Sprout Social

JANUARY 12, 2023

We created a microsite dedicated to sharing our brand identity and beliefs. Now that you’ve developed a slimmer list of themes, it’s time to present them to the executive team for feedback. Brand storytelling goes beyond the facts to highlight the “why” behind your business. Sprout Social. Where are you today? Share your story.

Lead Ranking 121

Lead Ranking Lead Scoring Brand Identity Branding 121

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain CMS Development Content B2B Marketing 40

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain CMS Development Content B2B Marketing 40

Outgrow

JULY 12, 2022

Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . And the really unique thing is that it’s not just a PowerPoint presentation, so anybody can utilize Mediafly and our interactive content capabilities for demand generation on your website.

Planning 52

Planning Work Management Marketing Management Marketing & Strategy 52

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. Others will experiment with panel discussions and “fireside chats” in lieu of the one-sided presentation.

B2B Marketing 78

B2B Marketing Top of Funnel Sales Management Planning 78

Vidyard

SEPTEMBER 11, 2015

This video helped illustrate the kind of exposure and storytelling that other, prospective sponsors would get as part of their relationship with the Flavour Gourmet Picnic. . I grabbed him for a recap of key takeaways from part of his presentation at a Startup Grind event in Vancouver in 2014.

Video Marketing 110

Video Marketing Landing Pages Social Media Microsite 110

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 95

Paid Content Top of Funnel Content Brand Identity 95

Bluetext

APRIL 8, 2020

Today, companies are using “digital storytell” to express their value proposition. Visually stimulating, thought-provoking, and often interactive, digital storytelling creates an experience for the user unique to your company that holds attention to get a message across.

Marketing Websites 33

Marketing Websites B2B Advertising Agencies Enterprise Management 33

Vidyard

SEPTEMBER 11, 2015

This video helped illustrate the kind of exposure and storytelling that other, prospective sponsors would get as part of their relationship with the Flavour Gourmet Picnic. I grabbed him for a recap of key takeaways from part of his presentation at a Startup Grind event in Vancouver in 2014.

Video Marketing 65

Video Marketing Landing Pages Social Media Microsite 65

Vidyard

SEPTEMBER 11, 2015

This video helped illustrate the kind of exposure and storytelling that other, prospective sponsors would get as part of their relationship with the Flavour Gourmet Picnic. I grabbed him for a recap of key takeaways from part of his presentation at a Startup Grind event in Vancouver in 2014.

Video Marketing 65

Video Marketing Landing Pages Social Media Microsite 65

ClearVoice

APRIL 15, 2020

The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. They might be present at the beginning, but by hour four, their dog’s in their lap, a kid has homework and logging off has newfound appeal.

Webinar Metrics 76

Webinar Metrics Personalization Planning Paid Search Agency 76

Integrated B2B

MAY 23, 2013

But don’t be fooled by Mad Men-style offices and presentations that focus too much on the “soft” aspects of human resources. Do they understand the strategic and tactical demands presented by a fast-changing world of behaviors and media? Can they implement and support the kind of online platforms you’ll be needing?

Work Management 40

Work Management Marketing Management CMS Development Paid Search Agency 40

SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

Storytelling 83

Storytelling Marketing Budget Examples Content 83

Convince & Convert

OCTOBER 22, 2013

The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. Rehashed, regurgitated information (even if beautifully presented) will eventually become impossible to place. Imagine a campaign that delivered content across your browser, television, and Google Glass. Kelsey Libert.

Top of Funnel 133

Top of Funnel Work Management Content Marketing & Strategy 133

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Social Media (147).

B2B Marketing 40

B2B Marketing Social Media Social Marketing Planning 40

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. Tell your Story to Better Connect with your Target Accounts.

Account Based Marketing 62

Account Based Marketing ABM Marketing & Strategy Creativity 62

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. Tell your Story to Better Connect with your Target Accounts.

Account Based Marketing 59

Account Based Marketing ABM Marketing & Strategy Creativity 59

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. What channels will resonate the most, for example, what presentation format will work? Take Demandbase for example. Marketing automation.

Paid Content 363

Paid Content Content Marketing Planning Marketing & Strategy 363

Outgrow

MAY 21, 2020

Yes, dear marketers – Content Marketing is the past, present, and future of marketing! It told to ban body odour through comical storytelling. Likeable used empathetic storytelling in a video campaign. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites. It also saw 8.3

Advertising Agencies 52

Advertising Agencies Paid Search Agency Content Marketing Planning 52

Hubspot

JANUARY 5, 2016

To close out the year, Spotify presented each user with a "Year in Music" microsite telling the story of their 2015 music habits. Visual storytelling has always been a key ingredient in the marketing success of TOMS. Unsure how your B2B brand could use storytelling to market your product? 5) Herschel Supply Co.

B2B Marketing 28

B2B Marketing B2B Impressions Campaigns 28

Hubspot

MARCH 18, 2018

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. But when leveraged and communicated in a storytelling manner, they can make for remarkable content.

B2B Marketing 78

B2B Marketing Work Management Marketing Management B2B 78

Convince & Convert

APRIL 4, 2016

With video, you can get your brand across through visuals, sound, and storytelling in ways that would be impossible for any other medium. Presenting themselves as a thought leader. That’s when your explainer video or animation can present your solution. Reinforcing their brand values.

Top of Funnel 101

Top of Funnel Marketing Funnels Planning Video Marketing 101

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. Since then, a microsite has been dedicated to the partnership. 14) Halo Awards.

Paid Content 68

Paid Content Paid Search Agency Advertising Agencies Marketing & Strategy 68

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. – Vidyard.

Content Marketing 59

Content Marketing Planning Content Marketing & Strategy 59

Webbiquity

APRIL 23, 2013

Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. Sourcing B2B Content For Marketing Strategy!

Paid Content 100

Paid Content Top of Funnel Content Marketing Planning 100

Vidyard

JULY 28, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. – Vidyard.

Content Marketing 50

Content Marketing Planning Content Marketing & Strategy 50

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. – Vidyard.

Content Marketing 50

Content Marketing Planning Content Marketing & Strategy 50

Content Marketing Institute

OCTOBER 24, 2017

Can be presented as the main course or served as a pre-roll advertising appetizer. Thrive in virtually any content platform – e.g., when embedded on your website or blog; shared via emails, through mobile apps, or on third-party video sites like YouTube; or incorporated into SlideShare presentations, live events, and webinars.

Top of Funnel 106

Top of Funnel Video Marketing Content Work Management 106

Convince & Convert

SEPTEMBER 15, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Similar to research, this is when you heavily research a topic with existing studies and present the findings to your audience. Microsites. Company News. Facts and Stats.

Content 167

Content Work Management Planning Marketing Automation Services 167

Convince & Convert

DECEMBER 30, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Similar to research, this is when you heavily research a topic with existing studies and present the findings to your audience. Microsites. Company News. Facts and Stats.

Work Management 136

Work Management Planning Marketing Automation Services Paid Search Agency 136