Contently

AUGUST 12, 2021

We sat down with Flint to chat about Innovation, the impetus behind HP’s Gen Z-focused marketing efforts, and the creative process that goes into bringing these ambitious content projects to life. In response, brands like HP are getting creative with the ways in which they talk to this up-and-coming demographic. ” she said.

Creativity 191

Creativity Television marketing Storytelling Lead Ranking 191

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. Each influencer gets to make their very own creative decisions. The post The art of narrative storytelling via social media marketing appeared first on Biznology. ” Like this post?

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Contently

FEBRUARY 7, 2023

Creativity. How Can We Get Creative with Content Marketing? With more creativity. 3 Ways to Increase Creativity in Your Content Marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency. million words.

Creativity 203

Creativity Content Marketing B2B Thought Leadership Paid Search Agency 203

Marketing Insider Group

JULY 20, 2020

And now that it is getting some recognition for great storytelling, I thought it could offer some lessons for marketers as well. I’ll use the storytelling framework from the show to offer lessons for marketers on content marketing and brand storytelling. Then we’ll look at some other storytelling templates.

Paid Search Agency 333

Paid Search Agency Planning Storytelling Advertising Agencies 333

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Optimizing for Search Intent.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Hubspot

APRIL 26, 2021

Employees leaned into virtual designs, presentations, and events to communicate both internally and externally. Now, presentations need to work harder than ever to connect, engage, and inspire audiences into action. Empathy is one of the most powerful tools in the creative toolbox. Empathy boosts creativity.

Creativity 101

Creativity Design Trends Opt-out 101

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one.

Sales Qualified Leads 318

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 318

Circle Studio

AUGUST 13, 2020

Presentations play an important role in marketing and business development. Whether speaking at a conference, making a new business pitch, meeting with a client, or hosting a webinar, presentations can be a true differentiator—for better or worse. But as important as presentations are, they can often be treated as an afterthought.

Effectiveness 141

Effectiveness Act-On Webinar Metrics Statistics 141

Contently

OCTOBER 11, 2019

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. Healthcare companies may face more challenges than brands in retail or travel, but their hurdles are also present an opportunity.

Creativity 150

Creativity Examples Content Marketing Planning 150

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading! schools.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 217

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 217

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Successful creative writers and novelists are all too familiar with this technique.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Marketing Insider Group

FEBRUARY 27, 2024

In a world saturated with marketing campaigns, especially in advertising—a subset emphasizing creative and persuasive messages—the public is inundated, presenting a significant challenge to stand out. Be prepared to invest in creative content, advertising, and other necessary tools to make your campaign stand out.

Planning 297

Planning Campaigns Advertising Agencies Paid Search Agency 297

Marketing Insider Group

JULY 27, 2021

VR and AR presented solutions in the form of interactive learning tactics like VR field trips, gamification of practical tasks, and enhanced classroom environments that lessen outside distractions. Here’s a quick overview of Allen’s gaming framework for storytelling with AR and VR: Image Source.

Terms and Conditions 363

Terms and Conditions Content Marketing Management Interactive Marketing 363

Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Our examples highlight ways companies achieved branding success through creative marketing initiatives. It’s definitely creative, but they didn’t do the impossible.

Creativity 130

Creativity Examples B2B Marketing Work Management 130

Marketing Insider Group

DECEMBER 16, 2019

But today I want to talk about another crucial skill needed to great leadership – the skill of storytelling. Powerful storytelling can inspire, bring people together, and help to cement facts and information. Being a great storyteller is understandably an important skill for writers to possess. Quick Takeaways. Source: [link].

Storytelling 210

Storytelling Thought Leadership Lead Scoring Lead Ranking 210

Sprout Social

MARCH 2, 2020

This is where storytelling with data comes in. As a social expert, you already have storytelling skills. Values, vision, focus, storytelling & connection. Creative writing workshops abound, but few cover the artistry behind presenting numbers in an elegant, comprehensible way. A brand's why.

Storytelling 129

Storytelling Analysis Buy Correlation 129

Marketing Insider Group

OCTOBER 21, 2020

Consider the following elements when getting started: Understand your target audience’s problems and priorities so you can present your business as the solution. It needs to speak to their challenges and needs while positioning your business as the solution through creative storytelling.

Marketing Budget 362

Marketing Budget Small Business Marketing Paid Content Marketing Strategy 362

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 171

Storytelling Consulting Paid Search Agency Marketing & Strategy 171

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Video Storytelling Tips 3.1 Don’t Be Afraid to Get Creative 3.3 Video Storytelling Tips.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Marketing Insider Group

MAY 6, 2020

It focuses on two important elements I think we need now more than ever: empathy and the ability to work on your brand storytelling. The creative team in charge of bringing its story to life channeled empathy in their own lives to give depth to its. Although the creative heads saw potential, it wasn’t enough to give the film a go.

Creativity 269

Creativity Storytelling Course Advertising Agencies 269

Meerkat Marketing

APRIL 28, 2021

Graphic design and marketing professionals have found themselves creating presentations to help virtually present, explain and engage audiences both internal and externally. . Here are a couple striking statistics to showcase the importance of a well designed and thought out presentation. . – Forbes. – Forbes.

Design 98

Design Tips Storytelling High Quality Lead 98

Contently

MARCH 18, 2020

The company was founded, in part, to help freelance creatives get paid well for doing what they love. Our audience consists of marketers trying to be more creative and think more strategically. Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. Creative advice.

Storytelling 193

Storytelling Content FAQ Ideal Customer Profiles 193

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Just about all companies are looking for marketers who excel at writing and storytelling. For ads, I want creativity. “Aren’t writers just writers?”

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story.

Paid Search Agency 345

Paid Search Agency Content Marketing Companies Case Study 345

Webbiquity

AUGUST 9, 2022

The eight creative pitching tips in this post will help you create pitch decks that stand out from your competition. The effort you put into the appearance of presentation shows the effort you are willing to put into creating a great experience for your prospect. Up the professionalism of your pitch decks. Personalize your pitch.

B2B Marketing 272

B2B Marketing Tips B2B B2B Sales 272

Marketing Insider Group

MARCH 23, 2015

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Spacey goes on to propose three pillars that must be present in every good story.

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). In his book, “Creativity, Inc.,” So how did they do this?

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Contently

NOVEMBER 19, 2020

” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over Zoom while wearing a nice shirt and gym shorts. “Simulive” presentations—in which people pre-record their talk and then take Q&A live afterwards—have a lot of benefits.

Trends 213

Trends First-Mover Advantage Linkedin Webinar Metrics 213

Sprout Social

DECEMBER 16, 2020

Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. They take storytelling to a new level. Jeni’s pulled out all the creative stops with their 2020 holiday campaign, highlighting the season’s latest flavors with a mixture of whimsical set design and story.

Creativity 128

Creativity Curation Communities Storytelling 128

Sprout Social

JUNE 2, 2022

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Creative block is not one-size-fits-all.

Creativity 121

Creativity Barriers Social Media Deliverability 121

Zoominfo

JULY 23, 2018

Build a creative sales presentation. B2B products don’t typically lend themselves to flashy and exciting presentations. So, inject some life into your product demo by creating a visually-captivating presentation. Learn more about the perfect sales presentation here: 7 Ways to Nail Your Next Sales Presentation.

B2B Sales 184

B2B Sales Product B2B Zoominfo 184

Webbiquity

MAY 23, 2017

The campaign scored high on relevance and impact as it creatively captured the attention of the audience in a cluttered marketing environment for security software. With enviable presence on all prominent social networks, GE’s social strategy across platforms is just as creative as its diverse suite of products.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Contently

FEBRUARY 8, 2024

It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Storytelling: Visuals can tell a story instantly.

Storytelling 78

Storytelling Examples Viral Marketing Paid Search Agency 78