Martech

MARCH 12, 2024

By studying the LinkedIn behaviors of more than 500+ equity partners in a law firm we were able to show a link between the size of partner networks and activity, with billable revenue. Social must be considered in producing any marketing asset — video, white paper, case study or event. This is true for the entire C-suite.

Social Media 82

Social Media Media B2B Advertising Agencies 82

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

nDash

OCTOBER 26, 2020

Training and development . Case study. Professional training . Case study. Case study. Case study. Type of content: Training guides . Employee training . Case study. Kathy Marshall – Employee Training Writer . Performance management.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Heinz Marketing

APRIL 26, 2023

This can include white papers, case studies, webinars, and other resources that address the specific challenges and opportunities of each segment. Most important step to ABX rollout is team training! Provide ongoing training and support as needed.

Ideal Customer Profiles 103

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 103

B2BMarketing.net

JUNE 10, 2024

Multiple iterations of studies have revealed that “people actually have strong associations between the concepts of creativity and innovation and negative associations like vomit, poison and agony, “ said Jack Goncalo, a business professor at the University of Illinois at Urbana-Champaign and the lead author of a new study.

Work Management 52

Work Management Creativity Marketing Management Training 52

Madison Logic

JUNE 5, 2024

And it doesn’t have to be new—having customers contribute to case studies and then discussing their results on a podcast or webinar allows existing buying groups that attend the webinar or read the case study to deeply consider their position and opportunities with the next tier or additional feature.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Marketing Insider Group

JULY 28, 2020

But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win. When I was talking to AJ Wilcox about being part of our virtual LinkedIn training, I shared my thoughts on how it’s not enough to fill the funnel with leads from LinkedIn ads.

Top of Funnel 246

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 246

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Yet if you’re not trained writers, your communication often comes out like gobbledygook to potential customers.

Marketing Agencies 2 266

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 266

Marketing Insider Group

SEPTEMBER 15, 2020

Let’s begin to build the case from this report. That certainly is true in some cases, but I share this with you most are smaller than people expect them to be. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. White Papers offer that in spades.

Work Management 211

Work Management Content Marketing Management Paper 211

Biznology

MAY 30, 2018

It’s perfectly OK for you to ask authors to decide which content format their page is–they should know if they are creating a product spec or a white paper or a case study. We have studies for that: Humans don’t always agree with each other. For some kinds of content tagging, manual tagging is fine.

Tagging 149

Tagging Automation Case Studies Content 149

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. In many cases, it’s because the content is wrong; it simply doesn’t address the right challenge the buyer may be having. Case Studies. Sales enablement creates a bridge between marketing and sales.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

ViewPoint

SEPTEMBER 28, 2018

This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies. An hour is too long (most producers will agree) because the listener has probably reached their destination, come in from walking the dog or run their training circuit.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. In many cases, it’s because the content is wrong; it simply doesn’t address the right challenge the buyer may be having. Case Studies . Sales enablement creates a bridge between marketing and sales.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Social proof, testimonials from customers in the same field as your prospect, and case studies are effective for these purposes. Have your top performers Share Best Practices in Sales.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Only B2B

APRIL 30, 2024

As prospects search the internet for data-driven insights and practical strategies, you can produce valuable content such as blog posts, white papers, case studies, and webinars. Focus on addressing the challenges, delivering tangible benefits, and showcasing how your product improves their bottom line.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. The case for video is a strong one.

Paper 54

Paper B2B Marketing Planning Screencast 54

Webbiquity

DECEMBER 4, 2018

The most fundamental way to empower your sales force is to train and onboard them to the point that they know how to sell. Consider running drip campaigns featuring training resources to better understand and equip your sales force to improve on performance. Sales reps are in constant touch with prospects and know what they want.

Sales Management 221

Sales Management Top of Funnel B2B Sales Tactics 221

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. HIM Body of Knowledge TM. Journal of AHIMA. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Webbiquity

MARCH 31, 2022

Showing off your expertise can include case studies, customer success stories testimonials, industry research reports, product white papers and guides, videos with real experts talking about what matters most to your customers, etc. This, in turn, reduces training costs for employees and increases their job satisfaction.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Social proof, testimonials from customers in the same field as your prospect, and case studies are effective for these purposes. Have your top performers Share Best Practices in Sales.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Trade Press Services

SEPTEMBER 25, 2023

According to Roy Chitwood, late author of World Class Selling: The Science of Selling and president of global sales training firm Max Sacks International , there are five key impressions that impact B2B decision-making, even if the prospect is not aware of them. How you present it will significantly impact their decision.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

ClickZ

FEBRUARY 13, 2020

It can be hard to distinguish CDPs based on features alone, since many look very similar on paper. Look for case studies, ask for references, and make sure that they can prove an ROI you’d be happy with. Another way to get a sense for a platform’s usability is to think of a use case you want to achieve with a chosen CDP.

Vendors 101

Vendors Customer Satisfaction Case Studies Case Study 101

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. In many cases, it’s because the content is wrong; it simply doesn’t address the right challenge the buyer may be having. Case Studies. Sales enablement creates a bridge between marketing and sales.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

KoMarketing Associates

JULY 12, 2018

Online Training. Another common content marketing tactic that works well with SaaS is offering online training to current and potential prospects. Online Training Formats. There are lots of training formats B2B companies can offer.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

nDash

NOVEMBER 18, 2021

That content could include articles, blog posts, case studies, graphics, sales collateral, white papers, and more. Let’s look at some of those benefits for each: Benefits of working with freelance writers: They require onboarding regarding style guides, but they don’t require employee training sessions.

Work Management 52

Work Management Marketing Management Case Study Case Studies 52

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Hinge Marketing

FEBRUARY 27, 2020

Video courses — E-learning is becoming a popular way for business owners to learn new skils and for enterprise organizations to train their staff on specific topic areas. Interviews with research analysts — If you co branded a research study with another organization, you could interview one of their analysts on your podcast.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Hubspot

MARCH 15, 2021

Consider this study from William Poundstone's Priceless: The Myth of Fair Value (and How to Take Advantage of It). In this case, the third price was a "bargain" price — priced at $1.60. In this case, 80% chose the regular beer, while 20% chose the premium one. But the study didn't end there. What does that mean exactly?

Pricing 82

Pricing Price Case Studies Paid Search Agency 82

Hubspot

JULY 30, 2020

Consider technical readouts, product demos, user manuals, setup checklists, training materials, or online courses. Case studies on specific use cases and scenarios will help build trust and establish fit, and help consumers to better weigh up the product or service. Training skills. Big picture view.

Work Management 101

Work Management Marketing Strategy Marketing & Strategy Marketing Management 101

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. This type of educational content is extremely helpful as decision-makers build the internal business case for investing in your solution(s).

Work Management 88

Work Management Marketing Management Differentiation Education 88

AccuData

JUNE 14, 2021

The fact that our service is solely created to help people worldwide get quality documents, and it is through these credentials that we create a virtual business, where anyone from anywhere can order for a paper directly from the online site. The choice of an author goes hand in hands with the editorial team from the respective country.

Work Management 40

Work Management Advertising Agencies Marketing Proposals Marketing Management 40

Marketing Insider Group

AUGUST 30, 2021

Empower your employees, especially those who directly touch customers like sales development reps , with the resources, training, and tools to help them. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. See what I mean?

Paid Search Agency 282

Paid Search Agency B2B Sales Marketing & Strategy CMO 282

Rev

JULY 8, 2019

It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. There’s multiple training resources you can find on YouTube – to make yours stand out, offer it on LinkedIn. But how can B2B marketers use this craving-for-knowledge to their advantage? .

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

ClearVoice

AUGUST 14, 2023

You can paint a more comprehensive picture of what it’s like to work with your company through blog posts, articles, case studies , and even videos featuring your teams. Talk about your training programs, workshops, conferences, and certifications — and how they’re helping employees grow their careers.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Envy

JANUARY 14, 2019

IBM Think combines high-level strategy discussions, hands-on technical training, and deep dives into AI, infrastructure, data and analytics and more. This event offers a choice of two-day or four-day trainings as well as keynote addresses, briefings, and business hall sessions. Kaspersky Security Analyst Summit.

Trade Show 113

Trade Show Gartner Conference Work Management 113