Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Yet if you’re not trained writers, your communication often comes out like gobbledygook to potential customers.

Marketing Agencies 2 268

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 268

Heinz Marketing

APRIL 26, 2023

This can include white papers, case studies, webinars, and other resources that address the specific challenges and opportunities of each segment. Most important step to ABX rollout is team training! Provide ongoing training and support as needed. Create content that is tailored to each segment of your target accounts.

Ideal Customer Profiles 103

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 103

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. Training Courses. White Papers/Executive Guides.

Paid Content 145

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 145

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy! Let’s dive in.

Paper 54

Paper B2B Marketing Planning Screencast 54

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Offer support materials like case studies or white papers that address potential internal concerns. Offer a valuable resource, like an industry report or white paper, that addresses their challenges. Objections: Value & ROI 26.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. Let’s not forget about training videos that make grasping key concepts and policies way more interactive than some boring handbook. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Salesforce Marketing Cloud

MAY 9, 2023

I also screenshot key slides from online training, documentation, and community resources to keep these fresh in my mind and all in one place. You’ll get a better sense of both as you study. Since this tip involves scratch paper and a pencil, it’s only applicable to in-person exams taken at a testing center.

Tips 98

Tips Lead Scoring Lead Ranking Paper 98

Marketing Insider Group

SEPTEMBER 15, 2020

For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. While the terms eBook, White Paper, and Guide are often used interchangeably, each has a distinct meaning. From case studies to thought leadership, they can be used to present anything a business wants to feature.

Work Management 213

Work Management Content Marketing Management Paper 213

Marketing Insider Group

JULY 28, 2020

In fact, 95% of sales and marketing teams on LinkedIn are irrelevant according to my recent study as I found little personal branding, very few business-relevant stories to connect with, and barely anyone is supporting prospects with their current challenges so they can invest later.

Top of Funnel 247

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 247

Only B2B

APRIL 30, 2024

As prospects search the internet for data-driven insights and practical strategies, you can produce valuable content such as blog posts, white papers, case studies, and webinars. Focus on addressing the challenges, delivering tangible benefits, and showcasing how your product improves their bottom line.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

nDash

OCTOBER 26, 2020

Training and development . Case study. Professional training . Case study. Case study. Case study. Type of content: Training guides . Employee training . Case study. Kathy Marshall – Employee Training Writer . Area of expertise: Organizational behavior. Workplace wellness .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

ViewPoint

SEPTEMBER 28, 2018

This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies. An hour is too long (most producers will agree) because the listener has probably reached their destination, come in from walking the dog or run their training circuit.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

markempa

APRIL 24, 2009

These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Offer support materials like case studies or white papers that address potential internal concerns. Offer a valuable resource, like an industry report or white paper, that addresses their challenges. Objections: Value & ROI 26.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Social proof, testimonials from customers in the same field as your prospect, and case studies are effective for these purposes. Blog posts, checklist articles, and white papers are great for building traffic.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Webbiquity

DECEMBER 4, 2018

The most fundamental way to empower your sales force is to train and onboard them to the point that they know how to sell. Consider running drip campaigns featuring training resources to better understand and equip your sales force to improve on performance. Sales reps are in constant touch with prospects and know what they want.

Sales Management 221

Sales Management Top of Funnel B2B Sales Tactics 221

Biznology

MAY 30, 2018

It’s perfectly OK for you to ask authors to decide which content format their page is–they should know if they are creating a product spec or a white paper or a case study. We have studies for that: Humans don’t always agree with each other. For some kinds of content tagging, manual tagging is fine. Good luck.

Tagging 149

Tagging Automation Case Studies Content 149

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. Plus, training new sales reps becomes far quicker and easier with a sales playbook since it contains information on your buyer personas and the most effective techniques. Case Studies. Thought Leadership.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

KoMarketing Associates

JULY 12, 2018

Online Training. Another common content marketing tactic that works well with SaaS is offering online training to current and potential prospects. Online Training Formats. There are lots of training formats B2B companies can offer.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

SmartBrief - Marketing

AUGUST 4, 2023

Digital transformation is hindered by socioeconomic factors and continued reliance on old ways of working, including poor technology and paper-based processes. Adobe’s Future of Time Study of over 1,000 global small business employees found that just over half (55 percent) said that at least half of their company’s work is still paper based.

Small Business Marketing 52

Small Business Marketing Enterprise Management Work Management SMB 52

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. newsletter, online training courses, seminars, and publications.

Work Management 102

Work Management Marketing Management Research Organization 102

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. Plus, training new sales reps becomes far quicker and easier with a sales playbook since it contains information on your buyer personas and the most effective techniques. Case Studies . Thought Leadership.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Webbiquity

MARCH 31, 2022

Showing off your expertise can include case studies, customer success stories testimonials, industry research reports, product white papers and guides, videos with real experts talking about what matters most to your customers, etc. This, in turn, reduces training costs for employees and increases their job satisfaction.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. It provides technical training, learning paths, and community connections through blogs, events, and forums.

Work Management 88

Work Management Marketing Management Differentiation Education 88

Valasys

NOVEMBER 30, 2022

It will be hard to train if you don’t know what to expect. You’ll know where to put most of your study time when you look at the exam’s syllabus and weight. You can make a study plan and strategy based on how the questions are set up and how long you have to answer them. Take Practice papers.

Best Practices 40

Best Practices Eye-Tracking Course Domain 40

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Social proof, testimonials from customers in the same field as your prospect, and case studies are effective for these purposes. Blog posts, checklist articles, and white papers are great for building traffic.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Salesforce Marketing Cloud

JULY 6, 2021

As one in-depth study in the Harvard Business Review pointed out, many sales leaders think they’re coaching when they’re actually just telling employees what to do. Many frontline sales managers said they lack the confidence they need to support their team, thanks in part to lack of training. Can you relate to this?

Work Management 98

Work Management Effectiveness Tips Allocation 98

Valasys

FEBRUARY 15, 2023

An Electronic Medical Record (EMR) system is an online, digital version of traditional paper-based medical records. This component allows clinicians to enter orders for medications, lab tests, imaging studies, and other medical procedures directly into the EMR system.

Paper 40

Paper Order Consulting Training 40

Trade Press Services

SEPTEMBER 25, 2023

According to Roy Chitwood, late author of World Class Selling: The Science of Selling and president of global sales training firm Max Sacks International , there are five key impressions that impact B2B decision-making, even if the prospect is not aware of them. How you present it will significantly impact their decision.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

AccuData

JUNE 14, 2021

The fact that our service is solely created to help people worldwide get quality documents, and it is through these credentials that we create a virtual business, where anyone from anywhere can order for a paper directly from the online site. The choice of an author goes hand in hands with the editorial team from the respective country.

Work Management 40

Work Management Advertising Agencies Marketing Proposals Marketing Management 40

Envy

JANUARY 14, 2019

IBM Think combines high-level strategy discussions, hands-on technical training, and deep dives into AI, infrastructure, data and analytics and more. This event offers a choice of two-day or four-day trainings as well as keynote addresses, briefings, and business hall sessions. Kaspersky Security Analyst Summit.

Trade Show 113

Trade Show Gartner Conference Work Management 113

ClickZ

FEBRUARY 13, 2020

It can be hard to distinguish CDPs based on features alone, since many look very similar on paper. Look for case studies, ask for references, and make sure that they can prove an ROI you’d be happy with. The main takeaway is this: CDPs might look similar on paper, and even in their demo. Ease of use. And that’s great!

Vendors 101

Vendors Customer Satisfaction Case Studies Case Study 101

Hubspot

JULY 30, 2020

Consider technical readouts, product demos, user manuals, setup checklists, training materials, or online courses. Case studies on specific use cases and scenarios will help build trust and establish fit, and help consumers to better weigh up the product or service. Training skills. Think about all of the buyer's journey stages.

Work Management 101

Work Management Marketing Strategy Marketing & Strategy Marketing Management 101

ConvertKit

DECEMBER 28, 2021

If someone hands you a blank piece of paper and tells you to draw something for them your mind is likely going to freeze up. But if someone hands you said paper and asks you to draw something flying through the air? One study from Italy tested out this theory of scientific thinking on business leaders. Scientists get more done.

Creativity 81

Creativity Youtube Paper Video Marketing 81

Vision Edge Marketing

DECEMBER 10, 2019

Regardless of the reason, a common response to the pain is like the above approach – try to fix it with some inexpensive over-the-counter remedies, such as free or inexpensive analytics tools or dashboard templates, or how-to articles/white papers. And, sometimes, that may be all that’s needed. What happens if that’s not enough?

Work Management 144

Work Management Marketing Management Planning Paid Search Agency 144

Contently

OCTOBER 14, 2020

To help you get to know the characters, we invented elaborate backstories and extra-curricular activities (basketball, music, school paper, horoscopes, skateboarding) for each one. Then there was a social media backlash from existing sales pros, which is the reason I received media training for TV, radio, newspapers, and social.

Advertising Agencies 217

Advertising Agencies Campaigns Paid Search Agency Television marketing 217