Marketing Mix Paper Studies Training 
markempa
JULY 29, 2013
Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. It’s no more difficult to produce online video content than it is to produce a white paper. The digital video audience is growing. from 2010 to 2016.
Madison Logic
JUNE 5, 2024
And it doesn’t have to be new—having customers contribute to case studies and then discussing their results on a podcast or webinar allows existing buying groups that attend the webinar or read the case study to deeply consider their position and opportunities with the next tier or additional feature. Courtesy of Madison Logic.
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ViewPoint
MAY 30, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
Adobe Experience Cloud Blog
JUNE 13, 2012
by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. That means it’s more important than ever to include custom content in your overall marketing mix.
Integrated B2B
OCTOBER 20, 2015
B2B marketing success? We know that many of our Danish clients have great stories, ideas or opinions that their B2B customers would love to hear, but they’re reluctant to put pen to paper. Good quality, substantive B2B content, especially that conveyed or linked to via social media, is only gaining in importance in the marketing mix.
Integrated B2B
OCTOBER 20, 2015
B2B marketing success? We know that many of our Danish clients have great stories, ideas or opinions that their B2B customers would love to hear, but they’re reluctant to put pen to paper. Good quality, substantive B2B content, especially that conveyed or linked to via social media, is only gaining in importance in the marketing mix.
The ROI Guy
OCTOBER 11, 2010
Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g., Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources.
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