Why Refusing to Discuss Failure Erodes a Culture of Growth
Hubspot
JANUARY 27, 2020
You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Be Careful With Case Studies. Sure, you can absolutely get some inspiration from case studies. How to Combat Success Theater.
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