Sprout Social

MARCH 2, 2020

This is where storytelling with data comes in. As a social expert, you already have storytelling skills. Values, vision, focus, storytelling & connection. Creative writing workshops abound, but few cover the artistry behind presenting numbers in an elegant, comprehensible way. A brand's why.

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Storytelling Analysis Buy Social Media 122

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

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Storytelling Top of Funnel Paid Search Agency Campaigns 111

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

B2B Marketing 279

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 279

Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. TIP: Keep the message before the medium. But at the end of the day, content marketing is storytelling ,” Heather says. “We It’s tempting to implement a tool because it’s new or neat.

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Storytelling Brand Identity Branding Paid Search Agency 98

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

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Storytelling Paid Search Agency Marketing & Strategy Marketing 76

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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Storytelling Business Work Management Paid Search Agency 99

Integrated B2B

SEPTEMBER 20, 2018

The SDG Accelerator programme supports small- to medium-sized Danish companies in creating new solutions to positively impact the Sustainable Development Goals (SDGs). Why target small- to medium-sized companies? Larger companies have already recognized the market opportunities presented by the SDGs – and acted on them.

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Content Standard

FEBRUARY 21, 2019

For all of the work that content marketers put into ideating, creating, and perfectly producing content that connects with visitors, the idea of an immediate format that’s comparatively raw in presentation, doesn’t seem to fit. Prioritize consistent and authentic presentation over high production. Here’s Why.

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Social Media Storytelling Marketing & Strategy Media 93

Bluetext

APRIL 29, 2021

What if I told you that your market standing could be improved significantly through brand storytelling. Why Is Brand Storytelling Important For Me? First of all, storytelling that is consistent with your brand allows your audience to peek behind the curtain to see more than just what you do and sell. Contact Us!

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Storytelling B2B Brand Identity Branding 26

KoMarketing Associates

MAY 16, 2018

These findings reflect consumers’ enthusiasm for the dynamic storytelling which original video programming delivers in spades, and the power of the medium to deliver strong ROI.

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Spending Video Marketing Content Studies 194

Terminus

NOVEMBER 15, 2021

Storytelling has been around forever. And while mediums may change, the urge to tell stories will always be present. Looking at the digital age we find ourselves in now, we see just how alive and well storytelling is with brands. Brand storytelling will continue to play an integral role in a brand’s success.

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Storytelling Brand Identity Branding Ad Building 26

Outbrain

OCTOBER 2, 2018

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. The study found that time spent watching medium and long-form content on smartphone, tablets, connected TVs and PCs exceeded 50%. Moving from advertising to storytelling.

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Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

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Vidyard

JANUARY 19, 2017

It turns out, Vidyard has played a big role: Through video, they reach more and more people through the powerful medium, since it’s more engaging than other formats like text. I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller.

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Storytelling Work Management Marketing Management Marketing Automation Services 50

DivvyHQ

MAY 18, 2016

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Medium is quickly becoming homebase for prolific thinkers, writers and media websites.

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Storytelling Tips Marketing & Strategy Custom Publishing 40

Content Standard

SEPTEMBER 22, 2016

As content marketers, we think a lot about digital storytelling; Fabric offers us a new, rich, and complex visual medium through which we can compose. The question isn’t if this is the future of storytelling—it’s when, where, and how quickly will audiences catch on? Why Fabric?

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Storytelling Advertising Agencies Paid Search Agency Social Media 40

B2B Digital Marketer

NOVEMBER 23, 2023

Join us as we navigate the challenges and benefits presented by current SEO trends, gaining actionable insights that can shape your content creation endeavors. He emphasizes the pivotal role of trust, authority, and expertise in crafting digital content that resonates with real people.

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SEO Planning Marketing Strategy Marketing & Strategy 64

Content Standard

FEBRUARY 4, 2016

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

Advertising Mediums 40

Advertising Mediums Content Content Marketing Marketing & Strategy 40

Content Standard

FEBRUARY 4, 2016

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

Advertising Mediums 40

Advertising Mediums Content Content Marketing Marketing & Strategy 40

Content Standard

APRIL 5, 2017

Before modern-day digital storytelling, before Netflix and on-demand video, before ebooks and audiobooks, people often kept up with their favorite, ongoing stories through serial novels. But serialized content presents a different format. Image attribution: Plum Leaves. Finding the Right Fit. Featured image attribution: Prasanna Kumar.

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Vidyard

OCTOBER 22, 2013

Today’s modern marketers are looking to tell better, more compelling stories, and there’s an even greater need for amazing storytelling when fundraising for a non-profit. The team at charity: water are using video to drive an important cause, and they’re using the medium perfectly to construct a powerful message.

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Advertising Mediums Video Marketing Top of Funnel Marketing Automation Services 50

Content Standard

APRIL 23, 2015

The manager in charge collects the performance results and presents a report to his bosses portraying how successful the efforts are. As far as the company is concerned, brand storytelling is a success. Brand storytelling requires companies to not only think about their own brand story (what do they provide to our world?),

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Storytelling Paid Search Agency Enterprise Management Brand Identity 40

Content Standard

JUNE 17, 2015

In today’s high-tech, modern world, marketers must embrace the oldest way to connect with people—storytelling. Yet, as Gerace pointed out in his presentation, marketers continue to increase media, digital, and mobile Internet ad spending by $30 billion year over year, despite a population that prefers an ad-free experience.

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Storytelling Brand Identity Branding Planning 40

Single Grain

JUNE 20, 2023

Work With Us The Power of Storytelling and Hype One of Apple’s key strengths lies in its ability to leverage storytelling and create a sense of anticipation around its products: By captivating their audience for hours, Apple builds excitement and generates a remarkable level of interest.

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Product Paid Search Agency Marketing Strategy Marketing & Strategy 52

Vidyard

FEBRUARY 27, 2020

The Evolution of Video Storytelling. Video has moved from being a broad strokes, spray-and-pray medium to one that’s rich in niche content. It became a medium more widely used to educate buyers and answer questions they have in order to push them further along in their journey. The Rise of Niche Video Content. Get the Report.

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Video Marketing Trends Top of Funnel Digital Marketing Funnels 149

Convince & Convert

MAY 10, 2017

Many of the new feature roll-outs on top social platforms have focused on storytelling. Snapchat changed the game when it evolved from a messaging app to a storytelling platform. Now stories are integrated as part of Instagram , Facebook , Facebook Messenger, WhatsApp, and even on Clips by Apple and Medium’s Series.

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Social Media Media Social Networks Storytelling 90

EveryoneSocial

JUNE 2, 2020

Since marketing communications expands to all sorts of mediums (blog posts, paid ads, print media, video, social), each outlet has its own design requirements. Researchers at the Technical University of Denmark suggests the collective global attention span is narrowing due to the amount of information that is presented to the public.

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Marketing Strategy Marketing & Strategy Planning Paid Search Agency 105

Adobe Experience Cloud Blog

OCTOBER 7, 2016

Author: Elaine Ip Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen. The Power of Visual Storytelling.

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Content Marketo Thought Leadership Interactive Marketing 134

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. He is the author of six books, including the bestselling Storytelling for Virtual Reality. Are we kind of, nearly, almost there?

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Brand Identity Branding Paid Search Agency Advertising Agencies 92

Single Grain

SEPTEMBER 6, 2023

Well, it comes down to a simple yet profound marketing principle – know where your target audience is present: If your target audience is primarily college-age individuals, then universities would be the perfect placement for an ad. It’s essential to note that not all ads will work equally well, irrespective of the medium.

Advertisements 52

Advertisements Advertising Work Management Ad Exchange 52

Anyword

NOVEMBER 13, 2019

In other streaming news, Marvel announced a multi-year agreement with Sirius XM and Pandora to create exclusive original storytelling podcasts featuring well-known Marvel characters. By being a content distributor for different publishers, platforms can present a range of different opinions and tones to a vast user base. The upshot?

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CPC Cost Per Click Facebook Storytelling 40

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

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B2B Marketing B2B B2B Thought Leadership Video Marketing 87

Hubspot

MAY 11, 2016

Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!” 15 Stunning Examples of Visual Storytelling. Check 'em out.

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Storytelling Examples Advertising Agencies Planning 28

Kaon

MARCH 25, 2020

For marketers with any length of experience who have faced uncertain times before, this current situation may present familiar anxiety. The best tips we can offer from our experience are: (1) get comfortable with and always use the video feature and (2) make any content you are presenting visual-based, concise, and interactive.

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Planning Enterprise Management Marketing Management Paid Search Agency 113

Marketing Insider Group

DECEMBER 7, 2020

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective. Styles of storytelling. It’s human nature to feel for others.

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Contently

APRIL 20, 2021

Individual creators can be competent across mediums without spending hundreds of hours learning Photoshop and FinalCut Pro. Pandemics force people to think about art and storytelling in new ways. Last summer, Medium and Twitter co-founder Ev Williams wrote that we’re now in a “ relational media ” era.

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Content Brand Identity Branding Trust Marketing 123

nDash

MARCH 16, 2022

My research and investigative skills have been developed across academic, media and legal environments making me a versatile and resourceful writer, skilled in sourcing information, identifying and presenting stories and building and nurturing relationships with sources and contributors.

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