article thumbnail

Storytelling Lessons From Kevin Spacey And House Of Cards

Marketing Insider Group

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Spacey goes on to propose three pillars that must be present in every good story.

article thumbnail

How to Win at Content Marketing [New Playbook]

Content Marketing Institute

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Online presentations: 24Slides. Want proof?


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Examples of Creative Healthcare Content Marketing


This is a great example of building a microsite around a cause. Through incredible storytelling and design, athenahealth’s publication Insight has been able to differentiate itself from other healthcare blogs. The audience can find an abundance of videos from day-in-the-life vignettes to lectures from current nurses.

article thumbnail

Crafting Great Personas Can Inspire Potential Customers to Say ‘Yes’

Salesforce Marketing Cloud

Get into storytelling. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. presentations, demos, videos, mockups, microsites, etc.). It takes practice to craft stories that sell a vision to potential customers. What’s a persona?

article thumbnail

#COSeries Recap: Top Priorities For B2B Strategies In New Reality


These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers. Tyler Lessard, VP of Marketing at Vidyard, also explored how businesses are using the spike in virtual events to engage target audiences with visual content during his presentation.

article thumbnail

Walker Sands Seattle Recognized for PR Work at 2019 PRSA Totem Awards

Walker Sands

LiveStories, a data storytelling platform for the public sector, partnered with Walker Sands’ to drive awareness, reach new customers and solidify its position as an industry thought leader. LiveStories’ Gender Pay Gap Campaign.

PR 40
article thumbnail

Hire an Education Writer: 6 Experts for Any Content Marketing Budget 


Presently, I am the Executive Director of Wichita Public Schools.”. Storytelling is what I do best. Brian’s content marketing experience includes branded microsites, B2B writing, B2C writing, email marketing, e-commerce, sponsored content, and blog and article writing. Public and Private School Principal. privacy law.