Top of Funnel Paid Search Agency Campaigns 111

Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Our examples highlight ways companies achieved branding success through creative marketing initiatives. It’s definitely creative, but they didn’t do the impossible.

B2B Marketing 130

B2B Marketing B2B Work Management Creativity 130

Sprout Social

JUNE 2, 2022

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Creative block is not one-size-fits-all.

Creativity 108

Creativity Social Media Social Marketing Content 108

Single Grain

JULY 12, 2023

From our perspective at Single Grain, a successful digital marketing agency, there’s one vital ingredient that separates the best from the rest: Ad creatives. In this article, we’ll explore the importance of creativity in crafting captivating ads that leave a lasting impression. Have you seen the Squatty Potty ads?

Paid Search Agency 52

Paid Search Agency Ads Creativity AIDA 52

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building B2B Sales Marketing Analytics Tools 52

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. Instead of simply presenting the facts, add a narrative. Add your own creative ways to tell stories that resonate with B2B buyers. The post Storytelling in B2B Marketing appeared first on Content4Demand. You probably already have case studies.

B2B Marketing 66

B2B Marketing Storytelling B2B Marketing 66

Sprout Social

MARCH 2, 2020

This is where storytelling with data comes in. As a social expert, you already have storytelling skills. Values, vision, focus, storytelling & connection. Creative writing workshops abound, but few cover the artistry behind presenting numbers in an elegant, comprehensible way. A brand's why.

Storytelling 122

Storytelling Analysis Buy Social Media 122

Lattice

MAY 31, 2016

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

Storytelling 100

Storytelling B2B Sales B2B Marketing Marketing Prospects 100

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 76

Storytelling Paid Search Agency Marketing & Strategy Marketing 76

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. Each influencer gets to make their very own creative decisions. The post The art of narrative storytelling via social media marketing appeared first on Biznology. ” Like this post?

Social Media 179

Social Media Social Marketing Storytelling Work Management 179

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. And quality storytelling through ephemeral content is an opportunity for brands to connect more effectively. But it also means brands need to be braver – and a little more creative.

Storytelling 54

Storytelling Media Social Media Paid Search Agency 54

Contently

OCTOBER 11, 2019

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. Healthcare companies may face more challenges than brands in retail or travel, but their hurdles are also present an opportunity.

Content Marketing 134

Content Marketing Planning Examples Paid Search Agency 134

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

B2B Marketing 88

B2B Marketing Top of Funnel Content Marketing B2B 88

Single Grain

MAY 25, 2023

Creative fashion ads are a must if you want to stand out from other clothing brands online. Creative clothing ads will help your fashion brand stand out and attract more customers. In this post, we’ve curated 11 creative fashion ads to inspire your next strategy.

Paid Search Agency 52

Paid Search Agency Campaigns Creativity Ads 52

Marketing Insider Group

MARCH 23, 2015

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Spacey goes on to propose three pillars that must be present in every good story.

Storytelling 100

Storytelling Content Marketing Network Marketing Interactive Marketing 100

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B B2B Marketing Work Management 76

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Marketing Automation Services 210

Marketing Automation Services Storytelling Webinar Metrics Budget Programs 210

ClearVoice

SEPTEMBER 19, 2019

We recently did a feature on brands that are doing outstanding work in customer-led storytelling , but a related strategy is to tap employees to do the storytelling. For this roundup, we are looking at brands that have utilized employees of all kinds to be the spotlight storytellers and share their diverse points of view.

Storytelling 63

Storytelling Impressions Examples Paid Search Agency 63

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Planning 120

Top Rank Marketing

JULY 12, 2023

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t.

B2B Marketing 52

B2B Marketing B2B Advertising Agencies Paid Search Agency 52

Sprout Social

DECEMBER 16, 2020

Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. They take storytelling to a new level. Jeni’s pulled out all the creative stops with their 2020 holiday campaign, highlighting the season’s latest flavors with a mixture of whimsical set design and story.

Creativity 111

Creativity Curation Advertisements Advertising 111

Brandpoint

AUGUST 22, 2018

Carissa LaPura is Senior Marketing Manager and Storyteller at McKesson, a healthcare and pharmaceutical distribution company. Carissa talks to us about the transition from tech to healthcare, how she finds creative inspiration and what being a marketing storyteller means to her. I think B2B marketers struggle with creativity.

Storytelling 83

Storytelling B2B Thought Leadership B2B Marketing Enterprise Management 83

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). In his book, “Creativity, Inc.,” So how did they do this?

Storytelling 100

Storytelling Video Marketing Planning Content Marketing 100

Brandpoint

JUNE 27, 2019

Each year, there is a different topic of focus, and this year’s was “Digital Storytelling.” There was a full schedule for the day, including speakers, presentations and discussion panels. “Brand Love in a Sea of Indifference” The next topic was presented by Bridget Jewell , Creative Director at Periscope.

Storytelling 97

Storytelling Social Media Social Marketing SERP 97

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Interactive Marketing 100

Interactive Marketing Hubspot Peer-to-peer Content 100

Martech Advisor

AUGUST 28, 2019

In this article, we unpack why storytelling matters so much in technology marketing, and look at some examples of storytelling done right, shares, Ann Sung Ruckstuhl, Senior Vice President and Chief Marketing Officer of Unisys. short—through storytelling. ” Storytelling matters even more to technology marketers.

Storytelling 75

Storytelling B2B Marketing Business B2B Sales 75

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Content production and planning felt more like a creative endeavor than a business practice. Storytelling is a practice nearly as old as mankind itself. Apparently audiences aren’t really into that.

Social Media 77

Social Media Storytelling Media Brand Identity 77

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B B2B Marketing Work Management 62

Integrated B2B

NOVEMBER 11, 2019

Each team was then asked to develop and present a creative Big Long Idea with both content and contact strategies, as well as suggestions to measure the success of their campaign. Teams organized themselves in various rooms in the castle to collaborate on ideas and strategy, and somehow put together a presentation within 24 hours.

Creativity 70

Creativity Advertising Agencies Paid Search Agency B2B Marketing 70