ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. The way many CMOs (and the CEOs who hire them) define the scope of the role, how they rationalize their organization and programs and the skill set they seek out to fill the role … are all fundamentally flawed.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Salesforce Marketing Cloud

APRIL 9, 2024

Today, advancements in artificial intelligence (AI) and AI-era data platforms may be the key that finally unlocks the value of big data — not by, yet again, reinventing the way data is processed and stored, but by reimagining the way it’s accessed and disseminated throughout an organization. It’s a far cry from where we’ve been.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Contently

MARCH 30, 2023

It’s that many, many organizations take a cynical approach to SEO. Most of us work for organizations that lack deep insights into their customers’ interests. And even if we have insights, our organizations may not have a distinct point of view about solving them. The problem isn’t (usually) the writing.

SEO 144

SEO SERP Content Keywords 144

B2B Marketing Directions

APRIL 20, 2024

The study defined "thought leadership" as "content that offers expertise, guidance or a unique point of view on a topic or in a field." Producers of Thought Leadership - "Managers (and higher) who both consume thought leadership and work for an organization that produces free thought leadership."

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Studies Research 70

Martech

MARCH 8, 2024

As marketers know, the roles in the modern marketing organization include people who analyze data, create content, develop platforms, buy media and more. This is quite impressive, given that, as the report states, “SEO has traditionally been viewed as male-dominated.” But modern marketing roles are incredibly diverse in their nature.

Advertising Agencies 114

Advertising Agencies Paid Search Agency Ad Agencies CMO 114

Salesforce Marketing Cloud

MARCH 15, 2024

With 96% of manufacturing business leaders feeling like they should be getting more value out of their data , this is the right time to create a manufacturing data strategy to set up your organization for AI success — here are four steps to help you do that. Clean data will also help improve your organization’s decision-making abilities.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture.

Enterprise Management 102

Enterprise Management Consulting Work Management Marketing Management 102

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. No # marks, support for multiple words, *only one* tag per post, and the tag view *is* the search view.

Tagging 117

Tagging Paid Search Agency User-Generated Content Communities 117

Optinmonster

JANUARY 29, 2024

For instance, if a business is focused on increasing website traffic, organic search traffic is a key metric to monitor. These goals vary depending on the organization’s overall strategy, target audience, and the type of content produced. SEO Improvement : Boosting organic search rankings.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

B2B Marketing Directions

APRIL 28, 2024

B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this lack of trust can weaken the impact of all marketing efforts. Edelman's research focuses on trust in four societal institutions - government, business, non-governmental organizations (NGOs), and media.

Ethics 65

Ethics Vendors Lead Scoring Lead Ranking 65

Martech

MARCH 18, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are also an expert in small organizations who are early in their data journey. What are three tools a small organization with a limited budget can adopt to make their marketing more data-driven?

Budget Programs 104

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 104

Martech

FEBRUARY 23, 2024

Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Product and service tagging.

Digital Asset Management 96

Digital Asset Management Personalization Enterprise Management Tagging 96

Martech

NOVEMBER 6, 2023

B2B buyers are typically seeking long-term, scalable business solutions for their organization. Unlike most B2C transactions, when a B2B buyer begins the customer journey, they aren’t just representing themselves but a whole suite of decision-makers within their organization. Understand the complexities of their relationships.

B2B 133

B2B Customer Satisfaction Lead Scoring Lead Ranking 133

Martech

NOVEMBER 3, 2023

Organizations are facing an increasingly challenging landscape to track users. Click here to view more MarTech webinars. The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. The post Go beyond cookies and stay ahead in a privacy-first world appeared first on MarTech.

Privacy 115

Privacy Marketing Attribution Webinar Metrics Trust Marketing 115

Martech

APRIL 17, 2024

There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead. I put in here’s the country and I want to see how many people, page views, etc. You know, if I have a quarterly report, I’m not looking at the last 90 days. A: There are some good things.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics Google Pricing 109

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? Find existing or create new opportunities to present social data to the larger company and/or marketing organization.

Social Media 135

Social Media ROI Media Cross-Selling 135

Buffer

APRIL 18, 2022

View this post on Instagram A post shared by Agnes LDN (@agnesldn) On the other hand, Reclaim Wellness , a sustainable self-care brand, offered a discount (15 percent off on all their products) and shared ways users could be more sustainable daily. View this post on Instagram A post shared by Circular&Co.

Small Business Marketing 114

Small Business Marketing Business Ethics Organic Leads 114

Salesforce Marketing Cloud

FEBRUARY 20, 2024

However, codifying processes to incorporate the patient perspective is a challenge many life sciences organizations face. Here are four steps life sciences organizations can take to improve patient experiences and develop more patient-centric approaches to drug and therapy discovery, development, and marketing. View initiatives

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Metrics such as clicks, shares, likes, comments, and views are all important. You can track Unique Page Views via Google Analytics.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Sprout Social

FEBRUARY 8, 2024

Why do organizations use tiered support? Why do organizations use tiered support? Use reporting tools in your help desk software to get a clear view of recurring issues, along with those that may not happen as often but take up a significant amount of bandwidth when they do. What are customer service tiers?

Work Management 108

Work Management Marketing Management Service Paid Search Agency 108

Martech

OCTOBER 31, 2023

Whether it’s button clicks, page views or system events, it really tells you what’s what’s going on on your site.” Whatever you decide is important to your organization. Whether it’s paid search default, the default direct unknown, which happens more often than not organic search, organic social.”

Marketing Analytics Tools 115

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 115

Martech

OCTOBER 11, 2023

So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Click here to view more MarTech webinars.

Loyalty 105

Loyalty Webinar Metrics Advertising Channels Intent Signal 105

SocialPilot

JANUARY 31, 2024

View this post on Instagram A post shared by Eric Siu | Leveling Up (@ericosiu) View this post on Instagram A post shared by HubSpot (@hubspot) For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

Case Study 88

Case Study Case Studies Work Management Studies 88

SocialPilot

APRIL 25, 2024

It gives you a high-level overview of the last video, the top videos in 48 hours, recently uploaded videos, recent comment history, subscribers, views, watch time and revenue in the previous month, and the latest community tab posts. You can filter your videos based on age, copyright, description, made for kids, Title, views, and visibility.

Youtube 76

Youtube Copyright Ideal Customer Profiles Advertising Agencies 76

SocialPilot

JANUARY 14, 2024

LinkedIn Live streams witnessed a 437% year-on-year increase in views. LinkedIn Engagement Statistics Did you know 99.63% of LinkedIn search traffic comes from organic search alone? With consistent posting, you can get organic views in thousands, even if your connection count is in the hundreds.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

Salesforce Marketing Cloud

APRIL 30, 2024

Customer service metrics are the tools that give you a pulse on the performance of your service organization. To put it simply, it’s the set of KPIs your organization signs up for to provide great customer service. By having all of your information in one place, you get a holistic view of your customers, agent performance, and more.

Service 52

Service Customer Satisfaction Guidelines CRM 52

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. The software provides three architecture options, allowing IT teams to choose the best approach for their organizations. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Marketing AI 99

Martech

JULY 20, 2023

You’ll learn how to unleash the full power of social media advertising and organic engagement to amplify your brand visibility and capture the attention of your ideal customers. Register and attend “A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns, ” presented by URLgenius.

Organization 94

Organization Campaigns Amazon Youtube 94

Launch Marketing

NOVEMBER 17, 2021

When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer. Building a marketing plan helps your organization meet both marketing and business objectives. Why is focusing on key goals so important?

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Sprout Social

FEBRUARY 5, 2024

She explains there’s a proven business case around concerted DEI efforts and the value add it brings to an organization. The importance of viewing DEI as a best practice is reflected in a McKinsey & Company report , where executive teams with more diversity by gender and ethnic representation are more likely to outperform financially.

Social Media 112

Social Media Practices Media Best Practices 112

Martech

MAY 25, 2023

Ideas like: There’s value in having a holistic view of the customer. Give up on the 360-degree view of the customer because the cost of attempting to achieve it will become unmanageable. ” Especially, said Bloom, given the enormous technical, regulatory and privacy issues associated with the 360-degree view.

Gartner 92

Gartner Lead Ranking CMO Conference 92

illumin

APRIL 11, 2024

Using Spaceback’s platform, illumin can take the URL from any social media post (organic or paid), drop it into the platform, make any customizations (CTA, caption, ad size, etc.), You can view the full case study here for more information. and then generate an ad tag.

Barriers 127

Barriers Branding Brand Identity Content 127

Martech

JANUARY 29, 2024

The irony here is that most B2B organizations rely heavily on pulling cold lists from databases like ZoomInfo and instantly coin them as leads worthy of reaching out to. The old scoring models of equating a certain number of page views or downloads with a threshold that boasts sales readiness is outdated. Contradiction? Let’s explore.

Lead Ranking 116

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 116

Martech

NOVEMBER 4, 2022

Why it helps: An organization may use the Boolean logic to ask questions that more accurately route customer calls. Admins no longer have the task of sending conversations generated by Dynamic Chat sessions to sales representatives, and reps won’t have to go into Dynamic Chat to view conversations. New roles and permissions announced.

Lead Scoring 113

Lead Scoring Lead Ranking Marketo Paid Search Agency 113

Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution. Social media should be part of healthcare organizations’ strategy.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105